REILLY TAR & CHEMICAL CORPORATION

Architects Building, Los Angeles Central Building, Seattle

Yard Sticks Make Economical Advertising Novelty

In their advertisement on another page of this issue Boorman Lumber Company, Oakland, operating the only yard stick printery West of Michigan, asks the question, "Where will two cents buy as much advertising on a household novelty, a real trade getter, whose life is four or five years, as our yard stick?"

They also point out that dealers buying this advertising novelty for distribution to their customers save $4.00 per 1,000, the difference between freight from Oakland to California points and the delivered price from the East.

More than 6,000 cartons, containing a total of 3,000,000 yard sticks, rulers, and paint paddles, have been shipped from their factory in Oakland, says B. J. Boorman, president of Boorman Lumber Company. "These have been distributed from Alaska to Mexico, as far East as Iowa, and to the fslands," he states.

The yard sticks are kiln dried to just the right moisture content and printed in the company's up-to-date factory at 10035 East 14th Street, Oakland. They are made from both Port Orford Cedar and California Sugar Pine. Valve stem holders, for use by garages in valve grinding. are made with a three-foot measure from pencil Cedar.

Mr. Boorman, who is sponsor of Scout Troop 59, Oakland, recently distributed souvenir yard sticks to each member of the troop. The souvenir sticks have the names of all the members printed on them.

Appointed Exclusive Southern California Representatives

The Lawrence-Philips Lumber Co. of Los Angeles have been appointed exclusive Southern California representatives for the Moore Mill & Lumber Co. of Bandon, Oregon. The Moore Mill & Lumber Co., long established sawmill operators in the Southern Oregon district, manufacture Douglas Fir, specializingin constructural grades and heavy timbers.

They ship by water exclusively on their own vessel, S.S. Alvarado, and the S.S. Lawrence Philips rvhich is owned and operated by the Lawrence-Philips Steamship Co.

Represents Oalcland Firm

Pyramid Lumber Sales Company, Oakland, is now represented in the Valley territory from Fresno to Chico, and in the Coast territory from Healdsburg to Salinas by Ray R, Howells.

Chris M. Wininger, owner and manager of Pyramid Lumber Sales Company, established this concern two years ago. and the business has shown a steady growth. Mr. Wininger was general purchasing agent for the Red River Lumber Company, with headquarters at San Francisco, lor 72 years, before he went into business for himself.

HARDWOOD DEALER VISITS S. F.

J. A. Brush, Brush Industrial Lumber Co., Los Angeles, was recently in San Francisco on a business trip.

Short Philosophies

All the progress of men and nations is based upon sacredness of contracts.-C. W. Barron.

Just Substituting

Panics do not teach logic.-A. B.

The fellow who sits still and ver be told to do big things. wab.

's what we learn after think we Martin.

country s is a share-the-brains plan.- uhar. ; he is told, will know it all, that what this Anonymous.

The Little Shop

f know a little shop that sells A bit of everything; Candles and tea and cardmels, China, and eggs, and string; If cake and ham are rather close, . And cheese and onions meet, I f It doesn't matter, I supPose, / For dear me, everybody knows I 1/ That all are good to eat.

I like the smell when I go in, Of apples, flour, and spice, Coffee and lard and paraffin, It's really very nice.

And often when I'm there and see Each gaily colored shelf, Loaded with things for folks like me, I think how jolty it would be ro have Tl'o,:"ffi''i.,"-r.u.

A visitor threw a nickel into the blind man's cup. He missed the. shot, and the nickel rolled along the sidewalk. Quickly the man in the dark glasses ran after it and picked it up. Said the giver:

"But I thought you were blind."

Said the other: "No, I'm not the regular blind man. I'm just taking his place while he goes to a movie."

Why In

.:T" -*"..euv sayyt46t " ::1n ceed in any line oJs'6ysiness. No dou poker player fhoula he waste time in business?

Climbing For Safety

"But, your flonor, I was not crocodiles had,-b{en f ollow|a \uf,2il(dthe post and

"Then explain why this officer you climbing a lamp post."

"Because, judge, a couple ing me around, and I escape them."

A Long Drop

An American was escorting an Englishman about Boston, showing him the sights of interest, and they finally came to Bunker Hill.

"Here," said the American, "is where Warren fell."

"My word," said the Englishman, "was he seriously hurt by the fall?"

"Hurt?" said the American. "He was killed."

"Indeed?" said the Englishman. "Well, I should think he might. That is really quite a distance to tumble."

East Bay Club Hears "Stub" Allison GET YOUR SHARE OF THE

Head football coach

L. B. "Stub" Allison of University of California spoke before the East Bay Hoo-Hoo Club at their regular monthly dinner meeting held at Hotel Coit, Oakland, Monday evening, October 21. His subject, "Football from the 50 Yard Line," was very interesting, and his talk was thoroughly enjoyed. He told a number of humorous incidents of his coaching experience and answered questions at the conclusion of his Gord,on D. pierce talk'

President, East Bay Hoo-Hoo Club president GOrdon D. Pierce, of the Boorman Lumber Company, Oakland, presided over a gathering of more than 60 lumbermen, and started off with an old fashioned roll call, imposing fines here and there for infra,ctions of the rules.

Professor Fritz, associate professor of forestry, lJniversity of California, gave a brief talk on ,,Water in Wood," and also outlined the series of short talks he will give in the course of the year.

Howard Gunton, MacDonald & Harrihgton, and lfenry Meyer, Oakland Lumber Co., won two tickets for the U.S. C.-California game that were raffled after dinner.

Entertainment chairman Earle Johnson has made a good start, and promises a series of interesting speakers in the coming months.

Redwood Firm Enlarges Offices

In keeping with the spirit of the times Dolbeer & Carson Lumber Company have recently modernized and enlarged their offices in the Merchants Exchange Building, San Francisco.

MANAGING CLEARWATER LUMBER CO. YARD

Al Stangor has been appointed manager of the Clearwater Lumber Co. yard at Clearwater. He formerly operated the yard as the Stangor Lumber Co., selling out to the Central Lumber Co. of Compton over a year ago, and since that time was with the Williams Lumber Co. at Hynes.

Buys Yard At Lancaster

C. V. Small has purchased the Lancaster-Pioneer Lumber Co. yard at Lancaster. He will operate the yard under the name of the Lancaster Lumber Co.

SPENDS F'EW DAYS AT MILL

E. G. Davis, Coos Bay Lumber Co., Los Angeles, is back on his territory after spending a few days at the company,s mill at Marshfield, Ore.