The Romance End of the Retail Lumber Game

Miss Alberta Ruth Brey, before the California Retail Lumbermens' Association, at San Francisco:

I am, going to talk to you this afternoon just as if you were all Modern Building Material Merchants and if you are you will understand what I have to say-anrd if you are' not I hope you will at least find my few remarks interesting. I have chosen for my topic the Romancing End of the Retail L rmber Game.

Now when anything is romantic it takes it out of that plain conservative, uninteresting class whatever it is on, either literature, business, life or anything else and f,ifts it up onto a different plane-where everything is interesting, new, full of life and Bnergy-and there arie lots orf thrills.

I wonder how many of you lumbertnen get a real thrill out of selling lumb.er?

You may get a heap of satisfaction when you sell a large order-but do you really get a thrill as if you_ -had sold something that represented an idea or an ideal?

In the U. S. the Irdeal of the Nation is the Home-and selling the home from the Plan Service, both Exterior and Interior is where I claim lies the Romance of the Modern Building lVlaterial Merchant. '

To mb a lumber store without a Plan Service is like an American breakfast without coffee.

I can rememiber about four years ago when a customer would come into an office and aslo for a bu,ngalow book or something from which to get some ideas for a home.