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Los Angeles Launches S. F. Housing Drive Goes FHA Drive

Speaking over a metropolitan radio net work, Mayor Frank L. Shaw opened the Los Angeles modernization and new home campaign sponsoied by the National Housing Administration Thursday, November 8. Other speakers were F. W. Marlow, district director of the FHA in Southern California, and H. S. MacKay, Jr., chairman of the Los Angeles Better Housing Program Committee.

160O government workers have started a house-to-house canvass of Los Angeles homes in a citywide survey to determine the modernization and new building needs. Headquarters for the drive have been opened in the Chamber of Commerce building.

Chairman H. S. MacKa!, Ir., says that advance loans made by the FHA increased the Los Angeles building permits by $1,000,000 during the month of October.

Glendale Starts Better Housing t) )urvey

Glendale started its Better Housing Drive on Wednesday morning, November 7, when more than 100 SERA workers began an extensive survey of the city to stimulate modernization improvements of homes and commercial buildings.

William L. Newman, who will direct the project for the SERA, said the workers will call on the property owners to ascertain the improvements necessary which will be tabulated on special blanks which have been approved by the FHA.

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Sacramento's modernized home at Seventh and K Streets was completed and thrown open for public inspection on the evening of November l. More than 3000 persons visited the cottage during the evening.

All of the lumber yards in Sacramento donated materials for the remodeling of the house.

Jo H. Shepard, Friend & Terry Lumber Co., and Oscar H. Miller, Knox Lumber Co., are members of the committee of the "Modernize Sacramento" Campaign.

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San Francisco went over the top October 9 in the $7,000,000 drive of the Chamber of Commerce Better Housing Program, with a total of $7,O27,32t.

The field survey of the city is but half completed, and the drive will continue to sign up as many pledges as possible for the improvement of home and income property. Only 2l actual working days were needed to complete the $7,000,000 goal.

Housing Program Under W.y at Hermosa

Hermosa Beach launched the Better Housing Program in which all the South Bay communities have joined in an open-air meeting in front of the City Hall, Saturday evening, November 3. Several thousand attended the meeting.

Charles A. Horrworth, field secretary of the All.Year Club of Southern California, was the principal speaker. An excellent entertainment program featured the Redondo Elks' band, the Mandarin orchestra, and the presence of Leo Carrillo, Virginia Lehman Pine, Lucille Ball, Sheila Manners and other film celebrities.

The campaign is in charge of Ernest Dearth, general chairman of the South Bay Better Housing Committee, and Glanton Reah, secretary of the Hermosa Beach chamber of commerce. The drive will be carried on in connection with a free exhibit at the headquarters, 1227 Hermosa avenue, Hermosa Beach.

Pfize Oflercd on Air Program

A prize of $25.00 worth of Redwood was offered on the radio program of the California Redwood Association, November 6, for the best letter telling what the writer rvould do with the Redwood. The winner of the contest was to be announced on the November 13 program.

Henry H. Gutterson, well known San Francisco architect, was the speaker on the November 6 program.

Mildred Bush Farley, soprano, of Berkeley, is the soloist on each of the weekly programs, heard over Station KGO every Tuesday at 7 3A p.m.