ALLBOARD throu gh dealers

only are we creating a big demand for Buttress Wallboard, but we are endeavoring to fill that demand through you. Each and every Buttress 'Wallboard advertisement carries the line _..FOR SALE BY ALL LUMBER DEALERS."

But no amount of advertising can sell-and continue to sell-a product unless that product has actual worth and value and merit in itself.

Buttress Wallboard Sells Because It Satisfies

This durable, all-purpose building board is made of pure g)psum rock plaster, compressbd for strength between t\ /o sheets of strong, tough paper and then ironed to glassy smoothness. It is tested daily to insure absolute uniformity and it is a product, therefore, that you can recommend to your customers with the utmost confidence.

Buttress Wallboard is thoroughly kiln dried and seasoned before it leaves our factory and, therefore, it never warps, buckles, cracks or shrinks after being applied-insuring beautiful stralght walls and ceilings that will last as long as the building stands.

Will Not Burn, Ignite or Transmit Fire

One match will easily set afire a piece of wood

DEALERS:

lath or paper-pulp wallboard, but even a blow torch will not ignite Buttress Wallboard. This, fire-resistive gypsurn rock product makes a rigid, durable fire-fighting wall and confines the ' ' fire to the room in which it starts. That's another reason why you can recommend Buttress Wallboard as the ideal li4ing material for the construction of Homes, Schools, Churches, Theatres, Clubhouses, $tores, Garqges, Poultry Houses, Finishing the Attic, Covering Old Plaster, Making Partitions, lleeping Porches, Clothes Closets;. Cupboards, Telephone Booths, Stock Rooms, Work Rooms and for all kinds of New Construition, Alterations, Repairs, or Additions. ;

Buttress WallboardIs Easily And Quickly Applied

The extreme ease of application is another strong point in favor of Buttress Wallboard. A hammer, sa\ r, nails, and a pair of handsthat's all a person needs to install the big,'clean, ceiling-high panels which are made Vs in. or /4 in. thiclc, 48 inches wide and in length from 6 to 12 feet. Tests show that the /s ir.. Buttress Wallboard is harder, stifier and far stronqto the tress strong- er than ordinary wallboard. It is recommended for outside construction as well as for interior walls and ceilings.

Write for descriptive literature and our Special Dealer Helps

(Continued from Page 30)

"'We must create fair competition by the collected concentrated efiorts of our probler.ns for efficient business methods," Mr. Maule stated. In speaking on better business methods, he said, "We should educate our members by talks, each one should cooperate in a uniform accounting system, and create standard practices, which is simply finding out better business methods."

He also referred the success of the automobile indust/v due to the work of efficiency engineers, and stated we will have to think about this matter in the millwork business in times to come, as ri'e will nbed a thorough analysis of the best methods of doing certain branches of work. He also discussed association policy, and the waste of lumber in manufacturing and mill working which he said was an indictment against effi ciency.

In discussing the question of credit given for material returned from the job, he spoke of conditions in Southern California, stating that practically every mill handled this matter differently. Which is the right way to handle this matter should be determined by the state association, he declared.

He also urged that the members answer all Questionnaires sent out by the Managing Director, so that the time in their sales. He urged the display of mill work as of great value, and stated the millworkers' industry should educate the public through advertising. He said that there were several permanent display rooms in Los Angeles but none were showing any millwork products. He suggested that the mills in the metropolitan districts should get together, share the expenses, and establish permanent millwork displays, so that the public could be educated and thereby increase a better and .bigger demand for their products.

"Substitute Propaganda" was discussed by A. W. Bernhauer, Fresno Planing Mill, Fresno. He said that there were certain advahces made in the industry, but that it was not necessary to follow the old practices. Many substitutes have been put on the market through misrepresentation, he declared, and are effecting the mill business.

(Continued on Page 37)

BAGAC Flooring FOR

The Greatest Hardwood Flooring Value on the Market

A Dark Mahogany Color that will not show Dirt

As Durable as Maple Loog Lengths

H. T. Didesch

Hany Gaetjen at the state convention can be used for the discussion of important matters to the industry. In concluding, Mr. Maule said that the progress of the association would depend on the education of its members on better business methods.

H. V. Cowen spoke on "The Value of Millwork Exhibits.?' He stated that the exhibits of his concern made at the Riverside, Pomona, and other fairs in Southern California, were exhibited to over two hundred thousand people during the last sixty days, the result being an increase

Let us submit sdmples and quotations.

J. E. HIGGTNS LUMBER co.

PHILIPPINE HARDWOOD SPECIALISTS

Prompt Delivery

Added equipment now enables us to guarantee full shipments of Perfection Brand Oak Flooring upon receipt of order.

The demand for Perfection has increased so rapidly that for the past season we have been scarcely able to keep up with this demand.

This growing popularity of Perfection can only be due to the perfect matching, uniform grading, and our national advertising in the leading home magazines.

We have some attractive folders and a new beautifully illustrated booh which we will supply for distribution among prospective home builders. Ask for samples and full information.

Tlrerets a Reason tor thts frlendllness

LASTERING contractors are favoring Blue Diamond dealers more strongly than ever because every one in the building industry is feeling the results of Blue Diamond's advertising campaign on Good Plastering.

The public is learning through this advertising that it is absolutely necessar5r to pay enough for a good plastering job. This directly benefits every plastering contractor, every plasterer and every Blue Diamond dealer.

Blue Diamond Dealers are in line for added business because of the GOOD WILL being established with plastering contractors through this "Pay-More-ForGood-Plastering" advertising.

Blue Dluond dealerr on f,evc a! Euy copio of thb bol. frec. for dictribution u they derln. It tellr thc proepetive -buildsr thc Stlry_ of -Pla.terirg and explaine why he ehould "pay nore" tb gct a good plalterlng job.

Arkansas Oak Ftooring Company

Pine Blufr, Arkanrar

(Continued from Page 34)

Mr. Bernhauer showed several advertisements on metal sash, casing, base, etc., and read the advertising copy which he said shorved unfair comparisons in their reference to lumber. He also referred to the slogan "shortage of lumber" which lvas being used in some of the substitute advertisements, such propaganda being used to make the people think that there is a shortage of lumber.

Among the many remedies to offset this propaganda. he cited several ; an advertising campaign by the association to put the facts before the public, such advertising to carry only absolute facts; meetings rvith architects to bring out these facts and to present the architects with all the valuable information on wood available; educational work along lines of stock and odd work; publicity to promote the millwork industry, and the establishment of a research department under the supervision of an expert, which he said had been the saving of many industries.

In concluding, he declared that the association should advocate the use of wood, and with a proper advertising and publicity campaign they could sell their clients at least 50 per cent more mill work and also eliminate the propaganda against wood.

Leslie B. Hehry, Pasadena, vice president of the Blythe- Witter Co., gave an excellent talk on the financial iituation in the countrv. Prior to the world war, he stated, the United States was a borrowing nation, but since then conditions have changed and to-day the United States is the banking nation of the world. He discussed the question of foreign debts and explained financial conditions in Eng- land, France, Germany_, and Italy, which countries to-day are debtor nations. He said that the tariff prevents thi foreign nations paying their debts through raw and manufactured materials, and the only way they could meet their payments was through the investment of American money abroad.

"Don't be afraid of what foreign financing is going to do to America," he declared. It will drive more money back to the United States than ever before, he stated, through foreign countries paying their debts, through interest payments on securities, municipal and government bonds to private investors, and will lay the ground for greater prosperity in the United States than ever before.

In closing his excellent address, he said I would like to leave one word with you regarding'your association. Build it on the ethics of fair competition, cooperate rvith competition so that the industry will demand respect, and turn the attention of investors to domestic bonds, thereby increasing the business of the industry.

"Can We Afford to Delay the Cooperative Advertising Campaign ?" was discussed- by Jack ilart, Hart & ilur-meister, San Francisco. Mr. Hart said that he didn't think they should delay the advertising campaign, but the im(Continued on Page 38)