What Lumber Dealers in the SmallerTowns HaveDone withBAISAM-VOoL

Y far the most startling facts that have come to light ) in connection with the sale of building insulation by lumber dealers are revealed in reports received re' centlyfrom dealers in small towns.

Almost any lumber dealer will admit that insulation will sell in thebig cities. That's been proved very coo' clusively with the striking sales record that BALSAM' wOoL has made in the past two years in such places as Chicago, Milwaukee, Detroit, Madison, Minneapolis, St. Paul and Duluth.

But just glance over the sales records recently fur' nished by a number of small town dealers:

A Minnesota dealerinatownof 950population turned over his stock of BALSAM -wool 13 times in 14 months. His over' age investmentwas $50.32 and his gross profit for tt_ris period was $195.36, making a gross profit percentage o1388%.

Another dealer in a townof 1,150 population with an av€r' age investment in BALSAM-WOOL of only $26.64 made a gross piofit of $112.36 in 14 months. The percentage here is42l%.

Still another dealer with an average stock oI 1,780 feet made a gross profit of $255.42 in 14 months by turning his BALSAM-WOOL stock 13 times.

A Wisconsin dealer in a town of 40,000 population made a gross profit ot$327.25 in one year on an average investment in na.LsaM-wool of $101.25. This dealer made 11 stock turns on BALSAM-WOOL in 12 months.

$433.12 is the amount of gross profit made on BALSAM'WOOL in 16 months by another small'town dealer. The average in' vestment in this case was $97.L2. The stock turned 15 times 16 months. The percentage of gross profit was 445%.

These cases were picked at random from a lon$ list. They demonsttate one fact very clearly. BALSAMwool- can be made a live-wire proposition and con' sistent profit maker in the small towns even though it has been on the market but a few years.