istite under brick \rerreer

Moistite is a profitable line for the lumber merchant as it has so many uses in buildittg. Almost every type of construction can use Moistiteanything-from a chicken "oop ot a farm to a high class factory in the city-anything from a small bungalow to a modern apartment house.

There is a big market waiting for a waterproof sheathing with the qualities of Moistite. Architects, -contractors and-builders have long wanted a light colored, thoroughly waterproof sheathing paper and now they have it in Moistite.

Moistite is different from anything else on the market and its process of manufacture is protected by a United States paient. Processed bitumen is introduced in the making of the p.j.t and is not applied after the paper is made. The bitumen so thoroughly saturates ind binds togethJr the inner fibres that it becomes a part of the Pap€r itself.

M"tty Dealer Helps Provided

When the lumber merchant puts Moistite in stock, he is liberally supplied with attractive advertising material and many dealer helps to promote sales. Among these helps is an attractive direct mail advertising campaign.

The Zellerbach Paper Company is now appointing dealers. Write to the nearest division of that company for samples of Moistite, descriptive literature, the direct mail campaign, the dealer helps and the merchandising plan. Here is your opportunity to cash in on this new and highly efficient product. The lumber dealer who handles Moistite has an exclusive selling talk about the merchandise that enables him to meet the competition of other building and sheathing papers.