Dealers Respond to SOFI Sales

That 'ointer zaeather will be no obstacle to a sustained and brisk business in SOFI Oak Flooring is strikingly indicoted in the abozte picture Recently Southern Oak Flooring Industries, Little Rock, Arkansas, the trade association promoting SOFI Oah Flooring, announced to tke lumber dealers ol the country, publication of a neza sales promotion folder entitled "Modern Fashion Says,'Do Oaer Your House tr4/ith Loztely Oak Floors"', T'his folder was offereil to d,ealers lree in quantities and the aboue photograph is a graphic picture indicating the immedi.ate response receizted from the trade , . This grou| re|resents a shipment of SOFI fold.ers and booklets to altprorimately one-third of the average number ol d,ai.ly requests for literature sent in by the trade. It includes consignments to dealers all the way from Maine to Californi.a, Canada to Merico, and. in one instance as laf awdy as Bombay, India. With the immediote marhet for oak flooring centering in bringing old homes up-to-ilate, and at the same time proztidi,ng indoor work zuhich is independent of zainter ternferatures, dealers are finding thi,s sales promotion literature an effectitte stimulant to profrtable business. Dealers wishi,ng to secure a su\fl! of SOFI's new folder, as zaell as other useful booklets and sales aids, may do so by zuriting Southern Oak Flooring Industries, Boyle Building, Little Roch, Ark.

Promotion Literature

S. F. BAY DISTRICT LUMBER TELEPHONE A S. F. BUILDING PERMITS SHOTV\/ INCREASE DTRECTORY \y OvERle3o

R. O. Wilson & Son, wholesale lumbermen, annoLlncev San Francisco showed a slight increase in the value of its that they have a supply of the telephone cards recently is- building permits for the first 11 months of 1931 as comsued by them, at their new location, 525 Market Street, San pared with the same period in 1930. Total figures this year Francisco. No charge is made for the card, which contains are $20,621,00O as against $20,434,000 last year. a directory of the lumber trade of San Francisco and the / 9ast Bay district. Their telephone number is EXbrook / REDWOOD BRIDGE

Dedicated

6288.

BERT BRYAN FLIES is 2@O feet_ lon_g and contains more than 2,000,-

B. E. Bryan, general manager of the Strable Hardwood 000 feet of Redwood lumber' Co., Oakland, flew from Oaklind to Fresno, December 10, A and back the following day. The speed and comfort of

ANDY DONOVAN VISITS S. F.

l')

air travel appeals to Mr. Bryan, who believes that business Andy Donovan, Hobbs Wall & Co., Los Angeles. was amen will travel extensively bv air in the near future. recent business visitor to San Francisco.