Fuelling your brand
A digital agency with a studio-heart Our 10-strong team brings with them specialised skills in strategy, branding, digital marketing, online development, visual / written story telling, project management and database development. It’s not just our team that makes
Our aim being simple; to add value
projects a success, but great
and help develop our clients through
client working relationships.
creative and technical marketing and approaching projects as partners.
Find out more about us www.burningred.co.uk/the-studio/
Your digital partners
Our studio, your space
We work best with people who are
Our multi-use versatile studio, adjacent
passionate about their brand / product
to our workroom office, is our meeting
/ service / organisation. We feed off
room, our brainstorming venue, our
your enthusiasm for your business.
content production area, but, importantly, it’s yours for workshops, training,
Many of our clients consider us their ‘digital
photoshoots, videoshoots and for content-
partner’. We’re not simply commissioned
fuelled, brand-building sessions.
for a single purpose; we provide support, peace of mind and marketing-driven
Professional lighting, video, audio and
creativity for brands and businesses.
green screen is at your disposal. It really is a unique place to make great things happen.
3
4
burningred.co.uk | 029 2046 2600
What we do We create and manage compelling and authentic brands, visuals and marketing: producing results, setting you apart, keeping your business driving forward. We generate fresh, relevant, and effective strategies to turbocharge your business and brand. We provide the creative marketing fuel you need to keep you burning bright and your ame alight.
Branding & strategy
Digital & online marketing
From fresh-out-of-the-oven campaign
Strategy and deployment with
identities through to rebranding.
authentic content and technical expertise are the keys to success.
Online development
Words, photos & videos
Making your online brand and business
Turbocharge your brand with bespoke,
easier and work harder for you.
high impact advertising and hero imagery.
5
Brand strategy / Brand identity Brand interiors / Brand guidelines Workshops / Consultation
6
burningred.co.uk | 029 2046 2600
Get your manor in order with branding & strategy We create brands. We research them, we develop them and then we keep them burning bright. From a logo to full brand and identity development, we help you to be unique and stand out from the crowd. Creating a brand is all about developing
Brand strategy, however, is about helping
a consistent and unified approach to how
you to achieve your business goals,
you represent your business. This means
objectives and potential by utilising
developing the brand assets you need to
your brand assets, creating consistent
communicate clearly, and so everyone in
messaging, intertwining with your marketing,
your organisation can use them properly.
and creating a roadmap for success.
Branding is ultimately the grand total of every experience people have with you and your company / product / organisation, so you need it to be a positive one.
7
Maintaining brand consistency
Try a brand review for yourself
Brand guidelines are a manual for how
How do you appear in search engines? Is all
to use your brand in different situations
your literature consistent with your website?
and keep it consistent no matter whether
How do you answer the phone? Are clients
in print, online or within advertising.
giving you feedback? Take 5 to check out how you perform across all channels.
8
Are you a brand guardian?
Keep your assets close at hand
Who is responsible for ensuring your brand
Make sure you have a central repository
is used consistently? Even in smaller teams
for your core brand assets and that people
this is beneficial, from a consistent voice
know how to use them. A bank of content
on Twitter to signing off in your emails.
is invaluable for your marketing needs.
burningred.co.uk | 029 2046 2600
9
Digital / Strategy / Content marketing / PPC / SEO E-marketing / Social media / Channel management / Brand and audience building
10
burningred.co.uk | 029 2046 2600
Get seen and get noticed online with digital marketing We wake up your brand and set it alight with brand-defining digital marketing and content. Get a wider reach, speak to a bigger audience, encourage more visitors and affect your bottom line through our step-by-step processes.
•
Develop brand stories that people
•
Promote content and services through
• • •
want to read and share
audience-targeted digital campaigns Move from traditional advertising to measurable digital results Manage, refresh and invigorate your website, digital content & advertising Develop, set up and open new social channels
• • • • • •
Take advantage of your mailing list with regular, fiery hot newsletters Build audiences and communities Retargeting visitors Optimise your website for search engines (SEO) Integrate campaigns across all your digital channels Facebook / Twitter / Instagram / LinkedIn
Strategy, content and marketing with depth, visual excitement and measurability. This is what we love to do.
11
Who do you ‘actually’ want to talk to?
Get your rucksack - the journey is about to begin
A lot of people make the mistake
Digital marketing and content are an
of talking to ‘everyone’ rather than
investment, but they won’t happen overnight.
‘someone’. Are your communications
The key is: regular, little, and often.
talking to the people you actually want?
12
What’s working? Do more of it
Dead air is a crime
The benefits of digital are that you can
If you’re using a social / digital
see exactly what’s working in real-
channel, make sure it’s being used
time, giving you flexibility and agility
regularly. Likewise, it’s better to be
to change direction as needed.
stronger on one than weak on all.
burningred.co.uk | 029 2046 2600
The worst thing I can be is the same as everybody else. I hate that! Arnold Schwarzenegger
13
Online development for websites, channels & portals Website design and development is much more than just a technical requirement, it is your online brand and one of your most important business assets. It will provide the first impression to your potential clients, so it needs to perform. All our websites are designed and developed by our expert team in the studio. From the first database table and pencil sketched wireframe of your website design, we care about the details and work with you to ensure that your online web presence accurately portrays your brand as well as being a joy for your visitors to use.
• • • • • • • •
Website scoping & consultation Website design & development services Database & website architecture Data migration User experience (UX) User interface design (UI) 3 party integration rd
API development
• • • • • • • •
Responsive framework Content audit & production Search engine optimisation A/B testing Ecommerce Security audits Shared document repositories Custom business software
15
We have ways to help your business or organisation work smarter! Having the tools to manage your business better not only increases your growth rate, it increases your efficiency, productivity and profitability. Our website and database solutions allow you to evaluate risks and monitor performance, so you can perform with all engines on full steam.
16
burningred.co.uk | 029 2046 2600
Fuel growth with zeroes and ones
Website security, audits & protection
Access your product and website data
Advanced, highly-effective business security,
and use it effectively - making smart
including SSL implementation, audits,
decisions and prioritising updates.
independent testing, and deployment.
Boost productivity & secure data
Be in control of your website
Our bespoke case management
All our websites have Content
solutions and time tracking software
Management Systems to enable you
allow secure online data storage
to have control over the content.
to maximise your potential.
Push your visitors to the right place
Designed for all devices
Usability is crucial to ensure visitors
All our websites are optimised for mobile,
get the information you want them
desktop and tablet meaning your visitors
to get, and to keep coming back.
can browse from wherever they like.
Art direction / Storyboarding Model management Photography / Videography Idents / Stings / Animation Retouching / Editing / Vlogs Content production & strategy
Substance over style, please don’t forget the content Great imagery, video and words can wake up your brand, but you probably already know this. We plan, manage, conceptualise, organise,
For the last 14 years we’ve been involved
photograph and communicate your brand
with making ‘things’ for clients. From initial
through high impact imagery, rich video,
sketches and planning through to final
enticing animation and compelling copy.
retouching and polishing of the words, we love seeing brands come to life and being part of the complete process.
• Hero imagery • Advertising imagery • Marketing messages • Blog / whitepaper writing • E-newsletters • Interviews (video & written) • Tutorials (video & screen capture)
• Website content planning & copywriting • Social marketing ‘stuff’ (banners, headers, slides, etc)
• Corporate templates • Corporate video • Corporate reportage • Presentations
Investing in content is one of the best things you can do ... the repurposing opportunities are near endless!
19
Eat, sleep, content, repeat
People buy from people
You don’t have to use it only once. Great
It’s all about authenticity and being ‘you’
quality content can keep being used and
and ‘your business’. Content isn’t and
repurposed to support your marketing
shouldn’t be false representation - be
across so many different channels.
you, and the content will reward you with social engagement & more conversions.
Over there, past them trees...
Get tooled up & kitted out
Iiiiit’s content! Interviews, hero imagery,
From mobile video stories to a high-powered
e-newsletters, social marketing
imagery campaign, we can set out the
collateral, blogs, website copy - there
creative steps you need to take to reach
are so many ways to get your message
your business objectives & smart targets.
out. Which will you choose?
Failure to prepare = prepare to fail
It’s brand-a-nory!
From website auditing through to planning
Brand development is all about creating
the next photoshoot, we will advise and
and disseminating useful, credible brand-
plan everything, reducing your time and
building stories on your digital channels.
making it easier for you to do your job.
20
burningred.co.uk | 029 2046 2600
Be so good they can’t ignore you. Steve Martin
21
Our process for growing your brand Making the strategy a reality & what to expect along the way.
22
burningred.co.uk | 029 2046 2600
I T S TA R T S W I T H A C H AT
L AY I N G T H E F O U N D AT I O N S
A chat about your brand strategy - a chategy! We discuss exactly
This is where we ‘lay the
what your business objectives are
foundations’ so that your brand
and how we can get you there. We
looks and sounds consistent across
produce SMART and useful KPIs
everything, from your website
and a roadmap to ensure we hit
through to all your social media.
all of our targets along the way. Collating all core assets KPI setup Assigning key contacts Idea generation and brainstorming
& responsibilities
Itinerary for production
Establishing processes
Identify core brand
Setting up reporting tools
updates required Assessing current Strategy, scope & roadmap
contacts & mailing list
Time frames, deliverables
Updating website and channels
and expectations Concept development
23
G R E AT C O N T E N T F O R G R E AT B R A N D S
MARKETING S TA R T S H E R E
Humanising your brand and
With your foundations set, and
creating long-lasting content,
a bulk of great content ready to
using planned photoshoot,
go, we start firing out regular,
video, and content extraction
fresh marketing content to your
sessions, resulting in...
channels, usually delivered as month-long campaigns.
Specific hero imagery (video & photo) production
Targeted mailshots
High quality content generation
PPC / SEO
Greater insight into you
Engaging social media campaigns
and your people Marketing collateral production Photos, videos, text, animation, infographics etc
Blogs & vlogs seeding
Weeks’ to months’ worth of
Brand storytelling
content for your campaign Website maintenance Digital press releases Landing page development
24
burningred.co.uk | 029 2046 2600
R E P O R T, L E A R N , R E P E AT We look at what is working well, and what could work even better in the future. From SMART targets, KPIs, statistics, exposure gained, engagement created through to all other goals, you see exactly what’s happened to your brand with all that new fire inside it. Monthly summaries Building your bank of future marketing collateral Reports & analysis Key ‘moments’ Total reach & engagement Feedback loop into the marketing production phase for the following month
Why fit in when you were born to stand out? Dr. Seuss
25
Meet the team behind our adventures You bring the project, we bring the fire.
Alex Mills
Director / Creative Director
As creative director, Alex has been at the helm of burningred for the past 14 years, creating dynamic brand identities and marketing strategies for companies across South Wales and the UK.
Gareth Green
Meg Hodson
Heather Arnold
Gareth is in charge of the day-
Working with the team to
With a strong journalistic
to-day running of the studio, our
deliver marketing strategies
background and a passion for
creative production, and our print
and infuse brands with exciting,
arts and culture, Heather helps to
outputs. Gareth is also a key
engaging content, Meg conjurs
deliver marketing strategies for
point of contact for clients when it
creative, regular and rich-media
an array of brands, from bilingual
comes to project management.
marketing collateral for clients.
brands to overseas companies.
Studio Manager
26
burningred.co.uk | 029 2046 2600
Digital Marketing Executive
Marketing Executive
Kelly Underhill
Michael Partridge
Marc Stafford
Kelly keeps projects organised
Michael brings brand experiences
Marc is our senior database
and on track, with meticulous
to life and helps companies create
developer and all-things-web
precision. Planning projects, setting
long-lasting digital impressions
expert, who works alongside
deadlines, agreeing delivery dates
through dynamic and multi-faceted
brands to deliver highly-
and allocating work in the studio
digital platforms and websites.
functional and highly-effective
Project Co-ordinator
Lead Website Developer
are just part of her many skills.
Senior Developer
technical specifications for their web and database needs.
Lo Price
Gareth Aled John
Chris Parsons
Lo is our senior designer and
The hands behind much of our
Chris provides graphic design
one of our longest-standing
design work. With a penchant
work and visual sizzle for our
team members. Her expertise in
for video and multimedia work,
clients, ranging from brochure-
illustration and image creation -
his range of creative skills is
ware through to social media
alongside project management
utilised in most of our projects.
banners and marketing collateral.
Senior Designer
Lead Designer
Designer
and website design - makes her a key player in our company.
27
DELIVERY PARTN ERS & CLIENTS INCLUDE
029 2046 2600 studio@burningred.co.uk www.burningred.co.uk Burning Red ltd, 3 Burt Street Cardiff CF10 5FZ
Registered in England & Wales Company No. 06341950 Vat No. 909023345