ENTREPRENEURIALISM AND C U S TO M E R O R I E N TAT I O N THE TECH SECTOR IN CORNWALL IS ONE OF THE FASTEST GROWING IN THE UK. WE EXPLORE THE IMPRESSIVE GROWTH OF DUCHY-BASED AZTEK, A BUSINESS STARTED BY A THEN 17-YEAR OLD THAT NOW HAS LOCAL AND INTERNATIONAL CLIENTS. could not perhaps justify full-time, in-house IT, so instead looked to an outsourced remote working IT support business – which is where Aztek came in. The latest gap Aztek spotted and filled is in a suite of marketing services and as a result, Aztek Marketing was born, offering services from branding and website design, to video production, eCommerce solutions and all forms of marketing.
ince MD Anthony Hudson started the business back in 2008, Aztek Business has evolved and grown greatly. The company started as a general audience B2B/ B2C workshop to repair computers and has since experienced steady growth transitioning into what it claims is a “customer orientated company, and a single source solution of innovative IT, telephony and media solutions”. It was a natural progression and expansion for Aztek to get to this point of offering the breadth of services that it does today. The first change came about in line with the move away from the ‘break and fix’ society, meaning that people were no longer bothering to mend equipment, but rather replace. At this point Anthony spotted a gap in the market for retained IT services and then moved to a full MSP (managed service provider) model. The team treated this demand for all encompassing digital and IT services as a challenge and wanted to be able to furnish this need, backed up by a growing team of skilled specialists in each area. And the business had its market firmly in sight – the ideal client being one that
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Customer loyalty or ‘customer orientation’ is an area which Aztek prides itself on and evidenced by the many clients it is still working with now and that have been with it since almost the beginning. Aztek stress the importance of long-lasting relationships with its clients and they like to feel like an extension of the clients’ own team, rather than just a subcontractor. This is helped by nature of the managed service offering, whereby everything is inclusive, meaning that clients aren’t worried that every time they speak with a member of the Aztek team, they’re incurring additional cost. To name one example, Cornish Premier Pasties has been a longstanding client, which Aztek talks about like they’re family. Aztek has provided IT support throughout its Growth, where in peak season it will make circa 25,000 pasties, and now helps on a vast range of services including Internet, telephony, IT support and label printing. An interesting facet of the business is that it has an office in Serbia, the land of Nikola Tesla, Novak Djokovic and many others. A cooperation that grew because of the shared passion for quality work and achieving superior results for clients of various size and industry. When Anthony and Vladimir crossed paths in 2012, Vladimir was working in Serbia and the business relationship was forged from there, now with nine of the 23 team members working in Serbia. Both offices are cosmetically identical, too – from the carpet up!
WWW.AZTEK.CO.UK | 01209 712816
