Enterprise Partnership Opportunities
September 2024
Craft your own partnership with Business Leader
There are numerous ways to collaborate with Business Leader to reach our senior audience of mid-sized businesses across the UK - whether through our magazine , website , social media , events , or email marketing .
We are particularly excited to explore comprehensive opportunities that leverage all our channels, providing you with a unique and creative partnership that not only meets but surpasses your business objectives.
The Opportunity
These partnership strategies in this document are crafted to achieve the following for your organization:
1.
Amplify your brand awareness within the mid-sized market on a large scale.
Establish your position as a thought leader and expert in your industry. 2.
3.
Develop a long-lasting campaign that reinforces your brand positioning over time.
4.
Deliver innovative and standout partnership executions.
5.
Provide measurable ROI, generating valuable business leads.
6.
Offer ownership and exclusivity in the partnership.
7.
Foster a genuine collaboration, allowing you to co-create the concept with us.
8.
Ensure exceptional account management, with a dedicated delivery resource at Business Leader.
The Growth Index
Synopsis
Business Leader will create the largest and most comprehensive index and ranking of the fastest growing mid-sized businesses in the UK.
The index will measure and analyse a range of financial, operational, and market-based metrics that provide a comprehensive view of company growth.
1. Revenue Growth
2. Profitability
3. Market Penetration and Expansion
4. Employee Growth
5. Innovation and R&D Investment
6. Financial Health
7. Valuation Metrics
8. Customer Retention and Satisfaction
9. Leadership and Strategy
10. ESG (Environmental, Social, and Governance) Factors
In addition to evaluating the organizations themselves, Business Leader will spotlight the CEOs, business owners, and key leadership teams who have been instrumental in driving success and shaping their companies’ trajectories.
The Growth Index will serve as an essential guide, inspiring other business owners in the mid-sized market to learn from these success stories and chart their own paths to success.
Publishing, distribution format and market awareness
The Growth Index will be distributed in the following ways:
• A 100-page print supplement – distributed with Business Leader magazine audience
• A dedicated Growth Index microsite as part of businessleader.co.uk
• Dedicated content and journalism monthly on businessleader.co.uk
• Dedicated content in each issue of Business Leader magazine
• In depth interviews and podcasts with the leaders of the Growth Index giving insights and accounts of the business journey
• Dedicated social media campaign for the Growth Index
• An annual Growth Index VIP dinner
• Regular networking events throughout the year under the banner of the Growth Index
Investment and Partnership
This is an exclusive Partnership opportunity with a minimum of 2 years commitment. Benefits and opportunities to be discussed and agreed as part of the partnership.
The Evolution of Leaders Empowering Growth:
The Challenge
In the UK, 94% of CEOs face hurdles when transitioning their midsized companies into large enterprises. While small businesses flourish, the journey to significant growth often presents challenges.
This is where Business Leader steps in, dedicated to aiding ambitious CEOs in scaling their mid-sized organisations into industry leaders.
There are several established US membership programmes with innovative methods for forging meaningful connections between CEOs while driving growth. Until now, no similar membership has existed with an exclusive focus on the UK market. British CEOs have suffered as a result.
Business Leader’s Membership offers tailored support for founders and CEOs at every stage of growth. Members gain access to experienced mentors and a network of fellow CEOs who share similar ambitions and challenges. This initiative allows you to play a key role in supporting UK businesses by helping them develop and scale through leadership development.
110, 000 2x 50 %
mid-sized businesses in the UK, compared to only 7, 500 Large businesses.
Compared to their UK equivalents, a mid-sized US business is nearly twice as likely to scale up.
of CEOs report feeling lonely in their roles, with 70% saying this affects their performance.
Sponsorship Invitation
Business Leader invites you to sponsor 50 UK CEOs, founders, or business owners in the mid-size market to join our membership community. Select 50 leaders to support in the Business Leader Membership program, whether they are current clients or potential partners.
Cultivating Success
Business Leader will create, in collaboration with you, a 3-year documentary capturing the remarkable stories of 10 of your leaders you have enrolled Business Leader community. We will tell their story, through a series of video interviews, special features, podcasts, and live events.
Throughout the partnership, we will highlight your essential role by featuring your organisation’s narrative in interviews and articles supporting the documentary. Additionally, we will showcase your interactions with the leaders, capture testimonials about your impact, and highlight your guidance during critical moments in their development.
You will be associated with helping businesses scale through engaging storytelling, reaching a 150k-strong UK audience via Business Leader’s marketing channels. This enhances your brand, fosters trust, generates advocacy, and drives business growth.
Key Partnership Benefits
There are several ways we plan to promote this initiative – here are just some ideas we have scoped out. We are eager to work with you to discuss other suggestions that will benefit your organisation and the members and create compelling content for our wider audience.
• Exclusive Workshops: Host workshops for the 50 leaders in your cohort.
• Evolution of Leaders Dinner: VIP dinner event for your organization and the 50 leaders.
• Team Spotlights: Feature four members of your organization in the documentary series, highlighting their contributions to leadership.
• In-Depth Interviews: detailed video interviews with ten leaders from your cohort.
• Special Supplement: 100-page Evolution of Leaders supplement distributed within Business Leader magazine.
• Editorial Features: 4-page editorial in every edition of Business Leader magazine.
• Social Media Campaign: social media campaign to amplify the initiative, driving engagement and visibility.
• Panel Discussion: Host an Evolution of Leaders panel at the Business Leader Summit.
• Monthly Digital Content: Regular articles covering the Evolution of Leaders.
• Quarterly Podcast: Podcast series dedicated to the Evolution of Leaders.
• Microsite: dedicated Evolution of Leaders microsite on businessleader.co.uk.
• Quarterly Bulletin: Bespoke newsletter rounding up the Evolution of Leaders progress.
Partnership Investment – minimum 3 years - POA
Amplify Your Influence Annual Content Plan
Become a sponsor of 50 members annually and enjoy a significant discount as the Partner for Empowering Growth: The Evolution of Leaders.
This partnership includes comprehensive content, branding, networking, and interaction with your leaders, all within your annual investment.
Leadership Forum (10 person) Membership Benefits VIP Leaders retreat Leadership masterclass
One on one coaching
Your selected 50 leaders will have a comprehensive schedule of workshops, masterclasses and mentoring to hone their skills helping them to scale up their businesses
This direct interaction with the leaders in the workshops will build new relationships and position you as a trusted advisor
Your organisation will receive full branding on all the Evolution of Leaders content plan. You will also have the opportunity to contribute speakers, guests and articles throughout the year
Business Leader Summit 2025
How to Scale Up
Scaling up mid-size companies
Scaling up mid-sized businesses offers a significant opportunity to transform the UK economy, enhance skills, and increase employment, positioning the UK once again as a global leader in innovation.
The ‘forgotten middle’ should no longer be overlooked, as they are the backbone of the UK’s future success
Businesses often face several challenges that hinder their ability to scale up to large companies. These challenges can be broadly categorised into financial, operational, market, and strategic issues.
The Business Leader Summit will be the meeting place for 500 founders and CEOs of mid-size companies across the UK to gather, learn, and network through talks, workshops, and receptions.
Heavily supported by our magazine, website and social channels, the summit and its content will become the most attended within this community.
Where
Central London
(Central Hall, Westminster)
Date
26 March 2025
Target Audience
Founders, CEOs, C-Suite from mid-size businesses, scaling up experts, MPs
Expected attendees
500
Critical Content Themes
Having listened to our network of Founder/CEOs of mid-size companies, we’ve identified themes crucial to our target audience:
• Funding & Investment
• Digital Transformation
• Talent & Culture
• Exiting Strategy
• International Growth
• Technology to unlock potential
• Leadership skills
• Communication and the Future of Work
Full day of high-level content
The Business Leader Summit will deliver content in compelling ways to ensure audiences remain highly engaged through-out the day including keynotes, panel debates, specialist workshop and seminars, and breakout focus sessions.
Various levels of partnership are available including, high level branding, becoming part of the content agenda, running your own custom-made workshops and VIP networking.
Investment starts at £25,000 for a Gold level partnership up to £75,000 for Headline partnership level.
Draft Agenda
8.00
• Funding & Investment
• Digital Transformation
• Talent & Culture
• Exiting Strategy
• International Growth
• Technology to unlock potential
• Leadership skills
• Comms and the Future of Work
If you have a concept that you would like to propose as workshop theme for the Summit agenda that you would like to host, please reach out to us.
Our Commitment to a True Partnership
We believe in building the right partnership with you, not just for you.
If you have a concept or a specific need, our team is eager to collaborate with you to bring that idea to life.
Our experts in content, marketing, design, social media, and commercial strategy are ready to work closely with you to identify and develop the perfect solution that meets your goals and budget.
We can collaborate with your key stakeholders to listen, discuss, and formulate a plan that aligns perfectly with your vision and objectives.
If our current ideas haven’t already captured your interest, let’s come together to create something new.
Sarah Vizard Content Creator
Minty Nott Marketing Mogul
Carmen Nadolu Delivery Doer
George Buckingham Commercial Strategist
Gemma Crew Digital Dynamo
Colm McDermott Commander of Crayons
Mel Shah Events Extraordinaire
Joan Okoye Social Butterfly
george.buckingham@businessleader.co.uk
www.businessleader.co.u k