ED M O N D, O K LAH O MA
DEcember 2014
VOL. 6 | NO. 12
INSIDE
2014
PUBLISHER Karan Ediger 405-341-2121 kediger@edmondsun.com MANAGING Lisa Shearer EDITOR 405-341-2121 lshearer@edmondsun.com
Castilla transforms Edmond community banking
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SALES TEAM Terri Bohanan Kaycee Wagner Maegan Newport
Local inventor ships first batch of SealLy Caps
CONTRIBUTING Mike Crandall WRITERS Jim Denton Cyndy Hoenig Nick Massey Patty Miller
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Van Mitchell Tim Priebe Terri Schlichenmeyer
Finally bringing a concept to fruition is like crossing the “finish line of a long race,” said inventor Brian Gibson. The 32-year-old president and chief executive of Edmondbased Simpliuniik Inc. has taken his Seally Cap from idea, to prototype, to a crowdfunded project ready for its first run of production.
Pelco Products honors co-founder
Mark Schlachtenhaufen James Coburn
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Phil Parduhn, co-founder of Pelco Products Inc., the nation’s largest manufacturer of traffic signal hardware, was honored by business leaders and the community during the company’s annual Open House event for his numerous years of service.
Edmond HIstorical Society Wine Through Time
Miss your Business Times? Call 341-2121 to get on our mailing list. Thanks! The Business Times is a monthly publication of The Edmond Sun devoted to business in the Edmond area. All rights reserved. Copyright © December 2014.
It has been a busy and productive year for Jill Castilla and Citizen’s Bank of Edmond both from a professional and profit standpoint. Castilla was named president and CEO Jan. 31 after serving four years as executive vice president and working alongside former chief C.H. Wyatt to lead the 113-year-old bank out of hard times.
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About 230 Edmond-area residents and supporters turned out in November for the annual Wine Through Time event at the Edmond Historical Society, 431 S. Boulevard. This annual fundraiser raised $20,000, which is $2,000 more than last year’s total, the society reports.
December 2014 | The Business Times
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from our Publisher
A look back at 2014
T
o our Readers: As we end 2014 I am both thankful yet almost a little sad. As most of you know this was the 125th anniversary of The Edmond Sun. It has been a big year that I will recap: It began with our annual Summer Sizzler promotion where we delivered a free newspaper to every household thanks in large part to Citizens Bank of Edmond. This year we awarded $1,125 to Patti Hamlin as part of a summer-long give away. During all of this Edmond hosted the U.S. Senior Open and The Edmond Sun proudly sponsored it. We spent more than a week covering and preparing special events, coverage and even a special collector’s piece that went state wide into all 17 of our newspapers owned by our parent company Community Newspapers Holding Incorporated. We caught our breath and Sept. 25 we joined forces with the Edmond Historical Society for a special reception to commemorate 125 years of Oklahoma’s oldest continuously publishing newspaper. Special guests also celebrating 125 years such as the YMCA, the First Presbyterian Church and St. John the Baptist Catholic Church spoke about their roots in Edmond and celebrated with us. Mark Thomas, president of the Oklahoma Press Association and former Sun employee, city officials, Sun clients and the majority of our Sun employees both old and new were on hand to celebrate. Ed Livermore Jr. even wrote a special tribute to The Edmond Sun and shared his family’s triumphs and memories prior to our ownership. We gave back to the community in many ways through thousands of dollars in ad donations, as well as educational articles and special publications like our Survivor special section and Mental Health Awareness section in which we donated a portion of the proceeds back to Edmond Family Counseling. We also are in the
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December 2014 | The Business Times
middle of the 25th anniversary of our Samaritan Fund Drive with the HOPE Center of Edmond. The HOPE Center has a $175,000 fundraising goal this year. Finally, we invested in this community with a more than $80,000 press renovation and grew our commercial print business, which keeps dollars in our community. Our goal is to make a difference every day. Results will follow. We hope to do that in 2015 and appreciate your support. My personal thanks go out to my staff, readers and advertisers. You make what I do fun and worth getting up for every day. I wish all of you a very Merry Christmas and Happy New Year!
KARAN EDIGER is publisher of The Business Times of Edmond, The Edmond Sun and Community Connection.
(405) 340-1717 www.womackadvisers.com 1366 E. 15th St., Edmond • 73013 Registered Investment Adviser
Castilla
transforms Edmond community banking By Van Mitchell | Special to The Business Times Photo by Karen Moore | Special to the Business Times
I
t has been a busy and productive year for Jill Castilla and Citizen’s Bank of Edmond both from a professional and profit standpoint. Castilla was named president and CEO Jan. 31 after serving four years as executive vice president and working alongside former chief C.H. Wyatt to lead the 113-year-old bank out of hard times. In 2013, the bank had the most successful financial results in its history and Castilla says 2014 could be even better. “It has been a good year for us,” Castilla said. “Last year we had our most successful financial results that we have ever had in our 113 year history. This year we should increase our net income based on core earnings. It will be almost a 100 percent increase in core net income compared to last year.” Citizens Bank has been in Castilla’s stepfather Randy Granzow’s family for four generations. Castilla began her banking career with Citizens Bank in 1998. Her progression then took her to the Federal Reserve Bank of Kansas City where she managed multiple departments from check automation to HR for nine years. She then joined the senior management team at a Minnesota community bank. Prior to Castilla’s employment at Citizens, she served in the U.S. Army and Oklahoma Army National Guard. In 2009, she rejoined Citizens and served in the positions of Chief Credit Officer, Chief Operating Officer and Chief Financial Officer until 2014 when she was appointed to her current position. “This was a move (coming back) to try and do good,” Castilla said. “I wasn’t striving to be in the position that I am in. It really came out of love. I knew I could lead the bank where it needs to go 6
December 2014 | The Business Times
in the future. It was being in the right place at the right time and knowing you were the right person to do it. I was really fortunate. C.H. Wyatt was a great mentor. He really gave me responsibilities in managing the bank early on in my tenure.” Castilla said the bank went through rough times during the last recession, but was able to rebound through leadership and a strong game plan. Part of that game plan was eliminating its three branch banks and return to its core in downtown Edmond. She said selling those branches to RCB Bank allowed Citizens to invest more into technology as well improving its downtown Edmond location through building and parking expansion. “We didn’t lay off any of our employees,” she said. “We kept all of our staff. We actually gave our staff the opportunity to interview with the other bank and only a handful did interviews and only one accepted a job with that organization.” Castilla said by working together to keep the bank going, it made for a closer-knit staff who own one-third of the bank. “Whenever you go through a difficult time you find yourself,” she said. “After you have gone through a battle and foxhole together that creates a great sense of camaraderie.” Castilla said Citizens Bank purchased the adjacent Parson’s Jewelry as well as adding a 20-space parking lot at First and Broadway. The bank is also moving its entire staff under one roof on First Street. “Last summer we refocused and wanted to have our concentration and presence in downtown Edmond and try and use technology to amplify our reach in Edmond and the Oklahoma City metro,” Castilla said. In the past year, Castilla has received several honors including receiving the Woman of the Year award by the Edmond Area Chamber of Commerce and was named by Independent Community Bankers Association as a top social media influencer. She also was a Journal Record 50 Making a Difference Honoree, American Banker 25 Most Powerful Women to Watch and American Banker Top Team Award. She is a graduate of the University of Wisconsin-Madison’s Graduate School of Banking and has a master’s degree in economics from the University of Oklahoma. Castilla is a recipient of the Distinguished Alumni Award from Hawaii Pacific University where she earned a BSBA in finance. Castilla serves on the boards of directors for Oklahoma Bankers Association and Community Bankers Association of Oklahoma as well as trustee for the UCO Foundation and Edmond Public Schools Foundation. Castilla is married to her husband Marcus and they have three children.
Q: You are closing in on one year as the president and CEO of Citizens Bank. How has that transition gone? A: I have been humbled by the experience. I am incredibly in tune with the mission of our bank and wanting to impact our community. I see this as my New York Yankees job. I don’t want to be anywhere else in my career but here. That gives you a great sense of empowerment and satisfaction in a job that I have never experienced before. I work around people who have that same passion and commitment. And as result you can’t help but be successful when you know you have the capabilities to do the job well. Q: What is your favorite part of the job? A: I get to ride into a dream world with these small business owners. They get to tell me their story and where they want to go and I get to be part of that. Q: How has your new title helped you in spreading the Citizens Bank success story? A: That title gives you a lot more exposure so there are opportunities to get involved in ways I haven’t been involved before. We get asked to speak a lot to various groups and we are in trade publications to share our story. Q: What are some of the major changes you have implemented at the bank recently? A: We have been working to streamline our internal process so we can be extremely efficient and strong and stable so that we can be progressive and innovative in how we react to our customers and our community. The carrying cost of those three branches was $1.5 million annually. It was not sustainable for a small company like us to be around for the next 113 years if you are carrying that type of expense. By not having that type of expense we were able to implement leading-edge technology. We were the first locally to do take a picture with your phone and make a deposit. We have worked with two local companies to create technology that allows our customers to interact with bank tellers through our ATM locations. It is cutting-edge technology that we are selling to other financial institutions to utilize. Q: How is the expansion of the downtown location going to work? A: There have been some challenges and space is one. We are very excited to be able to acquire the Parson’s Jewelry store and to expand in that space and we have acquired some property to improve parking around the bank. We are going to be able to have 20 additional parking spaces dedicated to Citizen’s Bank customers adjacent to First and Broadway. Q: How will this additional space benefit the bank? A: It will give us the space to be efficient. We are moving all our employees over here. We think that accessibility is an advantage for us. Customers can walk right in and get help with what they need. We have a really exciting vision for the space that we will be vacating down the street and we will try to bring more small business owners to downtown Edmond utilizing some of the space we have available. We really want to make this a friendly small business district. We have the Small Business Development Corporation on the second floor and we are hoping to partner
with them to think creatively on how we can bring growing small businesses to downtown Edmond. Q: Another change for the bank this year was sponsoring Heard on Hurd, which turned into a very successful venue. How did that come about? A: We started Heard on Hurd this year to have a community event here in downtown Edmond to showcase the renaissance of downtown Edmond and to celebrate what is happening in Edmond. The first one we had several thousand people as the kickoff event. We had so much excitement around it we were able to have it again and we had one-and-a-half times the people there. We think we had about 6,000 people at the last one. I think it demonstrates a strong commitment to local shopping and banking and reinvesting in the community. Q: Community involvement is a strong part of your bank’s philosophy and includes having your employees involved with cash mobs. How does that work? A: We are still doing cash mobs and we started that last November. That has been a huge success. We give employees money to spend at Edmond businesses that are Citizens’ customers. It creates a connection with the small business community. Q: Talk about your staff and the commitment they have to the bank and the Edmond community. A: Our staff is so incredibly talented. We have a great group. This is really a team that understands that they are the heart of this bank. One-third of our ownership is through employees. They saw the results when the bank struggled and what it did to their retirements and how it has rebounded and that their financial results are improving. It creates a greater sense of commitment and engagement. Q: Citizens Bank is a community bank. How is community banking doing in Oklahoma and even nationwide? A: I think it is on the upswing. I think there is a great opportunity for community banking to not only have the best era that we have had as we have this unique opportunity to connect with this millennial generation. I think there is this huge goal to go local. Everyone wants to dine and shop local and I think banking local is part of that movement. Local banking is a great catalyst for economic growth. Q: What will customers see with Citizens Bank in 2015? A: For us we are going to be looking at payments and how can we improve with the payments function. There is Apple Pay now and lots of things on the horizon to streamline the payments function to make it more accessible via your phone. We will be looking at technology that we can implement and make it available to our customers. Q: What has it been like working and living in Edmond? A: I love being part of this community. Edmond is where I want to live the rest of my life. My kids are in Edmond Public Schools. Every opportunity I have to get involved in the city I have jumped full-on in. December 2014 | The Business Times
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Local inventor ships first batch of Seally Caps By Thad Ayers | Special to The Business Times
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inally bringing a concept to fruition is like crossing the “finish line of a long race,” said inventor Brian Gibson. The 32-year-old president and chief executive of Edmond-based Simpliuniik Inc. has taken his Seally Cap from idea, to prototype, to a crowdfunded project ready for its first run of production. While many others were preparing for Thanksgiving, Gibson was receiving the roughly 16,000 orange, blue, pink, purple, green, white and black silicone bubbles that make the Seally Cap. The way it works is the cap’s stretchy material expands around the open end of a can, cup or cut end of produce to create a seal to keep foods fresh.
Photo by Thad Ayers Special to the Business Times 8
December 2014 | The Business Times
“I got sick of wasting half of an energy drink and the products on the market didn’t work,” Gibson said. “So I set out to design something that would be versatile and work. Now it has developed more into a food preservation device over anything else.” This first production run of 5,000 orders is already spoken for. An individual package consists of three caps. The more than 1,000 backers who helped actualize this project through the crowdfunding website Kickstarter get their promised caps. The rest goes to individual online buyers and wholesale retailers. “The focus is to get in ‘brick and mortar’ retailers,” Gibson said. “We are already getting picked up by two large online retailers and a large kitchen specialty store chain.” Gibson did not specify the stores or wholesalers. He said some of the online retailers do sell through Amazon. The cap shows a retail price of $14.95 at seallycap.com. Kickstarter allows individuals to commit money to an array of projects in a similar way as an investor. Yet unlike an investor, contributors to a project don’t get a share in profits or gain ownership of the product. Backers instead get a piece of the product or an exclusive version of that product in exchange for their funds. Gibson was able to raise $27,336 by July through a Kickstarter campaign — $18,336 more than the goal of $9,000, according to the crowdfunding website. “Without crowdfunding this would have been a tough road,” Gibson said. “Banks aren’t willing to lend on an ‘idea.’ It also allowed us to find out if there was a market for this product.”
Brian Gibson holds one of the Seally Caps at The Launch Pad Francis Tuttle, 2824 Progressive Drive in Edmond. This is the first shipment of his invention.
Simpliuniik got its start at The Launch Pad Francis Tuttle Business Incubator in August 2013. Business incubation is a process that helps companies become “financially viable and freestanding,” according to its website. Gibson’s company was the first client of Launch Pad FT and still operates from its Francis Tuttle Business Innovation Center off Interstate 35 on Covell Road. “It’s great to have a lot of people around you that want to see you succeed,” Gibson said. “(Launch Pad FT Director) Fred Green has been a vital part in our success. He makes sure we are taking the appropriate steps in order to succeed.” Despite arriving to this point in production, Gibson said work isn’t complete. “I also know there is a long journey ahead,” he added. Gibson handled packaging the caps by hand at 2824 Progressive Drive. But the Seally Caps themselves were manufactured in China. Despite his efforts, Gibson said it was cost-prohibitive for him to have the caps manufactured in the United States or even Mexico. “Eventually we’ll bring all our products in to be manufactured in the U.S.,” he said. “We’ll bring the manufacturing facility in.” And this is only the beginning for the Seally Cap. Next Gibson plans to launch three additional sizes, including one that will fit on larger bowls. Other kitchen-related innovations are expected to follow, he said. Gibson said he has about 50 inventions he wants to get out on the market. But for now there is the Seally Cap.
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francistuttle.edu December 2014 | The Business Times
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Pelco Products honors co-founder Photos by Karen Moore | Special to the Business Times
P
Ray Vaughn honors Phil Parduhn at Pelco’s Open House event.
Phil Albert, president/CEO of Pelco Structural in Claremore, and Gene Rainbolt attended the Pelco Open House event. 10
December 2014 | The Business Times
hil Parduhn, co-founder of Pelco Products Inc., the nation’s largest manufacturer of traffic signal hardware, was honored by business leaders and the community during the company’s annual Open House event for his numerous years of service. County Commissioner Ray Vaughn, left, lauds Parduhn at Pelco’s Edmond headquarters, 320 W. 18th St. Parduhn, 81, and his oldest son Steve launched Pelco in 1985 with the concept of “doing one thing better than anyone else and staying focused on that one thing.” The company invented and patented the Astro-Brac in 1986. Phil Parduhn has served the Edmond community in numerous capacities from boards of directors of local companies and nonprofits alike to most recently being appointed by Vaughn as a trustee on the Oklahoma County Finance Authority. Vaughn, R-Edmond, nominated Parduhn and the appointment is effective immediately. “Phil Parduhn is recognized as an innovator and outstanding business leader, not only in Oklahoma, but across the United States,” Vaughn said. Parduhn was named Edmond’s Citizen of the Year in 1997 and in 1999 received the Sam Walton Business Leader Award. In 2005 he was inducted into the Edmond Hall of Fame by the Edmond Area Chamber of Commerce. Also in 2005, Pelco Products started an affiliate company, Pelco Structural LLC in Claremore. Pelco Structural produces steel poles for the utility, traffic, lighting and communication industries, according to Pelco. Today, Pelco Products has 150 employees and enjoys a longtime partnership with the Dale Rogers Training Center, which provides nearly 200,000 hours of employment to the company.
Jeff Parduhn, Phil Parduhn, Lois Parduhn, Diana Parduhn and Steve Parduhn.
Ken Moore and Jay Buxton attended Pelco’s Open House event.
Do you have what It takeS? Do you have sales experience and have what it takes to lead a team? Do you work well with others and believe in teamwork? The Edmond Sun is looking for a
New BusiNess DevelopmeNt CoorDiNator aND sales team leaDer. Individual must have sales experience, can do attitude, work well with others, and respect authority. Base salary plus commission and full benefits package apply for right candidate. Send resume to kediger@edmondsun.com.
December 2014 | The Business Times
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W
ine Through Time event successful for Edmond Historical Society & Museum Photos by Karen Moore | Special to The Business Times
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bout 230 Edmond-area residents and supporters turned out in November for the annual Wine Through Time event at the Edmond Historical Society, 431 S. Boulevard. This annual fundraiser raised $20,000, which is $2,000 more than last year’s total, the society reports. Highlights of the evening included a silent and live auctions, food from seven local restaurants and the sampling of 16 types of wine. The Edmond Historical Society & Museum is located in a former National Guard Armory in historic downtown Edmond and is situated next to Stephenson Park. The museum is dedicated to chronicling Edmond history and features several rotating exhibits a year as well as a children’s play area that focuses on learning about the past while having fun.
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Mollie Woalbridge and Barbara Matthews
Mr. and Mrs. Mark St. Cyr, Jim and Mary Rhymer and June and Dave Francis
Betsy Benton and Beth Kerr
Dr. Brian Hooper and Ron Decker
December 2014 | The Business Times
A SHORT TRIP WELL WORTH YOUR TIME
Jesus and Libby Madina
NORMAL - NATURAL GAS ONLY
June and Dave Francis
17 W. 1st ST. DOWNTOWN EDMOND 405-341-2770 www.swansonsfireplaceandpatio.com December 2014 | The Business Times
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business matters
Nick Massey Astute Investor
Pay attention to the weather forecast H aving grown up in Sioux City, Iowa, I know a thing or two about winter weather. It was always prudent to heed the advice of the weatherman when he proclaimed a major storm was coming. To be politically correct these days, perhaps it should be weatherperson. Of course, here in Oklahoma, if they just whisper the words snow or ice, there is a mad dash to the grocery store to load up on such essentials as milk and bread. That always confused me since there is just so much milk you can drink and bread that you can eat. And how long do people really think they’ll be stuck in the house? I, on the other hand, would want to make sure there was enough gasoline to run the generator in case the power went out. Then I would go for the milk (or wine) and the bread (or steak). To each his own. There were many times that the weatherman was not necessarily wrong about a storm but was wrong about the severity. Thus a little egg on his/her face. How many times have we basically shut down the local economy in anticipation of the storm that didn’t happen? However, there were few people, egg or not, who
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December 2014 | The Business Times
were not appreciative of the warnings. Inconvenient or not, they were lifethreatening forecasts. In Iowa, we never took a winter storm for granted and I guess in Oklahoma we shouldn’t either. People today, when viewing the current stock market, would be well advised to listen to the warnings about the coming storm. Like the weatherman, who uses various measurements, historical basis and even lifetime experience, “financial weathermen” also use similar things in forecasting the financial storm coming. Excessive leverage, stock share buybacks, nonexistent capital expenditures, historic merger and acquisition pricing, falling oil prices, slowing global economic activity and high price/earnings multiples would be the equivalent of temperature inversions, moisture build up and wind flow changes.
“People today, when viewing the current stock market, would be well advised to listen to the warnings about the coming storm.”
The later would send us scurrying for that proverbial milk and bread. However, the former simply makes most folks yawn and ask with a complacent smile, “REALLY? AND?” The components for a major financial storm continue to build every single day. We can ignore them at our peril or we can realize that it is not a question of “if”; but of “when.” Milk and bread anyone? As for me, I’m stocking up on wine. Thanks for reading. NICK MASSEY is a financial adviser and president of Householder Group Financial Advisors in Edmond. Massey can be reached at www.nickmassey.com. Investment advice offered through Householder Group Estate and Retirement Specialists, a registered investment adviser.
COMPETITION. You size it up. Use it to benchmark progress. But the goal is to become the competition. The one who – without trumpets blaring – pulls away from the pack. It’s a journey many banks shrink away from, or try to chart for you. Your business deserves unwavering strength. We want to be your lender. We want to be your bank.
okfidelitybank.com I 405.755.5330
Business matters
Mike Crandall Growth S olutions
Interest vs. Emotion Can Determine the Strength of a Sale
O
ne of the greatest frustrations business owners/leaders share is how much time, energy or money they feel is wasted in growing their business. Frequently we hear them share story after story of how time was spent with the wrong people, at the wrong time or doing the wrong things. It might surprise you to know that much (if not all) of the waste can be avoided. What I am about to share likely will seem crazy in its simplicity and you may want to argue with the information. In most organizations the single greatest cause of wasted resources in growth is focusing on interest instead of emotion. Now many of you are asking yourselves what in the world is he talking about? Which is a fair question, so let’s take a look. The prospect calls and shares they are interested in knowing more about how you can help them. Your sales team (or you) excitedly takes the call, answers questions, maybe even gives a presentation. We invest time, energy and money to react to the interest shown by the prospective client. Only to get to the end to find out that what we offer does not help them, they cannot afford it or the person we are speaking to is not the real decision maker. 16
December 2014 | The Business Times
Sound familiar? If you are truly tuned into your business and honest with yourself it does. So why did this happen? We allowed interest to start the conversation — which is often not enough to cause business to happen. So how do we do it differently? Instead of focusing on interest to start conversations with prospects use emotion. When the prospect calls ask questions to figure out if there is an emotional charge behind the interest. See what the frustration, anxiety or worry is that prompted the call. If they have emotion behind the call then figure out if it is something you can help with, or not. If not don’t waste the time, energy, money. If so continue to find out the real cause of the emotion and not the surface issues. This process not only works on inbound inquiries, it works even better on outbound activities. All of your cold calls, networking, advertising and marketing messaging can, and should be based on emotion. When we tap into emotion we shorten sales cycles, improve closing ratios and ensure our efforts are focused on eliminating wasted time, energy and money in growing our business.
The bigger, more expensive or complex the product or service you sell is; the more important tapping into emotion becomes. So let me ask: How much waste do you see or feel in your organization? How often does your team (or you) spend time with the wrong people, at the wrong time, doing the wrong things? If your answers bother you then find ways to begin working on it. If you are not sure how to work on fixing the issue or issues find a business growth consultant who can help.
MIKE CRANDALL lives in Edmond. He is a consultant, coach, trainer and speaker focused on sales, management and leadership development for proactive business growth. He can be reached via email at mike.crandall@sandler.com or by phone at 405-844-1700. For more information, go online to www.customgrowth.sandler.com.
Business matters
Tim Priebe Webifiable
Recurring Search Engine Activities to Improve Your SEO
I
f you’ve read the past few columns, you’ve learned a lot about search engine optimization, or SEO, to show up better in search engine results. In this final installment, you’ll learn some things you can do that are ongoing, but are not on your own website. Make sure that you have a presence on the major social networks, and are posting updates on a regular basis. To make it the easiest on yourself, sign up with a service like HootSuite, where you can schedule your updates ahead of time. Currently, HootSuite integrates with several services. The following are the ones I would recommend you have a presence on, and use HootSuite to update: • Facebook Page, • Twitter Account, • LinkedIn Page and • Google+ Page. Google+ is a must from an SEO standpoint, even if you don’t have a big following there. The reason is simple: It’s owned by Google, and Google views activity there differently than it does activity elsewhere. There are websites that will let you post longer form content. If those websites are reputable, posting original content there 18
December 2014 | The Business Times
that you don’t have elsewhere can be beneficial. Consider the following: • LinkedIn Post (as opposed to an update), • Guest Blog for an organization in a related industry, • Medium.com and • Tumblr.com. Warning: It’s extremely risky to share the same long form content on multiple websites. Google views that as “duplicate content,” and may actually penalize you for it. Sticking to a Schedule A consistent publishing schedule is key to any SEO strategy. For many, what makes the most sense is to sit down once a month, write out all your content, and schedule it to go up ahead of time. That method lets you write it once a month, but schedule it out as often as multiple times a day, depending on the platform. As far as SEO goes, the more often you update the better. But in reality, I have found that for social media, twice a day usually balances the benefit with the reality of having to write all those updates. For longer articles, anywhere from once a month to once a week can provide benefit. And remember, even if your goal is to
rank higher in the search engine results, people will read these as well. So make sure you don’t go overboard with the promotional updates, or you’ll sound like a commercial. And in your social media, link to other websites as well to share helpful information, assuming establishing yourself as an trustworthy expert is another of your goals. The best social media strategy will include everything we’ve talked about over the past few columns. You certainly can do one-time activities, or recurring activities just on your site, or just on social media, but by combining those with the proper research and planning, you truly get the most benefit possible. TIM PRIEBE is a public speaker, the author of the books “102 Tweets: Social Media Update Ideas for Businesses & Nonprofits” and “The Beginner’s Guide To Facebook Timeline for Business” and the owner of T&S Online Marketing in Edmond. He can be reached by email at tim@tandsgo.com, by phone at 405-285-0348 or online at www.tandsgo.com.
» C OME JU DGE
for Yourself.
GOLFERS FROM AROUND THE WORLD COME TO CHALLENGE THE JUDGE and the two other golf courses in Prattville at RTJ Capitol Hill. Bring your clubs and come take on Judge hole number 1, voted the favorite hole on the Trail. Complete your day in luxury at the Marriott and enjoy dining, firepits and guest rooms overlooking the Senator golf course. With the Marriott’s 20,000 square feet of meeting space, 96 guest rooms and luxurious Presidential Cottage combined with three world-class golf courses, business and pleasure can definitely interact in Prattville.
THE ROBERT TRENT JONES GOLF TRAIL AT CAPITOL HILL is home of the Yokohama Tire LPGA Classic on the Senator Course September 18 to 24, 2014. The Marriott Prattville is part of the Resort Collection on Alabama’s Robert Trent Jones Golf Trail. Visit www.rtjgolf.com or call 800.949.4444 to learn more.
business matters
Cyndy Hoenig S ocial Strategies
Don’t Let Branding Opportunities Go to Waste A
strong brand can make any business stand out, particularly in competitive markets. Branding your company is key to influencing a memorable response in the minds of your chosen audience. It is not only the name recognition of your company, but also the perceived value of your organization. Capture these essential branding elements and begin to cement a positive branded image for your business. 1. Bring your image and message under a brand. Develop all collateral and image materials (web, stationery, logo, tagline, mission statement, cards, postcards, brochures, elevator pitch, newsletters, letters, project sheets, résumés, bios, firm description, etc.) to coincide with the brand and your message. 2. Develop a mission statement that shows your reason for being and the value you provide to your customers.
“Branding your company is key to influencing a memorable response in the minds of your chosen audience. It is not only the name recognition of your company, but also the perceived value of your organization. ”
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December 2014 | The Business Times
3. Develop a memorable tagline that expresses who you are and what you do. 4. Make a matrix of all those you’d like to reach in the next year and the potential influencers on those people. Develop a timetable and calendar of outreach. 5. Regularly write and issue press releases to the media. 6. Regularly write and post press releases to your website. 7. Regularly write and post press releases directly onto the Internet. 8. Regularly write articles and do all three of the above. 9. Regularly write and pitch feature story ideas to the media. 10. Diversify all marketing, PR and media to reach the markets where your clients are to be found. 11. Participate (attend, speak, host, present, show) in at least two industry conferences. 12. Create a newsletter. 13. Get known for niche expertise or specific industry knowledge. (Speak, write, present, teach). 14. Participate in professional internship programs. 15. Participate and sponsor local charitable efforts; get your name in the program the charitable cause distributes; get your name in the press surrounding the event. 16. Get to know all potential teaming partners in your new geographic area. Let them know your people, your areas of expertise and potential for cross referrals.
17. Develop tip sheets as to how your company is different than your competitors. 18. Develop a calendar of local and regional events in your locale and make your company visible in the areas most related to your company and your potential clients’ interests. 19. Post your calendar of appearances and participation on your website. 20. Plan a media release before and after each event. 21. Update your website to be informational based so that search engines can find you, and clients can read in-depth material demonstrating your expertise. 22. Add informational website content a minimum of four times per month. CYNDY HOENIG is a PR strategist who owns Pure PR in Oklahoma City. She is the author of “600 PR, Marketing and Social Media Tips,” which is available as a free download at http://pureprokc.com/600-diy-pr-tips. She also is the author of “PR Rock Star.” Email Cyndy at cyndyhoenig@ymail.com or call her at 405-245-4668 for more information.
BUSINESS CALENDAR Planning Commission 5:30 p.m. Dec. 2 (First and third Tuesday) City Council Chambers 20 S. Littler Ave. Visit www.edmondok.com to find the agenda.
Edmond Evening Lions Club 6 p.m. Dec. 9 (Club meets second and fourth Tuesday) Johnnie’s 33 E. 33rd St. For more information, call Bob Austin at 285-4980.
REI Women’s Business Center Women’s Business Breakfast 8:15-10 a.m. Dec. 4 Kamp’s 1910 CafÊ 10 N.E. 10th St., Oklahoma City Free parking at Kamp’s and also on Ninth Street. To register, go online to www.reiwbc.org.
Edmond Kiwanis Club Noon Dec. 10 (Club meets every Wednesday) Cherokee Room in Nigh University Center 100 N. University Drive
City Council 5:30 p.m. Dec. 8 (Second and fourth Mondays) City Council Chambers 20 S. Littler Ave. Visit www.edmondok.com to find the agenda. Boulevard Rotary Club 6-7 p.m. Dec. 8 (Club meets every Monday) Louie’s Bar and Grill 1201 N.W. 178th St., Suite 101 For more information, http://facebook.com/BoulevardRotary. Centennial Kiwanis Club 6 p.m. Dec. 8 (Club meets every Monday) Italian Jim’s Restaurant 13 S. Broadway Edmond Summit Rotary Club 7 a.m. Dec. 9 (Meets every Tuesday) Mercy I-35 2017 W. I-35 Frontage Road For more information, call 405-CUEARLY. Edmond Area Chamber of Commerce Business Development Luncheon 11:30 a.m. to 1 p.m. Dec. 9 Edmond Chamber 825 E. Second St. Speaker: Tim McFall of INSURICA Topic: Affordable Care Act for 2015 RSVP required at www.edmondchamber. com; Cost: $15 per person or $20 for non-members. Launch Pad FT Discovery at Lunchtime seminar Noon to 1 p.m. Dec. 9 Francis Tuttle Business Innovation Center 2824 Progressive Drive Speaker: Amy Bailey of Citizens Bank of Edmond Topic: What Does Your Banker Really Use to Make a Loan Decision? Cost: Free. Call Launch Pad FT Business Incubator at 717-7730 to register. Edmond Area Chamber of Commerce Business After Hours 5:30-7 p.m. Dec. 9 RCB Bank of Edmond 909 W. Edmond Road No RSVP required for chamber members; cost free. 22
December 2014 | The Business Times
Edmond Rotary Club Noon Dec. 10 (Club meets every Wednesday) Mercy at I-35 20147 W. I-35 Frontage Road For more information, facebook.com/rotaryclubofedmond. Edmond Exchange Club 7 a.m. Dec. 11 (Club meets every Thursday) Room 213 in the Nigh University Center 100 N. University Drive For more information about the club, visit www.facebook.com/ EdmondMorningExchangeClub. Oklahoma City American Marketing Association 11:30 a.m. to 1 p.m. Dec. 11 (Second Thursday of the month) Will Rogers Theatre 4322 N. Western Ave., Oklahoma City, 73118 For more information, www.amaokc.org. Edmond AMBUCS Noon Dec. 12 (Club meets every Friday) Cherokee Room in Nigh University Center 100 N. University Drive Call June Cartwright at 405-820-9667 for more information. Planning Commission 5:30 p.m. Dec. 16 (First and third Tuesday) City Council Chambers 20 S. Littler Ave. Visit www.edmondok.com to find the agenda. Edmond Area Chamber of Commerce Morning Mingle 8-9:30 a.m. Dec. 17 Bradford Village 906 N. Boulevard No RSVP required and event is free for chamber members. City Council 5:30 p.m. Dec. 19 (Second and fourth Monday; but moved for holiday schedule this month) City Council Chambers 20 S. Littler Ave. Visit www.edmondok.com to find the agenda. TO ADD your business event to this free calendar, email the details to lshearer@edmondsun.com.
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Ribbon Cuttings
Consignment store celebrates third anniversary
Two Doors Down furniture consignment store recently had a ribbon cutting to celebrate its third anniversary at 15020 Bristol Park Boulevard, Suite 400 in Edmond. At Two Doors Down, their goal is to provide their customers with unique, high quality and affordable pre-owned furniture. Co-owners and operators, Teri James and Stacie Carman, along with Anne McCarthy of Emory Anne Interiors, exist to provide residents with the most valuable shopping or consigning experience. For more information, call 405-254-5175.
First American Title celebrates opening of new location
First American Title recently had a ribbon cutting to celebrate the grand opening of its new Edmond location at 1949 W. 33rd St. First American Title provides comprehensive title insurance protection and professional settlement services for homebuyers and sellers, real estate agents and brokers, mortgage lenders, commercial property professionals, homebuilders, developers and legal professionals to facilitate real estate purchases, construction, refinances or equity loans. For more information, call 405-348-2853 or visit www.firstam.com.
Roost inc. celebrates its grand opening
Arrow Exterminators Inc. celebrates relocation
Roost Inc. recently had a ribbon cutting to celebrate its grand opening at 109 W. Second St. in Edmond. Roost Inc. is a home store specializing in unique finds and comfortable, attractive dĂŠcor for your own roost. The staff at Roost Inc. has extensive interior design knowledge and can provide advice on just the right products. For more information, call 405-726-8666 or visit www.roostoklahoma.com.
Arrow Exterminators Inc. recently had a ribbon cutting to celebrate its relocation to 7701 N. Broadway Extension, Suite A #6. Arrow Exterminators Inc. is a family owned and operated company that has served Oklahoma’s pest and termite needs for more than 60 years. They are proud to be a part of the Edmond community of service providers. They look forward to a long and fulfilling relationship with the Edmond community and its many home and business owners. For more information, call 405-912-4337 or visit www.nomorebugs.com.
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December 2014 | The Business Times
NEW BUSINESS LISTINGS Following is a listing of newly filed businesses in the Edmond area with the Oklahoma Secretary of State’s office:
15 W. Campbell LLC, 2500 Douglas Blvd., Arcadia, filed Nov. 25 by Craig Brudzinski of the same address. 20 Bowman Ave. LLC, 2500 Douglas Blvd., Arcadia, filed Nov. 25 by Craig Brudzinski of the same address. 205 N. Broadway LLC, 2500 Douglas Blvd., Arcadia, filed Nov. 25 by Craig Brudzinski of the same address. 21 W. Edwards LLC, 2500 Douglas Blvd., Arcadia, filed Nov. 25 by Craig Brudzinski of the same address. 4C Logistics LLC, 4216 N. Hiwasee Road, Choctaw, filed Nov. 25 by Aaron Miller of the same address. All American Energy Services LLC, 14000 S. Air Depot Blvd., filed Nov. 25 by Shelby Gilchrist of the same address. American Tradition Homes LLC, 11401 S. Broadway, filed Nov. 26 by American Tradition Homes LLC of the same address. AprilExpress Transport LLC, 12028 N.W. 136th Terrace, Piedmont, filed Nov. 24 by Terrance Mitto of the same address. B&C Rentals LLC, 24530 N. May Ave., filed Nov. 25 by John Chain of Oklahoma City. Bixby Brothers LLC, 825 E. 33rd St., filed Nov. 24 by Robert Haiges of the same address. Blaze Management Services LLC, 500 W. 15th St., Ste. 2, filed Nov. 24 by Blaze Management Services LLC of the same address. Bockosoft LLC, 19204 Blossom Court, filed Nov. 25 by Mike Bockus of the same address. Camelback Resources Group LLC, 1900 Olde North Place, filed Nov. 26 by Dan A. Vann of the same address. Carnitas Michoacan LLC, 306 W. Edmond Road, filed Nov. 26 by Carnitas Michoacan LLC of the same address. Clarity LLC, 1309 N.W. 198th St., filed Nov. 25 by Lissa Qualls of the same address. Craftsman Homes LLC, 9724 Divino Court, Arcadia, filed Nov. 24 by Tamra Mantin of the same address. Focal Point Energy LLC, 16412 Oklee Lane, filed Nov. 25 by Thomas Taccia of the same address. Go Edmond LLC, 3725 Fox Tail Drive, filed Nov. 25 by Grady Epperly of the same address.
Hatjammer Holdings LLC, 2702 S. Randolph Road, filed Nov. 25 by Larry Hatley of the same address. Jason Derksen Trucking LLC, 1349 S. Choctaw Road, Choctaw,, filed Nov. 24 by Beverly Derksen of the same address. JBMarler Enterprises LLC, 201415 N. Blackjack Road, Luther, filed Nov. 24 by Jeremy Marler of the same address. Lab Solutions LLC, 3300 N.W. 175th, filed Nov. 25 by Ashley White of the same address. Learning Lab Resources LLC, 5708 N.W. 161st Circle, filed Nov. 24 by Melissa Mazur of the same address. Overhead Garage Doors LLC, 225 N.W. 150th St., filed Nov. 25 by Nicholas Johnson of Oklahoma City. Pizza 5088 Stillwater LLC, 722 Enterprise Drive, #150, filed Nov. 26 by Lance Lutke of the same address. Rooks Energy LLC, 16432 Sequoyah Drive, filed Nov. 25 by Josh Miller of the same address. Seymour Properties LLC, 1500 N.W. 171st St., filed Nov. 26 by Stephen Seymour of the same address. Waypoint Veterinary Education LLC, 6713 N. Sooner Road, filed Nov. 25 by Waypoint Veterinary Education LLC of the same address. Wild Rose Investments LLC, 16764 Little Leaf Lane, filed Nov. 25 by Brandon Kolar of the same address.
Goal: $175,000
Give the gift of HOPE Don’t let your neighbors go hungry Don’t let your friends live in the cold Support the 25th annual Samaritan Fund Drive The Samaritan Fund Drive is a six-week campaign between Thanksgiving and Christmas to help those in need
All proceeds directly benefit the HOPE Center of Edmond, 1251 N. Broadway Deadline to donate is Dec. 31. Mark checks with Samaritan Fund Drive in the memo line. Send donations to HOPE Center of Edmond, P.O. Box 2915, Edmond, OK 73083-2915 or go online for secure giving at
https://hopecenterofedmond.com/online-giving/ Help the HOPE Center of Edmond December 2014 | The Business Times
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Business Briefs Oklahoma Association of Realtors announces Pryor as Realtor of the Year The Oklahoma Association of Realtors recently announced that Joe Pryor of Edmond has been named the 2014 Oklahoma Realtor of the Year. Pryor has served as a leader and pioneer in the Oklahoma real estate industry for the past 25 years. “I am honored to receive this award that puts me in the company of so many previous recipients who I admire and who continue to inspire me,” Pryor said. Joe Pryor “Knowing their accomplishments and seeing the example they set pushes me to continue improving and contributing more to our industry, just as they did.” Licensed in Oklahoma since 1989, Joe Pryor is owner of The Virtual Real Estate Team and specializes in real estate investments. He has played an active leadership role in the Edmond and Oklahoma real estate industry and was ranked in the top two percent of Realtors nationwide. He is currently an approved instructor for the Oklahoma Real Estate
Commission and serves on multiple national real estate industry committees. Previously, Pryor has been named 2011 president of the Edmond Board of Realtors, director of the Oklahoma City Multiple Listing System, and was the 2013 president of OAR. Additionally he was named 2011 Realtor of the Year by the Edmond Board of Realtors. Currently, Pryor serves on the National Association of Realtors MLS Policy Committee and is the 2014 vice chairman of the NAR State Leadership Idea Exchange Council. “We’re so pleased to announce our friend and valued colleague, Joe, as Realtor of the Year,” said Lisa Noon, OAR CEO. “He sets such a great example for the real estate community and always goes above and beyond, not just for his clients but the community and state, as well.” The Oklahoma Association of REALTORS® is the voice and first source for information, expertise and advocacy related to the practice of real estate in Oklahoma. Established in 1921, it is one of Oklahoma’s largest trade associations with more than 8,300 members involved in all aspects of the real estate industry. For more information, visit www.okrealtors.com.
Edmond attorney to serve on state bar board Edmond attorney LeAnne McGill will serve a one-year term on the Oklahoma Bar Association’s 17-member Board of Governors as chairperson of the OBA Young Lawyers Division. Election results were announced Friday during the OBA’s 110th Annual Meeting in Oklahoma City. McGill is a partner with the Edmond law firm of McGill & Rodgers, where her practice focuses on all areas of family law. In addition to numerous LeAnne McGill state bar, American Bar Association and other law-related activities, she is an active member of the Edmond Women’s Club and the Edmond Family
Counseling Board of Directors. She has been honored as a Top 20 under 40 by The Business Times of Edmond and a Top 40 under 40 by OKCBiz magazine. She is also a graduate of Class XXVI of Leadership Edmond and volunteers with the American Cancer Society and the Salvation Army. She received her Bachelor of Arts degree in English and political science from Oklahoma State University in 2003 and her J.D. from Oklahoma City University School of Law in 2006. She will be officially sworn into office in January. Her role in OBA leadership is a voluntary position in which she will serve while continuing her law practice. The 17,600-member Oklahoma Bar Association, headquartered in Oklahoma City, was created by the Oklahoma Supreme Court to advance the administration of justice and to foster and maintain learning, integrity, competence, public service and high standards of conduct among Oklahoma’s legal community.
Dolese Edmond Batch Plant wins first place National Ready Mixed Concrete Association recently awarded Dolese five 2014 Commitment to Environmental Excellence Awards. The Dolese Edmond Batch Plant received first place in Category D, where contestants must produce between 100,001 and 200,000 cubic yards of concrete. The Dolese Edmond Batch Plant is at 104 W. Main St. in Edmond and concentrates on the production of ready mixed concrete. Dolese’s concrete serves to strengthen communities by contributing to the construction of high rise office buildings, athletic facilities, major commercial ventures, highways and residential developments. NRMCA’s 2014 Commitment to Environmental Excellence Awards, co-sponsored by Concrete Products magazine, offers national recognition
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December 2014 | The Business Times
to companies that exceed governmental environment compliance requirements while producing concrete. “Dolese takes pride in creating the safest environmental conditions possible,” said Mark Helm, president of Dolese. “Dolese will continue to put employee and environmental factors first in our concrete production.” For more than a century, Dolese Bros Co. has provided construction materials. Today’s operation includes more than 70 facilities with more than 1,000 employees in two states. For more information, visit Dolese Bros. Co. website at http://www.dolese.com/.
December 2014 | The Business Times
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December 2014 | The Business Times
Business Book Review
by Terri Schlichenmeyer | The bookworm sez
“Darling, You Can’t Do Both, And Other Noise to Ignore on Your Way Up” by Janet Kestin & Nancy Vonk
c.2014, HarperCollins $19.99/$24.99 Canada 304 pages
L
adies should always speak quietly. They should never interrupt, never exhibit anger or be impolite. Ladies should always gently defer to their superiors. They should never ask for anything, but should be grateful for what they get. Ladies should know their limits. And, as you’ll see in the new book “Darling, You Can’t Do Both” by Janet Kestin & Nancy Vonk, women in business should pay no attention to any of the above. The headlines come at no surprise. Men make more than women for doing the same job, and it’s been ongoing for eons because yes, gender bias does exist in many workplaces. Our feminist foremothers tried to fix that, but, say Kestin & Vonk, “we still have work to do” and rules to break. One of the rules says that we’ll never be successful unless we work constantly. That’s a rule to ignore, say the authors; break it, and you’ll learn that the best thing you’ll do for your career is to give yourself occasional time away from it. Decide what you need and “strike your own deal.” Women are connectors, instilled with a reticent politeness that can backfire, especially when we heed the “good things come to those who wait” rule. Truth is, once we’ve become accustomed to asking for mentors, we learn more; once we learn to ask for what we’re worth, we earn more: research suggests that a woman can leave between $350,000 and a half a million bucks on the table during her working years if she doesn’t know how to negotiate a salary. Another rule demands that we be “nice” and assumes we’ll nurture, which could lead to perceptions of softness that might
disqualify us for top jobs. Assertive behavior, say the authors, is essential in the workplace. You don’t have to be aggressive, but learn how to toot your own horn - and if you can’t make music, learn a good work-around. Know when to ask for help, know what you need, and put the word “no” back into your vocabulary. Own your accomplishments. Look for role models who know how to take risks. And if you want to “have it all,” remember that becoming a mother can make you a better employee. I began to feel like a bobble-head doll as I was reading “Darling, You Can’t Do Both.” Yep (nod-nod), yes (nod-nod), uh-huh (nodnod-nod). Yes, (nod-nod), it’s that kind of book. Like their career, authors Janet Kestin and Nancy Vonk begin their book with a tale of soap, moving forward with personal anecdotes, cautionary tales from other women and advice. The former serves to underscore the latter, which is written with breezy, offhand informality, yet is curiously authoritative. That mixed mien makes this helpful, whether you sit in the farthest cubicle or the fanciest corner office. If you’re tired of career obstacles and need guidance now, this is a book that’ll make you itchy to act and ready to go. “Darling, You Can’t Do Both” proves that, in business, you just don’t have to do it quietly. Terri Schlichenmeyer is a book reviewer in Wisconsin. She may be reached via email at bookwormsez@yahoo.com.
December 2014 | The Business Times
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LAST LOOK
Mahlmeister backs up own advice By Patty Miller | The Business Times Photo Provided
M
ost everyone in Edmond either knows or knows of Dr. Karen. Dr. Karen Mahlmeister, Doctor of Naturopathic and Chiropractic has been a chiropractor for more than
20 years. She practices what she preaches and not only has encouraged her patients to maintain a healthy lifestyle, but has pursued one for herself. “I run, lift weights and eat lots of healthy fruits and vegetables,” Mahlmeister said. Then the unimaginable happened. Dr. Karen fractured her back and was told she had severe osteoporosis. “I asked myself, ‘How could this be happening to me?’” she said. Mahlmeister said she started researching. She had always helped other people, now she turned her efforts toward helping herself. “I looked toward natural, homeopathy treatment,” she said. She sold her chiropractic practice in September and opened her new business, Dr. Karen’s Natural Health Solutions. “I am still working with people and helping them, only I have chosen a different way to do it,” Mahlmeister said. “I know I always loved chiropractic and this is the same in so many different ways.” Mahlmeister attended class sessions, seminars and read everything she could find on the body healing itself with the help of homeopathy water, where the body absorbs water with drops of dilutions of materials to help the body heal. Instead of body manipulations, she uses a Natural Health Solutions Advanced Body Scan machine to help her in assisting her patients. She also has studied medical face reading for clues into what is going on inside the body. In her case, Mahlmeister had noticed she was getting rosacea on her face, around her eyes and across the bridge of her nose, 30
December 2014 | The Business Times
Mahlmeister said these were all clues as to what was going on in her body, but she didn’t know how to read them. “I found out later that the spine is connected to the face and the nose and my body was telling me for a very long time that something wasn’t right,” Mahlmeister said. “We don’t pay attention to what is going on in our bodies, sometimes it is because we don’t understand what our body is telling us and sometimes we just aren’t listening,” she said. “As a result of my extensive research and classes in trying to discover how and why I had such advanced osteoporosis, I discovered not only what caused my condition, but I also discovered many other natural health solutions for acute and chronic conditions,” Mahlmeister said. “I can now help with issues such as fatigue, sleep problems, headaches, arthritis, lung and breathing problems, plus stomach and skin conditions and all levels of pain among other problems.” Mahlmeister said her natural health solutions system can test for health problems that may be causing individuals or their family members some minor or even major issues. This unique health system locates the root cause for many ailments, treats the symptoms using all natural therapies, restores a good night’s sleep, relieves pain and other chronic conditions and revitalizes a sense of health and well-being in life. “I can help find the cause and then correct it using natural health methods,” she said. “Please call or email me if you have any questions or to sign up for my newsletter.” MAHLMEISTER may be reached by phone at 285-5557 or by email at drkarenedmond@gmail.com. Her office is at 407 W. 15th St., Suite 6 in Edmond.
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In a perfect world, no one would ever have to face a life-threatening injury or health crisis. But when those times do arise – and every second counts – it’s good to know the most complete critical care available in the area is also the most convenient. INTEGRIS Health Edmond is the first to bring a life-saving dual plane heart catheterization lab to the area, so intervention is moments away instead of miles away. Our Level II Special Care Nursery provides not just peaceful sleep for your baby, but peace of mind for you – with our electronic infant security system and automatic screening for congenital heart defects. And it’s all right here at INTEGRIS Health Edmond – with the shortest ER wait times in town and a location that’s not only close, but the most convenient by far. With claims like that, it’s no wonder we can now also claim Edmond’s highest patient satisfaction rating.*
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