Business Times September 2013 by Business Times of Edmond

ED M O N D, O K LAH O MA

September 2013

VOL. 5 | NO. 9

INSIDE

2013

PUBLISHER Karan Ediger 405-341-2121 kediger@edmondsun.com

Young professionals soak in UCO president’s wisdom

MANAGING Lisa Shearer EDITOR 405-341-2121 lshearer@edmondsun.com MULTIMEDIA Carolyn Womack-Jenner SALES 405-341-2121 MANAGER cjenner@edmondsun.com

Top 20 Under 40

SALES TEAM Terri Bohanan

Check out the profiles of the ‘Top 20 under 40’ who are making a difference in Edmond.

Brittany Eddins CONTRIBUTING Mike Crandall WRITERS Jim Denton

University of Central Oklahoma President Don Betz has enjoyed a career in higher education for more than 40 years. Betz has developed a reputation for teaching and encouraging students, as well as leadership development.

Cyndy Hoenig Nick Massey Kristine Meggenberg

Federal Reserve considers tapering

Patty Miller Van Mitchell Tim Priebe

While we are managing our personal economies by spending, saving and investing, the Fed is managing the entire American economy. This is where the conflict starts.

Terri Schlichenmeyer Mark Schlachtenhaufen

James Coburn New Teacher Reception

Miss your Business Times? Call 341-2121 to get on our mailing list. Thanks! The Business Times is a monthly publication of The Edmond Sun devoted to business in the Edmond area. All rights reserved. Copyright © September 2013.

Cover Photos by Julie Bragg | the Business Times September 2013 | The Business Times

from our Publisher

‘Top 20 under 40’ making a difference in Edmond

o our readers: I have to say that the Top 20 Under 40 is one of my favorite Business Times of Edmond issues. The people you see in this issue are making a difference in their corner of the world everyday. This year, as in many years past, I recognize most of the faces and can say they honestly deserve this award. Usually at this time I confess what I thought was my passion after graduating high school. I set out to become a MTV VJ. For those of you who are too young to know what I’m talking about I’ll fill you in. When MTV debuted in the ’80s they actually played music videos rather than reality shows. Instead of DJs playing the hits, they had VJs and I thought this sounded like a great career. Obviously someone had a better plan for me and I’m glad they did. My point is to keep an open mind and accept new challenges as they come. Also try and make a difference whenever you can. Speaking of making a difference we’re focusing on volunteers who make a difference in our December issue. While it sounds like it’s a long way off, it’s really not. We need your help in the process of selecting the volunteers. We want to highlight business owners who give back to the community and tell their story. You will find more information in our October issue of The Business Times.

September 2013 | The Business Times

KARAN EDIGER is publisher of The Business Times of Edmond, The Edmond Sun and Community Connection.

GROWING EDMOND

PhotoS PROVIDED | EDMOND AREA CHAMBER OF COMMERCE

Ribbon Cuttings Business Imaging SYstems

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First Med Urgent Care had a ribbon cutting to celebrate the relocation of its Edmond location from Covell Road east of Kelly Avenue to its own free-standing structure at 1221 N. Kelly Ave. Staff physicians treat non-emergency medical issues such as the flu, sore throats, ear infections, minor burns, cuts and scrapes, and non-severe injuries. Serving the community at five locations throughout the Oklahoma City metro area, the clinics feature extended hours, 8 a.m. to 7:30 p.m., and are open seven days a week. No appointment is necessary in order to receive prompt attention.Â For more information, call 844-1633 or visit www.firstmedok.com.

September 2013 | The Business Times

BIS employees had a ribbon cutting at its headquarters at 13900 N. Harvey Ave. in Edmond to celebrate the progressive expansion and rebranding of Business Imaging Systems, which has served the Oklahoma City metro area since 1976. In addition to a drastic expansion of its document storage capacity, BIS has equipped itself with supplemental backup power generators, upgraded servers and a variety of the latest document capture gadgets. The company has creative IT professionals. Its employees craft custom IT solutions for businesses, healthcare providers and government agencies. Solutions organize documents, simplify business processes, increase the value and usability of information and enhance communication at all levels. The clients benefit from having instant access to information, and they make better informed business decisions throughout their organization. For more information, call 507-7000 or visit www.bisok.com.

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Young Professionals Soak in UCO President’s Wisdom By Kristine Meggenberg | Special to the Business Times

Photos By Julie Bragg | the Business Times

Guest speaker UCO President Don Betz tells Edmond Young Professionals at a Leadership Latte event at Coffee Comission that they need to maintain their curiosity for life in order to be successful business professionals. Guest speaker UCO President Don Betz attends an Edmond Young Professionals leadership meeting about how he got started in his career.

niversity of Central Oklahoma President Don Betz has enjoyed a career in higher education for more than 40 years. Betz has developed a reputation for teaching and encouraging students, as well as leadership development. Betz lived up to his reputation when he spoke in August to Edmond Young Professionals at Coffee Commission. Leadership Latte was a networking event for the group supported by the Edmond Area Chamber of Commerce. “Do something you’re proud of,” Betz said. “We all need to be resilient.” When Betz became the 20th president of UCO in 2011 he wanted the university to stop being someone else and embrace being the best original of itself. UCO is the largest transfer university in the state, and being original was a message he wanted to reiterate to Edmond Young 8

September 2013 | The Business Times

Professionals. To reach your full potential you can’t follow anyone else’s plan, you need to make your own path and do something you are proud of, he told the group. “What you define as success is different for everyone,” Betz said. Betz believes that professionals should never stop learning and always be curious. By nurturing that curiosity, businesspeople have an opportunity to thrive and make a difference. Businesspeople might have lost their curiosity if they dread waking up for work every morning and Betz suggests that if a businessperson feels this way they need to reset. Tyler Mahan, age 21, left a terrible home situation at 18 to reset and make a difference in the community through children’s lives. Mahan never had a father figure in his life because his father was sent to prison when he was 6 and he

hasn’t had contact with him since. Mahan wants to work with elementary children that may be enduring the same childhood situation as him. “I want to teach kids to live outside ourselves and that they are bigger than the system because Jesus can redeem a broken life — that’s what I want to do as a young professional,” Mahan said. Mahan feels it’s important that young professionals come together because young people have a passion and that is what starts changes within a community. TO LEARN MORE about Edmond Young Professionals, visit http://www. edmondchamber.com/eyp/. Or to learn more about UCO, visit www.uco.edu.

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September 2013 | The Business Times

Jeremy Baldwin Financial Advisor

eremy Baldwin had been working as an adviser for John Hancock Financial Network for four years when he felt the calling to change course and do something different with his life. That change started in November 2012 when he partnered with several individuals creating Journey Financial Corp., at 3209 S. Broadway, Suite 230 in Edmond. It is a full-service firm offering assistance from estate planning, insurance, investments, P&C, company benefits, health insurance, to commercial and residential mortgages. “It was entrepreneurial spirit if you will,” Baldwin said. “They (John Hancock) have a great training program. I felt like I received what I needed from training and it made sense to start our own business. I love what I do. I love having a conversation with people. I believe I am good at what I do because I can develop a relationship with someone and relate to them.” Baldwin, 26, said starting a new business has been challenging. “It has its ebbs and flows,” he said. “It has definitely been exciting and stressful. But when you start to see the fruits of your labor it is worth it.” Baldwin shares his success with his wife Kelsey, who also works at Journey Financial Corp. “We love spending time together and we work literally 5 feet apart, which is awesome,” he said. Baldwin’s passion for life isn’t limited to his business interests. He also serves on the board of directors of two

organizations — WATERisLIFE.com and Edmond Family Counseling. He also serves as the 2013-14 president of the Boulevard Rotary Club of Edmond. WATERisLIFE.com was founded by Baldwin’s father-inlaw. The company’s mission is to provide life-giving clean water solutions and wash programs to schools and villages in developing countries through innovative sustainable water solutions in partnership, to scale its impact globally. “My wife and I are both huge givers,” Baldwin said. “Our heart is giving. WATERisLIFE.com is part of that. I fell in love with the vision of her and her father for that.” Baldwin, who resides in Edmond, credits part of his business and leadership skills to his faith and time spent working with LifeChurch.tv. “I owe where I am today business-wise to the leaders that believed in me and developed me at that church,” Baldwin said. “I believe you accomplish that (leadership) by not reading a book but doing it.” He equates starting his new venture to playing a round of golf and listening to God. “You get out there and hit a few good shots and you think you got the hang of it but then you shank it,” Baldwin said. “You think it is going to go down like you have conceived in your mind but it goes a completely different way. It goes the way God intended it to go. You have to be receptive enough to allow that to happen and use it the way He wants.” — Van Mitchell

September 2013 | The Business Times

Lenzee Bilke Florist/Designer

enzee Bilke had an eye for fashion at an early age from helping out at her family’s floral business or making her own clothes in high school. Today, the Edmond resident is putting those talents to use both as a third-generation employee at Madeline’s Flowers, at 1030 S. Broadway in Edmond, and in the future as a business/floral teacher. Madeline’s Flowers was started by Bilke’s grandmother and now employs both her mother and sister. Bilke, 27, said she has been exposed to the floral industry all her life. Working up from watering plants, cleaning, cutting flowers and delivery she is now a major voice in managing the business. She attends seminars and workshops regularly in order to keep in tune with the floral business world. “I started coming here as a young girl after school and I just started helping,” she said. “As I started school I realized this was an industry that I truly loved and I stayed with it.” Bilke said it was important to her to be part of the family business, which was started in 1950. “I am very fortunate that I get to work with my mother and my sister every day. I get to work with my best friends, which is good.” Bilke said Madeline’s Flowers has been a longtime staple in Edmond due to its customer service and customer loyalty. “We have tremendous customer loyalty,” she said. “We strive to have great customer service. We have been able to adapt to the changes in the industry and meet the needs of the customers.” Bilke said what she enjoys most about her job is each day is different.

September 2013 | The Business Times

“I like the challenge and the change of everything,” Bilke said. “With my job I know I will be doing something different every day.” Bilke received her associate degree in business marketing from Oklahoma State University-Oklahoma City and graduated Summa Cum Laude from the University of Central Oklahoma with a bachelor’s degree in fashion marketing and a minor in business administration. She recently graduated with honors with a master’s degree in adult education and training. She also has received her Oklahoma Certified Florist and Oklahoma Certified Advanced Florist certificates from the Oklahoma State Florist Association and is a member of Golden Key, Gamma Phi Beta, Alpha Chi, Phi Beta Kappa and won the Blossom Award for Oklahoma State Floral Association. Bilke said her future plans include trying to teach at the collegiate level. “I want to start teaching floral design or business,” she said. In addition to her academic accolades, Bilke is also active in several Edmond civic groups including the Downtown Edmond Business Association, Edmond Young Professionals and Oklahoma State Florist Association. “I believe it is important to be involved and give back,” Bilke said. “It’s important to be thankful and be a part of the community.” — Van Mitchell

Beth Burney Manager

espect is a key player in success, said Beth Burney, practice manager for the Pet Medical CenterEdmond. Burney’s first opportunity to supervise people was in college while working for Academy Sports. That is when she realized how much she really enjoyed being a leader in business. “From there, I just continued to be blessed with management positions that allowed me to learn and develop my management skills,” Burney said. Her true passion is customer service and the ability to go above and beyond for the customer. “Customer service is a long lost art and I have a real passion to keep it alive in my practice and train my staff to have that same passion,” Burney said. Prior to becoming practice manager for Pet Medical Center, 1001 W. 15th St., Burney worked in the human medicine field, managing a local allergy office for three years. In that position she acquired many of her management skills and learned how to communicate with her staff. She also learned the importance of great customer service. Burney, 33, said her brother is her biggest role model. She watched him become a very successful school administrator and businessman. He started as a math teacher and

basketball coach at a middle school in Norman and now has his doctorate and has developed the School Connect application being used across the nation. “He shows that hard-work, diligence and dedication pay off,” Burney said. “I only hope that one day I can be as successful as him.” Each year, Pet Medical Center-Edmond hosts a pet health fair to raise money for Paws for Life, Burney said. This event is free to the community and allows for them to gain more knowledge of the veterinary industry, pet care and local rescues, she said. Burney serves in the children’s ministry at Crossings Community Church as a kindergarten Sunday school teacher. She also serves as the site coordinator for the Shidler Elementary-Faithworks of the Inner City beautification workday with Crossings. “We visit the school and Faithworks and complete jobs necessary to prepare for the return of students,” Burney said. Burney has been married to her husband Brian for 11 years and they have two children: Emma and Bryce. They also have a four-legged “child” named Nelson. She is currently preparing to sit for her Certified Veterinary Practice Management exam in 2014. — MARK SCHLACHTENHAUFEN

September 2013 | The Business Times

Kyle Dillingham

Ambassador in Residence

yle Dillingham shares the international language of music through his energizing fiddle performances and original compositions. The 34-year-old already has performed in more than 30 countries with the title of University of Central Oklahoma Ambassador in Residence. Dillingham has added distinction to UCO through his music. Only eight years after he began playing the violin at age 9, Dillingham was a featured performer at the Grand Ole Opry. But he always believed that his musical talents could serve Oklahoma best by staying in Oklahoma, he said. “It is important to share my talent with the community because music brings the community together,” Dillingham said. “But it is not just the music that enriches my life. The true reward of sharing my music is the resulting interaction with and between other people. Fellowship is at the heart of what I do.” He is co-founder of Dunham & Dillingham Publishing and the president of Kyle Dillingham LLC. Dillingham earned a Bachelor of Arts degree in Instrumental Music Performance at Oklahoma City University in 2001. In partnership with UCO’s Centre of Global Competency, Dillingham’s tribute to Tudor England, “The Mary Rose,” enriched symphonic music throughout the

September 2013 | The Business Times

United States and international community. Prince Charles of Great Britain sent two delegates to Oklahoma for the world premier. Dillingham’s band, Horseshoe Road, is the winner of the 2011 International Acoustic Music Awards for Country/ Bluegrass. Oklahoma’s premier music festival, OK Mozart, featured Dillingham’s world premier performance, “Wiley Post” in 2011. He’s performed for the King of Malaysia, the Princess of Thailand and has been televised throughout China. A frequent visitor to Washington, D.C., he has performed for the Japanese, Thai, Romanian and Saudi Arabian ambassadors, to name a few. In 2009, Dillingham traveled to Thailand where he starred in the musical, “Phra Lor.” The Bangkok Post wrote, “Dillingham can bewitch and conjure a range of emotions from his violin … . The music becomes the most intriguing and seductive aspect of this production.” PBS President Paula Kerger said of Dillingham, “Ken Burns and I travel all over the United States. After hearing your performance, we turned to each other and agreed that we had witnessed something amazing.” — James Coburn

Jason Duncan

Small Business Owner

eing an active player in one’s community makes it strong, said Jason Duncan, owner of Café Evoke, a coffee shop. His business has added flavor to the downtown Edmond scene. Duncan and his wife, Jenni, take pride in creating the perfect cup of coffee. They bring the best coffees from across the world to provide a unique experience for each customer, said Jason, 31. The Duncans are known to set up shop at local schools during teacher appreciation week where they serve coffee to teachers and staff. They are passionate about Edmond and about making it a better place for their family, friends and customers, Jason said. “Being part of a community, especially a close-knit one like this, is kind of our whole business,” Jason said. “We’re a company that supports that.” They first established their business in the Plaza District in Oklahoma City a few years ago before transferring their success to Edmond. Customers call Evoke their destination spot, he said. Being a business leader means being able to say yes and no to things as well, Jason said.

“There’s so much going on in this part of the state that it is important for us to be involved,” he said. “It’s our job in business to help and kind of be the backbone for everyone else in the community.” Being active and vocal in Edmond involves helping several community organizations with their fundraiser events and golf tournaments, he said. Evoke provides a spot in central Edmond for people to network and meet with their friends, Jason said. It provides a spot for people to do photo shoots. “We’re an open door and a hand shake away from things that maybe do not directly affect us and does not necessarily sell coffee,” Jason said. “What it does — it really kind of bridges that gap and makes us and our business a personal entity. And that’s the big goal.” Jason earned a bachelor’s degree in entrepreneurship from Belmont University, located in Nashville. He and Jenni have a 2-year-old, and another baby due in late September. They’re willing to work hard with others to make their lives and the community a success, he said. — JAMES COBURN

September 2013 | The Business Times

Bryan Evans

Attorney

rganization, preparation and getting up an hour before the competition are part of Edmond attorney Bryan Evans’ formula for success. Evans said he has always known he wanted to practice law. Evans said 99 percent of the time, clients retain attorneys because of emergencies or conflicts including bankruptcies, divorces, injuries, litigation or death. Through Evans & Davis, which has offices in Edmond and in Dallas, Evans works with clients who want to protect their families, ease conflict between children, reduce estate taxes or plan for their businesses after death. “I have focused my practice on estate and business planning because of the proactive and positive service it provides our clients,” he said. Prior to practicing law, Evans worked for U.S. Rep. Frank Lucas, R-Oklahoma, in various capacities in both his Washington, D.C., and district offices. He said Lucas taught him about small businesses, families and ways that laws impact citizens. After law school, Evans, 37, worked with a group of lawyers who taught him the importance of expertise and professionalism. As a seasoned attorney and business owner, Jerry Balentine has given him a goal and framework for a successful and positive career.

September 2013 | The Business Times

“My law partner and I started our firm in 2002 with the vision of creating the firm and business we have today,” Evans said. “We stay current with our practice areas and regularly teach classes to fellow attorneys, accountants and financial professionals.” Evans said he believes half of the success of any law firm — or any business for that matter — is organization, preparation and getting up an hour before the competition. However, that formula must be coupled with your team’s vision and honesty, Evans said. You have to know where your business has been and where it’s going. Away from the office, Evans has devoted a great deal of time and resources to the Edmond Public Schools Foundation. This is his fifth year working with the organization. In June, he ended his term as president for the academic year. The organization provides direct grants to teachers, scholarships and programs that make an impact in Edmond schools and in the community. Evans and his wife Erika have 9-year-old twin daughters and a 7-year-old son. Wednesdays are a time for him to reflect, which helps keep him grounded and reminded of the real priorities in life — family. — MARK SCHLACHTENHAUFEN

Dr. Timothy Geib Physician/Surgeon

ought after in his field of medicine, Dr. Timothy Geib is recognized as a highly skilled physician/surgeon offering compassionate care. Geib, 37, has been a leader throughout his years in education and professionally at the Oklahoma Sports & Orthopedic Institute in Edmond. “It’s important for me if you’re going to be part of the community to make sure that you help out in multiple different ways by taking care of the people who helped take care of you in the past,” Geib said. A valedictorian of Edmond Memorial High School, Geib was active in the student leadership council and played varsity soccer. Today, he is president of the Alumni Board of Oklahoma State University, College of Arts & Sciences, where he earned a Bachelor of Science degree in biological sciences. He graduated with special distinction when earning a Doctor of Medicine degree from the University of Oklahoma. Geib was a resident in orthopedic surgery at OU. He also received a sports medicine fellowship at the Mississippi Sports Medicine & Orthopedic Center. “I grew up in Edmond and was taken care of by physicians in the community, who motivated me to become an integral portion of the community once I finished up,” Geib said. He was eager to return to Edmond, where he set up a practice in 2008 as an orthopedic surgeon specializing

in sports injuries. Geib gives back to his community as a volunteer team physician for Edmond Memorial Bulldogs. His articles have appeared in medical journals covering orthopedic procedures and surgery techniques. Geib also instructs other surgeons through the Arthroscopy Association of North America’s Masters Experience courses. He provides community education orthopedic care at Bone & Joint Hospital at St. Anthony. Geib and his wife, Jenny, are proud to raise their three boys in Edmond, where they worship at Lord of Life Lutheran Church. He is an active member of the Edmond Area Chamber of Commerce. The Geibs are backers of Impact Oklahoma, a community of women devoted to impacting central Oklahoma by funding charitable organizations working in the areas of family, health and wellness, community, education and culture. In addition, Geib is a supporter of Oaks Indian Mission, an organization located in Oaks that prepares Native American children to lead and serve by partnering with Christian communities and tribal nations. “We usually do a golf tournament for that organization every year to help benefit the youth,” he said. — JAMES COBURN

September 2013 | The Business Times

Mike Grindstaff Optometrist

ike Grindstaff, 35, takes pride in his business — Optique Vision Center — being different, which means encouraging his staff to take the usual and make it exceptional. “Our customer service is top-notch and we strive to create a warm and inviting place for patients and customers,” Grindstaff said. “I treat my patients as I would want my own family treated and hold the care of their visual health with the utmost importance.” From an early age Grindstaff knew he wanted to be a health-care provider. In college, while completing his premedical prerequisites, he became interested in optometry. “It provided many elements I wanted in my professional and personal life such as patient interaction, technology, medical and retail business under one roof, and time to spend with my family,” Grindstaff said. In 2004, he completed his Doctor of Optometry degree at Northeastern State University College of Optometry and began working for two established optometrists in north Oklahoma City. While working with them, Grindstaff also did eye health examinations for inmates housed at the Oklahoma Department of Corrections facility in Lexington. His

September 2013 | The Business Times

ultimate goal was owning his own small business and being in private practice. He stayed focused on his goal and opened Optique Vision Center, a fully licensed and equipped optometry practice, during a down economy in 2009. Grindstaff believes in giving back to the community. He does free examinations monthly for Skyline Urban Ministry, a partner of United Way of Central Oklahoma that seeks to impact lives, empower those in need and to address the roots of poverty in Oklahoma. He has served as a volunteer doctor for the Remote Area Medical Foundation and has contributed products, services and financial support to many different organizations including Edmond Public Schools Foundation, American Cancer Society, Allied Arts, Go Red for Women, Oklahoma Red Ribbon Drug Free Program, Swine Week, BALTO, Griffin and Logan Chill Family, Lions Club and various Edmond Public Schools booster clubs, sports teams and arts fundraisers. At work, Grindstaff spends time with his wife Tricia, who handles marketing, networking and product purchases for the office. Away from the office, his hobbies include cycling, camping and anything to do with cars. — MARK SCHLACHTENHAUFEN

Peter Markes Educator

eter Markes, 34, says he teaches more than just high school orchestra. “I teach beauty, sensitivity, passion and poise,” says the 2013 Edmond Teacher of the Year. He is beginning his 11th year of teaching for the Edmond Public Schools. Currently he is the director of orchestras at Edmond North High School. He also assists at Cheyenne and Sequoyah middle schools in Edmond. The high school orchestra is an eight-time recipient of the state sweepstakes award, the highest honor given by the state activities association. Most recently, the high school orchestra was honored by the Oklahoma Music Educators Association as the 2012 High School Honor Orchestra to perform at the state conference, marking the second time the orchestra has received this honor under his leadership. He quoted Japanese educator and founder of the Talent Education School, Dr. Shinichi Suzuki, who said, “Teaching music is not my main purpose. I want to make good citizens. If children hear fine music from the day of their birth and learn to play it, they develop sensitivity, discipline and endurance. They get a beautiful heart.” Markes said one of his greatest pleasures in his profession is mirrored by his students’ ease of ability and loving willingness to share their music with others. Markes said when his students graduate, in order to grow

into the roles they have chosen, they must be kind, loving, patient and gentle. “I believe one of my greatest contributions to my profession is drawing more students to this possibility through their opportunity in music,” he said. Markes is one of 12 educators who are competing for the state’s teacher of the year honor later this year. “Through engaging, energetic lessons and interesting, rewarding travel and performance experiences, students are learning to share their gifts; they are developing beautiful hearts,” Markes said. In spring 2013, Markes took a leave of absence from his teaching duties to tour overseas with Kyle Dillingham and the band, Horseshoe Road, representing Oklahoma and the United States. They played for the Korea Foundation’s 60year celebration of relations between the U.S. and Korea. He also has been named Teacher of Today by the Oklahoma City Masonic Fraternity. Markes serves as president for the North Central Honor Orchestra, has twice served as the Oklahoma Music Educators Association AllState Honor Orchestra chairman. Markes is a graduate of Oklahoma City University where he earned his bachelor’s degree in music education with emphasis in violin and guitar. — PATTY MILLER

September 2013 | The Business Times

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The Central family congratulates Kyle Dillingham on being named among the 2013 “Top 20 under 40” by the Business Times!

Live Central Kyle Dillingham UCO Ambassador in Residence

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Sara Maulsby Banker

hen Sara Maulsby graduated from the University of Oklahoma in 2006 with a public relations degree, she wasn’t sure what direction to take. On the advice of business professionals in the community, Maulsby took a leap of faith and entered the world of banking where the Edmond resident has flourished. Today, Maulsby works at Prosperity Bank in Oklahoma City where she serves as assistant vice president of the Cash Management Department. “When I graduated from OU, I was like many students. I had my degree, but I wasn’t sure what I wanted to do,” Maulsby said. “I put feelers out and received guidance about what would be a prosperous career path, which led me to banking.” Maulsby got her first job at Legacy Bank where she served in retail banking and as a Business Development Officer. She later joined Coppermark Bank in 2010, now Prosperity Bank. “(Legacy) provided opportunities for me to learn about banking,” she said. “I was able to work in various departments and understand the industry.” Maulsby said part of the job includes network opportunites and making a difference in the community. Her accomplishments include being named the 2012 Edmond Area Chamber of Commerce Volunteer of the Year; a graduate of Leadership Edmond; a graduate of the Oklahoma Banker’s Association Intermediate School of Banking and Edmond Young Professional Elite Member of the Quarter. She currently serves on the Edmond Young Professionals’ Steering Committee. Maulsby, 29, also has been involved with Junior Achievement, Santa’s Cause, Youth for Christ; Infant Crisis

September 2013 | The Business Times

Services and Arise Ministries, which is a national nonprofit organization for women whose main focus helps single mothers throughout America build healthier homes. Arise was co-founded by Maulsby’s mother Pam Kanaly and Shelley Pullium. Maulsby now serves on its Board of Directors. “I have been actively involved with Arise Ministries for the last 11 years,” she said. “It is a deep passion of mine because my mom was a single mother. I’ve invested countless hours of service to this organization as a college intern, a volunteer and the coordinator for the ‘Single Mother of the Year’ award. Being asked to now serve on the Board of Directors remains a significant honor as we’re impacting the lives of thousands of children and mothers raising children alone. I do these things because it is what I love.” Maulsby said her mother has been a major influence in her life both personally and professionally. “She has always instilled in me the importance of being a woman of integrity,” Maulsby said. “That value she taught me at such a young age continues to benefit and support my professional and personal life.” While her career at Prosperity is in Maulsby’s future, parenthood is also on the horizon as Maulsby and her husband Jess are expecting their first child. Maulsby said she is looking forward to becoming a mom and furthering her career. “My goal is to expand my leadership role at Prosperity by helping the Cash Management Department grow, along with developing my strengths and learning new techniques that enhance my assets at the bank,” she said. “I am blessed by thoughts of the future.” — Van Mitchell

Jay McCurry Analyst

iving in an age of social volatility is good reason to share God-given talents with one’s community, said Jay McCurry, an analyst at Chesapeake Energy. “There are two key qualities that I have found that one must incorporate into being a success at whatever they put their hand to do,” said McCurry, 39. “The first is having a Biblical foundation for your work. Scripture truly is the greatest wisdom book ever written.” The word of God recorded in the Bible reveals everything a leader will encounter, McCurry said. Financial management, human resources and corporate responsibility is covered within the sacred text, he said. Secondly, being a strong communicator is an indispensable quality for success, he said. Being fully knowledgeable on a particular subject is not enough. “If you are not articulate in sharpening the way that you communicate your message, then unfortunately, that knowledge will do you little good,” McCurry said. McCurry said he strives to demonstrate leadership capabilities to his customers at Chesapeake Energy as well as his students in the classroom. He also serves as an adjunct communications instructor at the University of Central Oklahoma and at Southern Nazarene University. “I love the classroom, and I am thankful to play a small part in the learning process of my students,” he said. “They are hungry for knowledge that will advance them in their career. From my experience, our future is in good hands with up and coming leaders.”

McCurry earned a bachelor’s degree in human relations from Southern Nazarene University. He also earned a Master of Arts in education from Oral Roberts University as well as a Doctorate in Christian Education from Pillsbury Seminary. He is also under contract to have a leadership book, “Lead Like a King,” published this summer. One of his greatest joys is serving on two boards, the Jesus House and the OKC Resource Board for Big Brothers Big Sisters. The Jesus House provides emergency shelter and refuge to the homeless who face challenges of mental illness, which includes addiction. Nearly 100,000 hot and nutritious meals are served each year at the Oklahoma City shelter. Volunteers do everything they can to assist those in need. Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers and children ages 6-18. Positive relationships form a lasting effect on the lives of young people, he said. McCurry said that he and his wife are privileged to raise their four daughters in Edmond. Family life inspires him daily, he said. “I absolutely love being a husband and daddy,” he said. “I want to be a part of a growing and vibrant community, so that when my children launch out on their own, they will have a solid community ready to embrace and assist them in their endeavors.” — James Coburn

September 2013 | The Business Times

Shea Moseley Public Relations VP

hea Moseley thought she had a career path in mind when she worked as a nurse. But, that road took a U-turn in 2011 when the Edmond resident left nursing and entered the public relations field. Moseley, 39, now serves as vice president of new business development for Pure PR in Oklahoma City, which is owned and operated by her mother Cyndy Hoenig. Moseley said she never envisioned herself following in her mother’s footsteps. “I grew up in Los Angeles and around the field of TV shows and show sets,” she said. “I never had any interest in it (public relations) whatsoever. I wanted to go into the medical field.” Moseley said she decided to change careers after learning nursing wasn’t going to work for her. “Unfortunately a couple of years ago that career didn’t pan out for me, which was actually a blessing in disguise because I was able to follow my mom in her footsteps,” Moseley said. “She took me under wing and I have learned so much the past couple of years. She really is a PR rock star.” Moseley said one of the lessons she has learned about PR is persistence. “You have to be a real go-getter and be persistent,” Moseley said. “You have to have versatility and determination, which is huge.” Moseley’s duties at Pure PR have expanded with the firm recently announcing the signing of several new clients including; Edmond’s Parkway Men’s Wear, Mark’s Shoe Room, Parkway Cleaners, Arizona Tour & Travel, Arizona Helicopter Adventures, Red Rock Jeep Tours, A Day in the West and Amazing Treasures of Sedona. Those new clients

September 2013 | The Business Times

join current clients Lester Loving & Davies P.C., Longevity Medical Spa and The Rocks television series. Moseley said PPR has also opened offices in Sedona, Ariz. “We have gotten a lot of clients over the last few months and it has really been exciting,” she said. “We go there every couple of months. We have clients contacting us all the time.” With the struggling economy in mind, Moseley said one of her goals at PPR was to create a sliding-scale payment plan for potential clients who might not otherwise be able to afford the company’s services. That plan has turned out to be a huge success for the firm. “We have all struggled and I know I have,” Moseley said. “I just wanted to do something to help people out.” Giving back is also important to Moseley. She has volunteered at her two sons’ schools for years. She says that when her children go to college, she plans to still do the same types of activities, except with children who need someone like her as a friend. She also works with women in domestic violence situations and with young actors, free of charge, advising them and helping them with their careers. “I am working on developing a program here for young actors who want to make it to Hollywood,” she said. “I want to help them in getting prepared for that.” Moseley said making a career change was the right choice for her. “Whatever struggles I have gone through is worth it because I am right where I need to be,” Moseley said. “Over the past year it has really come together and it feels really good.” — Van Mitchell

Amber Price

Wireless Sales Director

eing driven and giving 110 percent to her work is Amber Price’s recipe for success. Price, 37, is director of wireless sales and merchandise for Petra Industries Inc., 2101 S. Kelly, which describes itself as the nation’s leading distributor of consumer electronics, custom installation, mobile audio/ video and appliance connection supplies. Petra has been delivering superior service to its customers for more than 26 years, the company states. Petra’s buying power allows the company to offer a listing of more than 20,000 products from 500-plus manufacturers. More than 35,000 retailers and e-tailers buy products at Petra. Price began to learn about the business world assisting her grandmother, who came from a poor family with minimal educational opportunities and created a successful business for many years. “As a child, my grandmother had a beauty salon and clothing boutique,” Price said. “I would always spend my time in the boutique setting up displays and arranging clothes — whether she wanted me to or not — and then try some ‘suggestive selling’ techniques on her customers.”

As time passed, she would help inventory and price items, Price said. “I have always enjoyed marketing and merchandising type activities and love being creative, so what I do now was a natural fit,” Price said. In 2002, Petra hired Price as a human resources coordinator. In subsequent years, she was promoted to projects coordinator, buyer and merchandise manager before starting in her current assignment. In 2012, Petra elevated Price to director of wireless sales and marketing. Price fosters positive relationships with current and future retailers and vendors alike. She leads a sales team focused on pursuing growth in the wireless/ cellular category. She also travels to industry trade shows, and her team builds items for booths. In her spare time, Price enjoys spending time with her husband Charlie Price and their daughter as well as traveling. — MARK SCHLACHTENHAUFEN

September 2013 | The Business Times

Ben Purkeypile Banker

en Purkeypile, 28, has a heart for serving others. An active member of the Edmond Chamber and Edmond Young Professionals, Purkeypile is currently serving on the education committee for Edmond Young Professionals. “I also serve on the board as treasurer of the Edmond Booster Club (we raise money through ad sales for all three high school football programs — one can imagine this organization sits close to my heart). Through the Edmond Chamber I was fortunate enough to learn about and be selected into Leadership Edmond Class XXVIII, and this is one of the most rewarding and beneficial experiences I have had the opportunity to be a part of and highly recommend it. Additionally, my wife and I both belong to the Edmond YMCA where I coach my daughters’ soccer, basketball and T-ball teams.” Purkeypile said recently he has had the opportunity to volunteer for the YMCA to coach during their summer football camp. “Through Leadership Edmond I learned of many volunteer events and have participated in Principal for a Day, Meals on Wheels and miscellaneous events at the HOPE Center. I also volunteered in Emporia, Kan., with the Special Olympics and Christmas in April where we helped elderly persons in the community with yard or housework they were not able to afford or complete on their own.” He moved to Edmond with his parents shortly after he was born and he graduated from Edmond Memorial in 2003. He and his wife bought a home in Edmond in 2009 and

September 2013 | The Business Times

are raising two daughters who are active in Edmond YMCA sports. Following high school graduation, Purkeypile took a football scholarship to play quarterback for Emporia State University in Emporia, Kan. “In 2007, I moved back to Edmond to finish my degree at the University of Central Oklahoma and received my Bachelor’s of Science shortly thereafter.” Upon returning to Edmond, Purkeypile said he applied and was hired as a part-time teller for Citizens Bank of Edmond. “I chose to work for Citizens because of their undoubted community focus and seemingly endless opportunities for advancement,” Purkeypile said. “I’ve been with Citizens for more than five and a half years, and they continue to validate the decision I made to begin and progress in my career here.” Purkeypile recently was named the assistant compliance officer. “Over the years I have been promoted from a part-time teller to eventually becoming a manager/ loan officer/ assistant vice president and now an assistant compliance officer. I strongly feel I would have missed many great opportunities had I not been blessed with the foresight of what working at Citizens would mean for my future. The bank without question has a servant’s heart toward Edmond and the community continues to bless Citizens and its employees.” — Patty Miller

Kenny Reinbold Public Relations

enny Reinbold, like many people, knows what it is like to be without a job and uncertain about their future. Fortunately that uncertainty turned into opportunity when he accepted a job two years ago with Express Employment Professionals where he works daily to help people find employment. After graduating from the University of Central Oklahoma in Edmond, Reinbold worked for a local dental company doing community relations. His job was later eliminated due to cut backs. Reinbold, 27, who serves as Express’s corporate communication and public relations coordinator, said that experience was something that motivates him to help others. “I’ve always felt like I needed to give back,” Reinbold said. “I’ve been blessed to have had the opportunities that I have had. I feel like I have an obligation to give back and serve.” Reinbold also has a passion to help through fundraising. He was the driving force behind Brand It Blue Day for Express in which 192 offices in 37 states and Canada had food drives or volunteered at their local food bank or pantry. “This is the 30th anniversary of Express Employment Professionals,” Reinbold said. “Express has such a history and culture of giving so we wanted to celebrate our anniversary and do it in a big way giving back to the community that has supported us for so long. We are a franchise company and we wanted to figure out a way where we could all come together on one day and really make an impact.” Reinbold said a consensus was met to help fight hunger.

“We had 1,500 volunteers and we collected about 110,000 pounds of food donated nationwide,” Reinbold said. “It ended up being a lot bigger than any of us expected it to be.” Reinbold also loves helping raise money for children. In 2012 he set out to raise $100,000 for Children’s Miracle Network Hospitals and because of his passion to help others, coordinated fundraising efforts that raised $220,000 for the charity. Last year Reinbold coordinated three community relations events with the Regional Food Bank of Oklahoma and Habitat for Humanity. Reinbold’s efforts haven’t gone unnoticed. In 2013 he was recognized for the most pounds of food raised for the Regional Food Bank of Oklahoma through Express; received the Marketing Award of Excellence for a Community Relations Campaign and in 2012 was named the Spirit of Excellence winner. Reinbold said while he appreciates the recognition it serves as a reminder and motivation that he has more work to do. “As a Christian I believe I am here to do what God has called me to do,” Reinbold said. “For me I believe that is through serving others. I feel like the things I have done is just a drop in the bucket compared to some of the other leaders in our community. For me it (recognition) is motivating because it is telling me I am doing something right and makes me want to keep working harder and keep helping people.” — Van Mitchell

September 2013 | The Business Times

Congratulations, Dr. Timothy Geib Oklahoma Sports & Orthopedics Institute is proud to congratulate our own Dr. Timothy Geib, a leading specialist in orthopedic sports medicine, on being named a Top 20 Under 40.

www.

Express Employment Professionals congratulates Kenny for being named to this year’s “Top 20 Under 40” list! Kenny has been instrumental in our company’s community outreach programs, and we’re thrilled and honored to have him as a member of our Express International Headquarters team! Congratulations to Kenny and all of the deserving recipients!

September 2013 | The Business Times

.com

#PRTip #18: A strong brand will make any business stand out, particularly in competitive markets.

We congratulate Pure Shea PR Moseley on being named to the 2013 Top 20 Under 40 list. we make people LR/PDF

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Piper Riggs Executive Director

s executive director of Edmond Mobile Meals, 28-year-old Piper Riggs worked her way to the top. Her compassion for the elderly in the community was first evident when she volunteered to deliver meals for the nonprofit organization a few years ago. Her one-on-one relationships she develops with the clients — through daily conversations and personally delivering meals several days a week — is the heart of the organization. She encourages the staff and volunteers of the organization to provide smiles, kind words, warm meals and safety checks so homebound seniors in the Edmond community do not feel isolated, lonely or hungry. This young Edmond resident is responsible for the overall administration of Edmond Mobile Meals’ nonprofit 501(c)(3) program that provides improved nutrition and independence to the homebound elderly and disabled citizens in the Edmond community. Her professional experiences, leadership skills and love of people have continued to develop the vision and mission that unites the staff and team of more than 300 volunteers to Mobile Meals’ program. About 180 meals are cooked, served and delivered each day, five days a week under Riggs’ leadership. Riggs is active in the Edmond Area Chamber of

September 2013 | The Business Times

Commerce, Leadership Edmond Alumni, Edmond Young Professionals, Meals on Wheels Association of America, the Edmond Senior Foundation and her church. She was also a member of Leadership Edmond, class XXVI; and L.O.Y.A.L. class 6. Riggs has earned a Master of Arts, Conflict Resolution (Abilene Christian University, 2012), a Master of Business Administration (Oklahoma Christian University, 2008), and a Bachelor of Business Administration (Oklahoma Christian University, 2007). Her work history includes coordinator of Special Events and Donor Services at University Advancement at Mid-America University, adjunct professor at Mid-America Christian University, director of development and marketing, Office of Community Engagement at Oklahoma Christian University, and marketing assistant, Oklahoma Christian University’s Academy of Leadership and Liberty. In addition, Riggs attends community, professional and educational meetings to help ensure that the team of concerned volunteers, community leaders, staff and financial supporters stay connected to the Edmond Mobile Meals program. — PATTY MILLER

Dr. Jeanna Townsend

Chiropractor

o be successful means being willing to work hard and to not be afraid of failing, Jeanna Townsend said. Townsend, 32, a graduate of Santa Fe High School, said she always has been interested in working in the health care profession. Several years ago she was working as a physical therapy technician. “The therapist I worked for did a lot of work with people having back issues and that got me very interested in helping people in that same fashion,” she said. While she was in her undergraduate program at the University of Central Oklahoma, she was suffering from terrible migraines. A friend of a family member is a chiropractor and he treated her for her migraines to the point that she did not have them at all anymore. “That is when I decided I really wanted to be able to help people like he had helped me,” she said. Chiropractic care involved working with the spine, with which she was already interested. The field was a perfect fit for her. Townsend received a biology degree from UCO in 2004 and her doctorate in chiropractic from Parker College of Chiropractic in 2007. After working as a chiropractor in Arlington, Texas, she returned to Oklahoma where she is

licensed by the Oklahoma Board of Chiropractic Examiners. Five years ago, she opened Townsend Chiropractic, 16618 N. Western. The practice offers patients free initial consultation, chiropractic care and on-site X-rays. The most common conditions treated are neck pain, back pain, whiplash, spinal or disc problems, knee pain and shoulder pain. Townsend said her biggest role model has been Dr. Steve Hays, who has a great passion and love for chiropractic and helping as many people as he can in any way he can. “It is important to have people around you that are supportive and mentors that you can ask questions to that will lead you in the right direction,” she said. “If you never put yourself out there and do things that you are afraid of then you will never know what your true potential in life can be.” Townsend lives in Edmond with her husband Brett and their daughter Madison. Her hobbies include running, exercising, traveling and watching University of Oklahoma sports. She has also worked with the Oklahoma City Memorial Marathon. — MARK SCHLACHTENHAUFEN

September 2013 | The Business Times

David Underwood Director of Sales

dmond has been good to David Underwood and he’s glad to reciprocate, he said. An expectation for community service underscores Underwood’s personal need to give back to the city he calls home. “It’s also doing business in the community where you live,” said Underwood, who with his family moved to Edmond in March. He and his wife, Tracy, have two boys, ages 8 and 3. The ability to adapt quickly to change is an essential quality of a business leader, said Underwood, AT&T telecommunication director of sales for Oklahoma. “Change to meet the need of your customers,” said Underwood, 37. So what inspires him to wake up and go to work each day? “I love working for AT&T because it’s a great company,” Underwood said. “The vision of our leaders is unparalleled to anybody else within the telecommunications field.” Underwood earned a bachelor’s degree in business management at the University of Texas, located in Arlington. A native of Dallas, Underwood worked in the AT&T

September 2013 | The Business Times

corporate offices of Dallas and Little Rock before he moved to Edmond. Each day brings him fresh opportunities to share new technology with customers, so that he can grow a business that he believes in, he said. Underwood is a five-time recipient of an AT&T Summit Award, an honor recognizing an AT&T executive’s sales being in the top 10 percent of a team, he said. In 2012, Underwood’s leadership was recognized with an AT&T South Central Region High Impact Award for the results he has achieved as an operations director as it relates to driving a company initiative. He admires the AT&T staff he works with for their ability to engage people with a great customer experience, Underwood said. Underwood has found a lot to love about Edmond, he said, especially it’s sense of community and people. “So far I’ve really enjoyed living here. Everybody’s really nice and down-to-earth,” he said. “Everybody has been really helpful.” — JAMES COBURN

Carson Vanzant Funeral Director

hoosing the University of Central Oklahoma, to attend college, brought Carson Vanzant to Edmond in order to obtain his bachelor’s degree in funeral services. He grew up in Ponca City but moved to Edmond in 2007 and stayed. Originally Vanzant, now 30, wanted to be a jeweler but after taking Business 101 at Northern Oklahoma College he changed his mind. In Business 101 the students had to follow three different professions for part of their grade. “Because my mother worked in funeral services in Ponca City I naturally chose the Ponca City Funeral Home as one of my businesses to visit,” Vanzant said. “From the moment I stepped in that funeral home, within 10 minutes I decided that funeral service was what I wanted to do.” He enrolled in the funeral services program at the University of Central Oklahoma and after attending college in Edmond he said someday he knew he wanted to live in Edmond again, Vanzant said. Upon graduation from college, Vanzant accepted a job at Stumpff Funeral Home in Bartlesville where he worked as a funeral director and embalmer for two years before accepting a job with Matthews Funeral Home in 2007. “I work for Matthews Funeral Home as a funeral

director and embalmer as well as a licensed pre-arrangement counselor,” Vanzant said. “When the job opportunity arose to come back to Edmond I jumped at the first opportunity I had to move back. Edmond is a great town, with a lot of very friendly people. This is a great place to raise children.” Vanzant belongs to Edmond’s Best and is former president of the Edmond Lions Club. “Lions Club provides scholarship for students, reading glasses for those in need, and provides mobile health screenings throughout the year,” Vanzant said. “We also help the Coffee Creek Riding Academy, sponsor a Boys Home that is provided by all the Lions Clubs throughout the state and sponsor the Lions Eye Bank. We recently gave $5,000 to help rebuild the eye bank after it was destroyed in a flood.” Vanzant met and married his wife Staci after moving to Edmond, and they will celebrate their third anniversary in November. Together they have a 1-and-a half-year-old daughter, Lila. Staci works part-time at Cinnamon Bears in downtown Edmond. “Edmond offers a lot of opportunities for families,” Carson said. “One of the things we love to do is taking Lila to Mitch Park, right across the street from where we live.” — PATTY MILLER

September 2013 | The Business Times

Christin Vaughn Marketing

hristin Vaughn, 26, grew up in Edmond attending middle school and graduating from Edmond North High School in 2005. Vaughn attended Oklahoma City University on an academic and athletic scholarship while she majored in business administration with a concentration in marketing. She also played for the women’s soccer team all four years while attending OCU. Vaughn was hired as a member service representative at Allegiance Credit Union right out of college in May 2009, and she has been there ever since. She was promoted into marketing just three months after being hired. “Currently I manage Allegiance’s social media sites (Facebook, Twitter, YouTube, Instagram and LinkedIn), handle the email marketing campaigns and do design work for both print and web,” Vaughn said. “I also play a big role in planning all of our events. My favorite part of my job is that it allows me to be involved in the community. Whether it’s attending chamber events, teaching financial education in the schools or fundraising for needy families at the holidays,

September 2013 | The Business Times

I love that my job involves community relations.” Vaughn is the 2013 chairwoman of the Edmond Young Professionals, and she sits on the board of the Oklahoma Young Professional Leaders. She is also a partnership director with the new OKC Chapter of Social Media Club and has been recently selected for this year’s Leadership Edmond Class XXIX. Vaughn finds time to give back to the community by volunteering the past four years for UR Special, an organization that fosters self-esteem in at-risk children in Edmond by letting them select a new outfit during the three distribution days throughout the year. She also teaches Junior Achievement classes at Edmond North High School. She and her husband, Tyler, were married in June 2012. They met playing soccer at OCU. “I enjoy being a part of the Edmond community because of the opportunities it has provided me with,” Vaughn said. “I have developed into the young professional that I am thanks in big part to the relationships I’ve cultivated here.” — PATTY MILLER

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www.profilesok.com September 2013 | The Business Times

business matters

Nick Massey Astute Investor

Federal Reserve considers tapering

hile we are managing our personal economies by spending, saving and investing, the Fed is managing the entire American economy. This is where the conflict starts. The Fed wants you to spend more, particularly by taking on loans. The best thing to do — from the Fed’s point of view — is to buy a new home. Many of us have other plans. We are trying to get our household balance sheets back to normal and save for retirement. While you may be “fighting the Fed” it is important to understand that any potential change in Fed policy can impact

“ A recent survey indicated that 76 percent of Americans are living paycheck to paycheck. Unemployment hasn’t been under 7 percent since November of 2008 and is currently at 7.4 percent. The Fed can do what it wants to, and that’s what scares the markets.” 36

September 2013 | The Business Times

your personal economy and your portfolio. Lately the Fed has been in the news a lot. Federal Reserve Chairman Ben Bernanke announced in June the Fed may begin to taper its quantitative easing program by the end of the year. In plain English, this means the Fed might slow its easy money program that has kept interest rates at very low levels. This sent investors scrambling, causing a big sell-off in the stock market. Well, for a short while anyway. If interest rates go up then it costs more to borrow thus slowing an already sluggish economy. After watching the markets react badly to the tapering talk, the Fed quickly responded by holding a press conference to assure investors and clarify its position. They made a big point of saying such action will only take place if the right economic conditions are met and we are nowhere near any of those conditions. In other words, nothing has changed — for now. So why did Bernanke make this announcement at all? According to the chairman, the economy is showing real signs of strength, making quantitative easing less necessary. He can cite the rise of home prices and recovery of the stock market to support his case. But there are still cracks in the economic ship. A recent survey indicated that 76 percent of Americans are living paycheck to paycheck. Unemployment hasn’t been under 7

percent since November of 2008 and is currently at 7.4 percent. The Fed can do what it wants to, and that’s what scares the markets. We may once again be entering new territory. Just as nobody knew what was going to happen with unprecedented amounts of monetary intervention by governments and central banks, nobody knows what will happen when these programs stop. We can guess it won’t be good. It might be a little like trying to take the drug addict off drugs. The immediate fallout from Bernanke’s announcement indicates that we are seeing increased uncertainty and volatility in the markets. Much of the rise of the markets from their 2009 bottoms has been based on investors knowing the Fed would print money and provide easy credit. With a Fed pullout looming, investors know that asset prices and borrowing costs will have to adjust. I don’t know when that will be, but it won’t be pretty when it does. You’ll need to be thinking about how you are going to adjust. Thanks for reading. NICK MASSEY is a financial adviser and president of Householder Group Financial Advisors in Edmond. Massey can be reached at www.nickmassey.com. Securities offered through Securities Service Network Inc., member FINRA/SIPC.

Gary Baccus

16145 N. May Ave. (Between 15th & 33rd)

844-6300

Annual Edmond Sun/Edmond Neighborhood Alliance

Community Picnic

Thurs., Sept. 26 â&#x20AC;˘ 6-8 p.m.

Hafer Park

September 2013 | The Business Times

business matters

Mike Crandall Growth S olutions

Stop Selling the Way You Buy T

he sales lady was eager to get started with the presentation. She had spent many hours preparing every detail, her research was impeccable, the thoroughness of the binders she was going to hand out was second to none, and she knew the information would cover every single thing they could even imagine asking. Her enthusiasm grew as members of the board filed into the room. Finally the time came for her to begin. She launched into the presentation navigating every fact, comparison and detail like a true professional. About 10 minutes into the 90-minute presentation she sensed something odd. She was not sure what it was, so instead of asking she assumed that the audience needed more information. Thus, she powered forward going even deeper into the specifics she had prepared — going into even more detail. At the end of the 90 minutes she felt she did an awesome job. She knew the details blew them away. The people who were listening to her presentation were very nice. They told her she did a great job and covered all of the details. They continued by saying they needed some time to evaluate the information and that they would get back to her. Unfortunately, she never heard from them; even when she called to follow-up. 38

September 2013 | The Business Times

Sound familiar? If you are like about 90 percent of salespeople you have had some experience like this (or maybe many). Unfortunately it is far too common of an issue that hurts salespeople on a regular basis. It turns out that the sales lady loves details. In fact when she buys something, she needs to gather every detail possible before she can make her decision. Some people are like this, some are not. So what went wrong? It turns out she just followed her gut instinct — subconsciously we are most inclined to connect with people like us. Since she loves (and needs) details, her subconscious instinct is to provide every detail to those she is selling to. Consequently her subconscious mind is steering her to sell the way she would want/need to buy. Of all of the things that salespeople struggle with, this is one of the most common. It is often referred to as a nonsupportive buy/sell cycle. The fact that it comes from our subconscious makes it a unique problem. We are often told to “follow our instincts” or “go with your gut” and in some cases this may be helpful. However, in this case, it can lead to great frustration, wasted time and consequently aggravation of lost sales opportunities. Instead of selling the way you would like to buy, you need to figure out the way

the prospective client likes to buy. This sounds easy; however, it is not in any way. In fact some salespeople have shared it is one of the most difficult things they have ever done. Examples of things you should learn include: Do they love details, or hate them; do they appreciate small talk, or are they offended by it; are they likely to make a quick decision, or is this not possible for them? Each of these are hard-wired behavioral characteristics that subconsciously steer how we process information and what we view as important. So let me ask: Have you ever thought or felt you did awesome in a sales interaction only to find out later you blew it? If not — good for you, however if so — what time, energy and money are you wasting by not focusing on how others prefer to buy? MIKE CRANDALL is an Edmond resident and the owner of Sandler Training in Oklahoma City. He can be reached via email at mike. crandall@sandler.com or by phone at 405-8441700. For more information, go to online to www.customgrowth.sandler.com.

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business matters

Tim Priebe Webifiable

Build your email newsletter list A

n email mailing list is one of the best ways you can utilize online marketing for your organization. While not everyone may have a Facebook, Twitter or Google Plus account, almost everyone has an email address. Unlike your messages on those social networks, people are much more likely to see your email newsletter, making their attention yours at least for a moment. And you actually own your email list, unlike your contacts through a social networking site. However, it can be a challenge to build your email list. Here are a few methods you can use, both on your website and elsewhere. About Page If you look at the statistics of your website at all, you’ll know that your About page is one of the most visited pages on your website. Take advantage of all that traffic and promote your newsletter. End of Blogs When someone reads an entire blog article you wrote, they’re often ready to take some sort of action to learn more. It’s a great place to capture their email address. Ebooks Many companies have built up their email list primarily through 40

September 2013 | The Business Times

free ebooks. Have a page for each ebook, require that people sign up for your newsletter to download it, then email them the ebook. Giveaways You can also run one-time giveaways, and require that people sign up for your email newsletter to be entered to win. Then you can use the email newsletter to announce the winner. Every Web Page If it’s enough of a priority to your organization, an email newsletter signup form should be on every page of your site. And if it’s that important, put it on the top right of every page, or at least the top of your sidebar. Dedicated Web Page Have a page on your site that gives some information on your newsletter, has an intriguing, simple graphic, and lets them sign up right there. Then you can link to that page in social media, your email signature and other places. Customers Hopefully you have contact information for your customers. If so, send them an email and ask if you can sign them up for your new email newsletter. If you don’t have their contact information, start collecting it.

Networking Events Everyone you network with is a potential new email newsletter subscriber. Just start asking, “Do you mind if I put you on our email newsletter list? You can feel free to unsubscribe if you don’t like it.” Trade Shows If you attend trade shows at all, be sure to have a sign-up sheet for your email list. Frequently giving away some sort of prize will help as well. Naturally, getting new subscribers is not the only thing to worry about. You also have to make your email newsletter interesting and useful to your subscribers on an ongoing basis, or you’ll lose them. And once you’re collecting those addresses, make sure you put it to use by actually sending out email newsletters on a consistent basis. If you have trouble keeping up with that on your own, find online marketing professionals to help. TIM PRIEBE is a public speaker, the author of the book “The Beginner’s Guide To Facebook Timeline For Business” and the owner of T&S Web Design in Edmond. He can be reached by email at tim@tandsgo.com or by phone at 285-0348.

What

Avoid

The key to any email list is quality over quantity. Here are a few ways you should avoid finding new subscribers. • Buying email lists • Collecting emails on social networking sites • Collecting emails from Chambers of Commerce • Adding past customers without asking • Going through all your business cards and adding them without asking When you use any of those methods, you’re emailing people who never signed up for your list and aren’t expecting your emails. You’ll have an extremely high rate of people unsubscribing, and can even get blacklisted, which means the spam filters will start assuming all email from you is spam. Always ask permission!

Congratulations, Sara! Through your genuine personality and compassionate actions, you are making a difference in our community. We are proud of you!

y Sara Maulsb e President ic V t n ta is Ass

405-359-9199

www.prosperitybankusa.com

Member FDIC

LEADING A RESPONSIBLE ENERGy FutuRE™

Energized Employees Empower Oklahoma Chesapeake Energy joins The Business Times in congratulating this year’s Top 20 Under 40 honorees. We’re especially proud of Jay McCurry, our Associate Asset Management Analyst. It’s the dedication and entrepreneurial spirit of Chesapeake employees like Jay that fuels Oklahoma toward a secure energy future.

September 2013 | The Business Times

The power of possible. AT&T congratulates David Underwood on being named a Business Times of Edmond Top 20 Under 40 honoree.

Allegiance Credit Union Congratulates Christin Vaughn for all of her outstanding work Thank you from all of us here at Allegiance

AT&T commends David’s excellent vision, positive attitude, and exceptional leadership. Serving as Director of Sales, David represents AT&T’s commitment to support local communities. AT&T salutes leaders like David as they help shape the business landscape of tomorrow and prove that anything is possible.

1925 South Kelly Avenue • Edmond,OK (405) 789-7900 • www.allegiancecu.org

Screen images simulated. ©2013 AT&T Intellectual Property. Service provided by AT&T Mobility. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. All other marks contained herein are the property of their respective owners.

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• COMMUNITY PROFILE • MEMBERSHIP DIRECTORY • CITY MAP • Addl. Notes: None SUPPORTING OUR COMMUNITY SHOWCASING YOUR BUSINESS ENCOURAGING MEMBER-TO-MEMBER OPPORTUNITIES That’s what you receive when you participate in the Edmond 2013 Chamber Community Proﬁle, Membership Directory and City Map. No other publications are used more to promote Edmond and its business community.

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September 2013 | The Business Times

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PIPER RIGGS EDMOND MOBILE MEALS

Congratulations Piper on being chosen one of the Top 20 Under 40. We are proud. â&#x20AC;&#x201C;The Edmond Mobile Meals Board of Directors To donate, go to www.edmondmobilemeals.com or call (405) 341-3111

September 2013 | The Business Times

business matters

Cyndy Hoenig S ocial Strategies

Make Your Business Irresistible to Media

ver wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery. You might see your competitors spouting a diatribe that you know for a fact is wrong, or that you could explain better. “Why did they interview that guy instead of me?” you wonder. Actually, it’s not you. Ninety-nine times out of 100, it’s not your qualifications, your knowledge or your ability. It’s your approach. After 25 years as a publicist, I’ve seen just about every bad pitch you can imagine. And I’ve also come up with a few foolproof ways to entice the media in your city to highlight your business — approaches that make the mainstream media unable to resist you. And lots of them work just as well with bloggers and social media influencers. Build relationships months in advance of pitching. 1. Connect on Twitter, LinkedIn, Facebook or in real life in advance of pitching a reporter. 2. Monitor the Twitter hashtags of your community. Often reporters chat with the public on Twitter, and you can respond to comments they make. 3. Compliment a reporter via Twitter, Facebook or email on a story he or she did. 4. Introduce yourself to reporters at public or chamber of commerce events. Pass along your card, but don’t try and sell them the idea on the spot. Just be helpful. 5. Invite reporters out for coffee, and ask 44

September 2013 | The Business Times

a lot of questions about them. 6. Leave a comment at the end of the online version of a story a reporter did, which you genuinely liked. 7. Congratulate them on their birthdays, or other personal news they post. 8. Comb through Muck Rack at muckrack.com to find regional or national reporters on Twitter who cover your industry. 9. Write a positive blog post on your blog highlighting a story of theirs, and email them the link. 10. Respond regularly to posts they’ve written either on their blog, or on a local community blog you’ve noticed they post on. 11. Visit City Council meetings in your town. Typically there’s a reporter sitting around bored, that you can build a relationship with. 12. Sign up on helpareporter.com. Several email lists are sent out daily, full of reporters needing experts for stories. Jump on those that fall within your expertise. 13. Scout publications with smaller and more targeted readerships, such as a local business weekly publication. These media outlets are often run by just two or three people, and they’ll jump at a guest column or article by you because it’ll save them the time of tracking down a story on their own. 14. Listen to AM radio stations, especially on weekday mornings or on Saturdays. Befriend one of the regular show hosts. Often they’ll highlight any business that is doing something interesting the public might find interesting. Once you’ve met, make the pitch transition smooth. Here are some tips:

1. Say “yes” without fail if a reporter wants to interview you that day, even if it has to be over the phone or while you’re on vacation. 2. Offer occasional suggestions of angles you think would make great follow-up stories, especially that don’t have anything to do with your business. Nearly all stories are parts of long-running issues, so reporters always need additional story follow-up ideas. 3. Offer to connect reporters to experts you know. If the reporter sounds interested, follow through with the offer. 4. Be a source for stories that fall within your expertise by letting reporters in your industry know you’re available when they need a source. This can lead to regular spots on the news. 5. Point reporters to blog posts you genuinely think they’d be interested in — whether on your blog or others. It validates you as an expert. 6. Offer to write a column on your specialty for the online website of a media site, or for a print publication in your area. Next month, I’m going to give you 21 types of reporter bait, how to become a favorite source for reporters and some important don’ts. Have a fabulous September! CYNDY HOENIG is a PR strategist who owns Pure PR in Oklahoma City. She is the author of “600 PR, Marketing and Social Media Tips,” which is available as a free download at http://pureprokc.com/600-diy-pr-tips. She also is the author of the recently released “PR Rock Star.” Email Cyndy at cyndyhoenig@ymail.com or call her at 245-4668 for more information.

Business Briefs Jill Castilla named tops in social media A national banking organization has named Citizens Bank of Edmond and Executive Vice President Jill Castilla among the industry’s top social media influencers. The Independent Communit y Bankers of America named Citizens to its Top 50 Communit y Bank Leaders in Social Media list, which recognizes the best social media presences on the Internet. Castilla was named to ICBA’s Top 20 Communit y Banker Influencers on Twitter list as a top communit y banking advocate. The lists are exclusive to communit y banks and communit y bankers. Both Citizens and Castilla were the only Oklahomans on the lists. Criteria for the lists include engagement with fans and followers, content distributed on social media platforms, number of fans/followers and frequency of posting new content. Castilla, who also serves on the bank’s board, said the bank was honored to be recognized as a communit y bank leader in social media. “We want to engage with our customers wherever they happen to be, whether it’s face to face in our lobby or on social media,” Castilla said. “We use our social media platforms to communicate with customers, educate followers about important issues and to promote our communit y. We are utilizing social media, extended hours and remote banking solutions to provide unparalleled accessibilit y for our customers and communit y.” Castilla, who is the fourth generation of her family to work at Citizens, was named as a top 20 communit y banker influencer on Twitter, ranking sixth on the prestigious list of 20 bankers from across the nation and was the top ranked executive banking officer. Castilla has more than 1,300 Twitter followers, including industry experts, media, communit y leaders and bank customers. ICBA will highlight the banks and bankers on both lists in the September issue of Independent Banker magazine. Locally owned and operated, Citizens Bank of Edmond has served the Edmond communit y and Edmond businesses since 1901. More information about Citizens Bank of Edmond is available at www.citizensedmond.com.

Local franchise wins national recognition Local business owner Karin Dallas won national recognition at the College Nannies and Tutors Annual National Conference in June in Minneapolis, earning the franchisor’s highest award: Rock Star. In addition, general manager Jessica Eccellente was named a Rock Star manager. “It was a total team effort,” Dallas said. “Our nannies and tutors made this possible. Our families believe in the high-quality service our nannies and tutors deliver every day, and we couldn’t have earned this award without everyone’s contribution. College Nannies and Tutors Founder and CEO Joe Keeley, stated, “The Rock Star designation is an earned award given to the best of the best in our franchise system. The CNT Edmond team is one of the top performers in a system that serves families in 75 territories across 26 states. We are proud to partner with them in Building Stronger Families® in the Edmond and Oklahoma City area. This recognition is well deserved!” In order to qualify for the award, the franchise must meet or exceed business objectives in three areas that align with College Nannies and Tutors’ core values of: Can-do Attitudes, Growth + Results driven and Leave it Better. College Nannies and Tutors franchises have been Building Stronger Families® nationwide since 2001, and in Edmond since 2010. For more information on full-service childcare solutions or customized tutoring for college-bound students, call 513-6060 or visit www.collegenannies.com/edmondok or www. collegetutors.com/edmondok.

September 2013 | The Business Times

New Teacher Reception PHOTOS BY PATTY MILLER | the business times

The Edmond Area Chamber of Commerce put together a New Teacher Reception at Oak Tree Country Club in August to help new teachers in all of the local school districts feel more welcome in the community. This yearâ&#x20AC;&#x2122;s event brought in more than 250 newly hired educators and their administrative teams plus local businesses who were there to welcome them into the community. Districts represented were the Edmond Public Schools, Deer Creek Public Schools, Oklahoma Christian University, the University of Central Oklahoma and Francis Tuttle CareerTech.

Bob Denison, Cimarron Middle School assistant principal; and Katy Korstjens, Cimarron Middle School assistant principal

From left: Jon Hart, Deer Creek Prairie Vale Elementary, counselor; Dave Heaverin, Edmond Santa Fe High School, European history; and Stephanie Janz, Edmond Ida Freeman Elementary, kindergarten.

From left: Glenda Grazdan, Edmond Centennial From left: Claudia Cabas, UCO Spanish, Victoria RicaurteElementary, kindergarten; Lea DeGiacomo, Cabas, Toni Jones, Edmond West Field Elementary, music; Beth Centennial Elementary, fourth grade; and Kanaly, Edmond West Field, assistant principal. Meredith Shirley, Centennial Elementary, third grade.

From left: Adam Collett, Santa Fe High School, biology; Allison Foster, Francis Tuttle, dental assistant program, instructor; and Von Felton, Santa Fe High School, Wood Tech. 46

September 2013 | The Business Times

Back row, from left: Dayna Hamilton, Edmond Charles Haskell Elem., principal; Jan Moran with AT&T and Chamber of Commerce Board member. Front row, from left: LeAnn Chastain, Charles Haskell Elem., counselor; Aubrey Williams, Boulevard Acad., art; and Shannon Campbell, Boulevard Acad., science.

Tyler Warcup, Edmond Sunset Elementary, third grade; Angela Ayling and Amanda Welch, Edmond Memorial High School, Algebra I

From left: Donni Harris, Edmond Angie Debo Elementary, fourth grade; Kate Hughes, Edmond Charles Haskell Elementary, kindergarten; and John Galloway.

From left, Lisa Walker, Edmond Washington Irving Elementary, third grade; Ashley Proctor, Deer Creek Middle School, speech, and Mike Proctor.

CALLING ALL Entrepreneurs Sign up today for any or all of these four courses, designed to assist entrepreneurs in building their businesses

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September 19 - 7:00 - 9:00 p.m. Featuring Al Lautenslager, Guerilla Marketing Coach, this session will take you to a whole new level of thinking on marketing your business.

Entrepreneurs’ Boot Camp

September 20 & 21 - All-day sessions Hear from experts about how to start or expand your budding business and lay the groundwork for successful entrepreneurship.

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November 11-13 - 8:00 a.m. until noon A hands-on class conducted in the Business Innovation Center Computer Lab, this class will provide basic knowledge of how to implement the functions of both the Pro and Premier versions of QuickBooks.

Campus ForPortland detailedCampus information Reno on course content Rockwell and howCampus to enroll, N.W. 150th & Portland Reno & Rockwell N.W. 122nd & Rockwell visit www.launchpadft.org or call 405-717-7777. francistuttle.edu • 717.7799

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