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Welcome to My8days Issue 2. We are so excited to share another great issue with you. We have dedicated ourselves to create this platform for you to make your shopping more inspiring and conveniant and we are so happy to finally be at a stage where we have overcome most technical hiccups and are getting closer to being the platform we always dreamed My8days would be. Hopefully this issue will help you update your denim, get new hair inspiration and dive into Danish design. The shop is more packed than ever, Have fun!<3
OUR PERSONAL FAVORITES RIGHT NOW
Dress H&M
Skirt Marc Jacobs
Earrings Dyrberg Kern
Blouse Self Portrait
Jeans H&M
Blouse Victoria Beckham
THE VERY BEST OF DANISH DESIGN With this editorial we are celebrating Danish Design. We have picked the very best look from each collection and played with them under the Spanish sun. This story proves the worthiness of our talented Danish designers fully fit for the high Fashion international stage. Take a look and pick your Favorites.
Photographer Anja Poulsen, Model Cosette Lemanagement, Styling Line Givskov, Makeup and hair Sidsel Marie Bøg
Dress 2ndday 4200kr, Hat Henrik Vibskov 1500kr, Boots Billi Bi 1299kr
Jacket Baum und Pferdgarten 2799kr, Pants Baum und Pferdgarten 1599kr, Stilettos 2ndday 2200kr
Kimono Custommade 2899kr
Jacket By Malene Birger 4100kr, pants By Malene Birger 7600kr, stilettos 2ndday 2200kr
Anorak Henrik Vibskov 2300kr, Hat Henrik Vibskov 1500kr
Dress Sand Copenhagen 2995kr, Hat Henrik Vibskov 1500kr
Dress Munthe 1899kr, Stilettos 2ndday 2200kr
Dress Designers Remix 2400kr, stilettos 2ndday 2200kr
Dress Stine Goya 3800kr
Get the look here & find more favorites in our shop
Dress MSGM
Pants Utzon
Dress H&M
Skirt Marc Jacobs
Dress H&M
Hat Tiger of Sweden
Dress See by Chloe
Dress La La Berlin
Pants ZARA
We met Anine Bing in her Showroom in Downtown Los Angeles. A Downtown loft which is transformed into a beautiful workspace for about 20 people. Big windows, white walls, tall ceiling, a clean studio but decorated in a cosy, warm and artistic way with Scandinavian furniture and beautiful art. This is where she spend most of her working hours, when she is not traveling around the world opening up new stores.
Photo by Anja Poulsen www.blinkproduction.com
Start by telling us the beginning of your story and the first baby steps of your brand Anine Bing? Me and my husband started the brand in June 2012. I wanted to offer a collection that stepped away from traditional seasons and launched new styles every month. We started off small with a few styles of denim, leather jackets and tops which all held high quality and had those extra details which made them stand out and add personality to an outfit. What was the turning point when you went from your new home project to being a brand and a succesfull business? It all happened quite quickly. The brand was picked up by some of the best boutiques in Los Angeles and the brand got a lot off attention from stylists, influencers, celebrities and tastemakers. I think it was a combination of a having a great product but also being at the right place at the right time..
Leather jacket Anine Bing 7350kr, knit Anine Bing 2000kr
Knit Anine Bing 2000kr, jewelry Anine Bing
We are so fascinated by the fact that you are a mom and a businesswomen in LA how do you balance that ? What does a day in your life look like? It’s hard to find a balance and I have to think of it everyday. But I have learned to focus and be present in the now meaning that when I’m at work I work and when I’m at home my kids have my full attention. A normal day means having breakfast with the kids and then dropping them of at school. I go straight to the office from there where I either meet with my design team or do interviews and have photoshoots. I try to pick up the kids in the afternoon but if not I always make sure I’m home for dinner. We always eat together and talk about the day. After I put them to bed I spend some time in front of the computer answering emails and finishing up work before going to bed. Where do you get your inspiration to your design from? From flea markets, street style, magazines and old movies. And when I travel. I love visiting different cities and cultures. Nothing feeds my creativity like stepping out of my daily life.
Top 5 people that inspire you? I know Jane Birkin isnâ&#x20AC;&#x2122;t a typical influencer these days but she has always been my greatest source of inspiration. She is just amazing and I love her style. I also love my friends Sincerely Julesâ&#x20AC;&#x2122;s style. Everything looks effortless on her and I love how she layers and plays with accessories, fabrics and textures. Rosie Huntington Whiteley is also always on point. She is stunning! I also LOVE the girls behind the blog They All Hate Us. Its two amazing Australian girls with the best taste in fashion and on top of that they have the best personalities. Oracle Fox is another Australian blogger who I get ton of inspiration from. A lot of shops are suffering and here you are opening shops one after the other.
Camisole Anine Bing 1100kr, jewelry Anine Bing
Knit Anine Bing 2000kr, army jacket Anine Bing 2300kr, jewelry Anine Bing, boots Anine Bing 4680kr
What do you think is the winning concept of your brand that makes this possible? And where do you get your drive from? I have a clear vision of my brand and I think the shops are a great extension to the website and online business. Women wearing the brand gets a chance to step in to the world of ANINE BING and experience the brand and the clothes first hand. I also hear from my costumers how they love the energy in my stores. Its a warm and inviting environment and it is very important to me that my team working there are sweet and welcoming to everyone, no matter if they wanna shop or just brows around. I think it is important to be present in both worlds. And seeing how well our customers and new customers respond to the shops fuels my energy and I thrive from that. And where do you see yourself in the future , your brand and yourself ?! I’m so excited about the next chapter. I’ll focus all my energy on growing the company little by little. Opening some more stores and take the brand to the next level.I have SO many exciting things on my dream, list.. I always write down my goals and work toward them one by one. It’s exciting times ahead!
SHOP THE STORY
Jacket H&M
Boots Anine Bing
T-shirt Armoire de Femme
Boots Chloe
Jacket Samsoe Samsoe
Blouse Marc Jacobs
Dress T by Alexander Wang
Dress IRO
Necklage Pamela Love
Camisole Anine Bing 1100kr, jewelry Anine Bing
DENIM LOVE Who doesn´t love denim, we know we do! We have fallen in love with all of the light washes for this cool denim story, which gives your outfit a clean and feminine seventies look! Find many more sweet denim styles in our shop
Photographer Anja Poulsen Model Natalia Król ACE Athens Styling Line Givskov Makeup and hair Sidsel Marie Bøg
Jeans The Seafarer 1700kr, Stilettos Nelly 329kr
Jacket vintage ByeByeLove 450kr, Jeans Popupshop 849kr
Shirt NN07 599kr, shorts The Seafarer 1400kr
Top H&M 299kr, shorts Cheap Monday 450kr, stilettos Nelly 329kr
Top H&M 299kr, shorts Cheap Monday 450kr, earring Ninna York 4200kr
Top H&M 179kr, jeans The Seafarer 1525kr, stilettos Nelly 329kr
T-shirt Anne Linnet & Trykkeren 249kr, Skirt H&M concious 699kr, Fur Utzon 23500kr
Bomber Popupshop 1000kr, Scarf Byebyelove 350kr, Jewelry Mads Heindorf
SHOP THE STORY
Jumpsuit G-star
Jacket WÃ¥ven
Jeans H&M
Jacket H&M
Boots Billi Bi
Jeans Monki
Blouse Rue De Femme
Jeans Levis
Short Ksenia Schnaider
Shirt Seafarer
Dress Zadie & Voltaire
Jeans Karl Lagerfeld
Wear you HAIR like you just donâ&#x20AC;&#x2122;t CARE When hair meets beauty, hair is your best way to accessorize your look. It never goes out of fashion and it will always be a statement to have a beautiful and cool hairstyle. Here are some hair looks that will give you a tip on how you can style and give a little edge to your own haircut.
Photographer Sune Czajkowski tomorrow management Photo Assistant Andreas Bach Creative Director Mads Lehn Kruse mk agency Hair & Makeup, Sidsel Marie Bøg Tomorrow management using Shu Uemura and Windle and Moodie Assistant Emilie Preskou Models Karoline Leth / lemanagement Luna Oxager / lemanagement
Foundation Spray Windle & Moodie 160 kr, Ocaninc Spray Windle & Moodie 220 kr, Cotton Uzu, Shu Uemura 290 kr, Sheer Laque Shu Uemura 275 kr
Depsea Foundation Shu Uemura 300 kr, Liquid Fabric Shu Uemura 310 kr, Invisible Night and Day Cream Windle & Moodie 210 kr, Matte Texture Spray Windle & Moodie 220 kr
Prep Bumble and Bumble 160 kr, Thickening Cream Windle & Moodie 145 kr, Matte Texture Spray Windle & Moodie 220 kr, Volcanic Ash Wax Windle & Moodie 220 kr, Color Lustre Dry Cleaner Shu Uemura 260 kr
Satin Design Shu Uemura 310 kr, Essence Absolue oil Shu Uemura 370 kr, Volume Maker Shu Uemura 310 kr, Protein Spray Less Is More 200 kr, Flower Whip Less Is More 200 kr, Lindengloss Finishing Spray Less is More 220 kr
Lift Vertige Kerastase, 199 kr, Spray A Porter Kerastase, 180 kr, Morning After Dust LorĂŠal 150 kr, Wild Stylers LorĂŠal 150kr
Pollow Proof Blow Dry Redken 149 kr, Beach Envy Wave Aid Redken 149kr, Baume Double Je Kerastase 229kr
Angleroot Volume Spray Less Is More 200 kr, V.I.P Volume In Powder Kerastase 229 kr, Air Fix LorĂŠal 105 kr, Flex Shape Factor 22 Redken 198 kr
MAKE ME SWEAT Keep your look cool and colorful this season. Play with a mix of fabrics and the feminine and masculine styles. The street look has taken over, everywhere from the catwalk to the gym.
Photographer Anja Poulsen Model Anna Katrine Scoopmodels Stylist Line Givskov Makeup and Hair Emilie Preskou
Hoodie SWEET SKTBS 599kr, top Under Armour 299kr, shorts Under Armour 449kr
Top Under Armour 299kr, skirt Adidas 499kr
Hoodie Adidas T-shirt Ivy Park550kr 399kr, shorts H&M 79.95kr, socks Hummel 70kr, shoes H&M 299kr
T-shirt Weekday 200kr, shorts Ivy Park 249kr
Jacket Ivy Park 949kr, top Under Amour 349kr, leggings Under Armour 499kr, Sneakers Nelly 279kr
SHOP THE STORY
Body by H&M
Shorts Hummel
Sweater Fila
Tights Gina Tricot
Leggings H&M
Top H&M
Tights Reebok
Sweater H&M
Sneakers Adidas
Next issue â&#x20AC;&#x201C; Interview with Cool Cat Veneda Budny, lots of cool dresses, cool basics and golden beauty tips
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