54 | Summer 2020
lowest PALMER HOME FURNITURE GUARANTEES THE_____ FURNITURE PRICES IN CACHE VALLEY written by EMILY BUCKLEY,
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n 2003 Brett Palmer was teaching school in Toole when a friend in the furniture business suggested he start selling mattresses on the weekends. He took him up on the opportunity and got a small warehouse in Logan — that was 17 years ago and, as they say, the rest is history. “This is where my wife and I met and went to college,” Brett said. “We have always loved Cache Valley! Selling mattresses and furniture was a great way for us to be able to raise our family in the valley we love.” An owner-operated wholesale and retail business, Palmer Home Furnishings strives to offer the absolute best prices on mattresses and furniture. “Our claim to have the ‘best price’ is no cliché or jingle, it is the primary goal of our company,” Brett said. “We’ve always guaranteed the lowest prices in the valley and we always will! I’m a competitive person, so this challenge drives me. We want our customers to know that we will get them the best quality at the fairest price. Another thing that sets us apart is low-pressure, hands-off salespeople. Our employees are helpful and knowledgeable without being forceful or annoying. When you walk in our doors, we want you to feel comfortable.” Brett and his wife, Valerie, say the furniture business is timeconsuming, but it is worth it. “We love what we do!” Brett said.
Brett and Valerie Palmer and family
editor in chief
An exciting transition for the company is coming up this June when they will merge Palmer Home Furnishings with Mountain Ridge Furniture. “An opportunity arose for us to merge,” Brett said. “We were outgrowing our building on 10th West, so the timing is just right. We look forward to joining all the brands the two stores offer while maintaining both customer bases.” Palmer sells products from dozens of manufacturers and most of them are American made. “That’s important to us,” Brett said. “We also specialize in Malouf products which are popular, partly because they come from right here in Cache Valley.” Brett says he hopes his customers have shopped around before they visit his store. “If you have, then you’ll see why you should buy here: our prices!” he said. “We can also get just about anything you are wanting. We love to do special orders and help you design exactly what will suit your needs.” Customer relationships are important to Brett. “It is wonderful to see the same loyal customers year after year,” he said. “They know that they can count on us to deliver what they need at the lowest price. It’s also fun to meet new customers who are just discovering what we’re all about.”
