CADIZ XPLR -ISSUE 008 WINTER 2024 by cadizcollaboration

CREATIVITY

INNOVATION

H O R I Z O N S

DESIGN SCIENCE

WINTER / SPRING 2024 ISSUE 008

A R C H I T E C T U R E

I N T E R I O R S

L A N D S C A P E

CONTENTS

2024 FORWARD HORIZON

LANDCREATIVE INC. WILDFIRE GARDENS: CALIFORNIA’S NEW NORMAL

CONVERSATION WITH DAVID LEVENTHAL REVITALIZING JOURNEYS: NAVIGATING THE PATH TO A REGENERATIVE FUTURE IN HOSPITALITY DESIGN

PRODUCT WE LOVE: MULTI-LINE SALES REPRESENTATIVES

FEATURE PROJECT: CAMBRIA HOTEL AUSTIN

NEWH TOP ID FIRMS 2024

18 CONVERSATION WITH CAROL MARZOUK NAVIGATING SUCCESS: THE ROLE OF EXECUTIVE COACHES IN EMPOWERING HOSPITALITY LEADERS IN 2024

2024

FORWARD HORIZONS

In a rapidly evolving landscape, the role of executive coaches in hospitality takes center stage. Discover how these mentors empower developers and design leaders, fostering creativity and resilience to navigate the challenges that define 2024. Gratitude permeates our journey through the latest trends and innovations in hospitality design products. Meet our local sales representatives, instrumental in bringing timeless classics to cuttingedge technology. Their products and relationships redefine the aesthetic and functionality of spaces within the hotel industry.

Welcome to the winter edition of our hospitality magazine—an invitation to explore a tapestry of carefully curated articles that echo the spirit of regeneration, innovation, leadership, and resilience within the dynamic realm of hospitality. Step into a world where sustainability and luxury seamlessly coalesce. Our feature article delves deep into regenerative practices that redefine the very essence of hospitality. Leading establishments embrace environmental responsibility, ushering in a new era where opulence is intertwined with eco-conscious values. Amidst the challenges posed by wildfires, California’s hospitality sector rises with resilience. Explore the concept of wildfire gardens—a transformative approach where landscapes not only endure natural forces but contribute to the beauty and sustainability of their surroundings. Excitement fills the air as we unveil the grand opening of the Austin Cambria Downtown Hotel. Embark on a journey where contemporary design seamlessly intertwines with Texan warmth, creating an authentic and luxurious haven for the modern traveler. Celebrate with us the realization of a five-year journey, as we proudly opened the doors to this remarkable property in October 2023.

With immense pride, we announce our recognition as the NEWH Top Interior Design Firms of the Year in 2024. Join us in celebrating this remarkable achievement and delve into the passion and dedication that drives our team’s commitment to excellence in hospitality design. Our magazine invites you to embark on a journey to explore, celebrate, and redefine the future of hospitality. Within these pages, discover stories that illuminate the transformative spirit shaping an industry thriving on innovation and the pursuit of unparalleled guest experiences. Thank you for being part of this enriching journey with us.

With gratitude,

c o l l a b o r a t i o n

Lorraine Francis, AIA, LEED BD+C Design Principal lorraine_francis@cadizcollaboration.com www.cadizcollaboration.com

Conversation with David Leventhal

Revitalizing Journeys:

Navigating the Path to a Regenerative Future in Hospitality Design

David Leventhal Operating Manager, Playa Viva Founder, Regenerative Travel

Lorraine Francis (LF): Can you share the journey of Playa Viva and how has the vision evolved over these years? David Leventhal (DL): Playa Viva’s evolution began with our Troncones home turned Airbnb, emphasizing community and values encapsulated in “Where your vacation meets your values.” Meeting Bill Reed in Greenville initiated a regenerative development journey, involving detailed studies and design charrettes. Originally planning fractional ownership homes and a boutique hotel, economic challenges led to Playa Viva becoming a boutique hotel in 2008. Evolution continued with queen and king echocositas to accommodate yoga retreat demands. Funding from Conservation International and Root Capital supported these changes. Notably, an idea emerged to transplant palm trees from the coconut grove to the beach, using their root balls as living piers to anchor sensitive dunes. Recent developments include the creation of tree houses and the Manta Treehouse Village, inspired by drone photography. Playa Viva has transformed into a retreat center, sparking curiosity about future developments.

LF: What does “regenerative design thinking” mean in the context of the hospitality and travel industry today? And how does it differ from sustainability? DL: Regenerative design in hospitality signifies an ongoing journey rather than a static destination, contrasting with the often stagnant concept of sustainability. Unlike sustainability, which implies maintaining the status quo, regenerative design embodies constant evolution and improvement. This shift mirrors movements like Black Lives Matter and the Me Too movement, emphasizing the need for substantive change rather than mere continuity. Regeneration involves a paradigm shift from a scarcity mindset to an abundance mindset. It aims to restore the abundance that was once inherent in a system. Drawing inspiration from regenerative agriculture, the focus is not solely on +sustaining soil but on creating the most fertile soil possible, teeming with essential nutrients. At Playa Viva, spanning 200 acres along a mile of beachfront, we adopt a holistic, systembased approach. This encompasses examining interconnected nodes such as education, permaculture, water quality, marine life, and protected areas. Each node contributes to building a more resilient, cleaner, and healthier watershed. Our approach extends beyond conventional categories, emphasizing a comprehensive understanding of the entire ecosystem. This includes evaluating water quality, promoting regenerative fishing practices, protecting marine life like turtles, and acknowledging the pivotal role of mangroves in the broader system. Regeneration isn’t just a mindset; it’s a commitment to perpetual improvement and proactive measures. Using the analogy of heading off a cliff, labeling something as sustainable is akin to merely taking the foot off the accelerator. True regeneration involves hitting the brakes, reversing direction, and actively steering towards a more sustainable and abundant future.

LF: Can you elaborate on some strategies that you have implemented in the past few years that have made a big impact? DL: Certainly, among the impactful strategies, addressing cultural habits has been significant. Shifting mindsets and changing daily routines, such as replacing breakfast choices like CocaCola and cookies, is a cultural challenge. The goal is not just undoing negative habits but restoring the richness of the local food system. Overcoming such challenges contributes to a healthier environment, preventing detrimental effects like litter in the ocean, and fostering a return to the region’s abundant and nutritious food sources. LF: How do you see Regenerative Hotels act as hubs of creativity and innovation, contributing to local people and environments? DL: Part of this impact is the “triple ripple,” where the effects extend beyond our awareness. For instance, our permaculture farm team utilizes techniques that resonate in their personal farms and communities. By promoting sustainable practices, such as natural pesticides and fertilizers, the cultural shift reverberates. Neighbors observe positive outcomes and adopt these methods, creating a ripple effect that transcends borders. This unseen yet influential transformation within communities is, in my view, the most impactful outcome of the regenerative approach.

CONVERSATION WITH DAVID LEVENTHAL REVITALIZING JOURNEYS

LF: Can you discuss the role of partnerships and collaborations in advancing your mission? DL: Partnerships and collaborations play a pivotal role in our regenerative mission. Notable collaborations include working with Joanna Abrams from MindClick and Bill Browning of Terrapin Bright Green. Regenerative travel and B-Corp certification have become key benchmarks, shaping our sustainability standards. The evolving B-Corp criteria and our 110 initial score exemplify our commitment. LegacyWorks is another vital partner, particularly for watershed regeneration projects. Engaging with organizations like LegacyWorks has led to strategic initiatives, such as addressing fisheries sustainability and expanding into broader watershed regeneration efforts. Additionally, partnerships with entities like Farmer’s Footprint and Re-Nourish have broadened our scope to regenerate the entire food system, fostering a holistic approach to sustainability. These collaborations, spanning diverse sectors, propel our mission toward regenerative success.

LF: What are some global trends or challenges that you foresee in the regenerative travel movement, and how is your organization preparing to navigate them? DL: Initially, I envisioned regenerative travel as a marketing platform, but as we hosted hotels and witnessed the exchange of best practices, it evolved. Now, it serves as both a platform for sharing insights and a finance platform, offering legacy and liquidity. The challenge lies in tailoring support to hotels at various stages of maturity— meeting them where they are. Early hotels seek scale and marketing, while mature ones focus on improving and advancing regenerative practices. Navigating this diverse landscape requires a commitment from hotels to contribute to a shared brand, understanding that creating value and impact takes time. The key is ensuring each hotel gains meaningful value from the collaborative network, fostering a regenerative community over time.

CONVERSATION WITH DAVID LEVENTHAL REVITALIZING JOURNEYS

LF: How do you ensure that the guest experiences at your hotel is unique and tailored, while also aligning with your principles? DL: Ensuring unique guest experiences is about immersing them in luxury amid nature, triggering a visible transformation within 24-48 hours. While we don’t precisely measure return rates, they are notably high, especially among recurring groups. Guests, initially dressed in urban attire, shed layers of stress and device dependence, embracing nature’s luxury. The term “all the luxury, none of the guilt” captures the essence. The regenerative

journey incorporates 100% off-grid solar, water self-sufficiency, and a commitment to sustainable practices, such as serving only sustainable fish. While we don’t lead with sustainability, setting expectations is crucial. Conscious consumers, often label-readers, appreciate the commitment, peeling layers of our practices like an onion. Guests leave visibly transformed, more relaxed, and connected to the planet, representing the core impact. The challenge lies in balancing luxury, sustainability, and nature immersion. Collaboration on evolving this legacy is welcomed, fostering continual improvement and shared experiences.

LF: How are you leveraging technology to enhance the regenerative practices and overall guest experiences? DL: The primary use of technology revolves around tracking, data capture, and management. We focus on assessing our carbon footprint by planting 10,000 trees at the opening and evaluating the impact 15 years later. Data capture guides us in achieving a balance between operations and added value initiatives. Regenerative Travel and B Corp provide valuable resources and connections to enhance our systems. The intellectual property aspect is significant, especially through our Education Node partner, involved in emotional intelligence work and developing regenerative education curriculum based on our Harvard master’s work. This intellectual property serves as a replicable model, emphasizing the importance of regenerative education.

CONVERSATION WITH DAVID LEVENTHAL REVITALIZING JOURNEYS

A U S T I N

Austin, Texas - Unveiling an opus of architectural and design marvel in the enigmatic embrace of Austin’s rich cultural landscapes, Cambria Hotel - Austin, a 16-story masterpiece, beckons. Orchestrated by the artistic minds at Cadiz Collaboration, this hotel is not merely constructed but carefully composed, an exquisite symphony of form and function that narrates the city’s tale with a nuanced design vocabulary.

FEATURE PROJECT

Cambria Hotel: Austin

CADIZ PRESENTS

Nestled in the vibrant realm at 68 East Ave, the hotel emerges as a sanctuary of elegance that breathes the essence of Austin’s eclectic soul. Every design element is a verse in Austin’s ode, an intimate dialogue between the city’s rustic roots and its contemporary charisma, forging a space that resonates with a sense of ‘motility’, ‘substance’, and ‘keenness’.

FEATURE PROJECT

Cambria Hotel: Austin

CADIZ PRESENTS

In Cambria Hotel - Austin’s interiors, the concept drivers are the stars. ‘Motility’ dances through the spaces, embodying the fluidity and flow of the local waters, crafting environments that echo with the rhythms of life and natural grace. ‘Substance’ interplays textures and tones, entwining the rugged aesthetics of the countryside with a touch of west coast cool, weaving a fabric of design that speaks of authenticity and depth. ‘Keenness’ infuses the spaces with a laid-back vibrance, a celebration of irony and intellect, composing areas that resonate with the southern heart and the spirit of innovative exploration.

FEATURE PROJECT

Inspired by the subtle tones of the pecan tree’s fallen leaves and the surrounding limestone in hill country, unfolds across the hotel, creating environments that are as soothing as the early morning calm on the Colorado River. Natural materials narrate tales of the earth, and flowing lines sketch the contours of Austin’s diverse landscapes, culminating in a modern style that resonates with a sense of belonging and innovation. Austin are a haven of designed comfort, where luxury unfurls in every detail. Bespoke artworks adorn the spaces, and a ballet of light and shadow plays through abundant lighting, creating environments where guests can immerse themselves in the luxury of tranquility and restorative elegance. Public spaces within the hotel are galleries where the essence of Austin is exhibited in a living showcase of design elements. They stand as collaborative canvases, illustrating the city’s historical allure and contemporary vibrance, crafting experiences that echo with the city’s unique rhythm and soul.

Cambria Hotel: Austin

CADIZ PRESENTS

FEATURE PROJECT

“

Cambria Hotel - Austin invites guests to dwell in a realm where each design element tells a tale, where the spirit of Austin unfolds in a living tapestry of historical richness, innovative brilliance, and a profound sense of place.

”

Cambria Hotel: Austin

CADIZ PRESENTS

Conversation with Carol Marzouk

Navigating Success:

The Role of Executive Coaches in Empowering Hospitality Leaders in 2024 In an era where the hospitality industry faces unprecedented challenges and rapid transformations, the role of executive coaches has become increasingly vital in shaping effective leadership. To delve into the ways executive coaches can assist leaders in the hospitality sector in 2024, we sat down with both Carol Marzouk seasoned executive leadership coaches with over two decades of experience, to discuss the key challenges and trends shaping leadership in the hospitality sector in 2024.

Lorraine Francis (LF): Carol Marzouk(CM), thank you for joining us. To begin, could you share your insights into the unique challenges hospitality leaders are facing in 2024 and why executive coaching is particularly relevant? Carol Marzouk (CM): Delighted to be here! Imagine the hospitality industry as a grand theater where the play of the century is unfolding. We’re in the midst of a thrilling act—a revolution sparked by tech wizardry, a cultural metamorphosis in guest expectations, and an unwavering spotlight on health and safety. The stage is set, but not all actors know their cues, leading to a drama of miscommunication and chaos backstage. This is where the executive coach steps in, not just as a director but as a confidante, guiding leaders to harmonize the cast and script, turning potential flops into standing ovations.

LF: How can executive coaches assist hospitality leaders in adapting to technological advancements and incorporating innovation into their leadership approach? CM: Picture technology as a dynamic dance partner in the hospitality waltz—you can’t just step on its toes! To stay in rhythm, you must embrace it, understand its moves, and let it lead when necessary. Coaches are the choreographers who ensure that this dance is seamless. We fine-tune the harmony between the human touch and the digital pulse, crafting a dance that’s both elegant and electrifying. LF: In the context of leadership agility, how do executive coaches contribute to helping hospitality leaders navigate change successfully? CM: Let’s switch to a different analogy for this! Picture a surfer riding the waves. Change is the ocean—powerful and relentless. Without the right skills, you’re just treading water, but with agility and a coach to spot the next wave, you can ride it like a pro. We’re in the business of honing leaders’ skills to not just float but to surf with style, making sharp turns with decision-making prowess and resilience, so they can lead their team to ride the high waves of change with confidence.

CONVERSATION WITH CAROL MARZOUK NAVIGATING SUCCESS

Lorraine Francis (LF): In the context of sustainability, how can executive coaches guide hospitality leaders to integrate environmentally responsible practices into their leadership strategies? Carol Marzouk (CM): Since we are on a roll with analogies, let’s talk about sustainability being the soil in which the future of hospitality grows. Executive coaches are like gardeners, helping leaders to nurture this soil with strategies that are as green as they are growth-oriented. We plant the seeds for a sustainable mindset, cultivate practices that reduce environmental impact, and ensure that the business blooms in alignment with the planet’s health. It’s about growing a garden that thrives today and preserves its vitality for tomorrow’s guests. LF: Looking ahead, how do you envision the role of executive coaches evolving to meet the future needs of hospitality leaders? CM: The horizon is always moving, and so are the goals for hospitality leaders. Executive coaching will transform into an even more personalized GPS,

guiding leaders through the uncharted territories of tomorrow’s market. It’s about sharpening the saw every day, keeping an eye on emerging trends, and building a toolbox that’s as dynamic as the industry itself. Coaches will be the catalysts for continuous innovation, ensuring leaders not only keep up but blaze new trails for others to follow.

In conclusion, the partnership between hospitality leaders and executive coaches in 2024 is not just a reaction to challenges; it is a proactive strategy for personal and professional development in an industry that demands agility, innovation, and unwavering leadership. As Carol Marzouk emphasized, executive coaching is an investment in the success and longevity of both leaders and their organizations in the dynamic landscape of the hospitality sector. It is about equipping leaders with the skills, mindset, and strategies needed to thrive in a dynamic and unpredictable landscape, ensuring they can lead their teams to success in 2024 and beyond.

CONVERSATION WITH CAROL MARZOUK NAVIGATING SUCCESS

Landscaping on the Edge: Adapting California Residential Home Development to Wildfire Realities By Paul Wong from LandCreative, Inc. Wildfires are changing California gardens. Especially those along the edges of New Developments and natural open spaces. An ideal lush, or palm tree filled garden along a natural open space will be changing in the future. California wildfires have forced local fire agencies to very strict landscape fire codes. With these new codes, community landscapes and gardens will have an austere look, with less trees and shrubs.

The costs for wildfire protection in the US has grown to $3 Billion annually. California has seen some of the worst fires in recent memory with 9.7 million acres burned in the past 5 years.

2018 2019 2020 2021 2022 2023

8,527 Fires 6,872 Fires 9,900 Fires 8,835 Fires 7,667 Fires 7,084 Fires

1,975,086 acres 253,321 acres 4,300,000 acres 2,568,948 acres 363,939 acres 323,024 acres

3,086 sq miles 395 sq miles 6,718 sq miles 4,013 sq miles 568 sq miles 504 sq miles

Climate change is one of the main factors, bringing higher temperatures and drier conditions. The new normal with wildfires means that planting design for new communities adjacent to open spaces will have a sparse and harsh new look. Trees will be spaced further apart, each placed the distance of 3 times the diameter of their mature canopy, from the next adjacent tree. Also, trees will be placed further from the home to lessen the chance of stray embers jumping to the house. Shrubs will be kept low, with no tall shrubs under trees. Only noncombustible material will be allowed in the 5’ setback from the house.

With higher temperatures and less rain, it’s easier for fires to start. As new developments encroach into natural open spaces (where fire is a part of the natural cycle), there is a higher risk for wildfires. New developments and existing communities will have to be designed with better fuel modification zones. Communities with better fire defensible spaces will help to limit the spreading and destruction of these fires. Wildfires are an integral part of many ecosystems and many native plans are fire resistant. This helps with the reduction of the wildfire risk and maintains biodiversity. Many of these plants need the natural burn cycle to remove dead branches and leaves and to propagate.

LANDSCAPING ON THE EDGE

A garden in a fire-prone area may resemble a moonscape for several reasons, particularly if it has been designed and managed with a strong focus on wildfire prevention and defensibility. Here are key factors that contribute to the moonscape appearance:

Creating Defensible Zones and Firebreaks: Designing defensible zones and firebreaks can disrupt the seamless flow of a traditional landscape, as these areas are intentionally kept free of vegetation to impede the spread of fire.

Limited Plant Choices: Fire-resistant plant options might be limited, leading to a narrower selection of flora with vibrant colors or diverse textures.

Strict Regulatory Requirements: Local regulations and building codes in fire-prone areas often mandate specific design features for safety reasons, limiting creative freedom in landscaping.

Increased Trees and Shrubs Spacing - Reduced Plant Density: To minimize fire risk, trees and shrubs are now mandated to be spaced farther apart or use lowerdensity plantings, which can make the landscape appear less lush. More Hardscape and less Plants: Incorporating more hardscape elements, such as gravel pathways or rock gardens, can be necessary for creating defensible spaces. While practical for fire prevention, it may lead to a perception of reduced greenery.

Despite these challenges, skilled Landscape Architects can still create visually appealing designs that prioritize safety. By selecting aesthetically pleasing fire-resistant plants, incorporating creative hardscape elements, and integrating thoughtful design principles, it’s possible to strike a balance between beauty and fire resilience in landscaping.

LANDSCAPING ON THE EDGE

Different State and local fire agencies use different descriptions to label their Fuel Modification Zones. Below are fuel modification zones descriptions from 2 different agencies. Fuel Modification Zones: The Orange County Fire Authority in Southern California uses 4 Zones in their Design Guidelines. 1. Zone “A” (20-foot minimum width, with the first 5 feet as “Immediate”) is the recommended defensible space. a. Flat level ground requirement. b. Building foundation setback. c. Zone “A” (20 feet wide – measured from the structure out). 1) Setback from the slope nearest the foundation. 2) No combustible construction is allowed within Zone ‘A’. 3) Automatic irrigation systems to maintain healthy vegetation with high moisture content and to be regularly irrigated. 4) Plants in this one shall be highly fire resistant and selected from the Fuel Modification one Plant List. 5) If all Zones “A-D” are to be maintained by the structure owner, then Zone “A” shall begin at the wall of the structure. d. Immediate Zone (First 5 feet measured from the structure out, in all directions). 1) No combustible bark or mulch. 2) Plants in this area to be irrigated, naturally low growing (below 2 feet in height), and nonwoody. 3) No combustible construction is allowed, fencing, gates, patio covers, etc. 2. Zone “B” (50 -150 feet in width): Slope design requires a minimum 50-foot irrigated zone. Note: A dry Zone “B” may be used if plants and design are appropriate. a. Required at the nearest slope adjoining Zone “A”. b. Irrigated and planted per Attachment 6:

Requirements for Planting Installation in Fuel Modification Zones. c. May replace Zones “C/D” when grading plans require larger replanted areas. d. All plant species designed for Zone “B” shall be selected from Attachment. 8: Fuel Modification Zone Plant List. Existing fuel modification maintenance programs are limited to the plants listed on the approved plans unless a revision is requested. Planting and maintenance shall be in accordance with planting restrictions from Attachment 6: Requirements for Planting Installation in Fuel Modification Zones, Attachment 7: Undesirable and Invasive Plant Species, and Attachment 8: Fuel Modification Zone Plant List. e. No combustible construction is allowed within Zone “B”. 3.

Zone “C/D” (0-100 feet in width).

a. One natural vegetation thinning (Zone “C”) or two thinning zones (Zone “ C/D”). 1) Zone “C” shall be 50% thinning of vegetation. 2) Zone “D” shall be 30% thinning of vegetation. b. Planting installation per Attachment 6, if installing plants: 1) Existing plants that will remain shall be in accordance with Attachment 6: Requirements for Planting Installation in Fuel Modification Zones and Attachment 7: Undesirable and Invasive Plant Species (see Section 3: Plant Palette Information) c. See Section 4: Alternative Material & Methods. d. Plant species introduced into Zone “ C” and “ D” shall be selected from Attachment 8: Fuel Modification Zone Plant List. Maintenance shall be in accordance with Attachment 6: Requirements for Planting Installation in Fuel Modification Zones and Attachment 7: Undesirable and Invasive Plant Species (see Section 3: Plant Palette Information). e. No combustible construction is allowed within Zone “C” and “D”.

LANDSCAPING ON THE EDGE

The Resource Conservation District of the Santa Monica Mountains guidelines for Sustainable Defensible Space (SDS): Defensible Space is divided into different zones, starting with the home and radiating outwards: • House: Preparing the house is just as important as creating defensible space around the house. The most important action is “Hardening the Home” - Enclosed eaves and the presence of multiple pane windows are the most important factors in preventing structure loss. • 0 to 5ft: The purpose of this zone is to prevent embers from gathering and igniting the home, and to create space for firefighters to operate safely. Within this zone, there should be no vegetation. • 5 to 30-50ft: The goal of this zone is to create an evergreen landscape that is irrigated and regularly maintained. Group low-growing vegetation into beds separated by paths to slow the spread of fire to structures. The distance of this zone varies depending on the slope. Slopes with a 20% grade and above should extend to 50ft. • 30-50 to 100ft: This zone creates habitat connectivity with surrounding wildlands while slowing fire. Plants in this zone should require little water and little maintenance. Plants should be spaced horizontally and vertically to reduce spread of fire from plant to plant ( known as “laddering”). Defensible Space: Creating defensible spaces around the home will help to mitigate the chance of embers starting a fire at the structure. Using nonflammable materials such as gravel, rocks, and mulch in this zone also reduces the risk of fire spreading to structures. Maintaining the defensible space around the home by keeping plants well-spaced and avoiding dense vegetation will reduce the risk of fire spreading. Trimming trees and shrubs, especially those near structures, will also reduce the risk.

Here are some additional guidelines to help create a landscape that reduces the risk of wildfire damage: Emphasize Vertical and Horizontal Diversity: Incorporate plants with varying heights to create visual interest and reduce the continuity of fuel. Space plants and trees farther apart to reduce the continuity of vegetation, preventing fire from spreading easily. Plant Selection: Choose fire-resistant plants that are less likely to ignite and contribute to the spread of flames. Native plants are often well-adapted to the local climate and may have natural fire-resistant qualities. Plant Selection (Fire-Resistant): Choose fire-resistant plants that are less likely to ignite and contribute to the spread of flames. Native plants are often well-adapted to the local climate and may have natural fire-resistant qualities. Selecting the right plants is the cornerstone of a fireresilient garden. Opt for species that are known to be fire-resistant and have low flammability. Some examples include succulents, native grasses, and plants with high moisture content. Additionally, maintain a defensible space by keeping a clear

zone around your home where vegetation is strategically spaced and well-maintained. Use fire-resistant ground covers like ice plant or rockrose and fire-resistant shrubs like manzanita, ceanothus, or rockrose. Choose shrubs with higher moisture content. Color and Textures: Choose plants that provide a variety of colors and textures to create an attractive landscape. Incorporate flowering plants that are also fireresistant, such as California poppies. Zone Planting: Create zones in your landscape based on the fire risk of plants. Place more fire-resistant plants closer to structures and less fire-resistant ones farther away. Maintain a transition zone by using a mix of vegetation to slow down the progression of fire. Establish different zones within your garden based on the fire resistance of plants. Group plants with similar water and maintenance needs together to create visually pleasing zones. Consider using firebreaks, such as gravel paths or bare ground, to break up vegetation.

LANDSCAPING ON THE EDGE

Limit Planting Near Structures: Keep trees and large shrubs a safe distance from buildings to prevent fire from spreading easily. Use of Hardscape Elements: Integrate hardscape elements strategically to act as firebreaks. Consider using materials like gravel paths, stone walls, and concrete patios. These materials are less likely to ignite, providing an additional layer of protection against the spread of wildfires. Consider fireresistant fencing made of metal or other nonflammable materials. Use Fire-Resistant Container: Opt for fire-resistant containers made of materials like ceramic, metal, or concrete. Group containers together to create visually appealing focal points while reducing the risk of fire spread. Mulch Wisely: Choose non-combustible mulch like rocks or gravel instead of organic mulches like bark, which can increase fire risk. Keep mulch depth to a minimum and maintain a cleared zone around the base of trees and shrubs. Water Feature: Include water features like ponds or fountains, which can serve as a water source for firefighting efforts and help moisten the surrounding area. The water feature will add visual interest and serve as a firefighting resource. Ensure the water feature is wellmaintained and accessible for firefighting purposes.

Irrigation System: Install an efficient irrigation system to keep plants well-hydrated. Drip irrigation or soaker hoses are ideal for delivering water directly to the base of plants. Well-hydrated plants are less likely to catch fire. Additionally, create a buffer zone around your property by irrigating the area to deter the spread of fire. When appropriately irrigated, some plants can help intercept flying embers, the most likely source of home ignition. Hydrated materials don’t readily burn. Structurally pruned, biodiverse shrubbery also fight disease and infestation that might transform a singlespecies hedge into tinder. Group plants with similar water needs together to optimize irrigation efficiency. Although a drip irrigation is often a better choice than overhead sprinklers to minimize water loss and maintain moisture at the root level, an overhead sprinkler system for gardens in high fire prone areas will help protect the garden during a fire event. Use Firebreaks and Paths: Designing firebreaks and paths in your garden can help slow down the progression of wildfires. These cleared areas can act as barriers, preventing flames from reaching your home. Utilize natural features like dry riverbeds, walkways, or driveways to create effective firebreaks.

Maintenance: The goal of brush clearance is not to remove all vegetation, but to specifically remove fuels that create a fire hazard. When done well, “cleared” areas should still include enough well-spaced and judiciously pruned plants to protect against excessive erosion and provide wildlife habitat. Regularly maintain the landscape by removing dead vegetation, pruning, and keeping the property clean. Living material is much less likely to catch fire from flying embers. Trim lower branches to keep fires from climbing trees and large shrubs. This is called “limbing up” and calls for pruning out the lower one-third of branches. Prune trees and shrubs to reduce “ladder” fuels that can allow fire to climb into the canopy. Also Prune trees that overhang your home so that their branches are at least five feet above the roof and ten feet away from the house. Weed out invasive, exotic grasses that provide fuel for fires, and then mulch heavily to slow next year’s growth. Maintain Vegetation Separation: Ensuring that all trees and shrubs are adequately spaced will prevent the easy spread of fire from one plant to another.

LANDSCAPING ON THE EDGE

P R O D U C T S W E L O V E ! 42

Multi-line sales representatives play a crucial role in assisting designers within the hospitality industry. They act as knowledgeable guides, introducing designers to a wide range of products, services, and solutions available from various brands. By understanding the designers’ needs, preferences, and project requirements, these reps offer tailored recommendations from their diverse portfolio, helping designers curate the perfect elements for their projects. This collaboration streamlines the design process, ensuring access to high-quality, innovative, and fitting resources for creating inviting and functional hospitality spaces.

SOME OF THE BRANDS >>>>>>> REPRESENT AND LOVE

GINA DIROMA After 30 + years of hospitality sales and management I started my own resource firm Gina Diroma, Inc.- representing and connecting designers with distinctive hospitality brands that work. I enjoy listening and getting to know the needs of my clients and helping them source just what they are looking for. I enjoy life in sunny Southern California with my musician husband Dennis and my two lovable rescue mutts, Gracie, and Gus. In our spare time, we squeeze in a bit of travel and anything else that makes us happy. Little known fact: My parents were hospitality designers. Growing up in a house with two interior designers exposed me at an early age of design materials and the idea of creation and possibility. What other parent made their children rake the shag carpet in one direction?

Erica Shamrock Textiles

Affordable luxurious textile options make their classic styles and rich textured fabrics the top choice for bespoke interior spaces. The collections include beautiful woven along with exciting sheers, drapery, and faux leathers. The WHY – It’s one of the 3 brands I represent that is women owned. When I present her new fabrics, I get an amazing reaction from my clients. Erica and her team are so easy to work with, they understand the hospitality business and go the extra mile to select and source textiles that elevate any project.

Brintons

At the forefront of the global woven carpet industry for over 230 years. They remain the standard in Hospitality for custom wool rich woven Axminister, Wilton carpets and handmade rugs. The WHY- It’s what I know the best. It’s the one products that most designers don’t like to work with. I love to help them demystify the world of custom color and design by making it easy and fun with the result of a beautiful woven carpet or hand tufted rug.

DesignForm Furnishings

Brilliantly Crafted chairs, stools, Lounge chairs and sofas. There is something to fit every space of your project. The WHY- Built for Hospitality and Great Design. It’s also great to represent a company that is local to Southern California – in my time zone! PRODUCTS WE LOVE!

LINES I REPRESENT:

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RH CONTRACT

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ERICA SHAMROCK

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NOW CARPET

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LILY JACK

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MAJESTIC MIRROR

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REMINGTON

LYNDSAY BRADY

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SIKA

Lyndsay Brady is the proprietor of Lined Up Resource, a versatile representation agency specializing in the hospitality and luxury commercial sectors to Southern California and Hawaii. Commencing her journey in project management at a local Hawaiian furniture establishment 15 years ago, Lyndsay transitioned to procurement, and subsequently, to sales, where she discovered a genuine love for the industry. With a commitment to partnering with esteemed companies that have honed their expertise, Lined Up Resource prides itself on its vendor partners and their exceptional quality. Lyndsay currently resides in Hawaii with her husband and two children. Being the 4th generation to live in Hawaii, the islands hold a special place in her heart, and she thoroughly enjoys engaging in all the outdoor activities like hiking, SUP’ing, and swimming.

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VINCENT SHEPPARD

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TODUS

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ARDAMEZ

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SAATCHI

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MYCUBE

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THE TABLE FACTORY

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MDC

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FEEL GOOD DESIGNS

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BRINTONS

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MATERIAL WORKS

NOW Carpet

SOME OF THE BRANDS <<<<<<< REPRESENT AND LOVE

Ardamez

Saatchi

Vincent Sheppard

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I have fallen in love with this industry from the architectural lines of a building to the tiles on the floor. Each and all of the lines that I carry is because I genuinely love the product and believe in the quality. These are some of my favorite pieces from my favorite lines.

PRODUCTS WE LOVE!

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SOME OF THE BRANDS >>>>>>> REPRESENT AND LOVE

ZACHERY MUNDT Born and raised in Spearfish, South Dakota – Zachery Mundt is an avid home chef, a mediocre skateboarder and snowboarder, voracious reader, and the Principal of the EverBridge Agency. He lives in Costa Mesa with his beautiful family, wife Leilah and daughter Willa. Together they own a beautiful little event space called The Shindy.

Rustbelt Reclamation

About EverBridge Agency We represent manufacturers in the hospitality and commercial space who share our core values of being authentic, socially diverse, environmentally conscious, and aesthetically minded. EverBridge strives to provide exceptional communication, rapid service, and comprehensive product knowledge. We speak the languages of both design and manufacturing and revel in our role as translators between the two. We make it happen, and make it fun along the way.

Heatsail 48

Samuelson

Danao

Tuuci

PRODUCTS WE LOVE!

NEWH Top ID Firms 2024

Receiving the NEWH Top ID Firms for 2024 award is a remarkable honor that underscores our dedication, creativity, and significant contributions to the hospitality design industry. This prestigious accolade not only celebrates our firm’s relentless pursuit of excellence and innovative design thinking but also highlights our commitment to crafting spaces that exceed expectations and set new standards in the industry. Our team’s forward-thinking approach and profound understanding of evolving industry trends have enabled us to push boundaries, integrating sustainable practices and visionary design concepts to redefine guest experiences. This recognition validates our unwavering efforts in creating captivating, functional, and aesthetically pleasing environments that are tailored to meet the modern hospitality needs and desires. It also cements our position as industry leaders, inspiring others to embrace cutting-edge trends and pursue greater heights in design innovation. As we continue our journey, we remain deeply grateful for this acknowledgment and are inspired to maintain our commitment to design excellence, shaping the future of hospitality spaces worldwide.

We would love to hear from you! Please reach us at : lorraine_francis@cadizcollaboration.com www.cadizcollaboration.com 3195 B Airport Loop Drive Costa Mesa CA 92626 949.667.2508 O 949.922.0591 M