Feel Good Foods

We caught up with George Giannakopoulos from Feel Good Foods on our last visit to Melbourne and we had a chat about his business and the key to his success after 10 years of being involved around specialty café products via food service distribution.

Feel Good Foods started selling alternative milk (Bonsoy) from the back of a truck 10 years ago and is now considered a key supplier to many cafes, grocery stores and independent supermarkets across Victoria and Tasmania. George is Known for bringing the best range of alternative and edgy artisan brands to the market. He has successfully done so by reading trends, moving quickly and responding consistently which has

set up a business ethos that values the importance of maintaining the personality and message of each individual brand. Feel Good Food has been involved in the growth stage of the Alternate milk trend and has filled a gap that was not being met with traditional route to market dairy distribution and he has had great success with brands like Bonsoy and Almond Breeze Barista Blend with both of these products becoming cult products in the café industry.

George explained they purposely only service 50 brands and have separate staff to deliver and manage accounts to ensure an intimate service is provided.

“We work as an alliance, it’s not just a brand, it’s a relationship”

You will find brands such as “Who gives a crap” toiletpaper, “Strange Love”, “San Elk” and one of his mostrecent members Rebel Kitchen “Mylk”. This range ofskimmed, semi skim & whole milk provides a creamy

alternate option to dairy using coconut cream, brownrice, cashew + Himalayan Salt and is proving successfulwith cafes who are supporting the rise in consumerhealth trends. Check out the rest of their cool productfamily on their website and socials platforms.www.feelgoodfoods.com.au - by Roxanna Chan