Feel Good Foods [SUPPLIER IN FOCUS]
... NOT JUST A DISTRIBUTOR, MORE LIKE A PARTNER
We caught up with George Giannakopoulos from Feel
set up a business ethos that values the importance
Good Foods on our last visit to Melbourne and we had
of maintaining the personality and message of each
a chat about his business and the key to his success
individual brand. Feel Good Food has been involved in
after 10 years of being involved around specialty cafĂŠ
the growth stage of the Alternate milk trend and has
products via food service distribution.
filled a gap that was not being met with traditional route to market dairy distribution and he has had great
Feel Good Foods started selling alternative milk
success with brands like Bonsoy and Almond Breeze
(Bonsoy) from the back of a truck 10 years ago and is
Barista Blend with both of these products becoming
now considered a key supplier to many cafes, grocery
cult products in the cafĂŠ industry.
stores and independent supermarkets across Victoria and Tasmania. George is Known for bringing the best
George explained they purposely only service 50
range of alternative and edgy artisan brands to the
brands and have separate staff to deliver and manage
market. He has successfully done so by reading trends,
accounts to ensure an intimate service is provided.
moving quickly and responding consistently which has 51
