Realism-Chair Design

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KAISAN WU Realism - Hille Chair DES7050 03/12/2013

BLOOMING CHAIR

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CONTENTS PROJECT BRIEF T he m ain p urp ose o f th e p ro j ect is to d evelop a new ch air for Hi l le, a n d fo l low so m e principles:

T he p roj ect is develo pin g Hi l le ch air fo r ed uca tion .

T he ca le o f m o del ca n be 1 :5 , 1 :4 a n d 1 :3.

T here a re som e co n di tio ns, sta cka ble, con siderin g m a nufactu re a n d for ed uca tio n , h ave to be con sid ered .

DESIGNER KAISAN WU

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01

INTRODUCTION

07 03

ANALYSIS

PRODUCT BACKGROUND

14 10

05

PRODUCT

CHOSEN DESIGN PROCESS

MARKETING POSITIONING

PRODUCT EVILUTION

12

15

DESIGN

19

DESIGN PROCESS

20

DESIGN

23

REFERENCE

PROCESS

EXPANDING KNOWLEDGE SPACE

ANALYSIS

NARRATIVE

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01 fig.1-1, Poly Wheel, Agor

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A CENT UR Y B R AND

INTRODUCTION T he b ra nd , Hi l le, h as been esta b lished for a cen tu ry a n d h as a g o o d rep uta tio n in furn i ture m arket. Sin ce 1 9 0 6 , Sa l a m on Hil le fo u n ded th e co m p any as a fa m ily b usiness a n d , firstl y, th e m ain p urp ose is resto ring fu rn i tu re th at is g ettin g d a m a ge.

After h is d aug hter, Ray, j oin in g , Hil le sta rted to desig n fu rn i tu re in 1 9 3 2 . Mo reover, in 1 9 4 9 , Rob in Day j oin to thi s com p any wh o designed m any classic ch airs a n d m a de Hi l l e b eco m e a fa m o us b ra n d a t th at period . Du e to Rob i n Day ’s p oly ch a ir, th e chair m arket to ta l ly ch a n ged a n d sta rted desig n cha ir usin g new m ateri a l, p olyp ro pylen e.

T hro u g h m any yea rs, Hi l le a lways keeps th e b ra n d va lue, wh ich is lo w-co st , sim p le a nd frien dly; fo r n ow, th ey sta rt to coo pera te wi th in novative desig ners a nd p la n to usin g recycled m ateri al to crea te a n im a ge eco -frien dly.

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PRODUCT BACKGROUND

fig.1-2,Marcel Breuer, Soylent fig.1-3,Robin Day,Vaillat fig.1-4,ARNE JACOBSEN, Buchwald fig.1-5,Vico Magistretti, SCHIFFINI fig.1-6,Phillip Starck, Taylor-Gill fig.1-7,Prospero Rasulo, marieclaire

D E F I N I T I O N T he defin i tion of th e ch osen , classic ch ai r, h as a tub ular steel fra me a n d ca n b e sta cked . T herefo re, b eca use th e ch air need s to be used for ed uca tiona l purp oses, i t n eeds to be sta cked to save ro om , a n d fo l low th e tren d of the o rig in al steel fra me in Hi l le SE ch ai r. Du e to th e o rig ins o f th e cha ir, p eople ca n observe th e evo lution of h ow i t h as been sta cked a n d i ts fo rm . Moreover, th rou gh a d optin g a n u n derst a n d in g of i ts b ackg ro u n d a new typ e o f ch air fo r ca n be d eveloped fo r Hi l le.

Key fa cto rs: steel fra me, sta ck.

Series 7,Model No. 3107 1955

Model No.B6 1926-1927

Q stack Chair 1953

Experim en ta l

Th e ch air is h ig h-q u a lity

Tea k-fa ced m ou lded plywo o d

p ro to typ e o f

construction a n d

sea t con necte d to ch ro med

a rm ch air, Wassi ly.

u tili taria n which could

b en t tu b ula r

“T his wa s th e first

be sta cked .

steel b ace wi th ru b ber ca p

Mo dern ist

feet.

tu b ula r-steel ch air.� ( V & A M, 2 0 0 6) fig.1-9,Q Stak chairs, modernroom

fig.1-10,3107, casa FACTORY fig.1-8,Model NO.B6, Vaillat

03

Marcel Breuer

Robin Day

Arne Jacobsen

PDF Compressor Pro Robin Day Sliver Chair 1989

Olly Tango Chair 1994

The form is in sp ired by B reu er ’s ch air

It m arks a new

in 1 9 2 6 a n d the ch air ca n be sta cked .

m atu ri ty in Sta rck’s

Polyprop Chair 1963

wo rk wh ich h as given

First u sin g this

ri se to p arti cu la rty

m ateri a l, p olyp rop len e,

elem en t a n d ration al

in ch ar d esig n a n d the

form .

ch a ir is m ost cl assic in Hi l le.

fig.1-16, Sliver CHAIR, De Padova

Selene Chair 1969

fig.1-15, OLLY TANGO CHAIR, you-desmo

C h m pression - m ould ed

Dr. Glob Chair 1969

“Reg la” fi b reg lass rein forced p olyester str u ct u re. fig.1-11, Selene Chair, NOVA68MORDERN DESIGN

“th e on ly rea l eco log ica l

fig.1-17, POLY CHAIR, V&A search the collections

He l ike to try a ny m ateri a l

Calea Chair 1996

in his d esig n . A m odern

The ch air red use to a

ch air in th at p eriod .

p arctica ble m in im u m th e

a nswer.”

a m ou nt o f m ateri als n ecess a ry fo r th eir fu nction s. fig.1-12, Selene Chair, SWIVEL UK

fig.1-13, Dr. Glob Chair, ARIF-FURNITURE DESIGN fig.1-14, Calea Chair, 1000 chairs

Vico Magistretti

Philippe Starck

Prospero Rasulo

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PRODUCT EVOLUTION

fig.1-18, Wassily Chair by Marcel Breuer, THECOOLIST

ENTHUSIAST PRODUCT Model No.B6 “This was th e first M odernist tu bu lar-stee l ch air.” ( V & A M, 2 0 0 6)

05

This ch air is a m o del a n d was inven ted b efore th e a rm ch air. It is steel a n d tu b ular in i ts fo rm a n d th e ch air h as d irectly influ enced th e a p pea ra nces of m any ch airs o f th e sa me typ e.

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BUSINESS OPPORTUNITY Polyprop Chair Since Rob in Day usin g new m ateri a l p olyp ro pylen e in chair d esi g n , th ere is a h u ge ch a n ge fu rn i tu re m arket a n d h is ch air len ds a tren d for every desig ners wh o sta rt to use th is m ateri al in th eir desig n . Moreover, th is is a n op p ortun i ty to exp a nd Hi l l e’s b usin ess a n d th e ch air be used in every place, ed uca t ion al insti tu tions a n d o ffice.

CONSUMER PRODUCT Broom Chair

fig.1-20, POLY CHAIR, modern room

No wa days, m ore a n d m ore p eople rea lize th at p ro tecti n g th e enviro nmen t is very i m p orta nt a n d som e desig ners wa nt to use th eir wo rk to rem in d p eople to be frien dly fo r ea rth . Usin g recycled m ateri al becom es o ne o f g reen deig n a n d som e of p eo ple wh o wa nt to p rotect e nviron men t sta rt to p urchase th ese p ro d ucts. The ch air, b room , wh ich is usin g 9 0% recycle p lastic a n d been inven ted

by Ph il l ip Sta rck. fig.1-19, BROOM, EMECO

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PRODUCT ANALYSIS

LONG SHOT LEVEL 0

Giu lio Na tta inven ted p olyp ropylen e in 1 9 5 4 a n d , in th e sa me p eriod , Robin Day used new m aterial to stir th e m arket o f fu rn i tu re con su mers. Ad optin g p olyp ropylene to m ake a ch air wa s n ot on ly h ig h im p act in resista nce b ut i ts m ech a nica l p roperties were tou g h a nd at a lo w co st to b e m ass-p rod uced .

After t h at , Hi l le crea ted m any p olyp ro pylene ch airs a n d h a d a g rea t rep uta tion in th e m arket.

Fo r fu tu re p la n nin g , Hil le d rew u p a p la n to h elp th e environ men t by u sin g recycled m ateri al th at co uld be so ld at a n even lower co st th a n b efo re.

FOREGROUND LEVEL 1

T he ch air h as erg on omic fea tu res a n d flexib le p lastic to su p p ort p eo p le to si t.

W i th m any co lou rs, i t m akes th e ch air looks m ore fri en dly. fig.2-1, SE CHAIR, Hille

L ow-co st is th e best ch oice for b u lk-p urch ace.

07

PDF Compressor Pro INTERACTION Sta cka ble ch a irs h ave a lways been a req u irem en t, m akin g i t id eal fo r use in ed uca tion in which Hi l le h as g ood rep uta tion in th is m arket.

FUNCTION The m ain p urp ose fo r Hi l le SE ch air is i ts erg o n o mic fea tu res su p p orting th e stru ctu re o f b ack which red uce p ressu re in th e sp ine.

A p art from sta cking , th ere is a n oth er fu nction o f th e SE ch air: th e curve on the b ack is ea sy for p eople to ca rry a n d i t also co nfo rm s wi th th e erg on omic req uirem en ts of th e stru ctu re.

It su p p orts th e sp ine wh en si tting . In a d di tio n, desig ners m a de the struct u re to co rrect p eop le p ostu re wh i lst si ttin g in the ch air. Mo reover, th e m ateri a l , p olypropylen e a n d tu bular steel , is co n sisten t wi th Hi l le’s style a n d i ts a im for lo w-co st p ro d uctio n.

AESTHETICS T here a re six di fferen t si zes fo r stu den ts o f a l l a ges in sch o o ls a n d i ts m in im a list a p pea ra nce a l lows co st red uction b ut wi tho u t lo sin g i ts functi on a lity a n d si g nifica nt en ha ncem en t o f th e aesth eti cs o f the ch air.

Mo reover, every co rn er o f the cha mfer m akes ch air lo oks friend l y a n d sa fe. A d di tio n al l y is co m es in low sa tu ra ted colo urs su ch as ( lea f, slate, sca rl et, m ocha , eb ony, ivo ry, p aci fic) a n d is also fri endly in i ts a p pea ra nce a n d th erefo re is n ot too overp oweri n g in co lo u rs con siderin g i t wi l l b e u sed o n a d a ily b asis.

CLOSE UP LEVEL 2

COST Hil le fo cu ses on low-co st p rod uction ; no t only i n ch oice o f m ateri als as wel l as i ts m old d esig n . In a d di tion , the com p any ru ns o wn m old in g a n d meta lwo rk fa cto ry in Haverh il l; i t is not on ly in th e p ro cess of achi evin g p rod uctio n efficiency but is saving a d di tiona l co sts by o rd erin g m ateri a ls a n d savin g on d elivery ch arg es a n d tra nsp ort co sts o f p rod uction m ateri als.

Fo r d istri b ution , con sumers ca n p urch ase th e ch a ir th rou g h Hi l le’s sh ops and som e reta ilers on web si tes su ch as “th e con so rtiu m”.

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FUNCTION “Po lyp ro pylene is from th e com m odi ty grou p of p lastics-m ateri als th at a re com m on , easy to m old a n d ch ea p.” ( Lefteri , 2 0 0 6) In term s o f m ateri a l, p olyp ro pylen e is wi d ely used in m old in g d ue to fea tu res su ch as lo w co st, g ood stren gth a nd rig idi ty. In 1 9 54, Hi l le b eg a n to exten sivel y use p olyp ro pylen e wh en m akin g cha irs. In th eir p roducts, th ey d isp layed d ura ble fea tures o f plasti cs in fu rn i tu re desi g n th at p ro m ised lon gevi ty. Hi l le is a d di tion al ly excel len t a t in jecti ng a n d th e m old in g of Therm oplasti cs, Ga s In jecti o ns a n d Twin sh ot m old i ng .

In term s o f stru ctu re, SE cha irs focu s on erg on omic fea tu res fo r th e b ack a n d th ree sta ge o f cu rva tu re to su p p ort d i fferen t p arts o f sp ine en cou ra gin g the best p ostu re. Due to th is m a n ufa ctu rin g p rocess , en gineers th icken the ed ges o f sea t ’s b ack a n d use g as in jecti o ns to m ake stru ctu re stro n ger; i t a lso keep s th e co st of m ateri a ls d own .

INTERACTION

AESTHETICS

COST

Di fferen t si ttin g p osi tio ns wo uld a ffect u ser ’s p hysio log ica l a n d p sych olog ica l feel in gs.

No wa days, m any ch airs a re g en era l ly min im a list in th eir a p pea ra nce a n d ea ch ch air h as d i fferen t fea tures, m ateri als a n d stru ctu res.

T here a re six sizes of th e SE chair a n d p arts o f th e sa me m old a re u sed fo r ea ch ch air. This is a n oth er stra teg y to red uce co st.

T he ES ch air wa s inven ted fo r ed uca tio na l in sti tutio ns, th e m ain p urp ose bein g to h elp stud en ts to feel co m fo rta ble en co u ra gin g co rrect p ostu re a n d to even en ha nce th e q u a li ty o f lea rn in g th rou g h co m fo rt.

09

The fo rm o f the SE ch air i s fo l lowin g the tren d a nd in fa ct, th e Hi l le’s ch air h as been in flu enced by th e desig ns o f Robin Day. C urren tl y, a l th ou gh Hi l le co l la b ora tes wi th in nova tive desig ners, th e p rod uct h as n ot lost i t b ra n d im a ge wh ich is si m ple, frien dly a n d co lou rfu l.

Moreover, Hi l le u ses th e sa me m old to d evelop d i fferen t typ es o f ch a irs su ch as SE Swivel ch ai r, SE Stool a n d oth ers o f th e sa me series.

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MARKET POSITIONING LOW-COST, HIGH-QUALITY, FRIENDLY In th e ed uca tio n al fu rn i tu re m arket, Hi l le’s b ra n d va lue is low-co st b ut hig h in q u a li ty. In a d di tio n , Hi l le’s p ro d uct is not in ferio r to o ther b ra n ds a l thou g h Hil le d oes n ot provide ch airs wi th versa tili ty a s th is i s a sa les stra teg y in th e m arket. B eca use Hi l le provides h ig h-q u a li ty a n d lo w-co st ch airs o f b asic fu nction a li ty, th e co n di tion i s m ore a ttra ctive fo r a la rg e n um ber of ed uca tion al in sti tu tions a n d they a re m a de fo r b u lk p urch ase.

C o m p ared to o ther b ra n ds, ta ke Steelca se fo r exa m ple, th e com p any offers a m ul ti funct ion al classro o m cha ir, Node which is m odern in a p pea ra nce a n d u ses h ig h q u a lity m ateri als. Ho wever, th ere is a p rop ortional g ro wt h in price a n d fu nction a n d th ey ca n o n ly be ava ila ble to som e in st i tution s, whi ch h ave th e fi n a nces to p urchase in th is m arket.

To sum u p, th e evo lutio n of Hi l le ch air h as been su p p orted by i ts lo w-co st, h i g h q u a li ty b ra n d a n d i ts im plemen tion of fu tu re p la ns to use recycled m ateri a l a n d to co n serve th e environ men t.

fig.2-2, Q Stak chairs, modernroom

fig.2-3, Node chairs, Steelcase

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MARKET POSITIONING C om p arin g th e price wi th other ed uca tion al ch airs a n d hil le ch ai r, th at wou ld be ea sy to kn ow wh ere th e Hi l l e’s p osi tion a n d a dva nta ge is. fig.2-4~2-13, school chairs, MORLERYS

MORE FUNCTION £10

£20

£30

£40

£50

Blooming C h a i r £23.95

£60

£70

over £100

Mata Swivel C h a i r £54.95 Node Chair £279

Value Poly Upholstered C h a i r £26.95

Vesta Chair

Cantilever Chair BD4C £33.95

£69.95

SE Chair £26.95

S c h o o l £13 Poly Chair

11 MORE FUNCTION

Concordia C h a i r £24.95

£29.95

Upholstered Clearance

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EXPANDING THE KNOWLEDGE SPACE “The Gre e n Cha ir is m ade from re cycled polypropyle n e plasti c — which can b e re cycled again at the e nd of its u se fu l li fe . The Gre e n Chair i s lon g-lastin g , affordabl e , re spon sibly produ ce d, an d it has be e n c e rtifi ed u nde r the U NE 150301 e co de sig n standard. ” (c odstu de nt, 2011)

W i th th is di versi fied pro d uct flo o din g in to th e m arket, th e rep lacem en t ra te is risin g a n d th ese p rod ucts a re being so ld o u t or d isca rd ed . Desig ner, Javier Ma risca l, h as discovered that t h e li fesp a n of this p ro d uct is b ecom in g sh orter, a n d th inks that t h rou g h usin g recycled m ateri a l to m ake th e p ro d uct th ey wo uld be l ess l ikely to b e d isca rd ed a n d co n tin ue th e recycl in g of m ateri a l wh en m akin g th is n ew p ro d uct.

Therefo re, h e desig ned a g reen chair u sin g p olyp ro pyl en e, which is ea sier to be recycled a n d is th erefo re ch ea per. In a d di tion , th e con cept h as been recognized by th e eco desig n sta n d ard s a n d , in th e fu tu re, th e p rod uct wou ld be o ffered fo r o ffices, sch ools, u niversi ties. fig.2-15,Javier Mariscal, inhabitat

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EXPANDING THE KNOWLEDGE SPACE ABOUT RECYCLE 1 .Recycl in g is a fea sible p rop osa l to get b ack so m e o f p olym ers wh ich ca n be u sed a g ain .

2 .Du e to th e p rice of petro leu m risi n g , i t beco m es eco nom ic to recycle p o l ym ers ra th er th a n p rod uce wi th virg in m ateri als. fig.2-16,recycled palstic chair, inhabitat

What is the problem?

1 . C ol lecti on ta kes ti m e a n d extra d elivery fee a re to be ch arg ed .

2 . Classi fying m ixed p lastic is d i fficu l t a n d ca uses p ol lution .

3 .Rem ovin g la bels, print a n d a ccess o ries is im p ossible a n d n ot 1 0 0 % a chieva ble a n d th erefo re m ore en erg y is wa sted .

4.It is d i fficu l t to disti n g uish th ese p olym ers, PET a n d PV Cs d urin g th e m ech a nica l p rogress.

fig.2-18,chart 2, the Imp EE project

Current recycle product 1 .PET: ch ea p ca rp ets, fleeces 2 .PE, PP: b lock b o ard , p lastic ch a i rs fig.2-17,chart 1, the Imp EE project

A p art from HDPE, p olyp ropylen e ( PP) i s u sin g widely as wel l as b ein g recycled a n d th at wou ld be a m arket to use recycled PP. 13

Po lyp ropylen e ( PP) is m ore su i ta ble fo r p rod ucin g ch airs a n d the p rice becom es ch ea per th a n usin g vi rg in p lasti c.

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CHOSEN DESIGN PROCESS This wi l l in clu de a log ica l ( rea listic) a p proa ch for th e cu rren t m arket a n d wil l com p are th e p reviou s a n alysis wi th my con cep t a n d explore th e risk in th is p roject.

MATERIAL

BRAND VALUE AND IMAGE

A cco rd in g to p revio u s resea rch , recycl in g d oes n ot red uce p ro fi t co m p ared to usin g virg in m ateri a ls, beca use o f i ts m any pro ced ures, wh ich a re com p lex a n d waste m o ney; h owever, i f ch a n ges to p ro ductio n p ro ced ures o ccu r, i t m ig ht be p ossib le to use recycled m ateri a l a n d m ake a p ro fi t.

People m ig ht n ot recognize th is p rod uct ’s evo lu tion ary form o f Hi l le at first b u t th e new p la n to use recycled m ateri a l sym b oli zes a new b eg inning a n d is m ovin g towa rd s bein g m ore eco -frien dly.

Fo l lowin g on from th e co n cep t p rovid ed by th e ch airm a n of Hi l le, Fo ster B., i f a co m p any recycles Hi l le chairs wh en th e p ro d ucts a re d a m a ged o r d isca rd ed , th ey ca n used d irectl y wi th out mixi ng oth er p olym ers a n d save m oney and time t o classi fy.

This stra teg y co n tin ues the recycl in g p ro cess wi th cu st o m ers d ue to classi fyin g p rod uct for co n su mers a n d provid in g a g ain to th em o n a cycl ica l b asis.

It th erefo re req uires a new i m a ge so t hat t h is p rod uct d oes n ot lo se th e va lue: sim pl ici ty a n d a p proach a b ili ty fo r use in ed uca tion .

MANUFACTURE Desig nin g a b ra n d new ch a i r wou ld co sts m oney a s m olds need to be m a de a nd i t wo uld b e m ore d i fficu l t to m ake d ue to th e ch air h aving m any cu rves.

fig.3-1,sketch, inhabitat

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DESIGN PROCESS

CONCEPT T hrou g h b ra in in g sto rm in g , I a m th inkin g h ow I ca n m ake th e co st be lo wer th a n b efo re resea rch th e recycl in g of p olyp ro pylen e.

A fter t h at , i t wo u ld be p ossible to a chieve th is a im a n d the recycle m ateri al th at d oesn ’ t req u ire d eg ra d atio n a secon d tim e ro u n d . However, th e q u a lity of recycled m ateri a l is n ot b etter th a n vi rg in m ateri a l a n d beca use o f th is, I inten d to use 5 0 % recycled a n d 5 0 % virg in p l astic.

15

When th e id ea is esta b lish ed , I a im con ti n ue wi th th e im a ge o f eco -frien d ly ch airs wh ich a re id eal wh en p urch ased in b ulk fo r ed uca tion al p urp oses.

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fin al d ecisi o n

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DESIGN PROCESS

MODEL MAKING First o f a l l, I m ake a p ro to typ e ch air to sch eme h ow to m ake a m odel. After t h at , d ue to th ere a re m any cu rves on b ack, I p la n to use 3D printin g . U nfo rtu n ately, th e 3D printin g is ou t o f o rd er, so I u se jelu to n g as m ateri al to m ake a m odel.

T he m ost d i fficu l t p art i s j oin in g the leg a n d usin g weld in g .

A fter p olish in g th e m o del, I u se p ray to p aint to su rfa ce a s rea l textu re a n d co lo u r.

17

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PACKAGING I design a p acka ge as g i ft a n d , wi th th e sp iri t o f recycle, th e b ox wo uld b e secon d used as b o nsa i.

HISTORY of HILLE T h e b ran d , Hil l e, h as b e en e st ab li sh ed fo r a ce n tu ry an d has a g ood re p utati on in fu rn itu re mar ke t. Sin ce 1 9 0 6 , Sal amon Hi l le fou n ded th e compa ny as a famil y b usi n ess an d , fi rst l y, th e mai n p urpose is re st o r i n g fu rnitu re th at i s g e ttin g d amage.

After his daughter, Ray, j oi n in g , Hil l e st a rt ed to d esi g n fu rnitu re in 1 9 3 2 . M oreover, in 1949, Robin Day join to this company who designed many classi c chairs and made Hi l le b e come a famou s bran d at th at pe ri od . Due to Robin Day ’s poly chair, the chair market total ly

B L O O M I N G C H A I R

changed and sta rted design chair using n ew material, p olyp ro pyl en e .

T h rou g h many years , Hi l le always keep s the brand val ue, wh ich is l ow-co s t, si mp le an d fri en d l y; fo r n ow, they start to cooperate wi th innovati ve d esi g n ers an d p l an to u si n g rec ycle d mate r ial to c re ate an i mage eco -friendly.

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DESIGN PROCESS ANALYSIS CRATIVITY AND RISK TAKING At first, my co n cep t th at u sin g recycled m ateri al wou ld be m ore p rofi t a n d g ood for enviro n men t is overth ro wn , beca use th ere is n eg ati ve in fo rm ation a b o ut recyclin g .

Fo rtu n atel y, wh en I visi tin g Hi l l e’s fa cto ry, th e ch airm a n , Forster B. to ld me a b out the fu tu re p la n recyclin g th eir o wn cha irs wh ich wou ld n ot m ix o th er p olym ers a n d ca n usin g a g ain d irectl y. After t h at , my co n cept ca n keep s g oin g a n d u sing recycl ed m ateri al con form s th e b ra n d va lu e, lo w-co st; th erefo re, I desi g n a ch air wi th th is pl a n a n d m ake a new im a ge fo r Hi l le.

PROPOSED EVOLUTION T he p urp ose is evo lutio nary in m ateri al a sp ects a n d th rou g h the co n sid era tio n of th e eco issu e, Hi l le ca n m a inta in lo n g relatio n sh ips wi th co n su mers a n d b u ild a g o o d im a ge o f bein g frien dly to the enviro n men t. Mo reover, th e co st wou ld be lo wer th a n usin g virg in p lastic. Due to th e a p pea ra nce o f B lo o m in g cha ir, Hi l le wou ld h ave a new ta rg et wh ich is co ffee sh op.

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DESIGN NARRATIVE

WHAT

WHO

The ch a ir is g reen desig n a n d th e a p pea ra nce is co m in g fo r p lant. U sin g recycled m ateri a l is a n ew im a ge fo r Hi l le.

S om e p eople wh o ca re a b out the environ men t a nd wa nt to tea ch p eople to love th e wo rld th rou g h p urch asin g eco-p rod uct.

WHY C urren tly, m any com p any sta rt to ca re a b out th e enviro nmen t a n d p eop le b el ieve th at so rt o f p rod uct wo uld b e help fu l fo r the wo rld . For o ne sid e, th e enviro nmen t wou ld be b etter a n d , for th e oth er, co m p any wou ld m ake a g ood im a ge a n d p rob a bly g et m ore p ro fi t tha n befo re.

WHEN In th e cl ass, stud io a n d co ffee, p eo p le wa nt to ta ke a si t.

WHERE T his chair i s for ed uca tion al insti tu tions a n d even th e coffee sh op in sch ool or office.

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DESIGN NARRATIVE th ick ed ge m ake i t strong

lea fs con cep t

h a n d le

sta ccka ble stru ctu re

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FUNCTION

INTERACTION

th e m aterial is recycled p olyp ro pylen e a n d steel. Usin g 5 0 % recycled PP avo ids th at th e tou g h ness n ot stro n g en ou g h to su p p ort p eo p le’s wri g ht.

T he B loom in g ch air i s sta cka b le a n d the ha n dle b eh in d th e b ack ca n h ook b a g or som e person a l steff.

AESTHETICS

COST

T he co n cep t o f a p pea ra nce is p la nt a n d the u se th e m ost so ft p art o f p la nt as sea t b ack. Two lea fs cro ssin g to gether sym b o lizes su p p orti n g p eople’s b ack wi th so ft an d co m fo rta ble.

In a d di tio n , th e o rg a n ic fo rm m akes th e ch air l o oks m odern a n d m in im a list; th e co lo u r is fresh g reen a n d n o the stron g fo r red ucin g visu a l im p act.

B eca use o f u sing th e recycled m ateri a l, co st is red uced a n d ca n m ass-p rod uce. T h at wou ld m akes com p any get m ore p ro fi t th a n b efore.

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