BRIEF 7.
01 / 04 OUGD603 / CAITLIN WALSH
LIVE BRIEF / BONE BROTHS CO. Identity & packaging development
A change in the packaging for the Bone Broth produce resulted in the request of a new packaging design. the client now wanted a deign that had colour in it rather than the monochrome that was previously requested. The new vessel for the broth comes in the form of a carton that is foiled on the inside to keep the produce fresh.
Because client asked to keep the existing logo, however implement some colour, botanical drawings. Again the subjects of these drawing were the ingredients that are present in the organic produce. This is so the consumer can see exactly what it is that they are getting.
BRANDING & IDENTITY / PACKAGING
BRIEF 7. LIVE BRIEF / BONE BROTHS CO. Identity & packaging development
Scanning in the individual drawings allows them to be touched up and neatened so that the colours and shapes stand out more giving the packaging more of an impact when stood on the shelf.
02 / 04 OUGD603 / CAITLIN WALSH
BRANDING & IDENTITY / PACKAGING
BRIEF 7. LIVE BRIEF / BONE BROTHS CO. Identity & packaging development
These are the final outcomes regarding the updated brief. the carton offers more space to utilise in regards to the illustrations. It give a sense of luxury and high end produce and the white background also reflects the cleanliness and purity of the broth.
03 / 04 OUGD603 / CAITLIN WALSH
BRANDING & IDENTITY / PACKAGING
BRIEF 7. LIVE BRIEF / BONE BROTHS CO. Further development
Here are examples of how the brand could be pushed further regarding different produce that are all relevant to savoury cooking and food preparation.
04 / 04 OUGD603 / CAITLIN WALSH
BRANDING & IDENTITY / PACKAGING