BRIEF 6. WEDDING THANK YOUS RESEARCH
The aim of this project is to create an effective yet relevant way of packaging and presented wedding photographs that can be sent to guests as a way to say thank you for attending. Keeping the packaging and surrounding aesthetic simple allows for the photograph to stand out and be the focal point of the package
01 / 08 OUGD603 / CAITLIN WALSH
PACKAGING & PRESENTATION
BRIEF 6.
02 / 08 OUGD603 / CAITLIN WALSH
WEDDING THANK YOUS INITIAL IDEAS & DEVELOPMENT.
The aim is to create some packaging that presents some wedding photographs which could then be sent to the guests. The presentation needs to reflect the atmosphere of the summer wedding day. These sketches show the multiple variations that could be used to hold the photographs.
The main message is one of thanks and this is a key aspect of the whole presentation. These idea look at both the way in which the thank you message could be applied through typography as well as the workings of a possible delivery vessel.
PACKAGING & PRESENTATION
BRIEF 6. WEDDING THANK YOUS INITIAL IDEAS & DEVELOPMENT.
Testing and prototype mock ups give an idea of how each concept and idea works. Many of these ideas seemed complex and over the top. This was not suitable as the packaging should extenuate the photographs rather than compete with them. Keeping the packaging mechanism simple yet refined keeps the main focus on the photographs.
03 / 08 OUGD603 / CAITLIN WALSH
PACKAGING & PRESENTATION
BRIEF 6.
04 / 08 OUGD603 / CAITLIN WALSH
WEDDING THANK YOUS INITIAL IDEAS & DEVELOPMENT.
This fold over method of packaging works very well due to its simplicity and minimalistic composition. The band rests in cut out slots that are in the outer layer as well as the photographs making sure that all the components are held together safely and securely. The band can either be positioned at the top of the fold over cover or at the bottom. These prototypes give a great idea of which one of these
options would be best applied. Having the elasticated band to the opposite end of the fold over holds the package together in a more secure way which is essential regarding the process of postage.
PACKAGING & PRESENTATION
BRIEF 6.
05 / 08 OUGD603 / CAITLIN WALSH
WEDDING THANK YOUS Foiled photographs
The opening image depicts the married couple with the message of thanks foiled over the top. Having these two aspects combined in this way communicates visually the newly married couple showing there appreciation to those that attended their special occasion and makes the package a lot more personable.
The addition of gold foil reflects the feel of a special occasion and is also implemented as this is the colour of the couples wedding bands. The black and white image is softer than a coloured image and allows the foil and message to stand out, however acts as a subtle and atmospheric background image.
PACKAGING & PRESENTATION
BRIEF 6. WEDDING THANK YOUS PHOTOGRAPH SELECTION
The photos that are apart of each package have been selected accordingly depending on the recipient and the photographs that they are a part of. All the images also have a little caption at the bottom which helps to re-visit and reflect on the atmosphere of the occasion. These photos can be kept and even cut out of the frame is desired.
06 / 08 OUGD603 / CAITLIN WALSH
PACKAGING & PRESENTATION
BRIEF 6. WEDDING THANK YOUS PHOTOGRAPH SELECTION
The outer layer of the package is made with off white cream coloured stock that has a material like texture. This adds to the luxurious aesthetic when paired with the gold foil. The date on the front is the date on which the wedding took place and acts as an intriguing introduction as some may not realise the significance of this date until they open the folder and be instantly reminded of the occasion.
07 / 08 OUGD603 / CAITLIN WALSH
PACKAGING & PRESENTATION
BRIEF 6. WEDDING THANK YOUS PHOTOGRAPH SELECTION
This package and its content work very well together. The gold foil accents really enhance the specialness of the occasion and along with the photographs provoke an emotional response and cause the recipient to reflect on the happy event with fond memories. The minimal type lets the photographs speak for themselves and lets those that receive the item look back into their own memory bank.
08 / 08 OUGD603 / CAITLIN WALSH
PACKAGING & PRESENTATION