BRIEF 1.
01 / 03 OUGD603 / CAITLIN WALSH
Visiting professionals / dr . me ODONIS ODONIS / POSTER
The original aesthetic presented by the musicians Odonis Odonis included vibrant colours and shapes. The music produced by the band is very experimental and uses harsh sounds and rhythms.
The poster created reflects this harshness as well as the boldness of the music through the colours and shapes created by the over-lapping images.
These images consist of diamonds, which represent the cutting sounds, and flowers climbing up a fence which have been manipulated to create the colour and also represent the progressive genre.
COLLABORATOR / ANT WHITE
The piece of mixed music by Evian Christ resembled the feeling of space through continuous sounds. This feeling is utilized through the visuals applied to these vinyl sleeves while also playing tricks on the mind through the composition.
vi siti ng pr ofessionals / dr . me ODONI S ODONIS / PR OMOT IONAL MATE RIAL
B R I EF 1 .
F U RTHER D EVELO PMENT
02 / 03 O U GD 6 0 3 / C A ITLIN WA LS H
The piece of mixed music by Evian Christ resembled the feeling of space through continuous sounds. This feeling is utilized through the visuals applied to these vinyl sleeves while also playing tricks on the mind through the composition.
visi ting profe ssion als / dr . me EV IAN CHRIST / VIN YL SLE EVE
B R I EF 1 .
CO LLA BO RATO R / A NT WHITE
03 / 03 O U GD 6 0 3 / C A ITLIN WA LS H
BRIEF 2.
01 / 03 OUGD603 / CAITLIN WALSH
visiting professionals / INTERN MAGAZINE RESEARCH
Because the magazine we were looking to create was based on the travel industry, the use of high quality, professional images is key and should remain the key focus of the publication. Here are some of the examples we looked at in regards to layout and composition when working of a magazine that with heavily rely on imagery.
Making the publication look luxurious and desirable is an important aspect of this project, however we also want to ensure that the publication is approachable and understandable. This way it can gain interest from our desired audience and become a reoccurring purchase.
COLLABORATORS / SAMANTHA WALKER MELISSA GATER DAISY CONWAY AMY HILL
BRIEF 2.
02 / 03 OUGD603 / CAITLIN WALSH
Visiting professionals / INTERN MAGAZINE STAY / MAGAZINE PROPOSAL
The concept of Stay magazine is to attract young professionals and young families to holiday more in England, Scotland and Wales. We often forget how beautiful Britain is and do not realize the hidden gems that are on our door-step. This publication celebrates that beauty and rich culture and aims to gain more interest in our own tourist industry.
The front cover of each magazine will present an eyecatching image of an amazing view. This gives the impression of a foreign country due to the dramatic landscape, however every image will be captured in Britain. This acts as pleasant surprise and almost gives a feel of discovery which is what this publication is all about
COLLABORATORS / SAMANTHA WALKER MELISSA GATER DAISY CONWAY AMY HILL
BRIEF 2.
03 / 03 OUGD603 / CAITLIN WALSH
visiting professionals / INTERN MAGAZINE STAY / MAGAZINE PROPOSAL
The publication will be heavy with imagery in order to entice possible home holiday makers. The magazine will be released quarterly and will follow the four seasons giving the audience interesting places that are at the best during that season. Stay will feature stories on various destinations as well as individual businesses such as pubs, museums or historical house.
Information about hotels, B and B’s and other accommodation will be available in consideration of different budgets. Regards to start up and contributions to the cost of production of this magazine, we would offer advertising space with in the publication to relevant businesses such as hotels and restaurants. This way they gain publicity in return for their donations to the project.
FURTHER DEVELOPMENT
The idea behind the visual was the embodyment of quote taken from an interview with Ian Anderson. This quote seemd relevent to the current and ongoing process of the module. Ths quote pairs up with the image of a famous Japanese wrestler Jushin Thunder Liger. This was applied due to the links that the The Designers Republic has with
V ISIT ING P ROFESSIONAL / I AN ANDE RSON I NIT IAL BRI EF
B RI EF 3 .
Japan and the fact they have worked over there multiple and have been influence by the Japanese culture. Through personal interests in the sport of professional wrestling and its presence in Japan, this was alight hearted, humerous way of combineing the to links.
TD R / PA RT 1
01 / 03 O U GD 6 0 3 / C A ITLIN WA LS H
The pointless task of taking a roll of string and cutting snipping it into small pieces for the period of 1 hour. Snipping each piece just small enough meant that it could not be used to tie anything together ensuring complete pointlessness.Counting every piece of string after the designated snipping time also resulted in a pointless task.
VI SITIN G PROFESSIONAL / IAN ANDE RSON I NITI AL BRI EF
B R I EF 3 .
3,304
PIECES OF STRING
TD R / PA RT 2
02 / 03 O U GD 6 0 3 / C A ITLIN WA LS H
Increasing pointlessness for a third time is presented in the sorting and measuring of a quarter of the 3,304 pieces of string. This resulted in finding the average measurement of a piece of string. The recording of this information is presented in the pages of a book.
VISIT ING PROFE SSIONAL / I AN ANDE RSON INIT IAL B RIEF
B R I EF 3 .
16 - 18 mm
AVERAGE LENGTH OF STRING
TD R / PA RT 2
03 / 03 O U GD 6 0 3 / C A ITLIN WA LS H
BRIEF 4.
01 / 08 OUGD603 / CAITLIN WALSH
LIVE BRIEF / BONE BROTHS CO. research
Through research I looked at other proposed brands that specialised in natural and luxurious aesthetics. Th use of a stamp like logo works well, especially when working with meat based produce as it relates to the branding of cattle as well as being an easy means to apply a logo with a stamp. Grainy prints are a great way to reflect an organic ethos and represents a hand on approach.
Th application of monochrome works very well when looking to create high quality and luxurious feel. It also adds a sense of cleanliness and simplicity which is a great asset to have when working with edible produce as you want to show that the food has not been tampered with and remains at its most natural state.
BRANDING & IDENTITY / PACKAGING
BRIEF 4.
02 / 08 OUGD603 / CAITLIN WALSH
LIVE BRIEF / BONE BROTHS CO. INITIAL LOGO IDEAS
Bone Broths Co. is a specialized food company that prides its self on all natural and organic produce. The aim of this project was to create a aesthetic that is suitable to the ethos of the brand while leaving room for company growth and product expansion.
The logo needed to embody what the brand is all about regarding the organic produce, however it was requested that the product stand out as a new and exciting food item. A hand rendered logo would reflect the hands on nature of the brand but composition would give off an edgier vibe.
BRANDING & IDENTITY / PACKAGING
BRIEF 4. LIVE BRIEF / BONE BROTHS CO. LOGO DEVELOPMENT
The logo represents the specialty of this product through the bone and ladle and reflects the bare, no-nonsense approach to the making of their produce. This is also reflected through the strong overall composition of the logo on a more authoritarian view point giving a scene of confidence and reliability which is essential for this type of product. It is a detailed mark but remains refined.
03 / 08 OUGD603 / CAITLIN WALSH
BRANDING & IDENTITY / PACKAGING
B RI E F 4 .
04 / 08 OUGD603 / CAITLIN WALSH
LIVE BRIEF / BONE BROTHS CO. POSSIBLE LABEL DESIGNS & Development
For ease of use a spout bag was selected by the owners of Bone Broths. To see how this vessel could be utilised in terms of labelling and branding a mock up was created and different label ideas could be tested. Further development of logo possibilities remained a process throughout in order to get the most out of the best out of both the mark and the composition of the label.
A monochrome palette was preferred do to the metallic nature of the vessel its self. The back and white could be inter-changeable regarding the flavour of broth.
BRANDING & IDENTITY / PACKAGING
BRIEF 4.
05 / 08 OUGD603 / CAITLIN WALSH
LIVE BRIEF / BONE BROTHS CO. Identity development
The sketches were created with a rastered/etched effect to reflect the organic and natural ethos of the brand and its produce. Each component remains consistent in style and the chosen subjects are relative to the ingredients that are present in the broth. The components could differ regarding the broth flavour.
As well as being present of the packaging, these visuals can be applied to the web presence as well as promotional material.
BRANDING & IDENTITY / PACKAGING
BRIEF 4. LIVE BRIEF / BONE BROTHS CO. Identity development
The digitalisation of the original hand drawn illustrations allows for altercation regarding colour as well as opacity in order to gain a visual that works well with a logo and complimenting it rather than fighting with it and creating visual conflict. The pattern works in both black and white.
06 / 08 OUGD603 / CAITLIN WALSH
BRANDING & IDENTITY / PACKAGING
The sketches were created with a rastered/etched effect to reflect the organic and natural ehtos of the brand and its produce. Each component remains consistant in style and the chosen subjects are relitive to the ingeredients that are present in the broth. The components could differ regarding the broth flavour.
LI VE BRIE F / BONE BROTH S CO. COMPLE TE LABLE
B R I EF 4 .
with the metalic material of the spout bag. The monochrom also adds a high end nature to the produce and appears strong and refined while the illustrtions and logo add charactor and presence.
BRA ND ING & ID ENTITY PAC KAGING
07 / 09 O U GD 6 0 3 / C A ITLIN WA LS H
BRIEF 4. LIVE BRIEF / BONE BROTHS CO. Identity development
These are labels in situation on the packaging solution chosen by owners of the Bone broths company. The black label has a sense of luxury were as the white logo reflects cleanliness. The label works well on both the back and front, utilising the difficult shape of the vessel.
07 / 08 OUGD603 / CAITLIN WALSH
BRANDING & IDENTITY / PACKAGING
BRIEF 4. LIVE BRIEF / BONE BROTHS CO. FURTHER DEVELOPMENT
Here is a selection of relevant items that remain consistent with the identity created for the Bone broths brand. The materials used reflect the organic and hands on nature of the brand and show how the aesthetic can work through out the company and not just as part of the packaging.
08 / 08 OUGD603 / CAITLIN WALSH
BRANDING & IDENTITY / PACKAGING
BRIEF 5.
01 / 07 OUGD603 / CAITLIN WALSH
visiting professionals / something more RESEARCH
Looking at the branding and logo designs for subjects such as sports clubs and cities show that simplicity and boldness work well when encompassing such a large and diverse thing. Looking at the roots and heritage of a location is key in making an identity and aesthetic as this gives the mark a deeper and more meaningful application. While holding on to this heritage and combining it with more modern and
futuristic visuals represents the evolution of the subject and how it continues to remain up to date as well as an important asset to society. Having a strong identity also raises the feeling of patriotism and help to give unity to the are and the people that reside there. An identity needs to be something that the community would be proud to be a part of.
CITY COUNCIL RE-BRAND.
BRIEF 5.
02 / 07 OUGD603 / CAITLIN WALSH
visiting professionals / something more INITIAL LOGO IDEAS.
The concept leading into this project was to make the Leeds city council easier and simpler to understand. This notion is applied through not only the workings of the system but also through the aesthetic and visual communication. The aim is to renew the system that influences many aspects of life within Leeds and the surrounding communities and makes it an everyday facility that is easily accessible to
everybody. The importance and recognition Leeds has with its traditional logo meant that it would be more productive to keep this as the basis of the cities identity. However by refining this existing mark would help to bring a more modern and up to date ethos to the city. This intern would represent the evolution and development that has taken place and continues to take place.
CITY COUNCIL RE-BRAND.
BRIEF 5.
03 / 07 OUGD603 / CAITLIN WALSH
visiting professionals / something more LOGO DEVELOPMENT
The key features and composition of the old logo have been taken and simplified through bold line based mark. This refinement gives the identity a larger impact and is easier to distinguish. The re-design of the Leeds city council logo embodies the concept of a simpler environment. The change of name eliminates the word ‘council’ due to the
negativity attached to it and is replaced with ‘governing’ to uphold the royal influence. ‘Hub’ reflects the coming together of all the services and making that into a cohesive unit.
CITY COUNCIL RE-BRAND.
BRIEF 5.
04 / 07 OUGD603 / CAITLIN WALSH
visiting professionals / something more LOGO DEVELOPMENT
To maintain conformity, there are 3 main colours that can be applied at different opacity depending on the type of documentation or product. To remain in-keeping with the concept, everything is kept clean and simple regarding layout.
#182b45
# fff200
#ffffff
BRIEF 5.
05 / 07 OUGD603 / CAITLIN WALSH
visiting professionals / something more SCHEME APPLICATION
Using a new waste and recycling scheme as an example of how the simplicity concept would be applied. Having colour coordinated bins makes it easier to differentiate and sort encouraging full involvement from those within the community. This, in turn, saves the council money when avoiding to send recyclable waste to landfill.
The icons remain within the simplified aesthetic and clearing identify which bin is for which rubbish. These visuals can be apart of the informational publication in order to inform the public not only how the new scheme works but also why this is beneficial to the community they are a part of.
CITY COUNCIL RE-BRAND.
BRIEF 5. visiting professionals / something more IDENTITY APPLICATION
To promote and make people aware of the new aesthetic and presence of the new council, three publication will be available for free that can be kept in similar to the way in which the yellow pages works. The updates to the council will include the online presence as well as the inclusion of apps in order to increase accessibility.
06 / 07 OUGD603 / CAITLIN WALSH
CITY COUNCIL RE-BRAND.
BRIEF 5. visiting professionals / something more PROMOTION AND awareness
The services provided by The Leeds Governing Hub have been categorized into three main groups: Residents, Business & Leisure. This will make it easier for members of the community to find information, details and contacts regarding specific issues. The publications would be colour coordinated in order to differentiate between each sector.
07 / 07 OUGD603 / CAITLIN WALSH
CITY COUNCIL RE-BRAND.
BRIEF 6. WEDDING THANK YOUS RESEARCH
The aim of this project is to create an effective yet relevant way of packaging and presented wedding photographs that can be sent to guests as a way to say thank you for attending. Keeping the packaging and surrounding aesthetic simple allows for the photograph to stand out and be the focal point of the package
01 / 08 OUGD603 / CAITLIN WALSH
PACKAGING & PRESENTATION
BRIEF 6.
02 / 08 OUGD603 / CAITLIN WALSH
WEDDING THANK YOUS INITIAL IDEAS & DEVELOPMENT.
The aim is to create some packaging that presents some wedding photographs which could then be sent to the guests. The presentation needs to reflect the atmosphere of the summer wedding day. These sketches show the multiple variations that could be used to hold the photographs.
The main message is one of thanks and this is a key aspect of the whole presentation. These idea look at both the way in which the thank you message could be applied through typography as well as the workings of a possible delivery vessel.
PACKAGING & PRESENTATION
BRIEF 6. WEDDING THANK YOUS INITIAL IDEAS & DEVELOPMENT.
Testing and prototype mock ups give an idea of how each concept and idea works. Many of these ideas seemed complex and over the top. This was not suitable as the packaging should extenuate the photographs rather than compete with them. Keeping the packaging mechanism simple yet refined keeps the main focus on the photographs.
03 / 08 OUGD603 / CAITLIN WALSH
PACKAGING & PRESENTATION
BRIEF 6.
04 / 08 OUGD603 / CAITLIN WALSH
WEDDING THANK YOUS INITIAL IDEAS & DEVELOPMENT.
This fold over method of packaging works very well due to its simplicity and minimalistic composition. The band rests in cut out slots that are in the outer layer as well as the photographs making sure that all the components are held together safely and securely. The band can either be positioned at the top of the fold over cover or at the bottom. These prototypes give a great idea of which one of these
options would be best applied. Having the elasticated band to the opposite end of the fold over holds the package together in a more secure way which is essential regarding the process of postage.
PACKAGING & PRESENTATION
BRIEF 6.
05 / 08 OUGD603 / CAITLIN WALSH
WEDDING THANK YOUS Foiled photographs
The opening image depicts the married couple with the message of thanks foiled over the top. Having these two aspects combined in this way communicates visually the newly married couple showing there appreciation to those that attended their special occasion and makes the package a lot more personable.
The addition of gold foil reflects the feel of a special occasion and is also implemented as this is the colour of the couples wedding bands. The black and white image is softer than a coloured image and allows the foil and message to stand out, however acts as a subtle and atmospheric background image.
PACKAGING & PRESENTATION
BRIEF 6. WEDDING THANK YOUS PHOTOGRAPH SELECTION
The photos that are apart of each package have been selected accordingly depending on the recipient and the photographs that they are a part of. All the images also have a little caption at the bottom which helps to re-visit and reflect on the atmosphere of the occasion. These photos can be kept and even cut out of the frame is desired.
06 / 08 OUGD603 / CAITLIN WALSH
PACKAGING & PRESENTATION
BRIEF 6. WEDDING THANK YOUS PHOTOGRAPH SELECTION
The outer layer of the package is made with off white cream coloured stock that has a material like texture. This adds to the luxurious aesthetic when paired with the gold foil. The date on the front is the date on which the wedding took place and acts as an intriguing introduction as some may not realise the significance of this date until they open the folder and be instantly reminded of the occasion.
07 / 08 OUGD603 / CAITLIN WALSH
PACKAGING & PRESENTATION
BRIEF 6. WEDDING THANK YOUS PHOTOGRAPH SELECTION
This package and its content work very well together. The gold foil accents really enhance the specialness of the occasion and along with the photographs provoke an emotional response and cause the recipient to reflect on the happy event with fond memories. The minimal type lets the photographs speak for themselves and lets those that receive the item look back into their own memory bank.
08 / 08 OUGD603 / CAITLIN WALSH
PACKAGING & PRESENTATION
BRIEF 8.
01 / 06 OUGD603 / CAITLIN WALSH
VI SITING PROFESSIONALS / DBA / CAPITAL NORTH RESEARCH
The cities of Leeds, Hull, Manchester and Liverpool are uniting as part of the Northern Powerhouse. The capital North is a scheme that bring each of these cities together through the proposed rail network MS3 that will help to connect the North and South of the country. This brief requires a brand and identity for the Capital North.
Fluidity, ease and reliability are words that need to be reflected through out the Capital North in order to gain trust from potential customers. There is a need for a strong presence and identity so that the cities involved can feel proud to be a pat of the Capital North.
COLLABORATORS / MELISSA GATER GRACE BUCKLEY ADAM GARBUTT CHARLOTTE ROTHERHAM
BRIEF 8.
02 / 06 OUGD603 / CAITLIN WALSH
VISITING PROFESSIONALS / DBA / CAPITAL NORTH PERSONAL IDEAS & DEVELOPMENTS
Initial ideas consisted of the modification of the traditional logos from each city. Here the key components from each city crest have be recreated using simple and bold line drawings. This icons could be used to create a larger crest that brings each of the cities together in one detailed mark. This would be fitting to the concept of having multiple individual marks that can either work as a single icon or
come together to create something larger representing unity and cohesiveness. This is what Capital North should be built on. The more refined and colourful iconography is a further simplification of aspects seen with in each of the city crests.
COLLABORATORS / MELISSA GATER GRACE BUCKLEY ADAM GARBUTT CHARLOTTE ROTHERHAM
BRIEF 8. VISITING PROFESSIONALS / DBA / CAPITAL NORTH identity development
These visuals were born out of some testing with the locations of each city on the map. The logo dipicts capital letterforms with a cheron in between that is pointing up north. The continous line also represents flow, connectivity and ease, all key aspects of the Capital NorthThis visual is very strong quite futuristic.
03 / 06 OUGD603 / CAITLIN WALSH
COLLABORATORS / MELISSA GATER GRACE BUCKLEY ADAM GARBUTT CHARLOTTE ROTHERHAM
BRIEF 8. VISITING PROFESSIONALS / DBA / CAPITAL NORTH Identity development
To represent each city, a different gradient colour is applied to each one. this way the aesthetic is consistant throughout the identity, however each city is recognisable by the designated colour. This process allows each location to be visualised in a simple way, however does not smother the existing presence of that city.
04 / 06 OUGD603 / CAITLIN WALSH
COLLABORATORS / MELISSA GATER GRACE BUCKLEY ADAM GARBUTT CHARLOTTE ROTHERHAM
BRIEF 8. VISITING PROFESSIONALS / DBA / CAPITAL NORTH Identity APPLICATION
To epand the concept of connectivity in the north, the aesthetic has been applied throughout other areas of each city andcting as promotional tools. the slogan ‘Capital of....’ is inter-changeable showing the diversity each location holds. Appliying the aesthetic in a new and innovative way makes the brand and scheme more memorable.
05 / 06 OUGD603 / CAITLIN WALSH
COLLABORATORS / MELISSA GATER GRACE BUCKLEY ADAM GARBUTT CHARLOTTE ROTHERHAM
BRIEF 8.
06 / 06 OUGD603 / CAITLIN WALSH
VISITING PROFESSIONALS / DBA / CAPITAL NORTH Identity APPLICATION
These are examples of the uniforms those working on the trains would wear. having the different colours of each city inter-mingle shows of this unity and the ethos of working together. this is what the capital North is all about.
come together to create somthing larger representing unity and chohiesivness. This is what Capital North should be built on. The more refined and colourful iconography is a further simplification of aspects seen with in each of the city crests.
COLLABORATORS / MELISSA GATER GRACE BUCKLEY ADAM GARBUTT CHARLOTTE ROTHERHAM
BRIEF 11. LIVE BRIEF / ACTORS PORTFOLIO PHOTO SHOOT / HEAD SHOTS
This project calls for the creation of a portfolio. The CV/ Portfolio is for an actor recently out of University and currently looking for work. The portfolio needs to hold head shots as well as details on the actor. Making this document as is key so as the focus is set on the subject, enhancing his attributes, appearance and skill set.
01 / 05 OUGD603 / CAITLIN WALSH
PACKAGING & PROMOTION
BRIEF 11. LIVE BRIEF / ACTORS PORTFOLIO PHOTO SHOOT / HEAD SHOTS
This series of head shots give many options and different compositions to choose from for the portfolio. The head shot is one of the most important aspects to an actors CV and portfolio. Having a natural, calm background allows the subject to stand out while having different poses shows the versatility in the subjects facial features as well as stance and posture.
02 / 05 OUGD603 / CAITLIN WALSH
PACKAGING & PROMOTION
BRIEF 11. LIVE BRIEF / ACTORS PORTFOLIO Layout development / front page
Utilising the head shots and applying them to the front page of the portfolio allows experimentation. It is important to make an impact with a first impression and this is very much the case in the acting industry. In these examples, the colour along with the positioning of the type helps build an intrigue as the face is slightly obscured. This means you have to open the portfolio to get a better look.
03 / 05 OUGD603 / CAITLIN WALSH
PACKAGING & PROMOTION
B RI E F 8 .
04 / 05 OUGD603 / CAITLIN WALSH
LIVE BRIEF / ACTORS PORTFOLIO FOLD OUT PORTFOLIO
The fold out aspect of this portfolio has the details of the actor which includes subjects such as education and experiences as well as his physical attributes. The background images have been taken from acting events on location and shows the subject in action. The layout and type remain simple and refined so it is easy to read and take in the important details.
The feel of this fold out is calm and collective due to the saturated images and soft blue colour. The front page shows a combination of type and photography that is refined and simple which in turn reflects a clean and professional feel.
PACKAGING & PROMOTION
B RI E F 8 . LIVE BRIEF / ACTORS PORTFOLIO INSIDE FOLD OUT PORTFOLIO
The inside panels of the fold out have the chosen head shots. Two are in black and white and the other two are colour images. Sewn into the horizontal crease is an insert that had two more head-shots printed on clearer paper. This photos are perforated and can be taken out of the CV and kept by potential agents. There is also a perforated business card that can be removed and kept.
05 / 05 OUGD603 / CAITLIN WALSH
PACKAGING & PROMOTION
BRIEF 9. D&AD / JOHN LEWIS DELIVERY PACKAGING INITIAL IDEAS
The aim of this project was to come up with a delivery packaging solution for the high street store John Lewis. John Lewis wishes to take the feeling of excitement and happiness that comes with an in store purchase and try to induce this same response to a buyer when they receive an item through the post.
01 / 08 OUGD603 / CAITLIN WALSH
PRODUCT & PACKAGING
BRIEF 9. D&AD / JOHN LEWIS DELIVERY PACKAGING INITIAL IDEAS / PERSONAL DEVELOPMENT
These are a selection of the initial ideas for this project. All of the focus is on the keep-ability of the delivery packaging and its after life and there is also a focus on the presentation of the packaging and how this can induce a positive and exciting emotional response.
02 / 08 OUGD603 / CAITLIN WALSH
COLLABORATOR / SARAH GOLDTHORPE
BRIEF 9.
03 / 08 OUGD603 / CAITLIN WALSH
D&AD / JOHN LEWIS DELIVERY PACKAGING INITIAL IDEAS
The concept behind this solution was that of a gift and how this international symbol of a present with a bow is something that reflects a special occasion and being spoilt. Using this visual introduces an emotional response to the delivery packaging which in turn means that the item inside is received with a higher sense of anticipation and excitement. Having the bow also work as part of the
opening mechanism enhances this feeling intrigue and gives the concept a deeper and more enjoyable process of opening up you mail.
COLLABORATOR / SARAH GOLDTHORPE
BRIEF 9.
04 / 08 OUGD603 / CAITLIN WALSH
D&AD / JOHN LEWIS DELIVERY PACKAGING INITIAL IDEAS / PERSONAL DEVELOPMENT
These mock ups and prototypes help to visualise and test the perforated ribbon concept. The brief requires three different sized boxes. The tall box has a bow situated towards the top of the packaging and is perforated around three of the four panels. The smaller, horizontal box has a perforated bow along the top which, when removed, released two flaps that can then also be perforated off.
This means that not only is the box exciting in the way it look and the way it opens, it is also a keep-able item that can be re-used as storage. This is a great way to reduce waste. and also give the recipient something to hold on to.
COLLABORATOR / SARAH GOLDTHORPE
BRIEF 9. D&AD / JOHN LEWIS DELIVERY PACKAGING DELIVERY BOXES
Even though the packaging solution needs to be innovative and eye catching, its is also vital that the John Lewis identity is not lost and that the aesthetics remain recognisable and relevant to the John Lewis brand. There is also a need for the packaging too be recyclable and environmentally friendly. Not only does this packaging solution reduce waste, the materials used are all recyclable.
05 / 08 OUGD603 / CAITLIN WALSH
COLLABORATOR / SARAH GOLDTHORPE
BRIEF 9. D&AD / JOHN LEWIS DELIVERY PACKAGING DELIVERY BOXES
The bow that is featured on the box is presented in the John Lewis green and the label also holds the companies logo. This ensures that the design is relevant to the existing brand.
06 / 08 OUGD603 / CAITLIN WALSH
COLLABORATOR / SARAH GOLDTHORPE
B RI E F 9 .
07 / 08 OUGD603 / CAITLIN WALSH
D&AD / JOHN LEWIS DELIVERY PACKAGING PACKAGING INTERIOR
When the boxes are opened, they are greeted with a card with a message of appriciation from John Lewis. This gives the store a more personable feel as they are communicating with the consumer on a personal level. This message can also be personalised during the order process for those whom are looking to purchase an item on behalf of another.
The content of the box is also wrapped in tissue paper, again giving off the feel of a gift and special occasion. These papers can also be selected through the ordering process according to the event or holiday such as Christmas or valentines day. There is also a default paper design that remains neutral in the absence of personalisation.
COLLABORATOR / SARAH GOLDTHORPE
BRIEF 9.
08 / 08 OUGD603 / CAITLIN WALSH
D&AD / JOHN LEWIS DELIVERY PACKAGING PACKAGING INTERIOR
The packaging solution created truly reflects the ethos of John Lewis while using new and innovative methods of presentation an workability. The logo, colour and added accents represent the brand proudly. An experience has been created through out the receiving of this item and the revealing of what is inside. This has been achieved by the application of a simple yet effective concept which aims to
make every occasion a special one whether the consumer is buying for themselves or for someone else. The utilisation of technology also give the John Lewis customer, that much more control over the delivery they are receiving. this give a trusting nature to the brand and will encourage more and more repeat customers.
COLLABORATOR / SARAH GOLDTHORPE
BRIEF 10.
01 / 05 OUGD603 / CAITLIN WALSH
LIVE BRIEF / LA BELLA BEAUTY & NAIL SALON RESEARCH.
The size and location of this salon is something that has to be considered in terms of the identity and presence. Being in a small village, the salon should stay refined and approachable to remain a familiar part of the village. A salon should also be somewhere that feels comfortable and soothing due to the intimacy of some procedures.
Because the salon id run by a single person, the branding and identity need to be easy to use and easy to maintain. The target audience is mainly women from the age of 18 - 50.
Branding & Identity
BRIEF 10. LIVE BRIEF / LA BELLA BEAUTY & NAIL SALON LOGO IDEAS / DEVELOPMENT
This series of logo designs gives a range of possibilities for the La Bella salon. Each logo represents the salon in various ways however all of them give a sense of luxury, strength and professionalism. The logo on the left hand side was the chosen mark. This logo gives off a high end aesthetic with the curves and different weights in some of the letter forms.
02 / 05 OUGD603 / CAITLIN WALSH
Branding & Identity
BRIEF 10.
03 / 05 OUGD603 / CAITLIN WALSH
LIVE BRIEF / LA BELLA BEAUTY & NAIL SALON RESEARCH.
Because the salon is a small scale business there is only room for the most relevant items such as business cards, appointment cards and price lists. Here are some of the aesthetics created for the client to choose from. This way her personal taste can remain a factor around the salon as it is her own business.
The visuals on the top row reflect the shape of a nail and the designs that are on them are one created by the client. this gives a very personable approach. the other images work through lilacs, blues and pinks as requested from the clients.
Branding & Identity
B RI E F 1 0 . LIVE BRIEF / LA BELLA BEAUTY & NAIL SALON RESEARCH.
The colour gradient that has been applied throughout the identity gives of a calm, soothing effect which is an essential atmosphere for a salon to possess. The poke-dot that feature as an accent adds a sense of fun and breaks up the consistent gradient.
04 / 05 OUGD603 / CAITLIN WALSH
Branding & Identity
B RI E F 1 0 . LIVE BRIEF / LA BELLA BEAUTY & NAIL SALON RESEARCH.
Only the relevant items have been prepared using the brand and identity because of the size of salon. These items include: Business cards, Appointment cards, gift cards, loyalty cards, A full price list, a nail price list and gift bags..
05 / 04 OUGD603 / CAITLIN WALSH
Branding & Identity
BRIEF 7.
01 / 04 OUGD603 / CAITLIN WALSH
LIVE BRIEF / BONE BROTHS CO. Identity & packaging development
A change in the packaging for the Bone Broth produce resulted in the request of a new packaging design. the client now wanted a deign that had colour in it rather than the monochrome that was previously requested. The new vessel for the broth comes in the form of a carton that is foiled on the inside to keep the produce fresh.
Because client asked to keep the existing logo, however implement some colour, botanical drawings. Again the subjects of these drawing were the ingredients that are present in the organic produce. This is so the consumer can see exactly what it is that they are getting.
BRANDING & IDENTITY / PACKAGING
BRIEF 7. LIVE BRIEF / BONE BROTHS CO. Identity & packaging development
Scanning in the individual drawings allows them to be touched up and neatened so that the colours and shapes stand out more giving the packaging more of an impact when stood on the shelf.
02 / 04 OUGD603 / CAITLIN WALSH
BRANDING & IDENTITY / PACKAGING
BRIEF 7. LIVE BRIEF / BONE BROTHS CO. Identity & packaging development
These are the final outcomes regarding the updated brief. the carton offers more space to utilise in regards to the illustrations. It give a sense of luxury and high end produce and the white background also reflects the cleanliness and purity of the broth.
03 / 04 OUGD603 / CAITLIN WALSH
BRANDING & IDENTITY / PACKAGING
BRIEF 7. LIVE BRIEF / BONE BROTHS CO. Further development
Here are examples of how the brand could be pushed further regarding different produce that are all relevant to savoury cooking and food preparation.
04 / 04 OUGD603 / CAITLIN WALSH
BRANDING & IDENTITY / PACKAGING