BRIEF 4.
01 / 08 OUGD603 / CAITLIN WALSH
LIVE BRIEF / BONE BROTHS CO. research
Through research I looked at other proposed brands that specialised in natural and luxurious aesthetics. Th use of a stamp like logo works well, especially when working with meat based produce as it relates to the branding of cattle as well as being an easy means to apply a logo with a stamp. Grainy prints are a great way to reflect an organic ethos and represents a hand on approach.
Th application of monochrome works very well when looking to create high quality and luxurious feel. It also adds a sense of cleanliness and simplicity which is a great asset to have when working with edible produce as you want to show that the food has not been tampered with and remains at its most natural state.
BRANDING & IDENTITY / PACKAGING
BRIEF 4.
02 / 08 OUGD603 / CAITLIN WALSH
LIVE BRIEF / BONE BROTHS CO. INITIAL LOGO IDEAS
Bone Broths Co. is a specialized food company that prides its self on all natural and organic produce. The aim of this project was to create a aesthetic that is suitable to the ethos of the brand while leaving room for company growth and product expansion.
The logo needed to embody what the brand is all about regarding the organic produce, however it was requested that the product stand out as a new and exciting food item. A hand rendered logo would reflect the hands on nature of the brand but composition would give off an edgier vibe.
BRANDING & IDENTITY / PACKAGING
BRIEF 4. LIVE BRIEF / BONE BROTHS CO. LOGO DEVELOPMENT
The logo represents the specialty of this product through the bone and ladle and reflects the bare, no-nonsense approach to the making of their produce. This is also reflected through the strong overall composition of the logo on a more authoritarian view point giving a scene of confidence and reliability which is essential for this type of product. It is a detailed mark but remains refined.
03 / 08 OUGD603 / CAITLIN WALSH
BRANDING & IDENTITY / PACKAGING
B RI E F 4 .
04 / 08 OUGD603 / CAITLIN WALSH
LIVE BRIEF / BONE BROTHS CO. POSSIBLE LABEL DESIGNS & Development
For ease of use a spout bag was selected by the owners of Bone Broths. To see how this vessel could be utilised in terms of labelling and branding a mock up was created and different label ideas could be tested. Further development of logo possibilities remained a process throughout in order to get the most out of the best out of both the mark and the composition of the label.
A monochrome palette was preferred do to the metallic nature of the vessel its self. The back and white could be inter-changeable regarding the flavour of broth.
BRANDING & IDENTITY / PACKAGING
BRIEF 4.
05 / 08 OUGD603 / CAITLIN WALSH
LIVE BRIEF / BONE BROTHS CO. Identity development
The sketches were created with a rastered/etched effect to reflect the organic and natural ethos of the brand and its produce. Each component remains consistent in style and the chosen subjects are relative to the ingredients that are present in the broth. The components could differ regarding the broth flavour.
As well as being present of the packaging, these visuals can be applied to the web presence as well as promotional material.
BRANDING & IDENTITY / PACKAGING
BRIEF 4. LIVE BRIEF / BONE BROTHS CO. Identity development
The digitalisation of the original hand drawn illustrations allows for altercation regarding colour as well as opacity in order to gain a visual that works well with a logo and complimenting it rather than fighting with it and creating visual conflict. The pattern works in both black and white.
06 / 08 OUGD603 / CAITLIN WALSH
BRANDING & IDENTITY / PACKAGING
BRIEF 4. LIVE BRIEF / BONE BROTHS CO. Identity development
These are labels in situation on the packaging solution chosen by owners of the Bone broths company. The black label has a sense of luxury were as the white logo reflects cleanliness. The label works well on both the back and front, utilising the difficult shape of the vessel.
07 / 08 OUGD603 / CAITLIN WALSH
BRANDING & IDENTITY / PACKAGING
BRIEF 4. LIVE BRIEF / BONE BROTHS CO. FURTHER DEVELOPMENT
Here is a selection of relevant items that remain consistent with the identity created for the Bone broths brand. The materials used reflect the organic and hands on nature of the brand and show how the aesthetic can work through out the company and not just as part of the packaging.
08 / 08 OUGD603 / CAITLIN WALSH
BRANDING & IDENTITY / PACKAGING