May 2021 California Cattleman magazine by California Cattleman

May 2021

Inside this issue...

overcoming market manipulation consumer-direct marketing revisited remembering marketing icons May 2021 California Cattleman 1

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CALIFORNIA CATTLEMEN’S ASSOCIATION ______________ Since 1917

1221 H Street Sacramento CA 95814 (916) 444-0845

4 California Cattleman May 2021

FACE-TO-FACE ANTICIPATION by CCA Director of Finance Lisa Brendlen

As we move into May, I am excited to see that in-person meeting restrictions are starting to lift and we are starting to meet face-to-face once again. With a busy calendar of CCA events slated for the remainder of 2021, the loosened restrictions are a welcomed change. CCA staff and the officer team visited several of our local associations throughout March and April to give updates on CCA’s efforts in Sacramento and Washington, D.C. and to hear what is impacting our members at the local level. It has been a welcome change of pace to once again have those conversations with our members over a nice steak dinner after a full year of travel and gathering restrictions. Typically, CCA is busy in May preparing for our Annual Feeder Meeting and our June Midyear Meeting. While we are disappointed that we will not be meeting this month, we are so excited to announce that we have postponed both meetings and will soon be meeting in person! This year’s Feeder Meeting will be held August 19 and 20 at the Marriott Marquis San Diego Marina in San Diego. The annual Feeder Meeting is a special opportunity for California and Arizona feedlot industry members to come together to discuss issues facing the beef industry, network with fellow cattlemen and learn from one another. Please save these August dates and watch for more details to come! Another event worth mentioning, while it is not a CCA event, is the Cattle Industry Convention and National Cattlemen’s Beef Association’s Trade Show happening August 10-12 in Nashville, Tenn. NCBA’s annual event is for anyone in the cattle business and is a premier event where the industry comes together to get down to business for any and all facets of the cattle industry. The 2021 event will be one of the largest on record and will be something that you can’t afford to miss. Over 9,000 cattlemen and women will gather for 3 days of education, fellowship, networking, business and a whole lot of fun! This event is for YOU! We do not yet have a date set for this year’s Midyear Meeting, but we anticipate it will be scheduled for late

August or early September. This year’s meeting will be in person and held in the Paso Robles area, and will include a dinner/dance and auction fundraiser benefitting Cattle-PAC to kick off the meeting. Midyear is a great time to join fellow members to discuss current cattle industry challenges. The more members who attend, the more we all will benefit from the meetings that will take place with industry leaders, agency officials and affiliate organizations. By attending the committee meetings at Midyear, you will also help determine the policy that will be established at the 2021 CCA/CCW Convention in December. This year’s Annual Convention will be December 1-3 and will again be held in Reno at the Peppermill Spa and Casino. Annual Convention is the biggest event of the year! We work hard to make each year’s convention better than the last! After over a year and a half of gathering restrictions, I think this year will surely be an event not to be missed. Whether it is networking and making a few new friends in the tradeshow, putting CCA staff names to faces or getting up-to-speed on some of the issues surrounding ranching in California right now, these few days hold great opportunities to get involved with the Association. While there is much to accomplish before December, please save the date as it will come fast. Until then, we look forward to the opportunity to connect with each of you in person. If your local association plans on having an in-person meeting, please contact the CCA office and we can work to schedule staff and officers to join you at your meeting. Additionally, CCA staff and officers are available to set up and attend virtual meetings if your local association would like to host a sociallydistanced event. CCA staff is here to support our members in any way that we can. We are in the office and available; should you have any questions or concerns, please do not hesitate to call or email.

ON THE COVER

MAY 2021

Volume 104, Issue 5 ASSOCIATION PERSPECTIVES BUNKHOUSE Looking forward to seeing you

CATTLEMEN’S COLUMN Marketing plan to combat market manipulation

WORKING RINGSIDE Mother Nature, beef prices and auction markets

YOUR DUES DOLLARS AT WORK Wildfire funding to aid aged-old problem

RANGELAND TRUST TALK Keeping it in the Marshall Family

HERD HEALTH CHECK Deworming and product quality

CHECKING IN ON YOUR BEEF CHECKOFF 34 Cinco de Mayo promotion

SPECIAL FEATURES

Direct-to-consumer beef 10 Legends remembered 22 Breed associations propel business ahead 32

READER SERVICES

2021 CCA Livestock Market Directory Buyers’ Guide Obituaries & New Arrivals Advertisers Index

28 38 44 45

This month’s cover photo was taken in McMurray Meadow below Mount Tinemaha in Inyo County. This May issue features California livestock auction markets and contains a directory for current marketing dates up and down the state.

UPCOMING CCA MEETINGS & EVENTS AUG. 19 & 20

CA/AZ FEEDER MEETING Marriot Marquis San Diego Marina

AUG. 10-12 CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOW Nashville, Tenn. DEC. 1-3

CCA/CCW CONVENTION Peppermill Spa and Casino, Reno, Nev.

STAY TUNED FOR OTHER UPCOMING CCA EVENTS! FOLLOW OUR SOCIAL MEDIA PAGES ON FACEBOOK AND INSTAGRAM FOR ANNOUNCEMENTS!

SERVING CALIFORNIA BEEF PRODUCERS SINCE 1917 Bolded names and businesses in editorial represent only current members of the California Cattlmen’s Association or California CattleWomen, Inc. For questions about your membership status, contact the CCA office at (916) 444-0845. The California Cattleman is published monthly except July/August is combined by the California Cattlemen’s Association, 1221 H Street, Sacramento, CA 95814, for $20/year, or as part of the annual membership dues. All material and photos within may not be reproduced without permission from publisher. Periodical postage paid at Jefferson City, Mo., and additional mailing offices. Publication # 8-3600 National Advertising Group: The Cattle Connection/The Powell Group, 4162-B Carmichael Ct, Montgomery, AL 36106, (334) 271-6100. POSTMASTER: Send address changes to: California Cattleman, 1221 H Street, Sacramento, CA 95814

May 2021 California Cattleman 5

CATTLEMEN’S COLUMN

A CLOSER EYE ON A POSSIBILITY TO ADDRESS BEEF MARKET MANIPULATION by CCA President Tony Toso Despite our many similarities as cattle producers, we also hold many diverse opinions on an array of subjects. But none can be so polarizing as the subject of cattle markets and how they affect the bottom line of our operations. During these discussions, we often find ourselves in the ageold debate of how the market can be manipulated by such a high level of packer concentration within the cattle/beef industry complex. No matter our stance on the subject, ranchers have a common goal to have a fair shot at the best price we can receive for our hard-earned production. However, over the past year and half or so, we find ourselves once again having our patience tested, as many producers were negatively impacted by two significant market events that affected our profitability. The Tyson Meats Packing Plant fire in Holcomb, Kan. in August of 2019, and the worldwide COVID-19 pandemic have illuminated just how fragile the beef supply chain from pasture to plate can be. As frustrating and maddening as those two events have been, and as fresh as they are in our minds, we must acknowledge that they were simply events that we could not control. Since then, we have learned the hard way that the U.S. beef supply chain simply cannot bear much adversity. That Tyson plant represented 5 to 6 percent or about 30,000 head of the U.S. weekly harvest and caused a logjam that hammered fed cattle prices and Chicago Mercantile Exchange (CME) Live Cattle contracts. Yet little

6 California Cattleman May 2021

did we know, the COVID crisis was also lurking just right around the corner. I have heard many theories as to why these and other adverse market conditions occur, and I’ve seen many fingers pointed and I’ve heard many friends argue over why the rancher is not getting his “fair share” of the consumer dollar back to the ranch. Some are clear and to the point, and some are simply the frustration coming out. Despite the hits, we simply cannot allow our frustration to compromise our judgement and affect how we make policy decisions, but rather we should be looking at what these events exposed and use them as lessons in the pursuit and development of robust discovery policy (supply/demand) that supports a viable market. Industry focus is lasered in on the accurate discovery of price as it pertains primarily to fed cattle. To the rancher, logic dictates that as the price for fed cattle goes, so goes the price for feeder cattle back to the ranch and therein lies the rub. Market evidence is telling us that we have moved away from negotiated trade (bid/ask) and now rely more on alternative marketing arrangements commonly referred to as “formulas.” According to the USDA’s 2018 Livestock Mandatory Reporting, report to Congress the numbers indicate that negotiated purchases declined from 56 percent of all transactions in 2005 to 26 percent in 2016. Just out of curiosity I checked and fed cattle were ±$91.92 in April of 2005 and were ±$1.2985 in April of 2016, which is a ±41.3 percent total increase, or roughly 3.75 percent per year, according to data compiled at Iowa State University. But market imperfections are nothing new to the cattle industry, so let’s take a quick step back and think about how and why we got here. The rancher and packer dilemma has been ongoing for more than 100 years now – dating back into the late 1800s with four or five main packers controlling a majority of the cattle harvested like we have today. Due to concerns over anti-

trust, collusion, price fixing and the like, we have seen three significant pieces of legislation over the years that have been implemented to try and establish a level playing field in which to conduct business. The Packers and Stockyards Act is 100 years old this year, then there is the Agricultural Marketing Act of 1946 and Livestock Mandatory Reporting from 1999. All have addressed supply chain flaws, dishonest marketing practices, market manipulation and transparency, in their respective eras and have been amended through the years in pursuit of adapting to modern market conditions. Yet here we are today, dealing with similar conditions producers had to deal with in those earlier days. It was about 25 to 30 years ago producers struggled to find alternatives to cash pricing of pens of fat cattle as producers worked to create value in our herds and that opened the doors to grids and formulas to reward the individual animal as opposed to buyers averaging a pen of cattle offered on a show list. On the positive side, formulas and grids have helped to increase value, and ranchers have worked incredibly hard to create that value in the way of higher yielding, higher grading, healthier, safer and more palatable beef. But as we have pointed out, it has become easier, or more market efficient as some say, for feeders to commit cattle and for the packer to receive cattle without negotiating cash or at least a base price to fill their daily harvest needs. This appears especially true for larger feeders and the four packers that harvest roughly 80 percent of the fed cattle supply in the U.S and it simply cannot help but affect discovery and transparency of prices. Wrought by the grassroots, National Cattlemen’s Beef Association (NCBA) leadership appointed a working group on the issue that reported its findings at NCBA’s Summer Business meetings last July to the Live Cattle Marketing Committee. After over six hours of debate in that committee meeting, proposed policy was adopted in Denver by the membership, to appoint a subgroup to construct a voluntary framework which includes “triggers” that would be based upon regional levels of negotiated trade. The idea is to get to sufficient negotiated trade levels to improve price discovery in the major cattle feeding regions. The caveat was that failure would “trigger” the consideration of a legislative or regulatory solution by NCBA membership. The full text of the policy can be found on the NCBA website. After that July meeting, the Regional Triggers Subgroup, on October 1, delivered their findings in a report called “A Voluntary Framework to Achieve Price Discovery in the Fed Cattle Market,” that is now known as the 75% Plan. The subgroup will evaluate the weekly negotiated trade data for each of the Agriculture Marketing Service’s cattle feeding reporting regions on a quarterly basis which began on January 1 of this year. In addition, the Subgroup will include in its assessment, an analysis of packer participation data. If designated levels of cash trade and packer participation are not achieved (or tripping a “trigger”) in any two out of four rolling quarters, the subgroup will recommend the organization pursue a legislative or regulatory solution to compel robust price discovery. As I write this column, we are a few days from the first assessment and by the time this is in your hands we should know more about how the program is fairing. Since the meetings in July of 2020, two new pieces of legislation have been introduced with the intent to immediately legislate cash trade. These bills and different

legislative “fixes” or concepts have been discussed around the country and have been introduced in different forms since the Black Swan events occurred, but for the sake of brevity I will touch on them in their most recent form. On March 2 of this year, Sen. Deb Fischer and Sen. Ron Wyden introduced the Cattle Market Transparency Act of 2021 which, if passed, would direct the Secretary of Agriculture and the USDA Chief Economist to establish regional mandatory minimums for negotiated trade of fed cattle and would require packers to report daily, negotiated cattle to be harvested in the following 14 days. It would also direct USDA to establish a library of cattle formula contracts, amend the definition of “cattle committed” to expand the delivery window from seven to 14 days, and clarify confidentiality rules for administering Livestock Mandatory Reporting. Shortly after the re-introduction of the Fischer/Wyden bill, on March 24, a host of senators that includes Sen. Corey Booker, joined co-sponsors Sen. Jon Tester and Sen. Chuck Grassley and announced the Spot Market Bill, which is also known as “50-14.” The intent of the 50-14 bill would be to promote efficient markets and to increase competition and transparency among packers by legislating their participation in negotiated trade. This law would require that the quantity of livestock procured and harvested by “covered” packers cannot be less than 50 percent of the needs by negotiated trade, on the date of agreement, and cattle must be harvested not more than 14 days after that agreement date. There is nothing in this bill regarding the consideration of regionality, or the reform of confidentiality rules under LMR or a developing a formula marketing contract library for producers to utilize. And one final note that seems a bit strange to see, is that Senator Wyden’s name is on this bill, and he is a co-author of the Fischer/Wyden bill and certain proposed “fixes” of the 50-14 bill appear to be in conflict with his very own bill, based upon the lack of addressing the regional differences in 50-14. With the level of complexity involved in this business it would appear that there is little chance for the 50-14 bill to gain traction. However, when the 75% Plan is contrasted with the Fischer bill, there appear to be similarities in the language as it pertains to negotiated trade and offers hope for a melding of ideas. The main difference for the negotiated trade component is that under the voluntary means there would be less influence coming from a regulatory body with opportunity for periodic adjustments to account for changing markets, technology, and the like, but the caveat of bringing legislative fiat remains should negotiated trade levels continue to miss their marks. Conversely, the 75% Plan says nothing about revisions to existing legislation like confidentiality and committed cattle. The fact that there is sunset, or termination provisions, to each is encouraging and offers the industry an escape route for adverse unintended consequences. All said, the most noticeable difference between the Fischer Bill and the 75% Plan appears to boil down to implementation time as it pertains to minimum levels of negotiated trade, meaning the time to see if the voluntary program will work as opposed to a certain and immediate mandate in the Fischer bill. Both would rely upon developing data from credible sources to apply either to the voluntary or mandated cash trade minimums on a regional basis. ...CONTINUED ON PAGE 8

May 2021 California Cattleman 7

...CONTINUED FROM PAGE 7 Other aspects of the Fischer bill do have appeal as they are based in areas of perceived weakness within existing legislation particularly as it pertains to transparency. The establishment of a formula contract library and commonsensical reform to rules of confidentiality could be invaluable to producers seeking to make well informed marketing decisions. For example, finding a way to get Colorado reported, which seems to be a reoccurring source of aggravation would likely be helpful. While it is true that formula pricing typically does pay for quality, the details of these agreements can vary greatly, and this lack of transparency can negatively impact producers. Based upon industry concerns it would appear reasonable to perform a thorough review of existing regulation and to look for ways to update existing law and provide funding for enforcement. There is much to think about as we navigate our way through the process of assessing market strengths and weaknesses. There are many moving parts to the industry and many unintended consequences of good intentions that need thoughtful consideration by calm minds before we take steps that could impair the business in the long run. There is much more to the problem than simply requiring higher levels of negotiated trade. That is why considering the depth and level of legislative support, if any, to help solve market imbalances is critical and must be well vetted. We see every day the ineptness of government and their lack of detail when it comes to legislative problem solving

and we will reap those consequences if we are not careful. I support and encourage robust debate on the questions surrounding how to best level the playing field. I am hopeful that as an industry we can find the right way to address and provide solutions to these inadequacies. It disappoints me that at times we have those who must fuel division with an incredibly difficult issue. Though it is tough to do sometimes, it behooves us to keep our composure and rationally assess and understand our situation, especially when it comes to our payday and economic viability. Fortunately, most producers understand that while price discovery and transparency are critical to healthy markets, they do not always equate to higher prices for our calves. Trying to legislate prosperity pales in comparison to understanding, evaluating and making decisions based upon sound economic principles and always will. Collectively, we must focus on the resiliency of the industry by maintaining and increasing demand for our product domestically, especially in a changing world where plant based, and cell cultured “fake” meat will compete for the consumer dollar. Beyond our borders, we have huge potential in export economies that desire American beef, and we should be doing everything we can to create more demand in those countries who enjoy the product we provide. My hope is that while our independence and our strength of will makes us strong, and as we once again debate our future and policy direction, we will ultimately stand and fight together, and that is how we will survive as an industry, and more importantly because it is how we will protect a way of life and lives that are well worth fighting for.

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8 California Cattleman May 2021

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Chris McKoen (541) 891-8920

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Wednesday, June 9 May 2021 California Cattleman 9

Producers pivot to meet demand of hungry consumers while grappling with production and delivery dilemmas by CCA Director of Communications Katie Roberti In the May 2020 issue of the California Cattleman, a few CCA members who sell meat directly to consumers shared how they expected COVID-19 could impact the way consumers purchase food. At the time of publication, the United States was only a few weeks into the coronavirus pandemic. While the initial surge of food piling and empty grocery isles had passed, many questions remained about how the pandemic might change the country’s food supply chain and consumers’ buying habits. “‘I’ve talked to several people who have invested in second freezers,” Julie Morris of Morris Grassfed Beef, San Juan Bautista said this time last year. The May 2020 story continued on to say, “A holdback for many consumers when it comes to buying a quarter or half a cow is a limited amount of storage space for meat. If people are buying second freezers, that may be an indication that people are changing their buying habits,” Morris said. A year later, ranchers are continuing to pivot to understand how the pandemic is changing the way some consumers purchase food and explore new options for selling directly to consumers. Freezer space, as Morris suggested last May, did continue to expand for some of her customers in 2020. As Morris Grassfed Beef focuses on selling quarters of beef, having a large amount of freezer space is necessary for their customers. But with real estate trends showing people moving out of cities or further away from downtown areas, freezers are something more consumers may have made room for within the last year. “That is something we will have to wait and see if it holds,” Morris said. “I do know that sales of single-family homes have shot up, and that means that people have more space…and it’s easier to buy more stuff.” After ordering beef earlier in 2020, a backorder on freezers did cause many of Morris’s customers a delay in being able to receive their beef in the summer. Fortunately, those orders were able to be held in cold storage until Julie and her husband, Joe, could deliver them upon hearing from customers that their new freezers had arrived and were ready to welcome their beef. The supply hiccup from last year aside, consumers having more available freezer space should be good for Morris’s business. In addition to experiencing the many firsts of living amid a pandemic, in 2020, Morris Grassfed Beef, also—for the first time in 29 years—decided to add shipping as an option for their beef to reach more consumers. Little did Morris know in January of 2020, when she set up their shipping platform 10 California Cattleman May 2021

and ordered a palette of boxes with lining to keep the beef frozen, that this decision would coincide with meeting consumer trends as a result of the coronavirus pandemic. Morris said having made the decision to start shipping and ordering supplies before the impacts of coronavirus hit was “serendipitous,” as food and grocery delivery sales became hugely popular last year during the pandemic. For 2021 orders, Morris Grassfed Beef will continue offering shipping based on the first year’s success. By adding shipping to their direct-to-consumer program, Morris says they have reached a different demographic of customers compared to deliveries only, which has been great for both their business and consumers. As demand for food delivery and shipping has increased since the pandemic, prices for shipping materials have also increased. Both boxes and dry ice used for shipping went up in cost because of the high demand. Morris said dry ice costs have increased because people are shipping more food and vaccines and because it has become valuable to have a constant dry ice supply. “These are all things you don’t necessarily think about when you plan a shipping program, but there are a lot of ...CONTINUED ON PAGE 12

Boxes of Morris Grassfed Beef being packaged for direct-to-consumer delivery.

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May 2021 California Cattleman 11

...CONTINUED FROM PAGE 10 pieces that have to come together to make it successful,” Morris said. “It’s [shipping] a little bit of an extra haul on our part, but it’s worth it just to make sure that our product gets to our customers in pristine condition.” One unexpected new market for Morris Grassfed Beef in 2020 was food preparation and meal kits. Morris said while they had dabbled a little with programs like this before, it was nice to engage in these other outlets for the first time this past year, too, including food hubs like Grubmarket in San Francisco and their local Community Supported Agriculture (CSA) box, “Eat with the Season.” This opportunity served as a win for both the food hubs and Morris Grassfed Beef. The food hubs were able to purchase the beef not only to resell to their customers but also to use it in food preparation—placing a value add on the products. At the same time, it offered Morris Grassfed Beef the opportunity to serve as a reliable source for those food hubs while helping move some of their supply of roasts and ground beef. With food delivery and online grocery sales trending up in 2020, much like Morris Grassfed Beef chose the right time to start shipping, Clayton and Natalie Koopmann, Sunol, picked an ideal time to launch Koopmann Family Beef and start selling frozen beef cuts directly to consumers. “With a profound passion for raising livestock and the western way of life, Clayton and Natalie Koopmann had a desire to reconnect their urban neighbors to the ranch and where their food is produced,” the Koopmanns share on their website. “Inspired by the idea of producing and marketing locally raised beef, Clayton and Natalie made a long time dream a reality and founded Koopmann Family Beef in 2020.” “Right when the pandemic started, happened to be right

Koopmann Family Beef ready to be received by hungry customers.

12 California Cattleman May 2021

when we were about to launch. We had just gotten our website together, we got our LLC finalized, but we didn’t have any product yet,” Natalie Koopmann said. “Although that would have been a great time to have tons of beef to sell because that’s when everything really started to take off, we just weren’t quite there yet.” Still, the Koopmanns were met with a demand for their product right out of the gate when they were ready to start selling meat in June of 2020. “We were a little bit behind everything, but there was still a huge demand and people were really starting to take notice of wanting to buy more locally,” Koopmann said. “Also, being that it was harder to get in the store, it still drove people to our business.” As opposed to selling quarters of beef like Morris Grassfed, the Koopmanns run all of their orders through their website, where customers can select the frozen cuts of beef they want to purchase. From there, customers have two options for receiving their meat: shipping or picking it up at the ranch. Much like other producers have experienced, shipping beef for the Koopmanns hasn’t been ease-free. “UPS stopped guaranteeing all shipments during COVID, and they just brought back their guarantee last week,” Koopmann said. This means any shipment lost or delayed during this time period ended in a complete loss for the seller. “We guarantee everything so that all falls back on us to replace that product if it doesn’t get there frozen.” Fortunately, even without the shipping guarantees, they have found what it takes to make the system work. Securing supplies such as dry ice and boxes has not been an issue thus far, and the company has already shipped to 10 states other than California within the first year of business. “I have had some customers that don’t leave their house because of the pandemic, so they were looking to source their meat online, but honestly my sales have come more so from people that want to support small business and want to buy locally and want that story behind their beef,” Koopmann said. Using social media for advertising their products and Koopmann Family Beef ’s story has been key, specifically in catering to the locals who want to go to the ranch to pick up their beef at no additional cost. Although Koopmann admits running the social media accounts and having creative content for their followers to engage with has been a lot of work, she says it’s a huge aspect of this business. Some customers even end up purchasing because of social media, as it makes them feel connected to what is happening daily on the operation and a part of the story when they pick up their beef on the ranch. As another way to reach out to locals, this spring, the Koopmanns will also start selling their beef at farmers’ markets in the Bay Area. While it is still not clear how COVID will change peoples’ buying habits long term, the trials of getting beef processed—an issue covered in last year’s story—remains, as both Morris and Koopmann explain. Morris says their operation is managing, but the capacity issues of not having enough butchers and USDA inspected slaughterhouses continue to be one of the biggest challenges for their directto-consumer business. “We have our slots reserved for this year which we have been working on for months with our two main butchers. But it is still not easy,” Morris said. “We just got a call a couple of ...CONTINUED ON PAGE 14

SATURDAY, MAY 8 • SATURDAY, MAY 22 JUNE SALE PENDING WEATHER

ALSO SELLING CATTLE FROM THESE CALIFORNIA CATTLEMEN’S ASSOCIATIONS:

SPRING FEEDER SALES

TUESDAYS, MAY 4 & MAY 18

DEDICATED TO SHOWCASING CALVES &YEARLINGS FROM CONSIGNORS WITH 50 HEAD OF CATTLE OR LESS AT 9 A.M.

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May 2021 California Cattleman 13

...CONTINUED FROM PAGE 12 weeks ago from one of the butchers changing all of our dates, which we had already told our customers when they were going to get their beef, and now, we have to contact each and every customer and tell them that’s not when they’re going to get their beef.” In 2020, at the onset of the pandemic, processing issues were on full display as the food supply chain had to adjust to the coronavirus’s impacts. The industry faced major bottlenecks, with cattle ready to be processed and nowhere to go. The combination of unpredictable beef supplies at grocery stores and a volatile cattle market last spring brought some awareness and discussion on the issue, but no real change to date. “I feel like maybe there is a little more movement to address the processing issue,” Morris said. “I think more people are talking about it, and hopefully, we will see some collaboration on how to address that bottleneck.” Similarly, the Koopmanns know the struggles that the business’s processing side can bring, with all of their kill dates for 2022 having already been submitted to their processor at the beginning of April 2021. “The most difficult part with the processors are having to set your dates so early. Because we now have to have our dates set almost a year in advance, we are feeding to the date they have to be killed, as opposed to just sending them when they are actually ready,” Koopmann said. “You may not have a steer that’s 100% ready. He may be 90%, but could use maybe another 20 to 30 days on feed, and he’s got to go because you have to send how many head you committed to six months to a year prior. That’s been the most difficult part.” Still, like Morris Grassfed continues to do, the Koopmanns

14 California Cattleman May 2021

are finding a way to make it work and finding excitement in the journey of following their beef through to consumers. “My favorite part has been starting something new and really getting to know my customers and honestly getting to know more about beef and cuts and that whole other side of the beef business that really we don’t focus on as much when we’re on the cow-calf side,” Koopmann said. “Now to be able to follow that through to the very end and to the consumer to see how they like our product, what the size of our steaks are and actually watching our cattle feed and how well they feed compared to others, for me that’s been the most exciting part.” To keep up with their journeys of selling California beef directly to consumers and learn more about both Morris Grassfed Beef and Koopmann Family Beef, follow them on social media. @Koopmann_Family_Beef | @MorrisGrassfed

Western stockman’s market has you covered We are a nhtc approved marketing location

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Upcoming Specials Special spring and summer feeder sales

BIG SALES every monday in may and june

Featuring Large Runs Calves and Yearlings from Local and West Coast Ranches

56th famoso female & all-breed bull sale Top Bulls & Females: Saturday, October 16

Your Southwest Livestock Market Leader Western stockman’s market 31911 Highway 46, mcfarland, california

661-399 661399--2981 • www.westernstockmansmarket.com DWIGHT MEBANE ....... 661 979979-9892 Frank Machado ..... 805 839839-8166 JUSTIN MEBANE ......... 661 979979-9894 Bennet mebane....... mebane....... 661 201 201--8169

May 2021 California Cattleman 15

WORKING RINGSIDE

BLAME IT ON THE WEATHER by M3 Marketing’s Matt Macfarlane Following what I would call a stellar winter/spring bull sale season across the Pacific Northwest, I was hoping to see a hot calf market for commercial producers this spring. While prices haven’t been as low as we saw a year ago in the wake of the unanticipated COVID-19 crisis, the situation could be better. In spite of an incredibly dry winter across the entire western United States, early 2021 predictions for beef prices were weighing in favor of commercial beef producers. In March, our friends at CattleFax were pointing to tightening cattle supplies, strong exports and a growing population to draw positive price potential for cattle in 2021. After the industry liquidated approximately 1.2 million head from the national beef inventory since 2019 following the 6 million-head expansion we saw over the five years before that, the CattleFax predictions seemed plausible. But, as we know all too well, optimistic outlooks like this are more often than not dependent on Mother Nature and her willingness to bring moisture. Obviously attractive cattle prices are more likely during a favorable grass year when producers aren’t forced to market calves earlier than they would prefer. Now that we are past the most helpful window for rainfall and the spring grass didn’t get the head start producers desperately needed, calves and a good portion of replacement heifers are headed to market despite reluctance from commercial producers. For someone with grass to go to, there are some outstanding opportunities ahead at various auction markets. Though the spring run started early and off-the-grass sales are filling up faster than most of us would like, feeders can get their hands on some really great cattle over then next couple of months. For me personally, the auction barn scenario in California is one of the more interesting of my lifetime. Raised in Northern California, Shasta Livestock was a fixture in my life – not only in my career but also as I

16 California Cattleman May 2021

was growing up raising cattle with my family. I have learned a great deal working with the Peek family and attribute much of the California beef industry’s success to Ellington Peek’s ingenuity and adaptability. I think I speak for a lot of people when I say Fridays just won’t be the same. That said, I believe Ellington’s determination had a trickle down effect on our industry in this state and the bar he has set for other auction markets to live up to, leave our state’s cattle producers with some other impressive auction market venues to utilize when it comes to merchandizing their cattle. As someone who travels the entire country, I have seen a lot of livestock auction facilities and while California doesn’t have as many markets as we once did, we have a lot more options than some states and those options are firstclass facilities with some world-class operators and market representatives. This May issue traditionally features advertisements from our local auction barns as well as news and information about cattle marketing. This year is no different and I hope as you flip through this issue you will take note of the auction markets that are supporting your cattlemen’s association with their advertising dollars. As I have said before, the symbiotic relationship fostered through advertisers and this publication creates a win-win situation by helping your association to keep working for you. While most publications are individually-owned, this one puts the revenue back to work to keep the office in Sacramento running like a well-oiled machine. As our state opens back up, I hope to see you soon, whether at a production sale, auction market or video sale event. In the meantime let’s cross our fingers for some rain to get some grass growing!

Special Off the Grass Sales Look for our special off the grass calf and yearling sales in May and June

JASON GLENN • (805) 550-9893 BEN RENTERIA • (805) 674-1505 DUSTIN BURKHART • (661) 378-3504 JIM SILL • (661)340-6848 SAM AVILA • (559) 554-4499

REGULAR SALES: Monday 4 p. p.m.

PACKER COWS AND BULLS

Thursday 11 a. a.m. & 5 p. p.m.

FEEDERS IN THE MORNING WITH PACKER COWS AND BULLS LATER

video sale the last Thursday of the month

10565 9TH AVE., HANFORD, CA 93230 • WWW.OVERLANDSTOCKYARD.COM • OFFICE (559) 582-0404

May 2021 California Cattleman 17

YOUR DUES DOLLARS AT WORK LAWMAKERS ANNOUNCE MORE THAN $600 MILLION IN “EARLY ACTION” WILDFIRE FUNDING by CCA Vice President of Government Affairs Kirk Wilbur Touring a fire break outside Shaver Lake near the site of 2020’s Creek Fire, Governor Gavin Newsom on April 8 announced an agreement between the Administration and Legislative leadership to appropriate $536 million in “early action” funding for wildfire prevention. “Early Action” denotes that the funds are an augmentation to the current fiscal year (2020-21) budget, meaning that the funds will be available well in advance of 2021-22 Budget, which must be finalized by June 15. The announcement came just over one week after Governor Newsom announced $80.74 million in emergency funding for fire fuels management and wildfire response efforts. That funding was drawn from the Emergency Fund, and will support the hiring of 1,399 additional firefighters, including “early hiring and training of fire crews for fuels management.” The two actions represent just over $616 million in early action funding for wildfire resilience. The April 8 announcement of $536 million in early action funding reflects a negotiated agreement between Governor Newsom, Senate President Pro Tempore Toni Atkins (D-San Diego) and Assembly Speaker Anthony Rendon (D-Lakewood). That agreement augments by more than $200 million the $323 million proposed for early action funding in Governor Newsom’s initial Proposed Budget, released January 8. As of press time neither the Legislature nor the Governor had formally acted on the proposal, but at the April 8 press event Governor Newsom suggested that the Legislature would likely sign the budget bills implementing the early action funding – Assembly Bill 79 and Senate Bill 85 – as early as April 12, with the Governor’s signature to follow the next day. The early action funding includes $198 million for funding wildfire fuel breaks, $283 million for forest health and resilient wildlands and $27 million for home and community hardening, among other funding. $411 million of the early action funding will be drawn from the General Fund, with the remaining $125 appropriated from the Greenhouse Gas Reduction Fund. The move by State lawmakers will allow land managers to immediately begin working to conduct prescribed burns and clear defensible space ahead of what is likely to be another active wildfire season, rather than waiting to fund action until the start of the next fiscal year, which begins on July 1. “With California facing another extremely dry year, it is critical that we get a head start on reducing our fire risk,” said Newsom, Atkins and Rendon in a joint statement. Speaking at the press event announcing the agreement, Newsom added that “fire season’s already started,” underscoring the need to immediately fund wildfire resilience efforts. 18 California Cattleman May 2021

The funding deal is a major victory for CCA, which has advocated for early action funding as part of a diverse stakeholder group informally dubbed the “Resilient Forests Coalition.” Since early November of 2020, CCA and the Resilient Forests Coalition have been advocating for at least $500 million in early action wildfire resilience funding, including at least $50 million earmarked “to expand the use of prescribed fire to be much more proactive about burning under conditions of our choosing, rather than wildfires burning largely on the hottest, driest, and windiest days of the year.” While the State’s early April funding agreement came three months later than the January 2021 goal set by the Resilient Forests Coalition – and after repeated nudging by CCA and like-minded organizations – the funding levels approved by lawmakers exceed those recommended by Coalition members. The Resilient Forest Coalition was quick to hail the announcement, releasing a statement declaring that “We are thrilled that Governor Newsom and the Legislature are making this historic investment in forest and wildfire resilience. Over half a billion dollars in the current fiscal year is an unprecedented commitment to preparing for wildfire, more than double any prior year’s proactive investment.” In a separate statement issued on social media, CCA added: “With these funds, the Governor and the Legislature will make California more fire resilient by bolstering early action to prevent wildfires. To be clear, this is only the beginning. More work needs to be completed to correct the mismanagement of our landscapes over the last 100 years.” CCA will continue to advocate for significant investments in wildfire resilience in the 2021-22 Budget. The Governor has proposed another $677 million in wildfire prevention funds for the next fiscal year, but that figure is subject to change this month with the release of the “May Revise” and as negotiations with the Legislature continue ahead of the June 15 Constitutional deadline to finalize the State’s Budget. And, of course, CCA continues to advocate for significant improvements to California policy to improve the state’s wildfire resilience. CCA-sponsored AB 434 (R. Rivas) seeks to facilitate more expansive grazing on state-owned lands for fire fuels suppression. CCA-sponsored AB 1103 (Dahle) would facilitate county Ag Pass programs to give ranchers access to their livestock during emergency events such as wildfires. And CCA-sponsored SB 332 (Dodd) would incentivize greater application of prescribed fire by minimizing liability risks for state-certified burn bosses. CCA will continue to keep you apprised of any budgetary and policy developments impacting the State’s wildfire resilience.

Virtual AB 589 Water Measurement and Reporting Course Scheduled for May 20 • Develop an understanding of measurement weirs; and The University of California Cooperative Extension • Learn how to calculate and report volume from flow (UCCE) has announced that it will offer a virtual water data. measurement and reporting course as authorized by CCAShould you have any questions about this training, sponsored AB 589 (2017) on Thursday, May 20 from 1:00please contact Larry Forero at lcforero@ucanr.edu or Sara 4:00pm. Those interested in attending the virtual course Jaimes at sbjaimes@ucanr.edu, or call the Shasta UCCE can pre-register and pay for the course at http://ucanr. office at (530) 224-4900. edu/survey/survey.cfm?surveynumber=33616. There will be a limited number of seats offered for this training in 2021, so early pre-registration is encouraged. Senate Bill 88 (2015) required all water right holders who have previously diverted or who intend to divert more than 10 acre-feet of water per year (for riparian and pre-1914 claims), or who are authorized to divert more than 10 acre-feet of water per year under a permit, license or registration, to annually measure and report the water they divert. Detailed information on the regulatory requirements for measurement and reporting is available on the State Water Resources Control Board (SWRCB) Surface Water Measurement webpage. As originally written, the legislation required that, for diversions of 100-acre feet or more annually, installation and certification of measurement methods FOUNDER: MIGUEL A. MACHADO, 1957-2018 be approved by an engineer, contractor PRESIDENT: ADELINE MACHADO (209) 988-5541 25525 LONE TREE RD. or other specified professional. Diverters MANAGER: CHUCK COZZITORTO (209) 652-4479 P.O. BOX 26 FIELD REPRESENTATIVES across California were concerned about this ESCALON, CA 95320 MICHAEL MACHADO ................(209) 495-9208 requirement. BEN MARTIN: ........................(209) 329-1786 (209) 838-7011 FRANK FERREIRA ...................(209) 652-9239 CCA heard from our membership and ESCALONLIVESTOCKMARKET.COM MATT MOREBECK ...................(530) 615-8098 worked with Assemblyman Frank Bigelow ESCALONLIVESTOCKMARKET@YAHOO.COM JOE VIEIRA ...........................(209) 531-4156 (R-O’Neals) on a bill that would provide a self-certification option. Assembly Bill 589 Stay up to date by following us on Facebook! was passed and became law on January 1, 2018. This bill, until January 1, 2023, allows any diverter who has completed an instructional course on measurement , devices and methods administered by UCCE, including passage of a proficiency Fortuna, California test, to be considered a qualified individual when installing and maintaining devices or implementing methods of measurement. The bill requires the UCCE and the SWRCB to jointly develop the curriculum for the course and the proficiency test. At the workshop you will: THANK YOU FOR HELPING US CELEBRATE 50 YEARS OF • Clarify reporting requirements for SERVING CATTLEMEN ON THE NORTHCOAST AND BEYOND! ranches; • Understand what meters are appropriate AUCTION EVERY WEDNESDAY • (707) 725-5188 for different situations; LEE MORA JUSTIN MORA • Learn how to determine measurement (707) 845-7188 603 S 3RD ST, FORTUNA CA 95540 (707) 845-7388 equipment accuracy;

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May 2021 California Cattleman 19

RANGELAND TRUST TALK THE MARSHALL RANCH: SINCE TIME IMMEMORIAL by Keely Brazil, GoWest Marketing for California Rangeland Trust Ranchers who spend their lives caring for rangeland are a resource as valuable as watersheds and viewsheds. Elizabeth Marshall calls it “heritageshed:” the invisible but tangible sacrifice of generational ranchers who see stewardship as a calling beyond financial return. Marshall’s s ancestry is European and California Indian. Her family history is a microcosm of California history and so is her Humboldt County ranch. In the 1880s, her pioneer ancestors started out ranching sheep on these hills, near where her Wailaki, Pomo and Yurok ancestors had lived for centuries. Marshall’s grandfather knit these pieces of land together under his business goal of ranching cattle. When her grandmother passed away and left the land to Elizabeth and her brothers in 2005, all that history was threatened by a $2 million federal estate tax from the IRS. “When I got that tax bill, I cried in front of my probate referee. I thought, after everything everyone has been through, am I gonna be the one to lose this land?” Estate taxes are placed on qualifying property and assets transferred upon the owner’s death. These taxes are calculated based on the market value of the land, which means farming and ranching families are often forced to liquidate in order to pay up. “The worst thing that you can do to the environment is to impose unreasonable and unachievable tax burdens on land stewards. Taxes have caused subdivision, development and overlogging. With every subdivision you lose some of the land. Taxes are at the root of the demise of the

20 California Cattleman May 2021

environment. Politicians fail to see this. This disconnect and the resulting policies take away from our ability to survive.” The New York Times ran a piece in 2007 citing family transition issues as a major threat to forest loss in the United States. “They preserve the environment, but don’t get credit for it,” Laurence D. Wiseman, president and chief executive of the American Forest Foundation, told the New York Times of private forest owners. “It’s a paradox. The public enjoys the benefits but don’t help pay any costs.” High taxes often deter heirs from carrying on the stewardship of their family land. In almost every case, land sold by agricultural families is lost to development. When the IRS bill came, Marshall turned to her grandmother’s trusted friend David Sanchez. Longtime pastor in their little Northern California mountain community, Sanchez had also been its mail carrier for many years. He used to stop along his route at the Marshall Ranch, look out at the Lost Coast view, and pray. Marshall calls him her family’s guardian angel. “God never rescinded our obligation to work, steward, use and protect the land,” Sanchez says. “I take that very seriously. My faith is at the core of what drives me in

conservation work.” David set out to find good faith partners who could help keep the ranch together and forward their conservation goals. That’s when he learned about the California Rangeland Trust (CRT). “The Rangeland Trust’s warmth toward working landscapes and positive attitude toward cattle and livestock was so important,” Marshall says. “We felt the CRT staff were real ranching families. They reminded me of me. I knew that I would be among friends. On his first trip out here, [CEO] Michael Delbar was very empathetic. This is really how we view CRT. We feel like we’re working with good friends—partners we want to be saddled up with.” After a long battle, the family ranch is safe under the Marshall name and the ranch motto still holds true: Since Time Immemorial. Marshall says she’s able to breathe again. “We’re able to plan good projects and do the work a working ranch should be able to do.” That work includes many environmental projects such as oak woodlands restoration and instream work for fish habitat. Every decision they make is with the good of the ranch in mind. “It’s like the commitment you have to your children,” Marshall says. “You do it because it’s your blood. Once you sever those roots, they cannot be replaced. You can get someone with a bigger bank account, but you can’t get someone more dedicated. Anyone else would have bought this land and cut it up and sold it for profit. You do things for your own that you would not do otherwise. That’s the phenomena that takes place when you have ties to the land. That’s what makes ranchers the endangered species.”

ESTABLISHED 1950

J oin us at T h e se up com in g Special Feeder Sales Saturdays

May 15 & June 12 starting at 12:30 p.m.

WEEKLY SALE SCHEDULE

MONDAYS: DAIRY, FEEDERS, SLAUGHTER BULLS & COWS THURSDAYS: SLAUGHTER BULLS & COWS SALE INFORMATION OFFICE..............................209 387-4113 JOEL E. COZZI .................209 769-4660 JAROD COZZI ..................209 587-6082 JOEL A. (JOEY) COZZI ...209 769-4662

FIELD REPRESENTATIVES GARRETT JONES ..........209 710-7904 DOUG GALLAWAY ..........209 617-5435 MIKE VIEIRA.....................209 761-6267

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16575 S. HWY 33 • DOS PALOS, CA 93620 located 1/8 mile south of Hwy. 152 on Hwy 33

Headquarters in North Salt Lake, Utah

Livestock sale barns in the following locations:

Vale, Oregon – Wednesday Sale Manager, Jason Johnson • (541)473-3136

Salina, Utah – Tuesday Sale

Manager, Wayne Cowley • (435)529-7437

greeley, Colorado – wednesday Sale Manager, Brad Jones • (970)353-4121

jerome, Idaho – tuesday Sale Manager, Dan Schiller • (208)324-4345

country & video sales representatives

South Dakota Country • Monte Snook • 307) 468-2277 Arizona Country • Danny Major • (928) 925-3710 California/Nevada Country • Matt Beechinor • (559)676-0488 Greeley Country • Jeff Berry • (307)421-3031 Greeley Country • Dustin Bowling • (970)218-0582

www.producerslivestock.com May 2021 California Cattleman 21

Marketers who’ve Left Their heirM Mark by Managing Editor Stevie Ipsen No matter the age or cause, the end of a life is difficult for those left behind. Members of California’s cattle ranching community were devastated this winter by the unexpected deaths of two cattlemen who have made it their life’s mission to promote and protect agriculture in California as well as leave a lasting impact in their communities. Legendary Central Coast cattleman Dick Nock, Paso Robles, passed away at the tail end of 2020. His death was followed by that of beloved Col. Joe Gates, Vacaville, in early February. While each of these men were known for championing their own unique philanthropic causes within agriculture in their respective regions, their common bond of cattle marketing is a loss to those who knew them, worked beside them and were inspired by them.

DICK NOCK 1931-2020 For active California Cattlemen’s Association members, it is hard to imagine a CCA event without the presence of Dick Nock. Despite his quiet, jovial demeanor, he was always an astute student and teacher of the beef business and with a wealth of knowledge acquired in his 89 years, he didn’t hesitate to share his expertise when it was sought. Longtime friend and fellow Central Coast cattleman John Lacey says Nock never missed a meeting or the chance to put in his two cents. “He was fun, good and knowledgeable and if you were wrong he wasn’t going to back down. But if you were right, he would come around to supporting you and helping your ideas succeed,” Lacey said. “A lot of people came to him for advice because of his knowledge but also because he was a sincere friend.” Having been in business together for 25 years and traveled extensively together, Lacey said Nock was 30-40 years ahead of his time. “He had a great sense of purpose. He was an innovator and had a very futuristic approach to the business, both in the way he ran his cattle and and regarding all of the other interests he had in the community.” Having worked for other ranchers in his early years and later as a respected cattle producer himself, Nock had a lot of irons in the fire. In addition to running cattle on various Central Coast ranches and having cattle on feed in other states, one of his largest undertakings was becoming the owner of Templeton Livestock Auction in 1966. Those who knew him best say the sale barn was one of his great loves. From cracking eggs in the café to being out back sorting cattle or sitting in the stands with buyers, he was always fully immersed in the day-to-day operations of the business. 22 California Cattleman May 2021

In 1980, when Nock was serving as the president of the national Livestock Marketing Association the organization’s national convention was held in San Luis Obispo County which included hosting the world champion auctioneer contest at Templeton Livestock Market. This was the first time the meeting and the competition were held on the West Coast and was something Nock was very proud of at that time. The event attracted livestock marketing enthusiasts from around the world and 4,500 head of cattle were auctioned off during the one-day contest. Nock also served on the San Luis Obispo County Cattlemen’s Association Board of Directors for nearly 60 years, he was a mentor to countless cattlemen and cattlewomen locally and across the nation. Nock had a passion for education and the youth. This passion spilled over to the Mid State Fair where he established Cattlemen’s Day and organized the junior livestock sale in support of 4-H and FFA members. He was the founder of the Junior Livestock Support Club which assisted kids during sale time at the fair and sponsored the carcass contest at the conclusion of the fair. Nock organized one of the very first replacement heifer sales, many fairs after this modeled their show off this one. He also served on the California Mid State Fair Board of Directors for eight years. Dick served on the San Luis Obispo Mission High School Board of Education and was the co-founder of the Mission School Memorial Foundation of 1975. This was

...CONTINUED ON PAGE 24

©SETTRINI

©MID-STATE FAIR

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...CONTINUED FROM PAGE 22 special to him because his daughters had attended the elementary and junior high school. Longtime friend Celeste Settrini, Salinas, says despite their age difference Nock was of her closest friends and that she misses their frequent conversations and road trips. Settrini said she always knew of Nock, but didn’t actually know him until after her own father passed away unexpectedly. “He took very genuine special interest. He wanted to know about me and my situation and from that point forward we were close friends,” Settrini explained. “Not many people can say one of their very best friends was old enough to be their grandpa, but he was one of my best buddies and was a shiny spot in my life,” she said. “He became a close friend I could confide in, ask advice from and could always count on to be in my corner,” Settrini said. “The special thing about Dick is that he was a lover of all generations and anyone who met him instantly forgot there was a generation gap because he took a special interest in them,” Settrini said. “That is the thing I will remember most. He cared and took the time to show people he did.”

Col. Joe Gates 1957-2021 To cattlemen and women in the Sacramento region, Col. Joe Gates was known as an agriculture advocate but to people in his own community, Gates was widely known as an advocate for all. Though his family knew his impact within their own lives, following his untimely death in February 2021 Gates’ loved ones were made more aware of just how many close friends Gates had as community organizers, politicians, school administrators and more spoke out about him touching their lives. While Gates may have been a talented auctioneer and a trusted representative for Cattlemen’s Livestock Market (CLM) in Galt, he was also a go-to point person for non-profit clubs and organizations and school fundraisers in his own community and surrounding ones. According to Gates’ wife Vanean Gates, he took bids for thousands of community functions throughout his career and loved every second of it. He also worked junior livestock auctions from San Diego to Lassen County. “Joe loved people. He loved helping them succeed. He loved what he did and he was really great at it,” she said. “While ag was very important to him and he loved those events, he really was a huge advocate for community involvement and wanted every organization to be its best, especially the events that benefitted underprivledged youth.” As auctioneers usually go, confidence, quick witt, enthusiasm and energy were traits that Gates’ embodied. But more than his ability it was his passion for community – specifically rural community – that enabled him to touch so many lives in his 63 years. “I first met Joe as a new manager at CLM and quickly learned he had customers who loved him for being honest and providing excelling customer service,” said CLM Manager Col. Jake Parnell. “As I got to know him I found his ultimate devotion was to his community and to young people. While he was an auctioneer in several other industries, his heart was in the beef industry and was committed to seeing it thrive. ” Brought up in the ranching way of life in the tiny Sacramento suburb of Rio Vista, Gates learned early on the value of hard work and the importance of helping agriculture succeed for the future. As a young boy, Gates developed a passion for 24 California Cattleman May 2021

auctioneering while attending the sheep sale at the Dixon Livestock Auction with his grandfather. This led him to auction school in Billings, Mont., where he began to fine tune his iconic chant. While cattle ranching and the family business – Gates Ranch Meat & Cattle Co. – were a main focus in his life, further driving his passion for agriculture and community involvement, his family was his most prized endeavor. After 34 years of marriage, Vanean says next to his committment to God, everyone knew that their family was his greatest love and biggest priority. The couple has two children, Scott and Jody and two grandchildren, Levi and Lexie who Vanean said were blessed with the best “Pop Pop” ever. “Everyone he came into contact with knew their value and felt their true worth because of him,” Vanean Gates said. “He had a great personality – he could carry on a conversation with a mannequin. But he truly remembered the conversations he had with people and he genuinely cared for them.” In a final farewell to Joe Gates, nearly 400 friends and family gathered the first week of March to pay their respects in a memorial celebration that embodied everything he would have loved – friends, fun, food and, of course, fundraising. Several of Joe’s auctioneer friends took the mic to honor him to benefit a cause that he and Vanean participated in: Aslan Child Rescue Ministries, in West Africa. One auction item was a selection of beef cuts from Gates Ranch Meat Co. The $500 beef package sold for $4,800. Vanean said the auction raised more than $20,000 in Joe’s honor, enough to build a much needed well for fresh drinking water in an African community. “The turnout was incredible,” Vanean said. “Joe’s generosity was repaid by his friends who helped raise money for causes that matter to Joe. He would be so touched.” ______________________________________________

The impact of the loss of both Nock and Gates has reverberated throughout the cattle community and beyond and is more immense than any written article can convey. However it can serve as a reminder to us all that despite the loss, these lives well-lived brought so much good into the world. In order to fully pay homage to these outstanding men, continuing the causes that mattered to them and ensuring their way of life propagates for future generations is ultimately he best way we can honor their legacies.

©GATES FAMILY

HERD HEALTH CHECK

BRANDED VERSUS GENERIC DEWORMERS: PICK YOUR PRODUCTS WISELY from Boehringer Ingelheim Vetmedica Dewormers are just like everything else – you get what you pay for,” said Sarah Spidel, DVM, Lewisburg Animal Hospital. “If you don’t want your feet and legs to hurt after a long day of work, you’re not going to go out and buy the cheapest shoes you can find…the same concept can be applied to dewormers.” With the passage of time, patent rights have expired on the active ingredients contained in brand name dewormers and predictably, several generic products are now on the market. For the original clearance of each product, numerous studies were conducted regarding safety, residues, formulation and efficacy. However, little information on the efficacy of new generic products has been published. While the active ingredient may be the same, there can be many differences in how a dewormer is manufactured, the quality measures taken and even the other ingredients included. As a result, there can be quite a difference in how some generic products perform. WHAT TO LOOK FOR ON THE PRODUCT LABEL

Product labels contain important information that can help you gauge the value of each dewormer on the shelf. When looking at product labels, Jody Wade, DVM, Boehringer Ingelheim, encourages producers to answer the following questions: 1) How many parasites is the dewormer able to control? “On some of the labels out there, it’s hard to find what parasites the products have been tested against, and what each product has actually been proven to kill. Be sure the product is backed by extensive research.” 2) Is it weatherproof ? You don’t want the product to wash off if it happens to rain later in the day, or if the cattle decide to go for a swim in a nearby water source. 3) Does the product come with a satisfaction guarantee? Companies that offer product satisfaction guarantees trust in their products, which gives customers confidence that they can too. “If the product is not able to do the job you paid for it to do, it’s worthless in my opinion,” said Spidel. “The inexpensive dewormers are not saving you money if they end up costing you

26 California Cattleman May 2021

reduced herd performance.” AVOID PARASITE RESISTANCE ON YOUR OPERATION

“It’s not easy to reverse parasite resistance in a herd, and research has shown that generic deworming products were not as efficacious as branded products on the market,” said Wade. “Choosing a dewormer with proven efficacy and following sustainable deworming best practices is one of the best ways to make sure resistance doesn’t occur on your operation.” Spidel adds that it’s also difficult for the dewormer to do its job if not administered correctly. Read the label to be certain the product is stored correctly, the dose you’re administering is accurate for the weight of animal you’re treating and that your equipment is properly functioning prior to treating the animals. Pour-on dewormers should be applied along the topline in a narrow strip from withers to tailhead. Finally, Wade and Spidel encourage producers to consult a local veterinarian. He or she can help you choose the best product(s) for your herd and identify ways to boost the efficacy of your deworming program. Your grazing period, the age and category of your animals, your operation type and history of the pasture are all considerations to discuss.

CLAMA HONORS Rodgers with Friend of Industry award

At the April 15 Western Video Market (WVM) Sale held at Turlock Livestock Auction Yard, the California Livestock Auction Marketing Association surprised WVM co-founder Col. John Rodgers, Visalia, with their prestigious Friend of the Industry Award. The award was made even more meaninful as it was given to Rodgers at the WVM event by fellow auctioneer Col. Rick Machado, Shandon, who is Rodgers’ longtime business partner at the auctioneer firm The Stockman’s Market, based in Visalia. The Friend of the Industry has been bestowed on some of the most influential minds in the California cattle business. Rodgers, a world champion livestock auctioneer who is no stranger to recognition for his service to the beef industry, joins the ranks of respected cattle producers, industry supporters and marketers who have been honored with the award at the annual spring event in past years. From weekly sale days up and down the state to seedstock production sales on some of the country’s most reputable ranches to his notoriety as a co-founder of the very successful WVM brand, Rodgers’ name has long been synonymous with success in California cattle and marketing businesses. While he was surprised by the honor, it came as no surprise to those in attendance at the Turlock event as Rodgers has done as much for cattle marketing on the West Coast as anyone and is very deserving of the honor. CCA congratulates him for his longtime success and thanks him for his dedicated service.

Beef Sales 3:30 p.m. Tuesday & Thursday yearlings, calves, cull cows & bulls replacement females CALL FOR DETAILS ON UPCOMING SPECIAL SALES OR TO CONSIGN TO THE NEXT WESTERN VIDEO MARKET SALE JOHN MCGILL: (209) 631-0845 OFFICE: (209) 862-4500 FAX: (209) 862-4700

2011 e stuhr rd. • newman, ca

May 2021 California Cattleman 27

2021 California Cattleman

Auction Market Directory FEATURING CALIFORNIA LIVESTOCK AUCTION YARDS WHO HAVE ADVERTISED THEIR SERVICES IN THIS ISSUE

OFFICE........................................ (209) 745-1515 E-MAIL..................................... info@clmgalt.com WEBSITE.................................. www.clmgalt.com CONTACTS Jake Parnell, Manager................. (916) 662-1298 CATTLE AUCTION............................ Wednesday 12495 Stockton Blvd., Galt, CA 95632

MEMBERSHIPS........ .NCBA, CCA, LMA, CLAMA OFFICE.........................................(209) 387-4113 FAX.............................................. (209) 387-4476 WEBSITE............................www.dpyauction.com

16575 S. Hwy 33, Dos Palos, CA 93620

P.O. Box 26 25525 Lone Tree Rd, Escalon, CA 95320

FARMERS

LIVESTOCK MARKET

CONTACTS Joel E. Cozzi................................ (209) 769-4660 Joel A. (Joey) Cozzi..................... (209) 769-4662 Jarod Cozzi.................................. (209) 587-6082 Col. Doug Gallaway..................... (209) 617-5435 Mike Vieira................................... (209) 761-6267 Bill Enos....................................... (209) 761-1322 Col. Garrett Jones........................ (209) 710-7904

AUCTIONEERS...................... .Jake Parnell, Brian Pachaco, Mark Fischer UPCOMING EVENTS CLM will feature large runs of calves and yearlings during special feeder sales and county cattlemen’s sales May 5, May 10, May 19, June 2, June 24 June 15 and June 24. Join us June 9 for our annual Fall Calving Cow Sale. Visit www.clmgalt.com for an upto-date list of upcoming events and market reports. CATTLE AUCTION..................Monday and Thursday MEMBERSHIPS............... NCBA, CCA, LMA, CLAMA AUCTIONEERS.........Doug Gallaway and Garrett Jones UPCOMING EVENTS Holding special upcoming feeder sales Friday, May 15 and June 12. See our ad on page 21 for details.

OFFICE.........................................(209) 838-7011 FAX.............................................. (209) 838-1535 WEBSITE........www.escalonlivestockmarket.com E-MAIL.......escalonlivestockmarket@yahoo.com

CATTLE AUCTION......................................... Monday MEMBERSHIPS............... NCBA, CCA, LMA, CLAMA AUCTIONEERS...................................Chuck Cozzitorto

REPRESENTATIVES Michael Machado......................... (209) 495-9208 Chuck Cozzitorto.......................... (209) 652-4479 Ben Martin.................................... (209) 329-1786 Frank Ferreira.............................. (209) 652-9239 Matt Morebeck............................. (530) 615-8098 Joe Vieira........................................209 531-4156

UPCOMING EVENTS Big strings of yearlings and calves sell Mondays, Wednesdays and Fridays with large runs of feeders in May. See our ad on page 19.

OFFICE.........................................(209) 847-1033 FAX...............................................(209) 847-4425 CONTACT Steve Haglund..............................(209) 847-1033

CATTLE AUCTION...........Monday and Thursday 6001 Albers Road, Oakdale CA 95361 28 California Cattleman May 2021

MEMBERSHIPS................NCBA, CCA, LMA, CLAMA AUCTIONEERS......................................Clint Haglund UPCOMING EVENTS Join us for auction sales every Monday and Thursday for dairy, beef and feeder cattle. See ad on page 17.

HUMBOLDT AUCTION YARD, INC.

603 S. 3rd Street, Fortuna, CA 95540

MODOC AUCTION YARD Hwy 299 W, Alturas, CA 96101

OFFICE...........................................(707) 725-5188 FAX.................................................(707) 725-9822 E-MAIL......................humboldtauction@hotmail.com

MEMBERSHIPS.......................... CCA, CLAMA AUCTIONEERS..................................Lee Mora .........................................................Justin Mora UPCOMING EVENTS The Mora family invites you to join them ringside every Wednesday in Fortuna. Celebrating 51 years in the auction business!

CONTACTS Col. Lee Mora.................................(707) 845-7188 Col. Justin Mora..............................(707) 845-7388 CATTLE AUCTION......................... Wednesday

OFFICE...........................................(530) 233-3442

MEMBERSHIPS.......................... CCA, CLAMA

CONTACTS Jerry Kresge....................................(530) 640-1302

UPCOMING EVENTS Call us for dates on special feeder sales. See our ad on page 17.

CATTLE AUCTION......................... February to August: first and third Saturdays; September to February every Saturday.

OFFICE...........................................(209) 862-4500 FAX.................................................(209) 862-4700 CONTACTS Col. John McGill..............................(209) 631-0845 P.O. Box 756 • 2011 E, Stuhr Rd., Newman, CA 95360

ORLAND LIVESTOCK

COMMISSION YARD, INC.

P.O. Box 96 3877 Hwy. 99 West, Orland, CA 95963

CATTLE AUCTIONS..........Tuesday and Thursday MEMBERSHIP....................... .CCA, LMA, CLAMA

OFFICE...........................................(530) 865-4527 FAX.................................................(559) 582-6261 CONTACTS Col Wade Lacque, Manager...........(530) 570-0547 Frank Rizzardo................................(530) 508-0323 Chris McKoen.................................(541) 801-8020 Eddie Ginochio................................(530) 040-5212 Todd Muller......................................(541) 417-0192

AUCTIONEERS........................... John McGill UPCOMING EVENTS Currently accepting cattle for Tuesday and Thursday sales plus Western Video Market sales from Cottonwood on May 6, May 27 and June 11. For details see our ad on page 27.

AUCTIONEERS............................ Wade Lacque UPCOMING EVENTS Call us for details. Also see our ad on page 8. Join us Thursdays at 10 a.m. for our regular beef sales. Also check us out on Facebook!

CATTLE AUCTION............................. .....Thursday MEMBERSHIP....................... .CCA, LMA, CLAMA

OFFICES SALINA, UT............................... ......(435) 529 -7437 JEROME, ID.................................(208) 324 - 4345 GREELEY, CO..............................(970) 353 - 4121 VALE, OR......................................(541) 473 - 3136 WEBSITE..................www.producerslivestock.com

MEMBERSHIPS......NCBA, CCA, LMA, CLAMA UPCOMING EVENTS For more information about upcoming events at any of our sale yard locations, visit us online at www.producerslivestock.com. Also see our ad on page 21.

CALIFORNIA/NEVADA CONTACT Matt Beechinor..................................559-676-0488 May 2021 California Cattleman 29

10565 9th Ave, Hanford CA 93230

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OFFICE...........................................(559) 582-0404 FAX.................................................(559) 582-6261 WEBSITE................ www.overlandstockyeard.com

CATTLE AUCTION......... Monday and Thursday

CONTACTS Doug Belezzuoli..............................(559) 816-2806 Ben Renteria...................................(805) 674-1505 Jason Glenn................................... (805) 550-9893 Dustin Burkhart.............................. (661) 378-3504 Jim Sili.............................................(661) 340-6848

UPCOMING EVENTS Watch for our calf and yearling spring sales coming up in May and June! See our ad on page 17 for details!

OFFICE...........................................(559) 591-0884 WEBSITE...............www.tularecountystockyard.com CONTACTS Jon Dolieslager...............................(559) 358-1070 AUCTIONEER............................... Jon Dolieslager

9641 Ave. 384, Dinuba, CA 93618

OFFICE...........................................(209) 634-4326 FAX.................................................(209) 634-4396 WEBSITE.......................... www.turlocklivestock.com

10430 Lander Ave., Turlock, CA P.O. Box 3030, Turlock, CA 95381

CONTACTS Col. Max Olvera..............................(209) 277-2063 Col. Steve Faria............................. (209) 988-7180 BEEF SALE DAYS....Tuesday, Wednesday & Friday OFFICE...........................................(661) 399-2981 FAX.................................................(661) 399-0177 WEBSITE......www.westerstockmansmarket.com

31911 Hwy. 46, McFarland, CA 93250

CONTACTS Dwight Mebane...............................(661) 979-9892 Col. Justin Mebane.........................(661) 979-9894 Frank Machado...............................(805) 839-8166 Col. Bennet Mebane.......................(661) 201-8169

OFFICE...........................................(559) 625-9615 FAX.................................................(559) 625-9012 WEBSITE...........................www.visalialivestock.com CONTACTS Col. Randy Baxley..........................(559) 906-9760 Blaine Ketscher...............................(559) 905-1945 James Grantham............................(705) 610-0641 CATTLE AUCTION...................... ........Wednesday

MEMBERSHIPS......NCBA, CCA, LMA, CLAMA

BEEF SALES EVERY FRIDAY AT NOON WITH COWS AT 2 P.M. Join us for Special Feeder Sales in May and June. Mark your calendars for the Angus and Brangus Bull and Female Sale on Sept. 25 and the Leachman Bull and Female Sale Oct. 30.

MEMBERSHIPS....NCBA, CCA, LMA, CLAMA AUCTIONEERS..........Max Olvera, Steve Faria, Eddie Nunes, Jake Bettencourt UPCOMING EVENTS Join us May 4, May 8, May 18 and May 22 for our Special Showcase Feeder events. See our ad on page 13 for details.

BEEF SALE DAY.................................... Monday Butcher Cows at 10:30 a.m./Feeders at 12:30 p.m. MEMBERSHIPS...................... NCBA, CCA, LMA UPCOMING EVENTS Watch for large runs of calves and yearlings in May and June. Visit us online for the most up-to-date information. See our ad on page 15 for details. Join us for our annual bull sale Sat., Oct. 16. MEMBERSHIPS.......... NCBA, CCA, LMA, CLAMA AUCTIONEERS................................Randy Baxley CATTLE AUCTION Join us for weekly sales and take advantage of our transporation options from the central coast! Join us Wednesdays in May and June for large runs of stockers and feeder calves. See ad on page 27 for more information.

OFFICE...........................................(530) 347-3793 MEMBERSHIP...NCBA, CCA, LMA, CLAMA FAX.................................................(530) 347-0329 EVENTS WEBSITE..................................www.wvmcattle.com UPCOMING Join us May 6, 27 and June 11 in Cottonwood! Mark for calendars for July CONTACTS Ellington Peek.................................(530) 347-3793 12-14 to join us in Reno at the Silver Legacy John Rodgers..................................(559) 734-1301 for our biggest event of the year! For 3917 N. Main Street, Cottonwood, CA 96022 Brad Peek.......................................(916) 802-7335 more information, visit us online at www. P.O. Box 558, Cottonwood, CA 96022 wvmcattle.com or follow us on Facebook and Instagram. 30 California Cattleman May 2021

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RELEVANCE AND VALUE BREED ASSOCIATIONS EVOLVING TO REVOLUTIONIZE COMMERCIAL AND PUREBRED INDUSTRIES

by Holly Martin, director of communications, American Angus Association Beef industry organizations will need to evolve in order to continue to bring value in the future. That philosophy is particularly true for breed associations, said Mark McCully, chief executive officer of the American Angus Association. McCully spoke recently during the Dr. Harlan Ritchie Symposium for the American Society of Animal Science. “I think it comes down, very simply, to relevance,” he said. “We all understand that you have to maintain relevancy. You have to continue to bring value.” Fostering profitability of commercial cattle producers is what brings value to breed associations like the American Angus Association. Part of that strategy is to guard against complacency — something that can be hard for members of an Association established in 1883. Seedstock breeders and their breed associations must fight against the tendency to become complacent. Driving for constant improvement is hard when the status quo can be comfortable. “The pace of change today is so incredible,” McCully said. Any organization today has to stay nimble and make decisions in a fast and efficient way. If the last year has taught us anything, he said, it is to adjust as needed. While change is never comfortable, no matter whether you are a breed association, a company or an individual breeder, it is necessary. Focusing on what will drive the beef industry helps, he said. “We need to think more about genetic solutions and the commercial industry,” he said. “After all, that’s what we’re here to do.” One of the ways breeders and their associations can continue to evolve is to adopt disruptive technologies. In the 1950s, artificial insemination was one of those disruptive technologies. “It was a technology that was very controversial at the time,” McCully said. “Today it seems kind of silly to think of that as disruptive.” Being closed-minded and looking at technology as a threat will not benefit the industry. “We have to be very open and quick to embrace and adopt those technologies that may very well change the procedures of what we do,” he said. “We need to make sure that we keep our members relevant to the commercial industry and moving forward.” The need for data will not change, but the ways we collect and think about it may. Associations will then be charged with 32 California Cattleman May 2021

making the most of the data. “I think we have to be very diligent as a breed association to make sure we are building tools that are focused on profitability and biological balance.” Biological balance is a term McCully uses to describe avoiding extremes that could lead to unintended consequences. In the beef cattle world, the generation interval is longer than other species. “When we make a mistake, when we get in the ditch, it takes us an awfully long time to get up out of the ditch.” McCully urged breeders and associations to be thinking about tools that stress optimal production for different environments. One only has to look back with clarity of hindsight to the 1980s when the industry was seeking the highest frame scores. We know now, there were a lot of unintended consequences to chasing maximums, McCully said. In addition to providing the right kind of breeding tools to members, other association-offered programs are important. In the case of the American Angus Association, marketing programs like AngusLinkSM are focused on the commercial cattleman, McCully said. They benefit members by helping their commercial customers achieve more profit. The American Angus Association’s AngusLink program helps document the value of calves with genetic merit and processverified programs. “It’s about creating value,” McCully said. In the ever-changing marketplace, making those tools widely available to commercial cattlemen is important. Where the industry used to describe cattle by hide color and condition, today it is headed toward programs that document the genetic capabilities of groups of cattle. In the future, McCully also sees the Association serving additional needs. As the speed of change continues, Angus breeders are asking for more education, McCully said. “I believe to stay relevant, we’re going to have to be an educational resource.” For the Angus breed specifically, education is one of the long-range objectives adopted recently. That plan will help guide the Association in the future. “It’s about driving breed improvement. It’s about enhancing the membership experience and success. It’s about focusing on the commercial cattleman and the consumer that ultimately trusts the product we are producing,” McCully said.

Study Confirms U.S. Beef Industry is the Most Sustainable in the World A research paper released in early April confirmed U.S. beef production is the most sustainable production system in the world, a fact long understood by America’s cattle producers, who between the 1960s and 2018, reduced the carbon footprint of the industry by 40 percent while producing 66 percent more beef. “We already know a growing global population will require and demand high-quality food, which means we need ruminant animals, like beef cattle, to help make more protein with fewer resources,” said National Cattlemen’s Association President and Kansas cattleman, Jerry Bohn. “Cattle generate more protein for the human food supply than would exist without them because their unique digestive system allows them to convert human-inedible plants, like grass, into high-quality protein.” Although the study’s abstract disingenuously advocates for decreased beef consumption, the paper itself repeatedly points out that the advantages of the U.S. cattle and beef production model far outweigh the impacts. The U.S. has been a global leader with the lowest emissions intensity in the world for the past 25 years, producing just 2 percent of U.S. greenhouse gas emissions, or 0.5 percent of global GHG emissions. The study examined livestock lifecycle assessments (LCAs) from across the globe to reach its conclusions and pointed out that there is significant room for improvement of global livestock production practices. While it laid out many opportunities for improvement, it also recognized the work already done by the U.S. cattle industry to become the leader in sustainable beef production. Thanks to early adoption of innovative grazing practices combined with advances in cattle breeding and nutrition, U.S. producers have already employed many of the suggested practices that the study suggests employing around the world. While the content of the study repeatedly confirms the U.S. as the leader in sustainable beef and cattle production, NCBA was disappointed to see a statement in the abstract that advocated for a reduction in beef consumption. This statement is not only unfounded but is inappropriate to include in a summary of work that consistently validates American conservation and management practices. Cattle production protects open space, guards against catastrophic wildfire, and protects wildlife habitat across the country. Those benefits, and the practices that underpin them in the United States, further confirm the country’s role as a global leader. “Beef and cattle production is a critical part of our country’s identity as a global leader in sustainable beef production, but also in our long-held principle that economic, environmental and community-based sustainability will result in widespread benefits,” said Bohn. “U.S. farmers and ranchers are the best in the world when it comes to producing safe, wholesome and sustainable high-quality beef for American families, and doing it with the smallest possible footprint and we’re committed to continuing on that path of improvement.”

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CHECKING IN ON YOUR BEEF CHECKOFF “TACOS, TEQUILA Y MÁS” FOR CINCO DE MAYO by California Beef Council Director of Producer Communications Jill Scofield With spring well underway and summer on its heels, the California Beef Council (CBC) is in the midst of its latest integrating marketing campaign, which draws inspiration from the season. The CBC is partnering with the California Milk Advisory Board (CMAB) and E&J Gallo’s Camarena Tequila label for a cobranded Cinco de Mayo promotion. Dubbed “Tacos, Tequila y Más,” the five-week campaign runs through May 11 and provides consumers with product offers and savings, recipes, videos and other taco and margaritainspired content on a single online hub at TacoTimeCalifornia.com. For this campaign, the CBC is focusing on beef cuts for Carne Asada. Consumer offers include two options to earn cash-back: $2 cash-back on any brand Carne Asada beef cuts 1 pound or larger through the Ibotta mobile app; or a $1 rebate on a $10 any brand Carne Asada purchase through Checkout 51. Camarena Tequila and Real California Milk Hispanic-style Cheese and Crema are offering additional savings through in-store coupons. Research from IRI reveals that the average shopping basket with beef is more than twice that of the typical ring ($85.70 vs. $41.33, respectively), and beef in the basket drives 44 percent more total store sales than baskets with chicken and 21 times the total sales as baskets with beef substitutes. What’s more, in-store spirits displays see a lift in sales when displayed near or with meat (+9%), and the average basket ring for natural cheese is $90.86 compared to a much lower $39.74 on average basket without cheese. “When shoppers head in-store we are optimistic that they will see the mouth-watering campaign point-of-sale. And whether they’re shopping in-store or via e-commerce, we’re encouraging shoppers to add these three powerhouse products—meat, cheese and spirits—to their cart so they can create their own Tacos, Tequila y Más experience at home,” said the CBC’s Director of Retail and Foodservice Outreach Christie Van Egmond. The campaign has been heavily promoted through social media, the CBC

34 California Cattleman May 2021

website, and broadcast advertising. All content drives people to the custom URL where they can find links to each partner’s retail offer, videos from each partner, recipes and portals to more information on partner websites. In addition, Whitney Bond of WhitneyBond.com created a taco recipe and recipe video for the campaign, along with a blog post sponsored by the CBC. The TacoTimeCalifornia.com site also includes recipe inspiration, offering consumers mouth-watering images to help inspire their own taco night; a portal for consumers to learn more about Carne Asada and the specific beef cuts that work best; and details on the cash-back offers and in-store instant redeemable coupons. “What’s great about this campaign is that it is not only promoting beef and offering meal inspiration to consumers at a time filled with more optimism than we’ve seen in a while, but it also brings together California’s beef and dairy industries in this coordinated effort,” notes CBC Executive Director Bill Dale. “Partnering with other groups and products such as CMAB and E&J Gallo has been a great asset for the CBC and beef producers, as it elevates the profile of beef with complementary products, and also stretches our dollar further by joining forces with other organizations.” To learn more about this campaign and other CBC efforts, visit www.calbeef.org. A Fond Farewell Once you read these words, I will no longer be with the California Beef Council, as I transitioned to a new role in April. So as I write this final update for the California Cattleman, I do so with a lot of gratitude and fondness for all of the men and women who I’ve come to know in the nearly eight years I served as Director of Producer Relations. It’s been a

wonderful (and yes at times, challenging) journey, and what’s made it all worthwhile are the people I was proud to work alongside and now consider friends. California beef producers still have a great team working hard on their behalf, including our Executive Director Bill Dale, Director of Brand and Consumer Marketing Annette Kassis, Director of Retail and Foodservice Marketing Christie Van Egmond, and Director of Food and Nutrition Outreach Kori Dover. And of course a robust and dedicated board of producers, led by chair Tom Barcellos and vice chair Cindy Tews. While I know you will be in good hands, it is a bittersweet thing to say farewell for now. Thank you for making this a wonderful chapter of my life.

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May 2021 California Cattleman 35

USDA allocates Millions to Partner with California and Oregon to Assist Producers Impacted by Drought in Klamath River Basin The U.S. Department of Agriculture (USDA) announced on April 14 the availability of up to $10 million in assistance from USDA’s Wildfire and Hurricane Indemnity Program Plus to assist agricultural producers impacted by the worsening drought conditions in the Klamath River Basin. On April 14, the Bureau of Reclamation also released the Klamath Project 2021 Temporary Operations Plan, which was developed in response to consecutive years of drought conditions in the Klamath Basin, including the lowest historical inflows on record into Upper Klamath Lake this year. As noted in the Bureau of Reclamation’s release today, water from Upper Klamath Lake will become available to charge Klamath Project canals and allow for limited irrigation no earlier than May 15. Remaining project deliveries will begin no earlier than June 1, according to the Bureau. “As ongoing drought conditions in the West continue to worsen, USDA is committed to providing help and assistance to producers, Tribes, and communities in the Klamath River Basin impacted by historically low water allocations,” said Gloria Montano Greene, Deputy Under Secretary for Farm Production and Conservation. USDA has statutory authority under the Wildfire and Hurricane Indemnity Program Plus (WHIP+) to also enter into block grants with states to provide payments to producers to offset losses from hurricanes, wildfires, and other qualifying natural disasters such as drought that occurred in 2018 and 2019. The block-grant process provides an opportunity for the states—including California and Oregon—to deliver the assistance themselves and to tailor the program to specific local conditions and concerns. USDA believes this block grant authority provides a potential opportunity to quickly provide resources that could be distributed to farmers in the Klamath Basin based on the drought losses in 2018 or 2019 in conjunction with the resources provided by the Department of the Interior. By providing this flexibility to the states, the assistance can also be targeted to producers that agree to not use irrigation in 2021, allowing better management of the available water this year. Other details of the announcement: • Eligibility for drought losses is for 2018 or 2019 and requires a D3 drought rating by on the U.S. Drought Monitor in the county for producers in that county to be eligible. • States will need to limit payments to 90 percent of the drought losses if the producer had crop insurance or coverage under the Noninsured Crop Disaster 36 California Cattleman May 2021

Assistance Program (NAP) or 70 percent if they did not have coverage or NAP coverage. • Producers receiving the payments will need to purchase crop insurance or NAP in 2021 and 2022 if they plant the same crop in 2021 and 2022, for which that suffered the loss. • Hurricane Indemnity Program Plus (WHIP+) provided payments to producers to offset losses from hurricanes, wildfires, drought and other qualifying natural disasters that occurred in 2018 and 2019. WHIP+ covered losses of crops, trees, bushes and vines that occurred as a result of those disaster events, milk losses due to adverse weather conditions and losses to on-farm stored commodities. According to the U.S. Drought Monitor, portions of the Klamath River Basin region of the country is experiencing drought on a scale of D2 (Severe Drought) to D4 (Exceptional Drought). The U.S. Drought Monitor is produced through a partnership between the National Drought Mitigation Center at the University of Nebraska-Lincoln, the United States Department of Agriculture and the National Oceanic and Atmospheric Administration. The Drought Monitor summary map identifies general areas of drought and labels them by intensity. D1 is the least intense level and D4 the most intense. Drought is defined as a moisture deficit bad enough to have social, environmental or economic effects. USDA will continue to work with the affected communities, states and Tribal governments to offer help and assistance. USDA encourages farmers and ranchers to contact the Farm Service Agency (FSA) state or county offices to review options and apply for disaster assistance. Visit www.farmers.gov to learn more. USDA touches the lives of all Americans each day in so many positive ways. In the Biden-Harris Administration, USDA is transforming America’s food system with a greater focus on more resilient local and regional food production, fairer markets for all producers, ensuring access to safe, healthy and nutritious food in all communities, building new markets and streams of income for farmers and producers using climate smart food and forestry practices, making historic investments in infrastructure and clean energy capabilities in rural America and committing to equity across the Department by removing systemic barriers and building a workforce more representative of America. To learn more, visit www.usda.gov.

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May 2021 California Cattleman 37

California Cattlemen’s Association Services for all your on-the-ranch needs 18

M i d Va l l e y

Thanks to all our buyers at the annual BCC Bull Sale! We hope to see you again in 2021!

Thank you to our 2020 bull buyers! 5031 Jersey Island Rd • Oakley, CA 94561

BAR BAR KD KD RANCH RANCH Elevating Angus to Greater Horizons

Look for our “Distinctly Different” Angus bulls annually at Red Bluff and Modoc Bull Sales!

KENNY & DIANNE READ

CALL US FOR INFORMATION ABOUT OUR PRIVATE TREATY CATTLE OR OUR ANNUAL BULL SALE!

1485 SW King Lane • Culver, OR 97734 Ranch: (541) 546-2547 Cell: (541)480-9340 E-mail: barkdranch@msn.com visit us online at: www.barkdangusranch.com

Angus

Thank you to our 2020 Bull Buyers!

RAnch

Annual you Bull Sale: September 2018 Thank to allSat., of our buyers1,for an Inauguraloutstanding Female Sale: Mon., October 15, 2018 sale season!

VISIT US AT WWW.DONATIRANCH.COM!

916.712.3696 • 916.803.2685 jj@barrangus.com

38 California Cattleman May 2021

SEPT. 9, 2021 • WILLIAMS, CA

Tim & Marilyn Callison............................... Owners Chad Davis ..................................... 559 333 0362 Travis Coy ...................................... 559 392 8772 Justin Schmidt................................ 209 585 6533 Ranch Website ................. www.ezangusranch.com

• Calving Ease with Growth • CONTACT US ABOUT SEMEN FROM THESE IMPRESSIVE SIRES...

O’Connell Aviator 7727

Hoffman Bomber 8743

VDAR PF Churchhill 2825

VDAR Mirror Image 6207

SIRE: Musgrave Aviator MGS: R B Tour Of Duty 177

SIRE: VDAR Churchill 1063 MGS: VDAR Really Windy 4189

LOOK FOR US AT LEADING SALES IN 2021.

SIRE: Casino Bomber N33 MGS: S A V Final Answer 0035 SIRE: W R A Mirror Image T10 MGS: BCC Bushwacker 41-93

Joe Sammis • (530) 397-3456 122 Angus Rd., Dorris, CA 96023

O’Connell ranch Gerber, CA

Call us about females available private treaty. Join us Sept. 9 for our annual Black Gold Bull Sale!

M i d Va l l e y

Registered Angus Cattle Call to see what we have to offer you!

Scott & Shaleen Hogan

R (530) 200-1467 • (530) 227-8882

DAN & BARBARA O’CONNELL 3590 Brown Rd, Colusa CA (530) 458-4491

O’NEAL RANCH You can take to the bank! PERFORMANCE-TESTED EFFICIENT, QUALITY ANGUS BULLS NOW AVAILABLE!

— Since 1878—

Join us for our annual “Performance Plus” Bull Sale Sept. 7 in O’Neals!

O’NEAL RANCH BULLS OFFER THE COMPLETE PACKAGE GROWTH • PERFORMANCE ADAPTABILITY • CARCASS

Thank you to all of our 2020 bull buyers and female sale customers. We hope to see you again this fall! Contact us for information on cattle available private treaty.

Gary & Betsy Cardoza

(775) 691-1838 • honeranch@frontier.com HONERANCH.COM

PO Box 40 • O’Neals, CA 93645 (559) 999-9510

Celebrating Angus Tradition Since 1974

Offering bulls at California’s top consignment sales! Call today about private treaty offerings!

RED RIVER FARMS 13750 West 10th Avenue Blythe, CA 92225 Office: 760-922-2617 Bob Mullion: 760-861-8366 Michael Mullion: 760-464-3906

Simmental – SimAngus™ – Angus May 2021 California Cattleman 39

Thank you for attending the annual TAR bull sale! Join us again in 2021!

Registered Hereford Cattle & Quarter Horses

thank you to our 2021 Cattlemen's Classic Production Sale buyers!

(530) 385-1570

E-mail................................tehamaranch@gmail.com

Annual Sale First Monday in March 42500 Salmon Creek Rd Baker City, OR 97814

Ranch: (541) 523-4401 Bob Harrell, Jr.: (541) 523-4322

CHAROLAIS Feedlot • Rice • Charolais 2015 AICA Seedstock Producer of the Year

Jerry & Sherry Maltby

A FAMILY TRADITION Angus and SimAngus Cattle John Teixeira: (805) 448-3859 Allan Teixeira: (805) 310-3353 Tom Hill: (541) 990-5479 www.teixeiracattleco.com | cattle@thousandhillsranch.com

PO Box 760 Williams, CA bbr@citlink.net

Mobile: (530) 681-5046 Office (530) 473-2830 www.brokenboxranch.com

“Breeding with the Commercial Cattleman in Mind”

79337 Soto Lane Fort Rock, OR 97735 Ken 541.403.1044 | Jesse 541.810.2460 ijhufford@yahoo.com | www.huffordherefords.com

THANK YOU TO OUR 2020 BUYERS!

Contact Clinton Brightwell for assistance marketing or buying your Hereford Cattle! (417) 359-6893 OFFICE@VINTAGEANGUSRANCH.COM WWW.VINTAGEANGUSRANCH.COM

11500 N Ambassador Drive, Suite 410 | Kansas City, MO 64153 | (816) 842-3757 | aha@hereford.org

MCPHEE RED ANGUIS

40 California Cattleman May 2021

Oroville, CA LambertRanchHerefords.com

REGISTERED HEREFORD CATTLE

Call us today for information on private treaty bulls or females. 14298 N. Atkins Rd • Lodi, CA 95248 Nellie, Mike, Mary, Rita & Families Nellie (209) 727-3335 • Rita (209) 607-9719 website: www.mcpheeredangus.com

THANK YOU TO OUR 2020 & 2021 BULL BUYERS FOR BELIEVING IN OUR PROGRAM!

“THE BRAND YOU CAN COUNT ON”

Call us about our upcoming consignments or private treaty cattle available off the ranch.

Chris Beck • 618-367-5397

BARRY, CARRIE & BAILEY MORRELL Barry: (530) 6825808 • Carrie: (530) 218-5507 Bailey (530) 519-5189 morrellranches@yahoo.com 560 County Road 65, Willows CA 95988

P.W. GILLIBRAND Cattle Co.

Horned and Polled Hereford Genetics

Private treaty bulls available or watch for our consignments at Cal Poly! Dwight Joos Ranch Manager P.O. Box 1019 • Simi Valley, CA 93062 805-520-8731 x1115 • Mobile 805-428-9781 dwight.joos@pwgcoinc.com Simi Valley, CA

pwgillibrandcattle.com

LITTLE SHASTA RANCH

Genetics That Get Results! OMF EPIC E27

Owned with Owned with Oak Meadows Farms & Schooley Cattle.

SONS AVAILABLE IN 2021-2022

Call anytime to see what we can offer you!

Stan Sears 5322 Freeman Rd. Montague, CA 96064 (530) 842-3950

Reliable products you are looking for with the dependable service you need. Vaccines Mineral Medicines Supplements ...and more! Antonia Old • (209) 769-7663

antonia.old@animalhealthinternational.com

OFFERING HEREFORD BULLS BUILT FOR THE COMMERCIAL CATTLEMAN

(707) 481-3440 • Bobby Mickelson, Herdman, (707) 396-7364

SPANISH RANCH Your Source for Brangus and Ultrablack Genetics in the West!

Premium Livestock Feeds “PERFORMANCE THROUGH WWW.BARALEINC.COM ADVANCED (888) 258-3333NUTRITION” • Williams, CA Matt Zappetini 526-0106 • Mineral Mixes with(530) Ranch Delivery • mzappetini@baraleinc.com • Hi Mag - Fly Control - Rumensin - Custom Mixes • Performance Through • Complete Feeds and Finish Mixes • Advanced Nutrition www.baraleinc.com • (888) 258-3333

THE DOIRON FAMILY Daniel & Pamela Doiron 805-245-0434 Cell doiron@spanishranch.net www.spanishranch.net

THD ©

Williams, CA Matt Zappetini (530) 526-0106 mzappetini@baraleinc.com

Ranch Deliveries Available with our Truck and Forklift!

May 2021 California Cattleman 41 We

also offer custom formulations to meet your spec

We oﬀer blends that contain: Molasses - Zinpro® Performance Minerals - Availa® 4 - Added Seleniu

M3 MARKETING SALE MANAGEMENT & MARKETING PHOTOGRAPHY & VIDEOGRAPHY ORDER BUYING PRIVATE TREATY SALES PRODUCTION SALE RING SERVICE ADVERTISING

Watkins Fence Company

Over 25 years serving California, Utah and Southern Idaho

specializing in oil pipe • chain link • barb wire

(805) 649-1568 Lic # 773420 shane@watkinsfence.com

M3CATTLEMARKETING@GMAIL.COM (916) 803-3113

GENETICS

SHOULD YOU ORDER THE ANAPLASMOSIS VACCINE?

Anaplasmosis is an infectious parasitic disease in cattle, spread primarily by ticks and blood sucking insects like mosquitoes. The killed anaplasmosis vaccine protects cows and bulls of any age from infection and requires a booster given 4 to 6 weeks after the initial vaccination. Find out below if you should order the vaccine!

Full Service JMM GENETICS A.I. Technician & Semen Distributor

• A.I, CIDR & heat synchronization • Extensive experience • Willing to Travel • Well-versed in dairy & beef pedigrees

You don’t need it, but should still support the California Cattlemen’s Association

JORGE MENDOZA • (530) 519-2678 jmmawss@gmail.com 15880 Sexton Road, Escalon, CA

REAL ESTATE

KNIPE LAND COMPANY

Lostine Timber Tract - OR

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Jamieson Cattle Ranch - OR 346± acres has 277± acres irrigated, 3 pivots, sale yard, 2 feedlots with CAFOs, & pasture. 4 homes, 2 shops, crop storage and above ground fuel tanks are included. $4,999,000

(208) 345-3163 knipeland.com

42 California Cattleman May 2021

Do you own cattle?

3300 Longmire Drive• College Station, TX 77845 (800) 768-4066 • (979) 693-0388 fax: (979) 693-7994 e-mail: info@bovine-elite.com

YES

Do they graze in areas where Anaplasmosis is a problem?

(Consult your local veterinarian to find out)

Do you want to prevent the effects of the disease including severe anemia, weakness, fever lack of appetite, depression, constipation, decreased milk production, jaundice, abortion and possibly death?

ORDER TODAY BY CALLING (916) 444-0845! Available in 10 or 50 dose bottles 10 dose bottles: $8.50 per dose 50 dose bottles: $7.50 per dose *10 dose minimum and $10 flat rate shipping

SOLD ONLY TO CALIFORNIA CATTLEMEN’S ASSOCIATION MEMBERS

NO You don’t need to order it

2021 BULL BUYERS GUIDE Reach your direct target audience with our most anticipated issue of the year!

share your products & services in one of the most respected beef magazines in the business and the only publication that works exclusively for the California beef industry and puts your ad dollars back to work for you! Reach readers in California plus thousands more across the west, including Nevada, Oregon, Idaho, Arizona, Utah and Washington!

RESERVE YOUR AD SPACE TODAY! CONTACT MATT MACFARLANE

M3CATTLEMARKETING@GMAIL.COM • (916) 803-3113

May10, 20212021 California Cattleman RESERVATION DEADLINE: JUNE

IN MEMORY Richard Hunt

Richard Vinal Hunt, the man that I married 64 years ago on Nov. 11, 1956, passed away from complications of Parkinson’s disease on March 11. He was a wonderful husband, father and a heck of a good friend! He was born on Aug. 15, 1934 in Arcata to William Vinal Hunt and Esma Catherine (Duck) Hunt. Rich attended Arcata Elementary School, Arcata High School and a two-year Animal Husbandry Program at University of California at Davis. In 1954 he enlisted in the U. S. Army and was stationed in Germany as a radio operator with an anti-aircraft group. Returning from Germany in 1956, he joined his father Vinal helping with the livestock operation on the Arcata and Bridgeville ranches. He married me, Carolyn Ann Moore, the year that he returned from Germany. We had three sons, Dean, Brian and Scott. We enjoyed raising them in the same home where Rich and his sister Peggy grew up. When our sons grew up and married, we finally had our “girls!” Three beautiful young women, Cindi Anderson, Sandi Stafford and Dana Lucas joined us. They gave us our six grandsons in a nine-year period; Cory, Christopher, Kendall, Tyler, Jason and Alex. Rich was a third-generation rancher following in the footsteps of his father and grandfather Albert Nahum Hunt, who settled on the Arcata Bottom in 1887. Rich enjoyed his ranching career; and it makes for a happy marriage when a husband loves his work! Today, our son Dean and wife Dana, are the partners in the ranching business. They are the fourth generation on the family ranch. Their son Jason is Dean’s righthand man. Our boys were a big part of our early ranching life: changing irrigation, chopping thistles and helping their dad do whatever he asked. We couldn’t have done it without them. When the grandsons came along and were old enough, they also were “invited” to help their Papa Rich. When Rich “retired” (although ranchers never really do), the “pension” he received was a company pickup to drive and lunch at Toni’s every day. Rich was fond of saying to others, “I think Carolyn pays Dean to call me to help him just to get me out of the house!” Rich and I enjoyed traveling with others, exploring the U.S. on tours visiting ranches as well as some foreign travel with friends and family. We lived a life of gratitude where we enjoyed each other, our family, our home and surroundings. We enjoyed our games of dominos together and with our friends. It is true, it’s the little things that you miss when you’ve lost such a special man. He brought stability to our home and was a role-model for his sons and grandsons. Rich was a member and past president of the HumboldtDel Norte County Cattlemen’s Association and member of the 44 California Cattleman May 2021

California Cattlemen’s Association and National Cattlemen’s Beef Association. He also served on the Pacific Union School Board and the Humboldt State University Advisory Board. We belonged to Saint Alban’s Episcopal Church and the Ingomar Club. Rich lived his life well and was loved and respected. I felt that he had no regrets. Shortly before he died, he said “I don’t think I have any enemies.” Personally, I believe this was due, in part, to the fact that he absolutely treasured his friendships. As a close friend recently said, “Heaven has gained a remarkable gentleman, cowboy and all-around amazing kind of man.” Happy trails to you, Honey! Rich was preceded in death by his father William Vinal Hunt, his mother Esma Catherine Hunt, son Brian Jay Hunt and sister Peggy Hunt Stebbins and numerous cousins. He is survived by his wife Carolyn, his sons Dean (Dana), Scott (Sandi), his daughter-in-law Cindi (Greg), his six grandsons Cory (Andreena), Christopher (Kristina), Kendall (Stephanie), Tyler, Jason (Jenna), Alex (Shelby). His seven greatgrandchildren Maya, Ellie, Bodhi, Brennan, Graham, Blaire and Josie. His brothers-in-law Jack and David Moore; niece Kit Britt (Ken) and nephew Tod Stebbins (Bianca) and their families. A small family service was held to honor his life. In lieu of flowers, if you choose, please donate in his memory to Saint Alban’s Episcopal Church, 1675 Chester Avenue, Arcata, CA 95521 or Humboldt County Cattlemen’s & CattleWomen’s Scholarship Fund, P.O. Box 915. Fortuna, CA 95540, or to a charity of your choice.

NEW ARRIVALS

Rowly Naillon

Logan and Sara Jo Naillon, Chowchilla, welcomed their first child, Rowly Coleman Naillon, on March 17. He weighed 9 pounds, 4 ounces and was 21 inches long. Grandparents are Sam Avila, Hanford, and the late Katie White as well as Steve Naillon, Auburn, and Leslie Tonelli, Greenwood.

Reagan Hardesty

Reagan Hardesty was welcomed to the world at 10:22 a.m. on April 3, by parents Tom and Stacy Hardesty of Cottonwood. She is the first grandchild of grandparents Walt and Kathy Hardesty of Elk Grove and Tom and Jeannie Stroing of Red Bluff. Reagan weighed 8 pounds and was 19 3/4 inches long.

Advertisers’ Index

Adaptive Symbiotic Technologies �� 3 Amador Angus............................................................................................ 38 American Hereford Association �� 40 Animal Health International �� 41 Arable One..................................................................................................... 3 Bar Ale Feeds............................................................................................... 41 Bar KD Ranch.............................................................................................. 38 Bar R Angus ................................................................................................ 38 Bovine Elite, LLC......................................................................................... 42 Broken Box Ranch....................................................................................... 40 Buchanan Angus Ranch............................................................................. 38 Byrd Cattle Company................................................................................. 38 Cattlemen’s Livestock Market �� 9 Chico State College of Ag........................................................................... 41 Conlin Supply Company, Inc., �� 35 Dal Porto Livestock..................................................................................... 38 Dixie Valley Angus..........................................................................38, 46, 47 Donati Ranch............................................................................................... 38 Dos Palos Y Auction Yard.......................................................................... 21 Escalon Livestock Market........................................................................... 19 EZ Angus Ranch.......................................................................................... 38 Farmers Livestock Market.......................................................................... 17 Freitas Rangeland Management �� 33 Fresno State College of Ag.......................................................................... 41 Genoa Livestock.......................................................................................... 40 Harrell Hereford Ranch.............................................................................. 40 HAVE Angus................................................................................................ 39 Hogan Ranch............................................................................................... 39 Hone Ranch.................................................................................................. 39 Huffords Herefords..................................................................................... 40 Humboldt Auction Yard............................................................................. 19 Hygieia Laboratories................................................................................... 11 JMM Genetics.............................................................................................. 42 Kessler Angus .............................................................................................. 39 Knipe Land Company................................................................................. 42 Lambert Ranch............................................................................................ 40 Little Shasta Ranch...................................................................................... 41 Livestock Marketing Association �� 31

M3 Cattle Marketing................................................................................... 42 McPhee Red Angus..................................................................................... 40 Memory Ranches Horse Sale �� 25 Modoc Auction Yard................................................................................... 17 Morrell Ranches........................................................................................... 40 Newman Stockyards.................................................................................... 27 Noah’s Angus Ranch................................................................................... 39 O’Connell Ranch......................................................................................... 39 O’Neal Ranch............................................................................................... 39 Orland Livestock Commission �� 8 Overland Stockyard..................................................................................... 17 P.W. Gillibrand Cattle Co........................................................................... 41 Pacific Trace Minerals................................................................................. 41 Producers Livestock Marketing Association �� 21 Red River Farms.......................................................................................... 39 Sammis Ranch............................................................................................. 39 Scales Northwest.......................................................................................... 35 Schafer Ranch.............................................................................................. 39 Schohr Herefords......................................................................................... 41 Sierra Ranches.............................................................................................. 41 Silveira Bros.................................................................................................. 39 Sonoma Mountain Herefords �� 41 Spanish Ranch.............................................................................................. 41 Stepaside Farms........................................................................................... 39 Tehama Angus Ranch................................................................................. 40 Teixeira Cattle Co........................................................................................ 40 Tulare County Stockyard............................................................................ 35 Turlock Livestock Auction Yard �� 13 VF Red Angus.............................................................................................. 40 Vintage Angus Ranch...........................................................................40, 48 Visalia Livestock Market............................................................................ 27 Vitaferm/Biozyme....................................................................................... 14 Watkins Fence.............................................................................................. 42 Western Livestock Journal........................................................................... 2 Western Poly Pipe........................................................................................ 33 Western Stockman’s Market....................................................................... 15 Winnemucca Ranch Hand Rodeo Weekend �� 23 Wraith, Scarlett, Randoloph Insurance �� 37

May 2021 California Cattleman 45

WE ARE EXCITED TO INTRODUCE TO THE DIXIE VALLEY SIRE LINEUP A YOUNG, PROMISING PROSPECT....

RESERVE A SLOT FOR SUMMER IVF TO DEADWOOD, CONTACT MORGON FOR DETAILS

POSS DEADWOOD

Owned with Danny Poss, Poss Angus

Sire: Poss Maverick • MGS: Poss Easy Impact 0119 CED

MILK

MARB

+14

-1.2

+79

+144

+27

+1.80

+.91

+70

+85

+133

+108

+231

IN THE TOP 1% OFF THE ANGUS BREED FOR RADG, MARBLING, CARCASS WEIGHT, $F, $G, $B & $C, THIS PROVEN BULL OFFERS UNBELIEVEABLE POTENTIAL FOR ANGUS BREEDERS!

46 California Cattleman May 2021

“PERFORMANCE, GROWTH, CARCASS AND EFFICIENCY GENETICS”

Thank You ! TO ALL OF OUR 2021 SPRING BULL SALE CUSTOMERS! RICK VAN DE GRAFF, SUNNYSIDE, WA SHAWN ERFEL, RAPELJE, MT CORY OLSON, CASCADE, MT CURTIS & AMBER GAY, JEROME, ID RODNEY ROWTON, MOSBY, MT DAVID GIBB, OLIVEHURST, CA JOHN & TOM WESSEL, COLESBURG, IA

A SPECIAL THANK YOU TO JUAN MORENO OF ST GENETICS FOR THEIR $158,000 PURCHASE OF

STERLING BOND 007.

STERLING BOND 007 Sire: Connealy Confidence Plus • MGS: SydGen CC & 7 CED

MILK

MARB

+1.9

+80

+151

+28

+1.02

+1.20

+78

+83

+118

+80

+198

CONTACT ST GENETICS FOR SEMEN ON THIS OUTSTANDING SIRE PROSPECT!

Lee Nobmann, owner • Morgon Patrick, managing partner

(530) 526-5920 • morgon@nobmanncattle.com www.dixievalleyangus.com • follow us on facebook!

PRIVATE TREATY BULLS ALWAYS AVAILABLE ON THE RANCH

Montague, CA

May 2021 California Cattleman 47

VINTAGE ANGUS RANCH

“Carcass Maker” Bull Sale Data Preview

PRODUCING SIRES WITH “MULTI-TRAIT” EXCELLENCE

12 noon • September 2, 2021 • La Grange, CA Tattoo 0014

Reg. No. 19668445

Sire Power Play

CED 7

BW 2.1

WW 80 3

0.6

127

66 5

1.6

140

125

Breed Ranking 10% or Better

0082

19668511

Alternative

Breed Ranking 10% or Better

0105

19668534

Alternative

Breed Ranking 10% or Better

0157

19668584

Alternative

YW 139

2.2

Breed Ranking 10% or Better

0175

19668601

Enhance

19697619

Summation

19698605

Fireball

19695133

Power Play

19697605

Summation

19722440

Summation

19824582

Enforcer

19833352

Undisclosed

19824581

Enforcer

Breed Ranking 10% or Better

0548

19825556

Enhance

19825699

Fireball

19825696

Fireball

19825312

Fireball

Breed Ranking 10% or Better

108

191

313

1.02

0.9

132

205

318

1.02

0.98

120

197

330

123

197

303

1.3

148

1.74

1.15

112

206

325

0.8

143

1.05

1.19

114

192

310

1.9

162

0.92

1.03

126

201

307

1.8

173

0.7

1.08

134

197

306

1.7

152

0.9

0.85

120

188

318

146

1.28

1.33

116

211

340

186

0.75

1.08

136

200

338

1.12

0.92

110

190

317

124

194

318

2.9

1.4

99 1

0.3

132

0.3

145

0.7

1.37

-0.4

123

1.04

117

193

336

1.7

138

1.11

0.76

122

200

322

0.8

135

1.47

0.84

189

318

143

1.23

1.22

121

209

339

135

1.23

1.09

108

196

326

12 10

0.7

Breed Ranking 10% or Better

0587

1.21

Breed Ranking 10% or Better

0579

1.05

Breed Ranking 10% or Better

0575

1.1

0.88

Breed Ranking 10% or Better

324

0536

190

Br 9 Breed Ranking 10% or BetterBetter

Enforcer

0527

19824586

120

176

Breed Ranking 10% or Better

0526

Breed Ri Breed Ranking 10% or BetterBetter

0486

$C 309

Breed Ranking 10% or Better

0374 19721761 Power Play Breed RBreed Ranking 10% or Better tter 0469 19825704 Fireball

$B 192

1.8

Breed Ranking 10% or Better

0366

0.6

$G 86

Breed Ranking 10% or Better

0352

1.06

$F 105

Breed Ranking 10% or Better

0288

$W 80

Breed Ranking 10% or Better

0278

Marb REA 1.32 0.69

Breed Ranking 10% or Better

0207

143

CW 63

12 10

100

V A R Power Play 7018 • 67 sons sell

Baldridge Alternative E125 • 15 sons sell

K C F Bennett Summation • 16 sons sell

VAR will offer the largest volume of high quality bulls on the West Coast.

SELLING 200+ BULLS IN 2021!

The 2021 VAR sale bulls are the thickest, deepest-sided, easiestfleshing set of bulls to date and like always they are genetically JIM COLEMAN, OWNER stacked to produce top dollar DOUG WORTHINGTON, MANAGER WORTHINGTON, OPERATIONS progeny for your program! MIKE BRAD HALL, BULL SERVICES (805) 748-4717 Call or e-mail to get on our sale book mailing list!

2702 SCENIC BEND, MODESTO, CA 95355 (209) 521-0537 WWW.VINTAGEANGUSRANCH.COM OFFICE@VINTAGEANGUSRANCH.COM

G A R Ashland • 22 sons sell

GB Fireball 672 • 18 sons sell

May 2021 California Cattleman magazine

Articles inside

Obituaries & New Arrivals

HERD HEALTH CHECK

YOUR DUES DOLLARS AT WORK

Legends remembered

RANGELAND TRUST TALK

Direct-to-consumer beef

CHECKING IN ON YOUR BEEF CHECKOFF

ASSOCIATION PERSPECTIVES

CATTLEMEN’S COLUMN