9781107664722

Page 1

Cambridge International AS and A Level

Travel and Tourism John D. Smith and Sue Stewart

Endorsed by Cambridge International Examinations, Cambridge International AS and A Level Travel and Tourism has been especially written for Cambridge syllabus (9395). The book offers comprehensive coverage with an international perspective and in-depth analysis of all topics. Free online resources containing a wide range of international case studies available at http://cambridgeindia.org/ciasatt.asp. This textbook is also suitable to be used for the OCR Travel and Tourism GCE (H189, H389, H589, H789) when used in conjunction with additional supplementary material available at http://www.ocr.org.uk/qualifications/as-a-level-gcetravel-and-tourism-applied-h189-h389-h589-h789/ John D. Smith has over 35 years of teaching experience in Travel and Tourism related curriculum. He is an experienced examiner and consultant for the exemplification of national standards in both Travel and Tourism, and Leisure and Recreation. He has co-authored several textbooks and has several articles to his credit. Sue Stewart is an experienced examiner, moderator, developer and overseas trainer. She has extensive teaching experience of both working in the Travel and Tourism industry as well as teaching. She has also authored several textbooks on the subject.

Endorsed by Cambridge International Examinations

ISBN: 9781107664722 Paperback 282pp ` 895.00


Key features •

Designed in full colour with visual features throughout the text to enrich the learning experience

Includes a wide variety of stimulating activities to facilitate and check students’ understanding

Contains up to date case studies and examples encouraging subject-based knowledge as well as a truly international approach

Develops practical and technical skills relevant to the travel and tourism industry dealing with a range of complex situations and problems

Assessment tasks at the end of each chapter help students assess their own progress and mastery of key concepts

Cambridge International Examinations is the world’s largest provider of programmes and qualifications for 5-19 year olds. Cambridge University Press is the oldest publishing house in the world, having been operating continuously since 1584, and is one of the largest academic publishers globally. Cambridge University Press works with Cambridge International Examinations, and experienced authors, to produce high-quality endorsed textbooks and software that support Cambridge Teachers and encourage Cambridge Learners.

Table of Contents Preface Acknowledgment Chapter 1

Features of the industry

Chapter 2

Management and development of tourist destinations

Chapter 3

Principles of customer service

Chapter 4

International business and leisure travel services

Chapter 5

Ecotourism

Chapter 6

Cultural tourism

Chapter 7

Adventure tourism

Chapter 8

Planning and managing a travel and tourism event

Index

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