LUNAR INDUSTRIES IDENTITY MANUAL
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CONTENTS 1. Brand Guidelines 1.1 Values 1.2 Mental map
2.Logo 2.1 Versions 2.2 Palette 2.3 Backgrounds
3. Protection 3.1 Protection area 3.2 Dimensions 3.3 Incorrect use
4.Typography 5. Imagery 6. Estationary
LUNAR INDUSTRIES main mission is the Helium 3 extraction for the production of clean funcional energy (sun energy resztrained in the rocks), generating energy without radioactivity and nuclear subproducts. Our biggest concerns are the low ambiental impact and better quality of the acquired energy, the bigger efficiency and profit in the energy extraction process.
LUNAR INDUSTRIES IDENTITY MANUAL
1.
BRAND GUIDELINES
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1.1
VALUES INNOVATION With a positive and creative attitude, aiming for advanced solutions and technologies direccioned for the future.
sustentability The Helium 3 extraction is a sustainable energy that we share with the humanity protecting ours and the Earth’s future.
evolution A transparent company with a big commitment in the investigation of new and sustainable solutions and increasingly profitable in the production and distribution of funcional energy.
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LUNAR INDUSTRIES IDENTITY MANUAL
1.2
keywords investigation
innovation EVOLUTION
sustainable solutions
HUMANITY
technology
spaceships
industry machines ROBOTS
FUTURe
astronautS
ORBIT
MOON
espace
HELIUM 3 CLEAN ENERGY distribution
EXTRACTION
energY craterS
preservation
MOVMENT
sustainability welfare
EARTH
- POLUTION + NATURE biodiversity
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2.
LOGO
LUNAR INDUSTRIES IDENTITY MANUAL
2.1
versions MAIN LOGO Monochromatic over white background Whenever possible the use of the main version is recommended
SECONDARY LOGO Monochromatic over white background Smaller applications on clothes, promotional objects or other specific applications
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2.2
PALETtE WHITE
DARK GREY
GREY
CMYK 0 0 0 0 RGB 255 255 255 HEX FFFFFF
CMYK 0 0 0 80 RGB 70 71 73 HEX 575756
CMYK 0 0 0 60 RGB 109 111 114 HEX 878786
LIGHT GREY
BLACK
CMYK 0 0 0 100 RGB 000 HEX 000000
YELLOW
CMYK 0 0 100 0 RGB 255 255 0 HEX FFF200
CMYK 0 0 0 40 RGB 151 153 156 HEX B2B2B1
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2.3
backgrounds
color backgrounds - main logo color backgrounds - secondary logo
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3.
PROTECTION
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LUNAR INDUSTRIES IDENTITY MANUAL
3.1
protection area x/2
x/2
x
x/2
The ‘x’ represents the Logo height and it’s the measure unity used to represent the protection area of all the logos.
x/2
x/2
x/2
x
x/2
x/2
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3.2
DIMENSIONS Height 2cm
Height 1.5cm
Height 1cm
Height 0.5cm
minimum dimension
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LUNAR INDUSTRIES IDENTITY MANUAL
3.3
INCORRECT USE different background color
dark grey background color
apply effects
shear
scaling
framing
drop shadow
outer glow / outlines
rotation
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3.3 different background color
shear
drop shadow
dark grey background color
scaling
outer glow / outlines
apply effects
framing
rotation
LUNAR INDUSTRIES IDENTITY MANUAL
4.
typography
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ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v wx y z 1 2 3 4 5 6 7 8 9 0 ? ! € % & +#: Gill Sans Bold
A B C D E F G H I J K L M N O P Q R ST UVW XY Z a b c d e f g h i j k l m n o p q r s t u v wx y z 1 2 3 4 5 6 7 8 9 0 ? ! € % & +#: Gill Sans Regular
A B C D E F G H I J K L M N O P Q R ST UV W XY Z a b c d e f g h i j k l m n o p q r s t u v wx y z 1 2 3 4 5 6 7 8 9 0 ? ! € % & +#: Gill Sans Light
In 2035, Lunar Industries have made a fortune after an oil crisis by building a large lunar mining base on the Moon, called Sarang, and since then have been extracting a large amount of helium-3 back to Earth.
In 2035, Lunar Industries have made a fortune after an oil crisis by building a large lunar mining base on the Moon, called Sarang, and since then have been extracting a large amount of helium-3 back to Earth.
In 2035, Lunar Industries have made a fortune after an oil crisis by building a large lunar mining base on the Moon, called Sarang, and since then have been extracting a large amount of helium-3 back to Earth.
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LUNAR INDUSTRIES IDENTITY MANUAL
With 3 different body sizes, Gill Sans allows a bigger flexibility in it’s use. It’s supposed to be used in body copy (Gill Sans Regular) and subtitles (Gill Sans Regular/ Light). The recommendation it’s 12 pt in body copy with 15 pt leading and 10 pt in subtitles. The bigger the tickness, more ‘friendly’ the text will be perceived. Lighter ticknesses have a more refined and sofisticated ‘voice’.
30pt
In 2035, Lunar Ind a fortune after an building a larg
20pt
Sam Bell, Lunar Indust the end of a three-ye resident at Saran
14pt
Chronic communication problems ha limit him to occasional recorded me nant with their daughter Eve
12pt
His only companion is an artificial intelligen ists with the base’s automation and to pro itself is a large canister-like comp
10pt
Sarang itself is a largely automated mining base with vided with a three-year contract to operate and to his family is paid large amounts of mone
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y one
ar Indu
ell Luna
reeyear wo
72pt
FLEXO CAPS 60pt
HEADLINE GOES HERE 48pt
36pt
companion is
30pt
f is a largely au
24pt
omated mining base
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1 2 3 4 5 6 7 8 9 0 ? ! â‚Ź % & +#:
20pt
Lunar Industries have made a For tune after an oil crisis by building a large lunar mining base on the Moon Body copy goes here In 2035, Lunar Industries have made a fortune after an oil crisis by building a large lunar mining base on the Moon, called Sarang, and since then have been extracting a large amount of helium-3 back to Earth. Sarang itself is a largely automated mining base with only one man on the base provided with a three-year contract to operate and to deliver helium-3 on Earth, while his family is paid large amounts of money.
LUNAR INDUSTRIES IDENTITY MANUAL
5.
imagery
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A wide range of imagery is available to express the dinamism, energy and the desire to explore and develop. When using any of this type of imagery ensure that the logo is fully visible.
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STATIONeRY
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LUNAR INDUSTRIES IDENTITY MANUAL
LUNAR INDUSTRIES HEADQUARTERS
LUNAR INDUSTRIES HEADQUARTERS
300 St SW, Washington DC 20546, United States
300 St SW, Washington DC 20546, United States
LUNAR INDUSTRIES HEADQUARTERS 300 St SW, Washington DC 20546, United States
1600 Amphitheatre Pkwy, Mountain View, CA 94043 United States
1600 Amphitheatre Pkwy, Mountain View, CA 94043 United States
24th March 2014 Dear Representative, On behalf of Lunar Industries, I am writing to strongly oppose H.R. 3699, the “Research Works Act,” introduced on December 16, and referred to the House Oversight and Government Reform Committee. This bill would prohibit federal agencies from conditioning their grant funding to require that all members of the public be guaranteed online access to the products of the research that their tax dollars fund. This bill will deny students guaranteed access to cutting-edge research -
Because of the NIH Public Access Policy, millions of Americans now have access to vital health care information from the NIH’s PubMed Central database. Under the current policy, more than 90,000 new biomedical manuscripts are deposited for public accessibility each year. H.R. 3699 would prohibit the deposit of these manuscripts, seriously impeding the ability of researchers, physicians, healthcare professionals, families, and students to access and use this critical health-related information in a timely manner.
student’s education – from the core to the cutting edge. Students – and the professors who teach them – must have access to the most current research to receive a complete, up-to-date education. Rather than impede access to these resources, as the Research Works Act does, the govern-
Support: 809 308 4524 Distribution: 345 783 335
Account number: 20058 303 Bill number: 377503
Invoice Nº 1037462177345 (2014-01-28 - 2014-02-28) Electricity
Quantity
Price (€)
Day unit charge
2351
196,90
Night unit charge
VAT (%) 5
1352
138,25
5
Transmission services charge
452
56,87
5
Purchased electricity adjustment
206
30,73
5
Distribution facilities charge
225
34,56
5
TOTAL
After all, our future economic competitiveness will rely on workers with an advanced education literature. Best Regards,
LUNAR INDUSTRIES HEADQUARTERS 300 St SW, Washington DC 20546, United States
457,31
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LUNAR INDUSTRIES HEADQUARTERS 300 St SW, Washington DC 20546, United States
LUNAR INDUSTRIES HEADQUARTERS 300 St SW, Washington DC 20546, United States
1600 Amphitheatre Pkwy, Mountain View, CA 94043 United States
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LUNAR INDUSTRIES IDENTITY MANUAL
Join us for a conference about the new Helium 3 extraction technology Monday, 8th April - Wednesday, 10th April Walter E. Washington Convention Center 801 Mount Vernon Place NW Washington, DC 20001
More info: 202 358 1678 | www.lunarindustries.com
LUNAR INDUSTRIES HEADQUARTERS
300 St SW, Washington DC
20546, United States
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LUNAR INDUSTRIES IDENTITY MANUAL
camila nogueira