2023 bra media pl
National Tentpole Event
Executive Summary
Streaming Amplification
Social Awareness Retargeting
Dynamic Lead Gen Efforts
Pulsing Recruiting Strategy
Plan Overview
National brand exposure with the NFL's "Thursday Night Football" on Amazon Prime.
Reach in-market consumers via Streaming on Hulu + YouTube with detailed interested + audience based targeting. Amplify brand messaging + retarget website visitors through engaging Social Awareness campaigns. Dynamic lead generation efforts on Search and Social platforms. Launch a pulsing strategy to continue recruiting efforts throughout the year on Search and Social.
2023 media approach
2x the impressions of March Madness
#1 most watched sport in America
Goes beyond spot advertising with branded inshow integrations
Streaming TV for halo effect
47% of cordless ad-supported viewers are on Hulu YouTube CTV Inventory continues to grow with 2022 CPV under $0.02!
Conversion-based campaigns. Focus on dynamic ad unts.
CBGL awareness driver Focus on ownable partnerships
Strong results in 2021 + 2022!
Thursday Night Football
WHAT WHEN WHat to expect
Amazon Prime Video advertising activation among NFL Thursday Night Football
Late August - End of December
Ads running within TNF games nationwide
Retargeting across Amazon digital properties
In-show integrations
Increased impression volume YoY
Presence on the #1 most watched sport in America
Streaming Amplification
Build upon 2022 successes
88MM Impressions + over 51MM views
Reach new audiences
Viewership continues to increase YoY
Cord cutters are slated to grow from 64MM to 84MM by 2026 while traditional TV audiences will decline from 66MM to 54MM in the same time frame*
Detailed Targeting
With hundreds of available targeting options available on these platforms, we're able to hyper target consumers to reach the most qualified and relevant users.
Demographics, life events, interests, intent, affinity, topics, remarketing and more!
*Source: eMarketer - "US Pay TV vs Non-Pay TV Households 2018-2026
lead generation
Build upon 2022 Successes
Search Engine Marketing & Social Media
Lead Generation campaigns drove over 6.3M clicks to coldwellbanker.com.
Expand Current Offerings
SEM - Continue expanding dynamic search campaigns to drive in-market consumers to coldwellbanker.com.
Social - Continue running dynamic ads on social media for listings on coldwellbanker.com on behalf of our agents (at no additional cost) through DARE & DABA campaigns
Learn more about these social campaigns on CB Desk.
