1720 Pacific Coast Highway, Suite 101 Huntington Beach, CA 92648
Guiding You Home Since 1906
For over 114 years… the Coldwell Banker brand has helped millions of homebuyers achieve their dreams. In 1906, as San Francisco began to rebuild after the devastating earthquake, Colbert Coldwell founded a real estate company with a philosophy different from others of the day: The customer’s best interest above all. In 1914, Benjamin Banker joined him to build a firm that still stands on the principals of integrity, exceptional service, and customer satisfaction. Coldwell Banker has grown to become the premier residential real estate organization in North America by helping millions achieve the “American Dream” of homeownership. In 1924, Coldwell Banker began serving Southern California with the first office in the community of Los Angeles. Today, our presence and success in the Southland is unparalleled. In 1957, Coldwell Banker-Campbell Realtors was founded by E.J. Campbell in Anaheim, California. It is now owned & managed by second generation real estate broker Scot D. Campbell with its oceanfront office located on Pacific Coast Highway in Huntington Beach. Coldwell Banker provides the responsive service of a local brokerage with the stability, resources, and international connections of the leading name in real estate. Watch a YouTube video on the History of Coldwell Banker:
www.CB-History.INFO
Our Mission Is To Empower Our People To Leave Their Mark On The World Of Real Estate.
Our Core Values Define who we are and inspire everything we do. HOME is at the core of what we do every day. Not only do we understand the rational side of homeownership and how to conduct a transaction, we understand the emotional side as well. And beyond that we are Home to some of the greatest agents, most successful businesses, and most prominent brokers who are out there today.
AWESOMENESS is the spirit in every Coldwell Banker agent and office. It is fun, it’s happy, it’s energetic, and full of life.
INGENUITY instead of innovation, ingenuity is looking at things differently, and finding a new way of accomplishing something that is better.
EXCELLENCE We believe if you are going to do something you should be the best at it. We never settle for average. We always strive for excellence.
www.CB-OurCoreValues.Info
The Power of a Premium Global Brand The power and reach of the Coldwell Banker brand stretch across 43 countries and territories including the United States and Canada. The Coldwell Banker brand presence consists of approximately 3,000 offices worldwide in the following countries and territories (as of Dec. 31, 2019). ®
United States Andorra Argentina Aruba Bahamas Bermuda Canada Cayman Islands China Colombia Costa Rica Curaçao Cyprus Dominican Republic Egypt England France Grenada India Indonesia Ireland Italy
Jamaica Malta Mexico Monaco Netherlands Panama Portugal Puerto Rico Romania Singapore Spain St. Kitts/Nevis St. Maarten St. Martin Thailand Turkey Turks & Caicos United Arab Emirates Uruguay Virgin Islands (British) Virgin Islands (U.S.)
2019 Coldwell Banker Statistics (as of Dec. 31, 2019)
Number of U.S. Transaction Sides Average U.S. Sales Price Total U.S. Sales Volume
684,981 $350,557 (13.7% higher than the NAR 2019 average ) 1
$240.1 Billion
Number of U.S. $1 Million+ Transactions Sides
27,595
Independent Contractor Sales Associates/Representatives Worldwide
94,332
2
1. National Association of REALTORS 2019 Average Sale Price: $308,400. 2. Average daily sales. Data based on closed and recorded transaction sides of homes sold for $1 million or more as gathered by various MLS, local real estate boards and as reported by the U.S. Coldwell Banker franchise system for 2019. ®
“Positive Association Marketing” is a highly effective method in the advertising world, and it is a valuable tool for selling your home. In television advertising, this method ties “positive emotional feeling” to a particular brand through repetitive exposure
to commercial messages (TV Spots). It takes Big Advertising Dollars to develop the association, but it builds brand loyalty on a deep emotional level.
Coldwell Banker has associated “The Happy Homeowner Lifestyle” with our Brand in Television Advertising by creating the Top-Rated commercial in the real estate industry every year since 2012. These TV Spots have had hundreds of millions of views and represent the state-of-the-art in the advertising world. When buyers see your home is listed by Coldwell Banker, there will be an immediate subconscious positive association thanks to the Millions of Dollars spent by Coldwell Banker Real Estate Corporation… please enjoy watching some of our award winning TV spots on YouTube by clicking on the below links:
THE LEADER OF POSITIVE ASSOCIATION MARKETING Homeward Bound
Home is Everything
www.CB-HomewardBound.INFO
www.CB-HomeIsEverything.INFO
Hoops in Driveway
Home Sweet Home
www.CB-HoopInDriveway.INFO
www.CB-HomeSweetHome.INFO
Homes Best Friend
We Believe
www.CB-HomesBestFriend.INFO
www.CB-WeBelieve.INFO
Catch in the backyard
The Value of a Home
www.CB-Catch.INFO
www.CB-HomeValue.INFO
on the web
In 2019, the Coldwell Banker brand remained the #1 most-visited real estate brand online . ÂŽ
1
Coldwell Banker 180.7M
2019 Online Visits
RE/MAX 101.2M
Century 21 52.3M
Keller Williams 50.8M
Weichert 14.8M
1. Reflects total website visits for 2019. Source: comScore 2019 Media Trends.
Berkshire Hathaway 13.0M
Social Engagement Our platforms received more than 56 million visitors and drove more than 400,000 leads to affiliated companies, offices and 1 agents – with more than half of all traffic coming from a mobile or tablet device . The platforms’ diverse international audience also grew, with 2.5 million visitors coming from 231 countries and territories outside of the United States2.
Coldwell Banker YouTube
21K
202%
1:28
237 K+
3
hours viewed of Coldwell Banker videos
average video view duration (up 214% over 2018)
30 K+ subscribers
4
Increase in complete video views over 2018
5
106 K+ followers (up 33% over 2018)
followers
17 M+ lifetime video views
95 M+ lifetime video views
1. Reflects total website visits for 2019. Source: comScore 2019 Media Trends. 2. Google Analytics. 3. Lifetime video views is the total number of times the video was viewed for more than 30 seconds. Source: YouTube. 4. Lifetime video views is the total number of times the video was viewed for more than 3 seconds. Source: Facebook. 5. Instagram.
Coldwell Banker Global Luxury
The Coldwell Banker brand has a legacy of selling some of the world’s most recognizable and prestigious homes. A dominant force in the luxury real estate segment, the Coldwell Banker Global Luxury program has offices in the world’s most affluent locations. ®
®
The Coldwell Banker Global Luxury program expanded its footprint with the debut of new office locations across the world in Greenwich, Chicago, San Antonio, Seattle, Hinsdale, Barcelona, Paris, Biarritz, Rome, Ibiza and Thailand. In 2019, Coldwell Banker-affiliated agents handled 27,595 transaction sides of $1 million-plus homes, more than any other national real estate brand. This equates to $144.4 million in sales daily with an average sales price of $1.9 million* in this category.
2019 Significant Sales
Recent Significant Sales by Coldwell Banker Associates
• Listing Price: $195 Million
• Listing Price: $35 Million
3528 Ocean, Corona del| Mar Chartwell Mansion Los Angeles, CA$8.35 Million 25 Beach View, Dana Point $14.4 Million • Listing $160 Million $8.90 Million• 8 Breakers Isle,Price: Dana Point The Manor | Los Angeles, CA 1206 Pine, Huntington Bch $2.90 Million 2118 Pacific Cst, Huntington Bch $3.415Million • Listing Price: $45 Million • 18851 Clearview, Huntington Bch $3.65 Million 281 Bentley Circle | Los Angeles, CA 6472 Twilight, Huntington Bch $4.50 Million 17 Montage, Laguna Beach $19.0 Million• • Listing Price: $35 Million 1123 Emerald Bay, Laguna Beach 8845 Overlake Drive W | Medina, WA$8.41 Million 1752 Oceanfront, Newport Beach $19.3 Million • Bay, Listing Price: $35 Million 1813 Newport Beach $35.0 Million 1813 E BayNewport Avenue | Beach Newport Beach,$6.25 CA Million 5801 Seashore,
18Way Linda Isle, Newport 1006 Laurel | Beverly Hills, CABeach
37 Del Mar, Newport Coast Listing Price: Million 16581 $22 Pacific, Sunset Beach The J.M. Dixon House | Aspen, CO Linda 20303 Fairmont, Yorba 1006 Laurel Way, Beverly Hills Listing Price: $18 Million 281 Bentley, Los Angeles 2000 Grandview Drive | Napa, CA The Manor, Los Angeles Chartwell Listing Price: $11Mansion, Million Los Angeles 2000 Grandview, Napa, CA Villa Montmartre | Montmartre, France JM Dixon House, Aspen, CO 8845 Overlake, Medina, WA Villa Montmartre, Montmartre, FR
$7.80 Million $25.1 Million $5.45 Million $5.50 Million $35.0 Million $45.0 Million $160 Million $195 Million $18.0 Million $22.0 Million $35.0 Million $11.0 Million
*Average daily sales. Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2019. USD$. Total volume calculated by multiplying the number of buyer and/or seller sides by sales price.
We have a comprehensive marketing strategy to sell your home quickly for top dollar. Property Certification Plan -
Your home is Physically Inspected, Appraised, Termite Inspected, Title Searched, and Warrantied. We manage the entire process and there is No Cost to you… we pay for all these services.
Listing Concierge -
If you do not have available funds to prepare your home for the market, we can help! Our Listing Concierge Partner will cover the upfront costs of select services to increase the selling price of your home and shorten the time on the market. We will manage the entire process and maximize your home’s full potential with reimbursement at closing.
Professional Photography & 3D Tours –
Your home will be photographed by a professional photographer using a Hi-resolution still camera, 3D Camera, and Drone (where permissible). The resulting imagery will include Incredibly Clear HDR still photos, a Virtual 3D Tour, and Captivating Aerial Photography.
Pricing Strategy – Correctly priced homes sell faster at a higher price… we help you price for top dollar.
Traditional Marketing - We still use the most effective Traditional Marketing Techniques including Realtor MLS, Broker Preview, Direct Mail, Yard Signs, Color Flyer/Brochure, and (CDC Compliant) Open Houses.
Internet Marketing – Our Local, National, & International web presence is the best in the real estate industry.
We also data share (IDX) our listings so they are visible on the websites of all the other top real estate brands. The Coldwell Banker web server distributes your home listing to over 900 partner websites including Zillow, Realtor.com, Homes. com, Trulia, and many more including most of the newspaper websites in North America.
CBx Big Data Buyer Targeting - CBx Technology Suite equips our agents with the ability to harness Big Data to predict the zip codes buyers are most likely to come from for a specific listing. Social Ad Engine -
The Social Ad Engine program is designed to use Facebook & Instagram in the most effective way to get our listings in front of interested consumers.
PROPERTY CERTIFICATION PLAN
Homes that are “Prepared For Sale”, rather than just “Listed For Sale”, sell faster and for more money. Pre-Marketing Property Inspection - At our cost, we provide a professional inspection of your home by the same type of inspector the buyer is going to hire once we get into escrow. We find out what the buyer is going to learn, so you can address the items (often at a lower cost) or simply disclose them to the buyer at the time of an offer (to reduce the chance of buyer’s remorse or renegotiation during escrow). Pre-Marketing Home Appraisal - We will hire a local certified appraiser at our cost, who is an expert in your market area, to value the home using the best available sales comparables. The report will help you better understand “lender underwriting value” before you select your list price. And, it will help demonstrate value to buyers who do not know the area. If necessary, the information can be shared with the buyer’s appraiser (who may not be as experienced in the area). Pre-Marketing Termite Inspection – The cost of termite treatment, repairs, and clearance can be thousands of
dollars. Rather than wait for an inspection during escrow and be unhappily surprised by the cost, we will hire a reputable Structural Pest Control Contractor to provide a termite report. This report will include recommendations for treatment and required repairs.
Preliminary Title Report – It is critical that you are aware of any liens or clouds on the title of your property.
We
will contact the Title Company and order a preliminary title report (at no cost to you), so that we can identify any title related issues and resolve them before we enter escrow.
Seller Home Warranty - At our cost, we provide a Seller Home Warranty which typically includes coverage for heating, plumbing, appliances, electrical, and more. The coverage is the same as the Buyer Warranty after close of escrow… the only difference is that you are covered before your home closes escrow ($95 deductible). Consider it protection from “Murphy’s Law”.
LISTING CONCIERGE PROGRAM
Listing Concierge - If you do not have available funds to prepare your home for the market, we can help! Our Listing Concierge Partner will cover the upfront costs of select services to increase the selling price of your home and shorten the time on the market. We will manage the entire process and maximize your home’s full potential with reimbursement at closing.
Real Listing Concierge Success Story:
AS-IS LIST $1,800,000 RENOVATIONS 40,000 SALE PRICE 1,980,000
RETURN ON INVESTMENT
$140,000
A homeowner in Coastal Orange County wanted to downsize. Before his home could be listed, however, his Realtor advised he make some updates. The listing agent suggested new flooring, fresh paint, and staging. Although the seller’s listing agent explained these changes would increase the speed and value of the sale, the homeowner was hesitant to pay for the improvements due to lack of cash reserves. That’s when his Realtor told him about the Listing Concierge Program, and how our partner fronts the costs of these updates. Once the seller agreed, his Realtor began managing the entire process from obtaining bids to overseeing the service providers’ work.
When the home was ready, it sold faster and for more than expected, leaving both the home seller and his Realtor very happy. A minimum of 20% to 30% equity in the home is necessary, and there are other participation conditions in order to qualify for the Listing Concierge program. For details, please inquire.
PROFESSIONAL PHOTOGRAPHY
The desirability of your home will be captured by a professional photographer using a Hi-resolution Still Camera The resulting imagery will include amazingly clear HDRI Enhanced still photos capturing only the best angles of the interior & exterior of the property. High-dynamic-range imaging (HDRI) is a photograph enhancement technique used in photographic imaging to reproduce a greater range of luminosity than is possible with standard digital imaging or photographic techniques. All of the images for your home will be HDRI enhanced, here is more info about this amazing technology: www.HDRIenhancement.Info The still HDRI enhanced photography is uploaded to the Realtor MLS and shared with over 900 real estate websites including ColdwellBanker.com, Zillow, Realtor.com, Homes.com, Trulia, and the websites of all cooperating Realtors in the CRMLS (SoCal). We use still imagery to create the initial interest in the mind of the buyer by presenting the best angles for the exterior and interior lighting for each room in the home… then the virtual tours draw the buyer in for a more detailed “look” at the property.
STATE-OF-THE-ART VIRTUAL TOUR TECHNOLOGY
The Virtual 3D Property Tour and 360 Aerial Tour platforms we use are highly effective in moving potential buyers from “interested” to “let’s go see it”. Our Virtual Tour Platform allows us to do “Live Virtual Open Houses” with “in-tour live audio”. It also has a “doll house” view, 2D floorplan, and we can provide detailed text (or manufacturer URLs) for upgrades, features, and finishes inside the tour. This example tour generated five physical showings and two full price offers the first day this multi-million dollar home was in the Realtor MLS: www.18845Rockinghorse3Dtour.info Captivating 360 Aerial Tours are a fantastic way to show proximity to points of interest such as parks, schools, entertainment, beach, the waterfront, golf course, and more. This example Aerial 360 Tour illustrates the desirable location of this home: www.16255Tisbury360aerialtour.info Of course, these property and aerial tours are also uploaded to the Realtor MLS and shared with over 900 real estate websites just like the HDR still photos. As has always been the case, a buyer must get through the front door if there is ever to be a sale. The HDRI still photos, Virtual 3D Tours, and Aerial 360 Tour platforms we use are state-of-the-art tools which will entice the greatest number of qualified buyers to come for a physical visit to your home during the COVID era. When the buyer arrives, the home will “sell itself” if the buyer is the “right fit” for the property! As of August 2020, it appears Coldwell Banker-Campbell Realtors is the only SoCal Brokerage Firm using all three of these highly advanced technologies/platforms to market homes.
PRICING STRATEGY
Pricing Strategy – Correctly priced homes sell faster at a higher price. We help you price for top dollar. Buyer interest in, excitement about, and activity around your property occurs when it is first offered on the market. Other than questions about features and price, buyers always want to know: “How long has it been on the market?” How much should you ask for your home? The Pre-Marketing Appraisal and most recent sales comparbles will help answer that question, but it is also important to remember fluctuations in financing conditions and interest rates can affect buyer ability to pay… if mortgage rates jump up, the buyer pool can be diminished. We will not ask you to select the final list price for your home until just before we enter the home into the Realtor MLS. Here is our recommended process for selecting the correct list price:
1) The Listing Agreement is signed appointing Coldwell Banker as your “Agent”.
2) We obtain the inspections for your home.
3) The home is prepared for the market… and if you like, we will help coordinate the work that you decide should be done.
4) Together, we will review the Pre-Marketing Appraisal and a last-minute “snapshot” of comparable sales activity along with overall market conditions.
5) Finally, you select the final list price in writing. Our recommendation is that your asking price be No More than 3% higher than you think a buyer will pay.
TRADITIONAL MARKETING
Traditional Marketing - In the digital age, there are many Traditional Real Estate Marketing Techniques which remain highly effective: Realtor MLS – The MLS remains the most effective marketing technique in the history of the industry. It is the “on-
ramp” for nearly all the listings you see on real estate websites like Zillow, and thousands of Realtors use the system to email listings to their clients.
Broker Preview / Agent-to-Agent Marketing - Information about our new listings travels fast, especially through
our network of “Active Realtors”. Our long-term business relationships with hardworking fellow Realtors make an immediate marketing impact.
Direct Mail – We use mailing lists to promote the availability of our listings to home buyers in the surrounding area. Targeted mailing lists such as tenants, luxury property owners, high-net-worth individuals, and “likely” home buying groups which “associate” with the property being listed. Yard Sign - For Sale Signs are known to generate about 8% of the buyers who purchase homes. Color Flyer - The custom color brochure we create is a fantastic tool that encourages buyers to request a showing… especially when combined with a flyer box on the yard sign.
Open House – The traditional Open House is successful because buyers often find homes as a result of open house
signs… neighbors also look and tell friends/family about the property. This traditional technique also offers convenience for buyers who want to inspect homes they saw on the internet (without an appointment).
Key Safe – The old Realtor “lockbox” has been replaced with the “Network Keysafe”. It is a traditional technique that has been upgraded with hi-tech. The new boxes report: Who showed the home, date, and time. The boxes are extremely secure.
INTERNET MARKETING
Internet Marketing – Our Local, National, & International web presence is the best in the real estate industry. ColdwellBanker.com website - An experience like no other… it’s more than just a website, it is really a “Digital
Platform”. It can be accessed via desktop, iPad, tablet, or smartphone. It features bold beautiful imagery, a simple search, and very intuitive features.
Favored by International Buyers – At ColdwellBanker.com, buyers can search nearly all the homes For Sale in the United States, switch over to the Coldwell Banker Global Luxury Site and search luxury and resort properties, or jump to the International site and search for homes all over the world.
#1 Most Visited Brand Online - In 2019, the Coldwell Banker Brand remained the #1 most-visited real estate brand online with over 180.7 Million visitors according to Media Trends… that’s nearly double our nearest competitor. IDX Listing Share - We share our listings so they are visible on the websites of all the other top real estate brands and cooperating Realtors near our listings. Partner Websites for Listings – The Coldwell Banker web server distributes your home listing to over 900 partner
websites: Zillow, Realtor.com, Homes.com, Trulia, and many more including most of the newspaper websites in North America.
SOCIAL AD ENGINE BY REALOGY & FACEBOOK
The Social Ad Engine program is designed to use Facebook and Instagram in the most effective way to get our listings in front of interested consumers. Coldwell Banker consulted with Facebook & Instagram to understand what drives true business results. We found that very few organic posts are seen on Facebook and even fewer are seen outside your current sphere, possibly reaching no new clients for a listing. To make sure that an audience sees a post, the Facebook Ad Format must be used. Social Ad Engine was designed by Facebook exclusively for Realogy so that Coldwell Banker agents can create awareness of listings, more clicks to a property website, or to generate leads for the property. Facebook’s targeting will make sure we are reaching the Right People with the Ad for your home.
Watch the video for more details: www.CB-SocialAdEngine.INFO
CBX TECHNOLOGY SUITE
CBx Technology Suite equips our agents with the ability to harness Big Data to predict the zip codes buyers are most likely to come from for a specific listing. As the original Silicon Valley real estate startup, Coldwell Banker Real Estate has been changing the industry and the way real estate is bought and sold since it was founded on August 27, 1906. Today, the brand remains the trusted source of innovative real estate solutions, creating exceptional experiences for all we serve. CBx is the latest example of highly effective technology tools available exclusively to Coldwell Banker agents. With CBx, Coldwell Banker agents can target social media property ads to the zip codes which are most likely to match a buyer to your home.
Watch the video for more details: www.cb-cbx.INFO
COLDWELL BANKER PERFORMANCE & SAVINGS PROGRAMS The Coldwell Banker – Campbell Realtors marketing program is designed to sell your home faster, save you money, and… motivate us to do a great job! Performance Guarantee - The Pre-marketing Appraisal we do as part of the Property Certification sets a “benchmark” to judge our performance. If we do not sell your home for 100% of the pre-marketing appraisal, you pay us less. For instance, if you accept a price that is only 95% of the appraisal, we will accept only 95% of our listing fee… It is that simple! Our pay depends on getting you top dollar. Quick Sale Savings – A very quick sale should not be a quick windfall for the listing agent. We believe that a very “quick” sale should be accompanied by a reduced fee on the listing commission. If your home sells very quickly, your commission will be less: We will discount the listing commission 10% if you accept an offer that is submitted within 7 days (and will discount 5% if the offer is presented within 8-14) days on the market. Dual Agency Discount – If we represent the buyer on the purchase price of your home, you pay us ½ percent less in total commission. This discount saves you money… or can help “bring together” a transaction at an acceptable “net” that would not have been possible if two agents were involved with the corresponding higher total commission rate. Move-Up Money - If you intend to buy another property, Coldwell Banker will give you a commission rebate on the purchase! The seller of that home will most likely be offering 2.5% to 3% commission to us as your buyer’s agent. We will rebate back in escrow all commission funds over 2% offered to us by the seller of your next home. Choosing us to be your buyer’s agent on your next home will save you thousands of dollars!
EASY EXIT LISTING AGREEMENT
It’s Easy to sign a listing contract, and it should be just as easy to cancel one. Seller beware - The COMPENSATION TO BROKER paragraph of the Standard California Association of Realtors exclusive right to sell listing agreement used by almost all brokerages says:
“Seller agrees to pay to Broker as compensation for services irrespective of agency relation ships (s) either ____% of the listing price (or if a purchase-agreement is entered into, of the purchase price) or… If, without Broker’s prior written consent, the Property is withdrawn from sale, conveyed, leased, rented, or otherwise transferred, or made unmarketable by a voluntary act of Seller during the Listing Period, or any extension.” In plain English, this means: If you decide not to sell your home for practically any reason, you are contractually obligated to pay the listing agent a large sum of money even though your home did not sell. If that does not seem right to you, Coldwell Banker-Campbell Realtors should be your listing broker. With our brokerage, you can Cancel Any time – If you decide not to sell, you can take advantage of our Easy Exit Listing Agreement. We simply require reimbursement of the Property Certification, Photography Costs, and Printing (typically about $1,000 to $2,000). Our desire is to be your agent when it is the right time for you to sell, and we appreciate any referrals you can send our way. A potential for future business and referrals is compensation enough for your Coldwell Banker-Campbell Realtors agent if you decide not to sell.
SUMMARY OF CLOSING COSTS PAID BY SELLER Buyers can pay more for your home if they pay less of the closing costs: Typically, buyers are stretching to get all the money necessary for the down payment and closing costs when they purchase a home. Since buyers are unable to close the escrow without all the necessary funds, the real estate industry long ago structured the normal payment of closing costs as we see today. Title Insurance: Purchase escrows in California require a Title Insurance Company guarantee clear title to the buyer. It is customary for the seller to pay for title insurance...Title Insurance Company to guarantee a clear title to the buyer. Documentary Transfer Tax: The Grant Deed is the document which transfers title to the buyer. This deed must be recorded at the County, and there is a fee charged by the recorder’s office for this service. It is customary for the seller to pay for the Documentary Transfer Tax. Escrow Fees: Typically, the buyer and seller each pay half of the base escrow fee. The seller will pay additional fees for the loan payoff, and the buyer will pay additional fees related to the loan origination. Termite Certificate: It is customary for a Structural Pest Control Report to be issued by a State Licensed Contractor during escrow, and the lender will want to see a certification that the structure is free of an active infestation of termites & dry rot. This Section One clearance is customarily paid by the seller. Termite Repairs & Treatment: Sometimes it is necessary to treat a home for active infestation of termites either locally (spray) or the whole structure (fumigation). And, sometimes there is termite or dry rot damaged wood that must be replaced. It is customary for the seller to pay for the repairs & treatment required to obtain the Section One clearance. Home Warranty: In most transactions, the buyer will request a home warranty in the purchase offer. The base cost of the home warranty is about $450 and increases with size of home and coverage: pool/spa, roof, A/C, refrigerators, and other items. The seller usually pays for the Home Warranty...increases with the size of home. Real Estate Commissions: The brokerage commissions are customarily paid by the seller. Miscellaneous: There are occasionally unanticipated seller paid costs associated with home sales including repairs, installation of smoke & CO detectors, strapping water heater, etc. Accumulated Interest: While it is not a cost of closing, real estate mortgages are structured such that interest is paid in arrears. As such, there will be accumulated interest unless the escrow closes on the first day of the month, and the mortgage payment is paid on that same day. The accumulated interest will be deducted...by the escrow company from the seller’s proceeds. Accumulated Property Taxes: In Orange County, the property tax fiscal year runs from July 1st to June 30th. Property taxes will be prorated to the closing date, and there will either be a reimbursement to the seller of prepaid taxes or a deduction from the proceeds if taxes have accumulated, but not yet paid. HOA Transfer & Document Fee: The purchase agreement calls for the seller to provide copies of the association documents, minutes, budget, and reserve study as part of the disclosure process. The HOA Management company will provide these documents; however, they charge a service fee which is typically paid by the seller.
Escrow Process Flow Chart Prepare Escrow Instructions From Residential Purchase Agreement
Confirm
Order Title Search
Finance Processing
Request Beneficiary Statement
Request Or Prepare New Loan Application
Request Beneficiary Statement And Enter Statement And Enter Into File, Review Terms Of Transfer And Current Payment Status
Obtain Loan Approval Determine Correctness Of terms
Receive And Review Preliminary Title Report
Receive Demands (if any), Request Clarification Of Other Liens (if any) And Review Taxes On Reports
Request Loan Documents
Receive Demands And Enter In File
Receive File-Determine That All Conditions Have Been Met And All Documents Are Correct And Available For Signatures Forward Documents To Title Company
Request & Obtain Signature On All Remaining Documents Obtain Funds From Buyer
Request Loan Funds
Accept Wired Funds From Lender
Order Recording Prepare Statements Disburse Funds Close File Complete Closing Forward Final Documents to all Interested Parties
Flow Chart Provided By
Return Loan Documents
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COLDWELL BANKER-Campbell Realtors
01235106 .
Coldwell Banker - Corporate, 1720 Pacific Coast Hwy Ste 101 Huntington Beach, CA 92648 Scot Campbell
714.960.6384
714.536.5394
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COLDWELL BANKER-Campbell Realtors
Coldwell Banker - Corporate, 1720 Pacific Coast Hwy Ste 101 Huntington Beach, CA 92648 Scot Campbell
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714.536.5394
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., . COLDWELL BANKER-Campbell Realtors September 30, 2020 _______________________ ____ ___________ .
See RLA Addendum for performance guarantees & discounts. Seller to select final list price in writing just prior to entry into Realtor MLS.
If Property Certification is being done,
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Coldwell Banker - Corporate, 1720 Pacific Coast Hwy Ste 101 Huntington Beach, CA 92648 Scot Campbell
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ADDENDUM TO RESIDENTIAL LISTING AGREEMENT (EXCLUSIVE AUTHORIZATION AND RIGHT TO SELL - FORM RLA)
Commissions are not fixed by law, but are negotiable. This addendum is hereby incorporated into and made a part of the attached Residential Listing Agreement dated: __________________________. 1. Expenses Certification Program: Broker shall pay for the cost of the Pre-Sale Property Inspection, Home Appraisal by a Certified Appraiser, Termite Inspection by a licensed Pest Control Contractor, Preliminary Title Report, and Seller Home Warranty (from the time home goes into MLS until Closing). 2. This Residential Listing Agreement is “at will”: The Agreement may be terminated, at will, by either party, for any reason, prior to acceptance of an offer to purchase the Property. If the property is going to be relisted with another broker during the listing term, Coldwell Banker – Campbell Realtors has the right to approve the new listing agent. Said approval shall not be unreasonably withheld; however, solicitation of the listing during the listing term by another agent disqualifies that agent. Listing will be cancelled 10 days after notice but not before any offers being negotiated are completed (approved or at an impasse) Seller shall reimburse Broker for Certification Program Expenses (approximately $1,000 to $2,000) prior to cancellation of listing. 3. Performance Guarantee: Broker’s listing side commission is based upon the following: The broker’s listing side commission shall be discounted if the sales price negotiated and agreed upon by Seller is less than the appraised value. IE: If the seller agrees to a sales price which is only 97% of the Appraised Value, then the listing side of the commission will be 97% of the originally agreed upon listing side commission. The compensation offered to the “selling (buyers) agent” shall remain constant. Here is an example of the Performance Guarantee Savings for a 3% Listing Side Commission:
% of Appraised Value Obtained 100 97.5 95.0 92.5 90.0 or less
% Compensation to Listing Agent 100 97.5 95.0 92.5 90.0
Original Agreed Upon Listing Fee 3.00 3.00 3.00 3.00 3.00
Amended Listing Fee 3.00 2.925 2.850 2.775 2.700
4. Dual Agency Discount: In the event that the listing agent personally shows & writes offer (procures) a qualified buyer at any time during the term of the Agreement (i.e., the listing agent personally, as dual agent, represents both Seller and the buyer), the Performance Commission Schedule shall NOT apply, and the commission or compensation which Broker shall be paid will be ½ Percent less than the original agreed upon listing fee (ie: 3.0% listing commission shall be reduced to 2.5%). The compensation offered to the “selling (buyers) agent” shall remain constant. 5. Quick Sale Savings: In the event Seller accepts an offer from a buyer within seven (7) days from the date the home is entered into the Realtor MLS, the listing agent’s commission or compensation shall be 10% less than the original agreed upon listing fee. In the event Seller accepts an offer from a buyer eight (8) days through the fourteenth (14th) day from the date the home is entered into the Realtor MLS, the listing agent’s commission shall be 5% less than the original agreed upon listing fee. 6. Move-Up Money: Should the Seller purchase a replacement property within 120 days from the close of escrow of the subject property, agent will rebate back to Seller (through escrow) all commission funds over two percent offered by the owner of the home purchased which is purchased. Discounts may be combined: If applicable, multiple discounts may apply to the commission… Performance Guarantee, Dual Agency discount, and Quick Sale Savings. The final listing commission earned by broker shall be determined by the sale price, the date offer received, and if broker personally represents the buyer.
____________________ Seller
____________________ Seller
____________________ Agent
_______________________, ____, __________ ___________
Coldwell Banker - Corporate, 1720 Pacific Coast Hwy Ste 101 Huntington Beach, CA 92648 Scot Campbell
714.960.6384
714.536.5394
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_______________________, ____, __________ ___________
. . COLDWELL BANKER-Campbell Realtors 1720 Pacific Coast Hwy #101
01235106
.
Huntington Beach
CA
92648
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If we are doing the Property Certification, this form is used to Select the Price & MLS Entry Date
X
Coldwell Banker-Campbell Realtors _______________________, ____, __________ ___________
Broker to put into the Realtor MLS on: _____________________
Coldwell Banker-Campbell Realtors
Coldwell Banker - Corporate, 1720 Pacific Coast Hwy Ste 101 Huntington Beach, CA 92648 Scot Campbell
001235106
714.960.6384
714.536.5394
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If your property is held by a Trust, Corporation, LLC, LLP, or being sold by Power of Attorney, Conservatorship, Guardian, or Court Order, this form is used to identify the individutals signing on behalf of the entity that is selling.
., .
COLDWELL BANKER-Campbell Realtors 04/04/2020
_______________________, ____, __________ ___________
Coldwell Banker - Corporate, 1720 Pacific Coast Hwy Ste 101 Huntington Beach, CA 92648 Scot Campbell
714.960.6384
714.536.5394
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_______________________, ____, __________ ___________
_______________________, ____, __________ ___________
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If your property is held by a Trust, this form is used to explain Trust Disclosures & Exemptions.
_______________________, ____, __________ ___________
X
X
Coldwell Banker - Corporate, 1720 Pacific Coast Hwy Ste 101 Huntington Beach, CA 92648 Scot Campbell
X
714.960.6384
X
714.536.5394
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. . COLDWELL BANKER-Campbell Realtors
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This form is used in case we need to add any special terms to the listing agreement.
One
X
Residential Listing Agreement ____, __________ ___________
_______________________
., .
X
X
X
X
Coldwell Banker - Corporate, 1720 Pacific Coast Hwy Ste 101 Huntington Beach, CA 92648 Scot Campbell
. .
714.960.6384
714.536.5394
LP Sample Pages
1720 Pacific Coast Highway, Suite 101 Huntington Beach, CA 92648