Welcome to Home Concierge
Official White Paper 2021
Updated: January 22, 2021
2 Table of Contents About Coldwell Banker - Campbell Realtors Program Details Process Timeline Frequently Asked Questions What Our Clients Say 3 4 5 6 9 12
We’re a Strategic partner
Coldwell Banker - Campbell Realtors is a real estate services company that focuses on maximizing value and profit for home sellers. We believe that innovation in the real estate industry is overdue, and we are a partner to homeowners to deliver value in new ways. Simply said, we invest in your profit.
Coldwell Banker - Campbell Realtors has created multiple programs and products to allow us to add value and convenience for almost any home sale. Selling a home is a big life event. We provide our own expertise, capital, and network to deliver the very best outcomes for homeowners: less hassle & more profit
What makes Coldwell Banker - Campbell Realtors different?
• Our objective is to be a true partner with homeowners
• Our approach is modern and flexible
• Our game-changing programs give homeowners a new scale of value
• We focus on long term relations rather than transactions
• We are always innovating; we disrupt common challenges in the home sales process
• We add value profit and convenience for homeowners
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Program details
What is it?
As core elements of the Home Concierge program, Coldwell Banker - Campbell Realtors helps in three ways:
1. Our Private Capital Source fronts all costs associated with presale home renovations at no interest and no fees.
2. Acts as a resource to provide our expertise to prepare a home renovation plan so you can maximize the return on your investment.
3. Access to our network of service providers to ensure quality, speed, and affordability.
Who is this for?
This program is for homesellers who understand pre-sale renovations will maximize their profits, attract more buyers, and help them sell faster.
No-loss guarantee option
For qualified homeowners, Private Capital Source offers a no-loss guarantee option that ensures homesellers will recoup renovation investments. Ask your Coldwell Banker - Campbell Realtors agent if your home qualifies.
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Coldwell Banker - Campbell Realtors drafts a renovation plan with our Private Capital Source
You’ll meet with your Coldwell Banker - Campbell Realtors agent, who will help determine the scope and budget that will yield the highest return on investment.
We match your home with the right service providers
Our team solicits multiple bids to find the right service providers to deliver affordability, speed, and quality.
Witness the transformation
The renovation plan is set. Colors & materials are selected. Our service providers arrive on-site and get to work. The home is soon in turnkey condition for the open market.
Sell your home at top dollar
Having a turnkey home makes the most impact and appeals to the most buyers, making it highly competitive and desirable. Homes in our concierge program sell much faster and at a higher dollar amount... often there are bidding wars for turnkey properties!
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Frequently asked questions
What are the eligibility requirements?
Our goal at Coldwell Banker - Campbell Realtors is to help as many clients as possible. However, we do require that there is a minimum of 20% equity in the home.
What kind of projects does Coldwell Banker - Campbell Realtors approve for the Home Concierge program?
As a general rule of thumb, Coldwell Banker - Campbell Realtors approves projects that in totality take less than two months. Example project elements include: flooring, staging, painting, kitchen and bathroom remodel, landscaping/general curb appeal.
How long does the process take?
Planning and pre-approval takes approximately 10 days or less. The bidding and renovation process takes, on average, 2-8 weeks depending on scope of work. *
When does the homeowner pay back the money that was fronted?
Homeowners reimburse our Private Capital Source when one of the following happens: the home sells, the homeowner terminates their listing agreement, the home is no longer being actively marketed for sale, or 12 months pass from the Home Concierge Renovation completion date.
*Timelines may vary due to external factors out of control of our Private Capital Source. The example here is a general approximation and may not be applicable for every case.
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How does our Private Capital Source make money?
Our Private Capital Source leverages referral power and buying power to ensure a competitive price for the homeowner while reserving a small profit.
Can the homeowner live in the home during renovation?
For health, safety, and efficiency, we recommend that the home be vacant during any significant pre-sale home renovations. Our Private Capital Source can cover the costs of moving, storage, temporary housing and relocation. Ask your Coldwell Banker - Campbell Realtors agent for details.
How does the homeowner know pricing is competitive?
We leverage our referral power to negotiate preferential pricing from our service providers & material suppliers. In addition, we always get three bids on each job to ensure that our service providers are competitive. As a regular & past customer of our service providers, we get better pricing and faster service than individual homeowners can negotiate.
Can the homeowner choose the contractors?
Our Private Capital Source solicits bids from three independent service providers for each project, one of them being a provider the homeowner or Realtor can recommend. After we compare all three bids, the best service provider for the job will be selected.
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Can the homeowner be involved in design and material selection?
The goal on every project is to maximize return on investment; therefore, our Private Capital Source remodels homes to market trends and buyers taste. We provide homeowners our comprehensive design and materials palette, which our Designers select from when designing projects based on neighborhood style.
Do service providers offer a warranty on their work?
Our Private Capital Source requires all service providers provide a oneyear workmanship and materials warranty.
Does Coldwell Banker - Campbell Realtors guarantee that the homeowner will make a return on their renovation investment?
No, but Coldwell Banker - Campbell Realtors Home Concierge customers generally will see a significant return on their investment. Results often exceed expectations. For qualifying homeowners, our Private Capital Source offers a no-loss guarantee option that ensures they only pay for the actual value the renovation delivers. Ask your Coldwell Banker - Campbell Realtors agent if your home qualifies.
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