The development is adjacent to Peter’s Landing Center & Marina and nestled between the soft sands of Sunset Beach and the calm waters of Huntington Harbour. So, it is a short stroll to the beach, marina, restaurants, shops, Mother’s Market, Starbucks, and nightlife.
There is plenty to do inside Broadmoor, HOA amenities are top-notch with an Olympic size pool, spa, and tennis/pickle ball courts! The bike path in Sunset Beach stretches safely all the way along the sand in Huntington Beach to Newport Beach… fantastic if
bike rides or long scenic walks!
A Landmark Legal Settlement has created a NEW ERA in Real Estate
On March 15, 2024 the National Association of Realtors entered into a settlement in the Burnett V. NAR case. Due to the settlement, NAR agreed to the following MLS rule changes which will become effective in August 13, 2024 in Southern California:
Agents are required to sign a written Buyer Representation Agreement with their Buyer clients wherein compensation to be paid by the Buyer is specified.
Seller paid Buyer Agent commissions will no longer be promised and published in the Realtor MLS.
In the NEW ERA created by the NAR Settlement, the successful marketing style for selling homes is changing. The past emphasis on generous Seller paid Buyer Agent commissions (to bring qualified buyers to the table) has been significantly reduced. Commissions will no longer be guaranteed by MLS Rules. With over 50% of the buyers now coming to our open houses unaccompanied by real estate agents, it appears that the real estate sales industry is being transformed from “Salesforce” to “Consumer Product” style marketing:
The Salesforce Marketing style is very personalized, relationship-driven, and involves direct interaction with homebuyers through a “salesforce” of Buyer Agents who are motivated by the promise of a generous Seller Paid Commission to get buyers out looking at homes.
The Consumer Product Marketing style emphasizes Branding, Emotional Appeal, Packaging, and Multi-Channel Advertising directly to the consumer to differentiate the product, generate interest, and obtain a top dollar sales price.
Coldwell Banker is the oldest, best known, and most respected Real Estate Brand in the world. Our home preparation assistance will create Emotional Appeal and our Marketing Package includes best-in-the-industry imagery for your home. We use the most effective Advertising Channels to effectively reach a very large audience of homebuyers through signs, direct mail, print media, eMail, texting, retargeting, geo-fence targeting, social media, online exposure, YouTube, websites, Broker Preview, Area Realtor Notification, and the Realtor MLS.
The Reputation of the Brokerage you hire matters to buyers. Our NEW ERA “Marketing Plan to Sell your Home” has been designed to ensure that a qualified buyer finds, loves, and purchases your home for top dollar regardless of the NAR Settlement & Rule Changes.
My Listing Commission in the NEW ERA will be 3.5% or Less!
We’ve entered a NEW ERA in real estate, where the Buyer’s Agent is paid based on the compensation identified in the Buyer Representation Agreement… not an amount published in the Realtor MLS.
In the past, there was an emphasis on “Salesforce Marketing” with generous Seller paid Buyer Agent commissions to bring qualified buyers to the table. But this incentive is no longer guaranteed by the MLS Rules.
If a Seller offers to pay Buyer Agent compensation exceeding the amount specified in the Buyer Representation Agreement, the Buyer Agent cannot legally accept the additional compensation.
Successful Marketing in the NEW ERA is evolving toward Consumer Product style techniques which emphasize Branding, Emotional Appeal, Packaging, & Multi-Channel Advertising:
Branding: Home buyers exhibit predictable consumer behavior. In the biggest purchases of their lives, they prefer to buy from an established & respected brand. Coldwell Banker is the oldest, best known, and most respected Real Estate Brand. Millions of advertising dollars are spent year-afteryear so potential buyers will have a positive association with your home the moment they see the Coldwell Banker sign in your front yard.
Emotional Appeal: My Home Preparation Assistance will position your home to get top dollar. I do not charge extra for coordinating the professionals that will make your home look fantastic for prospective home buyers.
Packaging: The Image Filled Marketing Package I create for your property will be amazing: Hi-Res photos, drone shots, 2D Floorplan, video, and 3D Virtual “walk through” Tour.
Multi-Channel Advertising: The imagery and property details will be aggressively distributed using multiple marketing channels directly to the consumer to attract qualified buyers. Your listing will be on all the top websites: Zillow, Homes.com, Trulia, Realtor.com, ColdwellBanker.com, Redfin, and the Realtor MLS. It will also be advertised on these additional channels: Social Media, eMails, brochures, retargeting, geo-fence targeting, texting, direct mail, signs, & more!
In the NEW ERA, many consumers will find your home on their own, then come tour it without a Buyer’s Agent.
If a qualified buyer has not signed a Buyer Representation Agreement before visiting your home, I will represent that buyer as a Dual Agent… this service is included in the 3.5% commission.
Certainly a “Salesforce” of Buyer Agents will still try to sell your home. And, some Buyers will prefer to sign a Buyer Representation Agreement with an agent they know & trust.
My marketing recommendation to home sellers in the NEW ERA is to encourage cooperating Buyer Agents to show and submit offers. I believe most sellers will consider paying compensation to Buyer Agents per the terms of their Buyer Representation Agreement. It is sensible to consider offers with the Highest Net Proceeds & Best Terms regardless of the amount of compensation paid to the Buyer’s Agent.
Notably, I offer a discount on the 3.5% Listing Commission when the buyer has an agent. You can redirect these funds toward the compensation of the Buyer’s Agent or toward your other customary seller closing costs.
How’s the Huntington Beach Market?
At the start of 2024, the Days of Supply* for all homes in Huntington Beach was sitting at 78 (Balanced Market). The slower market conditions were attributable to mortgage rates spiking to over 8% in October 2023. When the Federal Reserve began easing, mortgage rates fell to the 6.5% level by the end of 2023. Buyers entered the market again in droves, and the Days of Supply dropped back to 48 by February. The reading remained in the high 40s until July 18, 2024 when it jumped to 69 (now in the Balanced Market Range).
Mortgage rates have settled down below 7% again with the 30-Year Fixed Rate quoted on July 23, 2024 at 6.87%**. As we move into the summer real estate market and an election season, demand will fall as compared to the spring & early summer market. Look for the Days of Supply to be in the Balanced Market Range in the next few months unless there is a significant improvement in mortgage rates.
Scot Campbell is an experienced, trustworthy, knowledgeable, reputable, and above all caring Realtor with 100% 5-Star Reviews.
In 2024, he already has 22 Transaction Sides Closed or In Escrow Totaling over $49.4 Million. Scot has Brokered over 3,500 Homes in the last 34 Years!
House: 4 BR + Office, 4.5 BA, 4,626 SqFt ADU with Separate Entrance: 2 BR, 2.5 BA 1,001 SqFt.
finishes throughout, Gourmet Island Kitchen, Open Concept, 4 Car Garage, Home Automation System Outdoor Kitchen, Foutain Wall, Decorative Lighting, and so much more.
Come join the Huntington Harbour Lifestyle in this Waterfront Home… bring your bathing suits, paddle boards, kayaks, fishing tackle, & beach chairs! Your 30’ boat dock is right out the back door, an ideal spot for a Duffy, skiff, fishing boat, or “Catalina Cruiser”. This home is light, bright, & move-in ready! The entire home was remodeled, & it has the features you have been looking for: “open concept” floorplan, luxury primary suite, & downstairs bedroom + full bath! Come see this one!
