REALTY DIGEST JULY 2021 by Scot Campbell

Page 1

JULY 2021 / Circulation 17,500 Monthly

www.RealtyDigestOnline.com

3322 Venture Drive, “Trinidad Island” Huntington Harbour, CA | Offered at $4,000,000 FULLY UPGRADED & REMODELED ESTATE | MAIN CHANNEL | 5 BR | 4.5 BA | 4,480 SQFT | BOAT DOCK There is nothing like the Trinidad Island Waterfront Lifestyle. The island features a beach, two playgrounds, large greenbelts, linear park, and waterfront walkway ideal for strolls... it is simply one of the finest neighborhoods in Coastal Orange County. This luxury quality custom built home has a breathtaking 180 degree over-the-water sunset view! Nearly every room enjoys Main Channel views of Huntington Harbour and overlooks a private deeded 35’ main channel dock which will hold yachts in excess of 40 feet. The moment you enter this completely remodeled home, you will feel the luxury of spacious rooms and water views from the formal dining room, quartz island kitchen, and the expansive living room which is accented with a marble fireplace, coffered ceilings, and wall to wall glass bi-fold doors that lead to the sunny back patio. The patio & balcony space is an entertainer’s dream… with plenty of space for gatherings to enjoy the breathtaking Southwest sunset views. The kitchen and original dining room were combined into a luxury gourmet island kitchen perfect for entertaining! It features quartz counters & center island, wine fridge, professional grade stainless steel appliances,& Calcutta marble flooring! The upgrades are too numerous to list, the home really must be seen in person.

SCOT CAMPBELL

COLDWELL BANKER - Campbell Realtors Broker / Global Luxury Specialist 714.336.0394 Mobile / Text scot@campbellrealtors.com www.scotcampbell.com DRE #00943759


Huntington Beach

MAY 2021 Market Statistics By Scot Campbell, Realtor 6/14/21 Source: Realtor MLS

Now is the BEST TIME of the Year to Sell !

The Huntington Beach residential real estate market performed remarkably well in May 2021. It was a month that had 201 new listings and 232 properties sold. A year ago, those respective numbers were 167 and 91 (reflecting the COVID-19 lockdown). The Average Days on Market was 23, last year it was 31days.

Sellers are enjoying the Most Favorable conditions I have seen in 30+ years. Dear Clients, Friends, & Family –

As we move into the summer 2021 market, these are the best of times for home sellers in Huntington Beach. The conditions are especially favorable for sellers who have a home that would otherwise be difficult to sell: Poor location, functional obsolescence, and fixers... These are the best conditions in years to sell those hard-to-sell properties! If you are thinking of taking advantage of the peak prices, you might be wondering: “How do I get started?” The Selling Process is much easier today: Step One is to call, text, or email me. Step Two will be a conversation about your goals and mapping out a plan. Step Three is the process of getting your house ready for the market. Step Four is getting on the market, in escrow, and closed. I will make it all goes smoother than you ever thought possible, and the property will sell for top dollar to a wonderful buyer. It all starts with that first no obligation call, text, or email.

Scot Campbell, Broker

Cell/Text: 714-336-0394 Scot@CampbellRealtors.com

Remarkably, the List/Sold Price ratio for May 2021 closed homes was 101.2%. So, on average homes listed in the MLS are selling 1.2% OVER the asking price. The Average Sold Price for all Huntington Beach homes was $1,125,615, an increase of 22.46% year-over-year reflecting strong price appreciation and an appetite for luxury homes in coastal communities like Huntington Beach. If you have questions about buying or selling, I am happy to communicate by phone, text, email, zoom or in person (safely) at your home or our Covid Safe outdoor conference areas at our oceanfront real estate office.


Huntington Beach Housing Market

DAYS OF SUPPLY

Best Indicator of Relative Strength of the Market

Days-of-Supply is the best measure of the strength of the Huntington Beach Real Estate Market. Recent readings reflect the strongest seller’s market conditions witnessed in years. A reading of below 60 is traditionally a “Seller’s Market. On May 27, 2021 the Days of Supply metric hit 19 days… the best selling conditions I have ever seen for home owners in the last 30 years. This is by far the strongest Spring Seller’s market on record!

To read my complete report on the Huntington Beach Real Estate Market go to: www.HowsTheHBmarket.com

For an Instant Home Value Report for your home go to: www.HBhomeValue.com


Luxury Listings by Scot Campbell 1200 Pacific Coast Hwy #313, “Pierhouse” Downtown Huntington Beach

1 BR | 1 BA | Resort Style Pool/Spa | Ocean View

3D Tour & Details: www.1200PCH313.info Pierhouse (Leased Land) offers Luxury Oceanfront Resort Living and the 3rd floor whitewater oceanview balcony of this unit is the perfect place to start your day with a cup of coffee or watch the surfers as the sunset approaches. NEW LISTING | Listed at $649,900

617 7th Street, Downtown Hunt. Bch

3 Bdrms | 3.5 Baths | 3rd Flr Bonus Rm | 2nd Floor MBR

IN ESCROW | List Price: $2,499,900

619 7th Street, Downtown Hunt. Bch

3 Bdrms | 3.5 Baths | 2nd Flr Bonus Rm | 3rd Floor MBR

AVAILABLE | List Price: $2,499,900

Two New Homes under construction nearing completion: Beautiful Contemporary architecture. Ideal for owners who want to be “refreshed” everyday by a residence with clean lines and lots of natural light. Exquisite 2,875 square foot floor plans with modern inspired architectural concepts. Upgrades include: Attached 2 car garages, Central heating & air with linear vents, tankless water heater, modern design fencing - concrete patio - firepit, designer metal gates, recessed lighting, Restoration Hardware chandeliers & pendants, European style/modern wood grain kitchen cabinetry with soft close hardware/rollout trays, marble waterfall countertops, Premium windows, Bi-fold patio doors. One of the best locations in Downtown Huntington Beach.


The Coldwell Banker – Campbell Realtors Home Concierge program helps home sellers who need to prepare their property for the market in three ways:

• Fronts all costs associated with pre-sale home renovations at no interest and no fees.

• Acts as a resource to provide our expertise to prepare a home renovation plan so you can maximize the return on your investment.

• Access to our network of service providers to ensure quality, speed, and affordability.

Who is the Home Concierge Program designed to help? This program is for homesellers who understand pre-sale renovations will maximize their profits, attract more buyers, and help them sell faster, yet do not have liquid funds available to prepare their home for the market.

The Coldwell Banker – Campbell Realtors Trade Up program helps home buyers in three ways:

• Providing an all-cash offer on your behalf.

• Allowing you to move into your new home before selling your old home.

• Acting as a resource to provide our expertise to sell your old home at top dollar and maximize sales value.

Who is the Trade Up Program for? This is for homeowners who are juggling between selling their current home and locking in their dream home. With our Trade Up program, now you are able to buy your new home before you sell the old one. With our capital funds at your disposal, you can leverage our ability to make quick closing cash offers to beat out other buyers and get the best price!

Want more details on either the Home Concierge or Trade Up Program? Call, text, or email Scot Campbell and he will send you an informative online brochure. Scot Campbell, Broker Cell/Text: 714-336-0394 / Scot@CampbellRealtors.com / www.ScotCampbell.com


Luxury Listings by Scot Campbell

16455 Ladona Circle, “Humboldt Island” Huntington Harbour, CA

NEW LISTING | Split Level | 4 BR | 3.5 BA | 2,800 Asqft | 35’ X 15.5’ Dock | 2 Car Gar

3D Tour & Details: www.16455Ladona.info The floorplan is ideal for the location and features upstairs living room, gourmet island kitchen, dining area, waterview dining balcony, and luxury master bedroom suite. The bottom level features a delightful courtyard, spacious familyroom, secondary bedrooms & baths, covered waterfront patio with built-in outdoor kitchen! CLOSED MULTIPLE OFFERS FULL PRICE | $2,850,000 | Represented Seller

1200 Pacific Coast Hwy #316, “Pierhouse” Downtown Huntington Beach Oceanfront Condo | 3rd Floor | 1 BR | 1 BA | Resort Style Pool/Spa | 2 Parking Spaces

3D Tour & Details: www.1200PCH316.info OCEANFRONT penthouse in Pierhouse (Leased Land) Condominiums! This amazing 3rd Floor unit has a permanent 180 degree view of the beach, Catalina Island, pier, whitewater, and beautiful sunsets. IN ESCROW MULTIPLE OFFERS | Listed at $825,000 Representing Seller


Effective Target Marketing Paired with an Exceptional “Virtual Tour Experience” Results in a Quick Sale at Top Dollar! 901 Huntington St, Huntington Beach: An example of excellence in real estate marketing. By Scot Campbell - March 2021 As with most things, there is a right way and a wrong way to market real estate in 2021. The property at 901 Huntington Street was listed during 2020 for 180 days, but it did not sell, so the seller turned to Scot Campbell to get the job done. The property was prepared for the market and the HDRI enhanced photography came out beautifully. A Virtual Tour was created using a high-resolution 3D camera, and an aerial 360 drone video was uploaded so buyers could see the neighborhood and proximity to schools, parks, & the beach! The home was entered into the Realtor MLS, an electronic marketing campaign was launched, and a direct mailing went out to 17,500 Huntington Beach households. Google, Facebook, & Instagram views totaled 118,474, there were 2,147 “clicks” for more information, and 14 people made direct electronic inquires on the property. The combination of marketing efforts resulted in 62 3D Tour Views over 8 days, with just three in person showings, 2 offers, and a closed escrow at 99.98% of asking price. If you have had thoughts of selling, contact Scot Campbell for a confidential conversation on your future plans and he will help you achieve your goals. Reach Scot by phone/text at 714-336-0394 or via email at Scot@CampbellRealtors.com.

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Luxury Listings by Scot Campbell

507 Pierside Circle, “Pierside Estates” Hunt. Beach

3 BR | 2.5 BA | 2,476 ASqFt | 3761 SqFt Lot | Built 1990

3D Tour & Details: www.507Pierside.info

CLOSED FULL PRICE | $1,350,000 | Scot Represented Seller

425 22nd Street Huntington Beach

17321 Wareham Ln, Huntington Beach, CA 92649 4 BR + Office Nook | 3 BA | 2,089 Asqft | Fire Pit & BBQ

3D Tour & Details: www.17321wareham.info CLOSED | $1,492,500 | Represented Buyer & Seller

16760 A Bay View Dr, “Sunset Island”, Hunt. Beach

3 BR | 3.25 BA | 2,928 Asqft | 2 Car Gar | Rooftop Deck

3 BR | 3.5 BA | 2,780 Asqft | 3 Car Gar | 3 Story + Deck

www.42522nd.info

3D Tour & Details: www.16760A-Bayview.info

CLOSED | $1,785,000 | Scot Represented Seller

CLOSED | $1,975,000 | Scot Represented Seller

606 13th Street, “Downtown,” Huntington Beach

516 Ashland “La Cuesta Racquet Club” Hunt. Beach

3D Tour & Details: www.60613th.info

3D Tour & Details: www.516Ashland.info

BEACH HOME WITH ELEVATOR | 3 BR | 3.5 BA | 3,106 SF

CLOSED | $2,525,000 | Scot Represented Buyer & Seller

3 BR + Bonus Rm | 2 BA | Downstairs Master BR | End Unit

CLOSED | $916,000 | Scot Represented Seller


My New Virtual Tour Platform allows me to do “Live Virtual Open Houses” with “in-tour audio”. It also has a “doll house” view, 2D floorplan, and annotated details about the upgrades. Example Property Tour:

www.7202oceanfront3Dtour.info

A Game Changing Virtual Tour Platform has emerged… let me tell you about it. Before I tell you about it, I wanted to mention that I hope that you are your family are well. Also I wish to express my continued sincere appreciation for the healthcare workers in our community on the front lines fighting the COVID-19 virus. There are now countless platforms for interior home Virtual Tours. All the systems have excellent 3D images provided a quality camera is used. Some systems have tiles along the bottom to move through the house, others have circles or arrows. One of the best Virtual Tour features is the “doll house” view (made famous by Matterport). Some systems can also generate a 2D floorplan, which buyers have relied on for years. But, what these systems all lack is the detailed information about the upgrades and features of the home that many buyers would like to know as they “walk through”. And, “live” simultaneous communication with the Realtor (similar to the traditional open house experience), has not been available in the virtual tour systems.

The NEW Virtual Tour Platform I implemented for my three most recent listings has all the functionality that was missing in previous virtual tour platforms:

Buyers like to see the overall neighborhood, so I am now using Aerial 360 Tours for all my listings where drone flights are allowable. Example Aerial Tour:

www.16452GermainAerial360tour.info

I can now annotate the upgrades in your home inside the tour giving URL links to features like your new wood flooring, built-in refrigerator, air conditioning, and anything else you want the buyer to know about.

There is also a 2D Floorplan drawing inside the platform.

Most importantly, I can now “Live Walk” the buyer though the home tour… it is like a Zoom Meeting inside of the tour platform.

Like Zoom, multiple buyers on separate devices can be on the “Live Walk” through the home. Perhaps the husband is on an iPhone watching the kids play at the park, the wife is at home on a desktop, and the grandparents were invited to participate on their tablet. Either myself, or any one of the participants can manipulate the movement through the various “3D Views” of the house. I believe Coldwell Banker - Campbell Realtors is the only real estate brokerage in Huntington Beach using these two advanced tour systems. If you are thinking about selling and want the best possible marketing experience for your home, please contact me via phone or text at 714-336-0394.

Want to see a 3DTour that generated 7 showings the First Day the home was on the Market? Take a look at www.18845Rockinghorse3Dtour.info


Recently Closed by Scot Campbell

www.10505Morada.info

Represented Seller

Represented Buyer

www.413california.info

Represented Seller

www.50213th.info

www.16452Germain.info

www.901Huntington.info

www.60813th.info

www.62213th.info

www.62313th.info

www.62513th.com

www.805alabama.info

www.807alabama.info

www.1017delaware.info

Represented Buyer

www.3446Windspun.info

Represented Seller

Represented Buyer

Represented Buyer

Represented Seller

www.16412ardsley.info

www.62822nd.info

Represented Seller

Represented Seller

Represented Seller

www.18845Rockinghorse.info

Represented Seller


For an Instant Home Value Report for your home go to: www.HBhomeValue.com

California Homeowners Can Realize Significant Annual Property Tax Savings Starting April 1st 2021 Prop 19 removes location price restrictions to allow homeowners who are 55 or older, severely disabled, or victims of wildfires or natural disasters to: - Purchase a replacement home anywhere in California and transfer the taxable value of their current home, allowing them to realize significant annual property tax savings. - Move closer to family or medical care, purchase a home that better meets their needs, replace a firedamaged home, or retire or relocate anywhere in the state without a tax increase. - Save substantially in annual property taxes when moving to a replacement home, even if the replacement home is more expensive than the original primary residence (with an adjustment upward to their tax basis if the replacement property is of greater value). - Transfer the low property tax base of their original home to a new home up to three times.

The California Assn of Realtors advise homesellers seek the advice of a qualified California real estate attorney or tax advisor if there is a question about Proposition 19.

For more INFO go to: www.CAprop19details.info


COLDWELL BANKER Campbell Realtors 1720 Pacific Coast Hwy, Suite 101 Huntington Beach, CA 92648

Local Postal Customers

7202 W. Oceanfront, a NEW LISTING on the Sand in Newport Beach! 4 Bedrooms | 3.5 Baths | 2,790 ASqFt | 2 Car Garage + 200 SqFt Workshop | 2 Car Driveway

3D Tour & Details: www.7202oceanfront.info Custom Built Dream Home on the sand in the very private West end of Newport Beach with views of the Pacific Ocean and Catalina Island from all levels. Ideal for entertaining with large patio, inviting surf, and acres of soft sand… enjoy the feeling of being on vacation every day. In person showings start on June 24th 2021. Listed at $7,750,000

SCOT CAMPBELL / COLDWELL BANKER-Campbell Realtors Broker / Global Luxury Specialist 714.336.0394 Mobile / scot@campbellrealtors.com / www.scotcampbell.com / DRE #00943759

The property information herein is derived from various sources that may include, but not be limited to, county records and the Multiple Listing Service, and it may include approximations. Although the information is believed to be accurate, it is not warranted and you should not rely upon it without personal verification. ©2021 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.


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