L.A. County Fair Online, Print and Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Content postings, Calendar Postings and Dedicated Emailing were all utilized for the festival. • Social Media Campus Circle utilized its own Social Media channels to promote the festival. We disseminated information for the event (editorial, calendar listings, etc…) thru our FB and Twitter pages along with various other efforts of outreach. • Print Advertising Campus Circle ran print ads for the fair in our alternative newspape. The issue is distributed to over 500 retail outlets and colleges in Los Angeles.
L.A. County Fair 2012 Campaign Recap Banner Advertising - 821K impressions, 570 clicks Editorial Page – 747 Page Views • Sweepstakes – 2,352 Page Views Dedicated Email – 27K sent, Total Opens – 4,587 to date, Total clicks – 1,379 Newsletter Banner Ad – 5 wks, 27K+ emails, Page Views – 2,805, Clicks – 140 Social Media - Campus Circle channels: Facebook – 6,182; Twitter- 2,775 Calendar Listing - 1,058 Page Views • Trailer – 111 Print Advertising - Readership: 90,000, Circulation - 30,000
Total Event Related Page Views – 11,549 Total Clicks – 2,089
Print Ad In Campus Circle Readership – 90,000 Circulation – 30,000 Distribution – 500 Retail Stores + Colleges
Print Ad #2
Editorial Page Views – 747 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Banner Advertising Banner advertising for the event appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 821K. Clicks – 570.
Dedicated Email Delivered – 26,907 Opened – 4,587 Clicks – 1,379
Campus Circle Newsletter Emails – 26,863 Opens – 2,805 Event Clicks – 82 Date – 8/31/12 Additional Emails – 4 Additional Clicks - 58
Calendar Listing Page Views – 1,058 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Trailer Page Views – 111 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes Campaign Page Views – 2,352 Entries – 1,119 Age – 18 to 34 (48%) 35 to 49 (32%) Gender – Female (57%) Ethnicity Caucasian (35%) Hispanic (25%) Asian (15%)
Sweepstakes Demo - Age
Sweepstakes Demo - Gender
Sweepstakes Demo - Ethnicity
Sweepstakes Demo - Status
Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our pages along with various other efforts of outreach. The following pictures recaps some of our approach. Facebook Likes: 6,186 Twitter followers: 2,777
Social Media – Twitter Page
Social Media – Facebook