Admission Report

Admission (Focus Features) Retail, Street, Online, Social Media and Print Markting Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the film.

• Retail Partnership We set up a retail partnership with Numero Uno Pizza chain in L.A. that included poster displays in the store and pizza box toppers.

• Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content, sweepstakes and screening information through our Facebook and Twitter pages along with partner social media communities.

• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.

Admission Campaign Recap Banner Advertising - 517K impressions, 407 clicks Sweepstakes – Page Views – 2,116, Entries – 958 Screening Pg #1 - 2,159 pg views • Screening Pg #2 - 4,466 page views Dedicated Email – 25.7K+ sent, Total Opens – 4,520 to date, Clicks – 1,211 Newsletter Banner Ad – 1 wk, 25.7K+ emails, page views - 2,900, 55 clicks Social Media - CC related channels: Facebook – 52,608; Twitter- 175,300 Film Trailer - 359 page views • Online Content - 607 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail/40 schools Campus Circle on Issuu - 1,331 Page Views

Total Page Views – 18,458 Total Clicks – 1,662

Numero Uno Pizza #1 Select pictures from our retail campaign

Numero Uno Pizza #2 Select pictures from our retail campaign

Numero Uno Pizza #3 Select pictures from our retail campaign

Numero Uno Pizza #4 Select pictures from our retail campaign

Campus Circle Distribution Select images of retail drops

Cover Strip Ad on Campus Circle Select images of street distribution #1

Cover Strip Ad on Campus Circle Select images of street distribution #2

Campus Circle on Issuu.com An online magazine viewing community Page Views To Date – 1,332

Print ad in Campus Circle #1 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.

Print ad in Campus Circle #2 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.

Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.

Campus Circle Facebook Likes: 6,283 Twitter followers: 2,897 To the right – Mountain High Facebook Post – 46,780 likes

Campus Circle Twitter Page

Social Media Post examples

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 517K. Clicks – 407.

Dedicated Email Delivered – 25,733 Opened – 4,520 Clicks – 1,211

Campus Circle Newsletter Emails – 25,733 Opens – 2,900 Total Admission Clicks – 55

Online Content Page Views – 607 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Movie Trailer Page Page Views – 317 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Screening Page #1 Page Views – 2,159 Age – 44% 18 to 34 Ethnicity – 31% Caucasian, 30% Hispanic Gender – 61% Female Status – 46% College, 27% Working Professional

Screening Page #2 Page Views – 4,466 Age – 52% 18 to 34 Ethnicity – 32% Caucasian, 26% Hispanic Gender – 58% Female Status – 34% College, 30% Working Professional

Screening LA Demo. – Age

Screening LA Demo. – Ethnicity

Screening LA Demo. – Gender

Screening LA Demo. – Status

Admission Sweepstakes Entries – 958 Page Views – 2,116 Demographics of Entrants Age – 26% 18 to 34, 35% 35 to 49 Gender – 58% Female Ethnicity – 55% Caucasian Status – 30% Working, 28% in College

Sweepstakes Demo. – Age

Sweepstakes Demo. – Ethnicity

Sweepstakes Demo. – Gender

Sweepstakes Demo. – Status