A Haunted House 2 Street, Online Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: •
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Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film. Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter pages along with partner social media communities. Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising. Event Marketing – Campus Circle utilized its street team to distribute film promotional items.
Cover Strip 4/11 Issue
Cover Strip Issue Distribution
Print ad in Campus Circle 3/27 Issue
Print ad in Campus Circle 4/11 Issue
Print Content - 4/11Issue
USC Springfest – 4/5/2014 Concert Event with Tyga
USC – 4/10/2014 Promoting our new Issue
USC – 4/10/2014 Promoting our new Issue #2
Campus Circle Facebook Like campaign – Branding AHH2
Campus Circle Facebook Like campaign – Stats
Online Content Page Views to date – 752 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Imp. – 219K. Clicks – 241. Bitly Clicks - 156
Dedicated Email Delivered – 23,312 Opened – 2,438 Clicks – 404 Bitly Clicks - 332
Campus Circle Newsletter Emails – 23,310 Opens – 2,320 Week Newsletter Campaign Total AHH2 Clicks– 44
Screening Premiere of A Haunted House 2
Page Views – 723 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Film Trailer Page Views – 52 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes for Roscoes House of Chicken and Waffles gift certificates
Page Views – 1,000 to date Entries – 585 to date Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Gender
Sweepstakes - Ethnicity
Sweepstakes - Status