A Lego Brickumentary (RadiusTWC) Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5. 6.
This report recaps our marketing efforts for A LEGO BRICKUMENTARY. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA and a national email Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (19K+) Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release Sweepstakes – Pages hosted on campuscircle.com Retail Promotion – Set up with PUZZLE ZOO (5 locations)
The campaign has 4,235 clicks (includes 3,529 bitly clicks), 9,257 content related page views and 141 social media interactions to date. The total reach for the Facebook campaign was 25,086. Puzzle Zoo related page views – 5,425 and Clicks – 670 to date.
Retail Promotion #1 Poster display/Sweeps Promotion with PUZZLE ZOO – A LEGO, gold standard recognized toy store for all ages with 5 locations in the LA DMA.
Retail Promotion #2 Poster display/Sweeps Promotion with PUZZLE ZOO – A LEGO, gold standard recognized toy store for all ages with 5 locations in the LA DMA.
Retail Promotion #3 Poster display/Sweeps Promotion with PUZZLE ZOO – A LEGO, gold standard recognized toy store for all ages with 5 locations in the LA DMA.
Original Content Page Views – 709 views to date Social Media Interactions - 61
Website Traffic 733,000/month Unique Visitors 466,000/month
Original Content Facebook Boost
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 920K+ to date. Clicks – 469 to date
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email #1 Delivered (LA) – 20K+ Opened – 1,525 Clicks – 196 National – 85,133
Dedicated Email #2 Delivered (LA) – 20K+ Opened – 1,461 Clicks – 65 National – 85,133
Campus Circle Newsletter #1 Emails – 20K+ Opens – 1,537 Campaign Clicks– 21
Campus Circle Newsletter #2 Emails – 20K+ Opens – 1,533 Campaign Clicks– 34
Calendar Listing Page Views – 137 Website Traffic 733,000/month Unique Visitors – 466,000/month
Film Trailer Page Views – 252 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Social Media #1
Social Media #2
Sweepstakes Page Page Views– 2,431 Entries – 971 to date SM Interactions - 36 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status