American Ultra (Lionsgate) Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5. 6.
This report recaps our marketing efforts for AMERICAN ULTRA. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA and a national email Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (19K+) Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release Sweepstakes – Pages hosted on campuscircle.com Retail Promotion – Gift Certificate giveaway (Dementia – LA)
The campaign has 4,418 clicks (includes 3,242 bitly clicks), 8,675 content related page views and 679 social media engagements to date. The total reach for the Facebook campaign was 12,115. There were 11,200 impressions for the Twitter campaign.
Original Content Page Views – 915 views to date Social Media Interactions – 347
Original Content Facebook Boost
Original Content Twitter Campaign
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 687K+ to date. Clicks – 472 to date
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email #1 Delivered (LA) – 20K+ Opened – 2,498 Clicks – 683 National – 85,133
Campus Circle Newsletter Emails – 20K+ Opens – 1,623 Campaign Clicks– 21
Calendar Listing Page Views – 84
Film Trailer Page Views – 140
Social Media #1
Social Media #2
Screening Page - LA Page Views– 849 SM Interactions - 136
Screening Page - OC Page Views– 462 SM Interactions - 6
Sweepstakes Page Page Views– 2,104 Entries – 890 to date SM Interactions - 71
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status