ARTISANAL LA 2013 Online Marketing, Street Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the event. • Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our Facebook and Twitter pages along with partner social media communities. • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising. • Street Marketing – Campus Circle utilized its street team to distribute flyers and poster various areas of Los Angeles to promote the festival.
Artisanal LA Campaign Recap Banner Ad – 1.9 million, 7,335 clicks • Trailer - 101 page views Dedicated Email– 24K+ sent, Opens – 2,764, Clicks – 370 Newsletter Banner Ad 4X – 24K+ emails, 2,500 page views, 68 clicks Sweepstakes – 1,408 page views, 404 entries Social Media - CC related channels: Facebook – 6,485 Twitter- 3,029 Online Content – 2,431 page views • Online Calendar - 108 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail/40 schools
Artisanal LA Related Page Views – 9,746 Total Clicks – 7,773
Products @ Artisanal LA
Street Marketing – Postering/ Flyering in Los Angeles
Street – Larchmont Village
Street – Atwater Village
Street – Culver City
Street - Hollywood
Street – Little Tokyo
Street – Los Feliz
Street - Melrose
Street - Montana
Street – Byzantine Quarter LA
Street – Around USC
Street – Sycamore Square
Street – Third Street
Street – W. LA (Landmark area)
Street – Westwood Village
Street – West LA (Sawtelle Ave)
Street – West Hollywood
Banner Advertising
Banner Advertising #2
Banner Advertising Stats #3 Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 1.9 millions Clicks – 7,335.
Dedicated Email Delivered – 24,365 Opened – 2,764 Clicks – 370
Online Content #1 Page Views – 915 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Online Content #2 Page Views – 1,516 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Campus Circle Newsletter Emails – 24,195 Opens – 2,500 4 Week Newsletter Campaign Total Artisanal LA Clicks – 68
Campus Circle Newsletter Listing
Online Calendar Post Page Views – 108 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Artisanal LA Trailer Page Views – 101 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes Page Views – 1,408 Entries – 404 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status
Social Media Posts Facebook – 6,485 likes Twitter – 3,029 followers
Social Media Posts #2 Facebook – 6,485 likes Twitter – 3,029 followers
Print Newspaper Calendar
Print ad in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Print Advertising #2
Print Advertising #3
Event Photos #1
Event Photos #2
Event Photos #3
Event Photos #4
Event Photos #5