Artisanal LA 2015 Online Marketing/Print Advertising DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5. 6.
This report recaps our marketing efforts for ARTISANAL LA SPRING SHOW 2015. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Desktop Dedicated Emailing – To CC members in Los Angeles Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) Newsletter Ads/Cal Listing/Trailer Post – Promoting ARTISANAL show Sweepstakes – Pages hosted on campuscircle.com Print Ad Campaign – In Campus Circle
The campaign had 1,317 clicks (includes 521 bitly clicks), 6,867 content related page views.
Print Ad
Original Content Page Views – 218 Website Traffic 733,000/month Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 461K+ to date. Clicks – 323
Dedicated Email #1 Delivered – 21K+ Opened – 2,138 Clicks - 359
Dedicated Email #2 Delivered – 21K+ Opened – 1,744 Clicks - 89
Campus Circle Newsletter Emails – 21,484 Opens – 1,832 Weekly Newsletter Campaign Clicks– 25
Calendar Listing Page Views – 119 Website Traffic 733,000/month Unique Visitors – 466,000/month
Event Trailer Page Views – 137 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Social Media #1
Social Media #2
Sweepstakes Page #1 Page Views– 679 Entries – 234 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status