At Any Price (SPC)

At Any Price (SPC) Online Marketing and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the film.

• Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated through our Facebook and Twitter pages along with partner social media communities.

• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.

At Any Price Campaign Recap Banner Ad – 308,000 imp., 259 clicks Dedicated Email– 43K+ sent, Opens – 3,917, Clicks – 450 Newsletter Banner Ad #1 – 25K+ emails, 2,557 page views, 46 clicks Newsletter Banner Ad #2 – 25K+ emails, page views – 1,980, 20 clicks Social Media - CC related channels: Facebook – 6,300 Twitter- 2,900 Film Trailer - 222 page views • Online Content – 170 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail/40 schools

At Any Price Related Page Views – 6,866 Total Clicks – 775

Print ad #1 in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.

Print ad #2 in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 308K. Clicks – 259.

Dedicated Email Delivered – 43,000 Opened – 3,917 Clicks – 450

Online Content Page Views – 170 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Campus Circle Newsletter 1 Emails – 25,445 Opens – 2,557 Total At Any Price Clicks – 46

Campus Circle Newsletter 2 Emails – 25,329 Opens – 1,980 Total At Any Price Clicks – 20

Online Calendar Post Page Views – 68 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Movie Trailer Page Page Views – 222 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Social Media Posts Facebook – 6,300 likes Twitter – 2,900 followers