AUSTENLAND Online Marketing, Print Advertising and Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the event. • Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our Facebook and Twitter pages along with partner social media communities. • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the event through print advertising.
Austenland Campaign Recap Banner Ad – 336K imp., 132 clicks Dedicated Email #1 – 24,551 sent, Opens – 2,876, Clicks – 435 Newsletter Banner Ad – 24.5K emails, 2,195 page views, 36 clicks Sweepstakes – page views – 2,005, 790 entries Social Media - CC related channels: Facebook – 6,454 Twitter- 3,007 Online Content – 175 page views • Facebook Page Views – 723 Trailer - 128 page views Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools
Film Related Page Views – 8,102, Clicks – 603
Print ads in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Banner Advertising Banner advertising appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 336,000. Clicks – 131.
Dedicated Email Delivered – 24,590 Opened – 2,817 Clicks – 686
Campus Circle Newsletter Emails – 24,539 Opens – 2,195 Total film Clicks – 36
Online Content #1 Article Posted on 8/15 Page Views – 175 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Event Trailer Page Views – 128 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes Page Views – 2,005 Entries – 790 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status
Social Media Post Examples Facebook – 6,454 likes Twitter – 3,007 followers