Beat, Rhymes & Life - A Tribe Called Quest Documentary

Beats Rhymes & Life: The Travels of a Tribe Called Quest (Sony Pictures Classics) Street, Online and Print Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Overview of Campaign •

Campus Circle worked on marketing the release of Beats Rhymes & Life: The Travels of A Tribe Called Quest in Los Angeles. This report recaps our efforts on multiple levels including:

•

Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Trailer/Online Editorial Postings, Sweepstakes Hosting

•

Retail Promotion - Amoeba Music, Los Angeles Campus Circle set-up instore retail displays with Amoeba Music, one of the top 5 independent record stores in the country. This popular store is located next to the Arclight Cinemas.

•

Street Marketing - Postering/Flyering New York, Los Angeles, Brooklyn

•

Street Marketing - First Fridays in Venice, CA Hand to hand distribution of materials at this popular L.A. DMA event.

•

Social Media - Campus Circle utilized its own Social Media channels to promote the release of Beats Rhymes & Life. We disseminated original content we produced for the movie through our Facebook and Twitter pages along with various other efforts of outreach.

•

Campus Circle - We utilized our free weekly newspaper in L.A. as a marketing tool to promote the release of Beats Rhymes & Life.

Campaign stats from Campus Circle’s outreach (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) (11) (12)

Banner Advertising (Roadblock) - 699K impressions, 404 clicks (Value = $6,999.00) Dedicated Email - 32,545 sent, Total clicks - 1,480 ($1,302.00) Newsletter Banner Ad - 2 wk, 32,500 emails per week, 5,118 views, 252 clicks ($900.00) Social Media - Campus Circle channels: Facebook 5,883; Twitter- 2,106 ($1,000.00) Sweepstakes page - 1,108 page views ($750.00) Movie Trailer on website - 240 page views Online Editorial - 649 page views Print Ad - 30k circ., 90k readership, 800 retail/40 schools, ($2,550.00) Print Editorial - 30k circ., 90k readership, 800 retail/40 schools, ($825.00) Retail Partnership - Amoeba Music ($2,500.00) First Friday - Venice Artwalk ($250.00) Street Mkting - Postering/Flyering - NY/LA/Brooklyn ($6,800.00)

Total Impressions - 699,000; Total Emails - 32,545; Total Page Views - 7,118; Total Clicks - 2,136; Total Print Circulation - 30,000

Banner Advertising •

Banner advertising for the film appeared on our website, campuscircle.com. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 500,000 page views and 80,000 unique visitors. The banner ads had a combined 699,000 impressions and 404 clicks in 13 days. The value of the banner ads was 6,990.00.

Newsletter Advertising •

Banner advertising for the film appeared in our weekly email newsletter for two weeks.

•

The Campus Circle weekly email newsletter reaches 32,500 members per week in the greater Los Angeles area. The banner ads had 252 combined clicks.

•

The total value of the banner ads over two weeks was $900.00

Dedicated Email Campaign •

Campus Circle sent out a dedicated email to promote the release of the film.

•

The stats for the email were as follows: Emails sent: 32,545 Total Clicks: 1,480 Arclight clicks - 98 Value = $1,302.00

• • • •

Bit.ly Tracking Stats •

Campus Circle used bit.ly as a third party tracking service to track click throughs for the following online components:

• • •

Banner Campaign Newsletter Campaign Dedicated Email

•

To date, the total number of clicks for the 3 components is 1,225.

Film Trailer on website •

The trailer for Beats Rhymes & Life appears on our website. To date, the trailer page has been viewed 240 times.

Beats Rhymes & Life Sweepstakes •

The film sweepstakes has 668 entries in 7 days on our website. The sweepstakes page has been viewed 1,108 times to date.

Campus Circle - Online Editorial •

The Beats article that appeared in Campus Circle newspaper also appears on our website.

•

Since 6/27, the article has been viewed 649 times.

Campus Circle website traffic averages: 500,000 page views/month 80,000 unique visitors/month

• • •

Amoeba Music Retail Partnership (L.A.)

Amoeba Music Retail Partnership (L.A.) #2

Amoeba Music Retail Partnership (L.A.) #3

First Friday - Venice Artwalk (7/1)

First Friday - Venice Artwalk (7/1) - #2

Street Marketing - Los Angeles #1

Street Marketing - Los Angeles #2

Street Marketing - NYC #1

Street Marketing - NYC #2

Street Marketing - Brooklyn #1

Street Marketing - Brooklyn #2

Campus Circle - Social Media Campus Circle utilized its own Social Media channels to promote the release of Beats, Rhymes & Life. We disseminated original content we produced for the film through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.

Facebook Likes: 5,883 Twitter followers: 2,106 Total Value = $1,100.00

Campus Circle - Social Media 2

Campus Circle - Print Editorial •

Print Campaign

•

A review of the film appeared in the 6/29 issue of Campus Circle.

•

Campus Circle is a weekly alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 21th year, Campus Circle covers film, music, events and L.A. culture.

•

The value of the 1/2 page article is $825.00.

•

Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA Circulation: 30,000 Readership: 90,000

• •

Print ad in Campus Circle