Bellflower (Oscilloscope) Online, Social Media, Print Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Overview of Campaign •
Campus Circle worked on the marketing of Bellflower by utilizing online marketing components, social media and print advertising. Our efforts included:
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Online Marketing - Banner advertising, Dedicated emailing, Newsletter advertising, sweepstakes hosting, Editorial
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Social Media - Disseminating original content through Campus Circle’s Social Media channels
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Print advertising - Ads in Campus Circle newspaper, a free alternative weekly newspaper in Los Angeles, CA.
Campus Circle/Bellflower Stats Online UPDATED 8/31/11 Banner Advertising - 1,880,749 impressions, 435 Clicks Dedicated Email - 110,000 emails; 3,543 clicks Newsletter Banner Ads - 65,190 emails; 4,961 page views Sweepstakes - 3,762 page views; 1,597 entries Movie Trailer - 445 page views Calendar Listing - 210 page views Online Editorial (Interview) - 1,086 page views Online Editorial (Projections) - 361 page views Blog Post - 220 page views Photo Gallery Page - 556 page views Social Media Facebook Likes - 5,981 Mountain High FB Likes - 34,023 Twitter Followers - 2,279 Print Campus Circle - 1/4 page ads, 2X Circulation - 30,000; Readership - 90,000 Distribution - 800 Retail locations/schools Totals to date: Total Banner Imp. - 1,880,749; Total Page Views - 11,061; Total Clicks - 3,978; Total Sweeps Entries - 1,597
Banner Advertising •
Banner advertising for Bellflower appeared on our website, campuscircle.com. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 500,000 page views and 80,000 unique visitors. The banner ads had a combined 899,692 impressions (above the fold) and 303 clicks. The value of the banner ads was $10,800.00.
Dedicated Email •
Campus Circle sent out a dedicated email to promote the release of Bellflower to our database of 110,000 members nationwide:
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The stats for the email were as follows:
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Emails sent: 110,000 Total Clicks: 3,246 (3%)
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Value = $4,400.00
Bit.ly Click Thru Stats for the Email Campaign Campus Circle utilized the Bit.ly tracking service to keep stats on the click thrus for the email campaign. There are a total of 3,246 clicks to date. The click through breakdowns appear to the right:
Bit.ly Click Thru Stats for the Nuart Theatre. Campus Circle utilized the Bit.ly tracking service to keep stats on the click thrus for the email campaign. To date, there have been 118 clicks to the Nuart website for ticket purchases.
Newsletter Advertising 1 •
Banner advertising for Bellflower appeared in our weekly email newsletter for two weeks.
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The Campus Circle weekly email newsletter reaches 32,595 members per week in the greater Los Angeles area.
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Total page views of banners: 4,961
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The total value of the banner ad for two weeks was $1,200.00.
Newsletter Advertising 2
Sweepstakes Page Campus Circle hosted a sweepstakes for Bellflower on our website. The sweeps page included information about the film (trailer, website links, editorial) as well as the prize giveaway. The sweepstakes page has been viewed 2,402 times. The value of the sweepstakes page is $750.00.
Sweepstakes Stats Page Campus Circle had an accompanying stats/demos page for the clients to keep track of who was entering to win prizes. Total entries to date: 1,116 For example, the sweepstakes demos include: • 36% - 18 to 39 • 51% - Female • 08% - Hispanic • 60% - Caucasian • 06% - Asian • 06% - African American • 36% - Working Professional • 21% - College Students
Movie Trailer on website •
The trailer for Bellflower appears on our website. To date, the trailer page has been viewed 370 times.
Calendar Listing •
A calendar listing for Bellflower appeared on our website promoting the release of the film and the opening weekend Q&As.
Campus Circle - Online Editorial 1 •
An interview with the filmmaker Evan Glodell appears on our website.
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Our monthly traffic currently averages 500,000 page views and 80,000 unique visitors
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To date the interview has been viewed 711 times in one week.
Campus Circle - Online Editorial 2 •
Bellflower was spotlighted in our film Projections column which appears on our website and in our newspaper.
Blog Post
Photo Gallery Page •
Opening night at the Nuart Theatre in West Los Angeles. A Q&A followed the film. The car from the film, Medusa was out in front of the theatre.
Bellflower Opening Night
Bellflower Opening Night 2
Bellflower Opening Night 3
Campus Circle - Social Media #1 Campus Circle placed a variety of Bellflower posts on our facebook and twitter pages along with a post on the Mountain High facebook page which has 34,000 likes. Campus Circle FB likes - 5,950 Twitter followers - 2,258 The following pages are examples of our posts.
Campus Circle - Social Media #2 An examp le of a Twitter post.
Campus Circle - Social Media #3 An exam ple of a Twitte r post.
Campus Circle - Social Media #4 .
Campus Circle - Social Media #5
Campus Circle Outreach - Print •
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Campus Circle printed 1/4 page ads for Bellflower in the 7/27 and 8/3 issues of our publication. Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA Circulation: 30,000 Readership: 90,000 The value of the print ads is $816.00.
Campus Circle - Promo Ad (L.A) Bellflower advertising in Campus Circle
Campus Circle - Print Editorial •
Print Campaign
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An interview with filmmaker Evan Glodell appeared in the 8/3 issue of Campus Circle as well.
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Campus Circle is a weekly alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 21th year, Campus Circle covers film, music, events and L.A. culture.
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The value of the half page article is $825.00