BIRDMAN (FOX SEARCHLIGHT) Online Marketing/Print/Social Media DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 6. 7.
This report recaps our marketing efforts for BIRDMAN. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com Dedicated Emailing – To CC members in LA Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) Print Advertising – 10/9 AND 10/24 issues of Campus Circle Newsletter Advertising/Calendar Listing – Promoting film release Sweepstakes/Screening – Pages hosted on campuscircle.com
The campaign has 724 clicks (includes 509 bitly clicks), 7,242 content related page views and 98 social media shares to date.
Print Advertising
Screening Page Page Views– 3,646 Entries – 927 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 267K+. Clicks – 195
Dedicated Email Delivered – 22K+ Opened – 2,182 Clicks 404
Campus Circle Newsletter Emails – 22,326 Opens – 2,266 Weekly Newsletter Campaign Clicks– 20
Calendar Listing Page Views – 66 Website Traffic 733,000/month Unique Visitors – 466,000/month
Film Trailer Page Views – 316 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Mobile Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Social Media
Social Media #2
Screening Page Page Views– 1,019 SM Shares - 85 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Screening Demo - Age
Screening Demo - Gender
Screening Demo - Ethnicity
Screening Demos - Status
Sweepstakes Page Page Views– 1,046 SM Shares – 13 Entries – 509 to date Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status