BLUE IS THE WARMEST COLOR Online Marketing, Street Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the event. • Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our Facebook and Twitter pages along with partner social media communities. • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising. • Street Marketing – Campus Circle utilized its street team to distribute flyers and poster various areas of Los Angeles to promote the festival.
Campaign Recap Banner Ad – 234,400, 1,924 clicks • Trailer - 126 page views Dedicated Email– 24K+ sent, Opens – 2,126, Clicks – 203 Newsletter Banner Ad 1X – 24K+ emails, 2,413 page views, 27 clicks Sweepstakes – 1,087 page views, 537 entries Social Media - CC related channels: Facebook – 6,485 Twitter- 3,031 Online Content – 342 page views • Online Calendar - 103 page views Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools
Total Campaign Related Page Views – 6,197 Total Clicks – 2,154
Poster and Flyering in L.A. #1
Poster and Flyering in L.A. #2
Poster and Flyering in L.A. #3
Poster and Flyering in L.A. #4
Poster and Flyering in L.A. #5
Print ad in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 234,400. Clicks – 1,924.
Dedicated Email Delivered – 24,104 Opened – 2,126 Clicks – 203
Online Content Page Views – 342 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Campus Circle Newsletter Emails – 24,072 Opens – 2,413 Campaign Clicks – 27
Online Calendar Post Page Views – 103 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Client Trailer Page Views – 126 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes Page Views – 1,087 Entries – 537 to date Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status
Social Media Posts Facebook – 6,485 likes Twitter – 3,031 followers
Social Media Posts #2 Facebook – 6,485 likes Twitter – 3,029 followers