Blue Jasmine Recap Report Online Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the film. • Social Media Campus Circle utilized its own Social Media channels and partner channels to promote the release of the film.. We disseminated content through our Facebook and Twitter pages along with partner social media communities. • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.
Film Campaign Recap Banner Ad – 700K imp., 776 clicks • Trailer - 172 page views Dedicated Email (LA) – 24,763 sent, Opens – 2,968, Clicks – 502 Newsletter Banner Ad #1 – 24,739 emails, 2,144 page views, 32 clicks Sweepstakes – 1,518 pg views, 500 entries Social Media - CC related channels: Facebook – 6,437 Twitter- 3,007 Online Calendar - 136 page views Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools
Page Views 6,938 Total Clicks – 1,310
CC Social Media Posts #1 Facebook – 6,437 likes Twitter – 3,007 followers
CC Social Media Posts #2 Facebook – 6,437 likes Twitter – 3,000 followers
Print ad in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Banner Advertising
Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 700,000. Clicks – 776.
Dedicated Email – LA Delivered – 24,763 Opened – 2,968 Clicks – 502
Campus Circle Newsletter Emails – 24,737 Opens – 2,144 Total Film related Clicks – 32
Online Calendar Page Views – 136 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Online Editorial Page Views – 520 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Film Trailer Page Views – 172 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes Page Views – 1,518 Entries – 500 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status