BOUND BY FLESH Online Marketing, Social Media, Street Marketing and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: •
Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter. Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising. • Street Marketing – Postered and flyered various areas of Los Angeles for the film.
Print ad in our 6/19 Issue
Street Marketing – L.A. #1
Street Marketing – L.A. #2
Street Marketing – L.A. #3
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Online Content Page Views to date – 300 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 677K. Clicks – 475. Bitly Clicks - 210
Dedicated Email - LA Delivered – 22,971 Opened – 2,116 Clicks – 207
Campus Circle Newsletter Emails – 23,078 Opens – 2,188 Week Newsletter Campaign Clicks– 30
Calendar Listing Page Views – 65 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Film Trailer Page Views – 59 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweepstakes Page Views– 933 to date Entries – 346 to date Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweepstakes - Age
Sweepstakes - Gender
Sweepstakes - Ethnicity
Sweepstakes - Status