BROADWAY IDIOT Online Marketing Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors.
Online Content Page Views – 522 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Campus Circle Newsletter Emails – 24,117 Opens – 2,669 Campaign Clicks – 10
Online Calendar Post Page Views – 71 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Film Trailer Page Views – 50 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Social Media Posts Facebook – 6,485 likes Twitter – 3,031 followers
Dedicated Email – LA #1 Delivered – 24,055 Opened – 2,541 Clicks – 314
LA Dedicated Email Delivered – 33,098
Los Angeles Sweepstakes Page Views – 1,906 Entries – 972 to date Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status
National Dedicated Email Delivered – 62,486
National Sweepstakes Page Views – 1,463 Entries – 526 to date Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month Demographics of entrants Gender – 53% Male Age – 19% (18 to 34) 35% (35 to 49) Ethnicity – 67% White
Bitly Stats – To official website Total Clicks – 297 CC Related Clicks – 212
Bitly Stats – To iTunes Page Total Clicks – 7,667 CC Related Clicks – 46