Camp X-Ray Report

CAMP X-RAY Online Marketing/Street Marketing/Print Advertising DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

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This report recaps our marketing efforts for CAMP X-RAY. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com Dedicated Emailing – To CC members in LA Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) Print Advertising – 10/9 AND 10/24 issues of Campus Circle Newsletter Advertising/Calendar Listing – Promoting film release Sweepstakes/Screening – Pages hosted on campuscircle.com Street Marketing – Postering/Flyering various areas of L.A.

The campaign has 780 clicks (includes 200 bitly clicks), 4,803 content related page views to date.

Print Advertising

Print Advertising #2

Street Marketing – LA #1

Street Marketing – LA #2

Street Marketing – LA #3

Street Marketing – LA #4

Street Marketing – LA #5

Street Marketing – LA #6

Street Marketing – LA #7

Street Marketing – LA #8

Street Marketing – LA #9

Street Marketing – LA #10

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 595K+. Clicks – 404

Dedicated Email Delivered – 22K+ L.A. Opened – 1,850 Clicks – 132

Campus Circle Newsletter #1 Emails – 22,326 Opens – 1,933 Weekly Newsletter Campaign Clicks– 43

Calendar Listing Page Views – 78 Website Traffic 733,000/month Unique Visitors – 466,000/month

Film Trailer Page Views – 87 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Mobile Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Social Media

Social Media #2

Sweepstakes Page Page Views– 645 Entries – 184 to date SM shares - 33 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status