Carrie: The Musical

Carrie The Musical Online Marketing/Print/Street/Social Media DMA: Los Angeles Project Manager: Joy.Calisoff@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

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This report recaps our marketing efforts for CARRIE: THE MUSICAL. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA. Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (28K+) Newsletter Ads/Calendar Listing/Trailer Post – Promoting show release Sweepstakes – Pages hosted on campuscircle.com Print Ad Campaign – In Campus Circle Street Marketing – Postering campaign in Los Angeles

The campaign has 3,887 clicks (includes 523 bitly clicks), 10,743 content related page views and 417 social media interactions to date. The total reach for the Facebook campaign was 21,448.

Cover of Campus Circle

Content in Campus Circle

Cover of Campus Circle

Street Marketing Ex. – L.A.

Original Content Page Views – 842 Social Media Interactions - 404 Website Traffic 733,000/month Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 2MIL+ to date. Clicks – 593

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Dedicated Email Delivered – 21K+ Opened – 1,861 Clicks - 272

Campus Circle Newsletter Emails – 21,458 Opens – 1,775 Weekly Newsletter Campaign over 10 weeks Clicks– 98

Calendar Listing Page Views – 129 Website Traffic 733,000/month Unique Visitors – 466,000/month

Film Trailer Page Views – 115 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Social Media #1

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Sweepstakes Page (LA) Page Views– 940 Entries – 355 SM Interactions - 13 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status