The 2011 Nutcracker (L.A. Ballet) Recap Report DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Overview of Campaign
Campus Circle worked on the marketing for the Los Angeles Ballet’s performances of The Nutcracker at Royce Hall. This report recaps our efforts on multiple levels including:
Online Marketing through CampusCircle.com including Banner Ads, Newsletter Advertising, and calendar listings.
Social Media - Campus Circle utilized its own social media channels to promote the play. We disseminated original content for the play through our social media channels.
Campus Circle - Print advertising for The Nutcracker ran in our free alternative newspaper.
Campaign stats from Campus Circle’s outreach • Banner Advertising - 1,002,507 impressions, 270 clicks (Value = $10,000.00) • Dedicated Email (1) - 29,539 sent, Total clicks 185 clicks. Page views - 3,023 ($1,182.00) • Newsletter Banner Ad - 4 wks, 29K+ emails per week, Page views above the fold - 5,300 Clicks - 360 ($1,200) • Social Media - Campus Circle channels: Facebook - 8,084; Twitter- 2,350. ($500.00) • Calendar Listings - 236 page views ($75.00) • Print Ads - Three 1/2 page 4C ads ($2,760.00) • Print Stats - 30k circ., 90k readership, 800 retail/40 schools • • • • • •
Total Impressions - 1,002,507 Total Dedicated Emails - 29,539 Total Page Views - 8,323 Total Clicks - 815 Total Print Circulation - 30,000 Total Value = $15,717.00
Banner Advertising ď Ź
Banner advertising for The Nutcracker appeared on our website. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 500,000 page views and 80,000 unique visitors. The banner ads had a combined 1,002,507 impressions and 270. The value of the banner ads was $10,000.00.
Newsletter Advertising #1
Banner advertising for The Nutcracker appeared in our weekly email newsletter for 4 weeks
The Campus Circle weekly email newsletter reaches 30,000 members per week in the greater Los Angeles area. The banner ads had 360 combined clicks.
The total value of the banner ads over 4 weeks was $1,200.00
Newsletter Advertising #2 (Calendar listing)
Newsletter Banner Stats
Dedicated Email Campaign #1
Campus Circle sent out a dedicated email to promote the The Nutcracker at Royce Hall..
The stats for the email were as follows: Emails sent: 29,539 Total Opens = 3,023 Total Clicks = 185 Value = $1,182.00
Calendar Listings ď Ź
Campus Circle listed The Nutcracker as a calendar event on our website. The listing generated 238 page views.
Campus Circle - Social Media
Campus Circle utilized its own Social Media channels to promote The Nutcracker. We disseminated original content through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Facebook Likes: 8,041 Twitter followers: 2,350 Total Value = $500.00
Campus Circle - Social Media 2
Campus Circle - Print Ad #1
Print Ad Campaign - Three 1/2 page 4C ads for The Nutcracker ran in 3 issues of Campus Circle.
Campus Circle is an alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 21th year, Campus Circle covers film, music, theatre, events and L.A. culture.
The value of print ads is $4,890.00. Circulation: 30,000 Readership: 90,000
Print ads in Campus Circle #2
Print ads in Campus Circle #3