Brotherhood (Phase 4 Films) Screening, Street, Online and Print Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Overview of Campaign •
Campus Circle worked with Phase 4 Films on promoting the release of Brotherhood in Los Angeles and Dallas. Our efforts included
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Online Marketing thru CampusCircle.com Banner Ads Newsletter Advertising Trailer/Online Editorial Postings Calendar Listing
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Screening Campaign - L.A. and Dallas Screening Pages, Dedicated Emailing, Promo Ads, Banner Advertising, Social Media, E-ticketing solutions, Stats on attendees, Pictures from the L.A. Screening.
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Postering - Los Angeles/Dallas
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Print Advertising - Campus Circle Newspaper and College newspapers in L.A. and Dallas.
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Stats and values can be found throughout this report.
Banner Advertising •
Banner advertising for Brotherhood appeared on our website, campuscircle.com. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 500,000 page views and 80,000 unique visitors. The Brotherhood banner ads had a combined 538,000 impressions and 561 clicks. The value of the banner ads was $6,456.00
Newsletter Advertising •
Banner advertising for Brotherhood appeared in our weekly email newsletter for four weeks.
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The Campus Circle weekly email newsletter reaches 30,000 members per week in the greater Los Angeles area. The banner ads had 196 combined clicks.
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The total value of the banner ads over three weeks was $1,200.00.
Brotherhood Film Trailer on website •
The trailer for Brotherhood appears on our website. To date, the trailer page has been viewed 450 times.
Campus Circle - Online Editorial •
The Brotherhood article that appeared in Campus Circle newspaper also appears on our website.
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Since 1/31, the article has been viewed 744 times.
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Campus Circle website traffic averages:
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500,000 page views/month
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80,000 unique visitors/month
Campus Circle - Calendar Listing •
A calendar listing for Brotherhood appeared on our website.
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To date, the calendar listing has been viewed 135 times.
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Campus Circle website traffic averages:
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500,000 page views/month
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80,000 unique visitors/month
Film Screening - Brotherhood (L.A.) Campus Circle screening pages are an eticketing solution that includes information about the film (trailer, website links, editorial) as well as our retail partners. The Brotherhood screening pages (4) were viewed a combined 5,629 times in one week. The value of each sweepstakes page is $750.00. Total value = $3,000.00 Theatre (Los Angeles) rental value = $1,500.00.
Film Screening - Brotherhood (Dallas)
Dedicated Email promoting Brotherhood •
Campus Circle sent out a dedicated email to promote the Brotherhood screenings
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The stats for the email were as follows:
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Emails sent: 30,150 Clicks: 2,236 (7.4%)
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Value = $1,200.00
Campus Circle - Promo Ad (L.A) The Brotherhood promotional ad that appeared in Campus Circle directed our readers to the screening page on our website to R.S.V.P. for tickets to the screening. • Circulation - 30,000 • Readership - 90,000 • Distribution - 800 retail locations and 40 colleges in Los Angeles. Value = $1,657.50
SMU - Promo Ad (Dallas) Two Brotherhood promotional ads appeared in the SMU school paper directing readers where to go for the screening in Dallas. • Circulation - 5,000 • Enrollment - 15,000 • Cost = $900.00
College Newspaper Online Campaign - Dallas A banner ad campaign for the promo screenings ran thru a network of college newspaper websites in Dallas. Impressions - 58,431; clicks - 103 (Value = $700.00)
Campus Circle - Social Media Campus Circle placed Brotherhood posts (editorial, screening, sweepstakes) on Social Media pages and websites to promote the film. The value of the Social Media outreach was $1,000.00.
Film Screening - Eticket (L.A.) Campus Circle etickets provide information about the screening. Each ticket is coded with a unique ID number along with the recipient’s name.
Film Screening - Eticket (Dallas) Campus Circle etickets provide information about the screening. Each ticket is coded with a unique ID number along with the recipient’s name.
Film Screening Stats Page • For the Brotherhood screening pages, Campus Circle had an accompanying stats/demos page for the clients to keep track of who was rsvping to the screenings. • For example, the Brotherhood Los Angeles screening demos include: • • • • • •
61% - 18 to 34 52% - Male 29% - Hispanic 28% - Caucasian 14% - Asian 09% - African American
Bit.ly Click Thru Stats for the Online and Screening Campaign
Los Angeles (Postering/Flyering)
Dallas (Postering/Flyering)
Campus Circle Outreach - Print •
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Campus Circle printed a page 4 color ad for Brotherhood in the 2/23 issue of our publication. A full page BW promo ad appeared in the 2/9 issue. A cover tag for the film ran on our February 23 issue. Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA Circulation: 30,000 Readership: 90,000 The value of all the print ads was $4,170.00.
Campus Circle - Print Editorial •
Print Campaign
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An interview with director/co-writer Will Canon appeared in the 2/23 issue of Campus Circle.
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Campus Circle is a weekly alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 21th year, Campus Circle covers film, music, events and L.A. culture.
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The value of the 1/2 page article is $830.00.
Campus Circle - Release Date Ad
Dallas/L.A. - Release Date Ads Print ads for Brotherhood were placed in select school newspapers. • Brookhaven College • Eastfield College • Richland College • SMU (2X) • University of Dallas • University of Texas @ Dallas • UCLA • USC Total Enrollment: 144,606 Total Circulation: 44,550 Cost = $3,213.92
Total Campaign Numbers for all of Campus Circle’s outreach (1) Dedicated Email (Emails Sent) - 30,150 Emails Email - Brotherhood L.A. Screening - 1073 Clicks Email - Editorial - 27 Clicks Email - Movie Trailer - 489 Clicks Email - Dallas Screenings - 465 Clicks (2) Official Website Clicks (Combined) Email, Banner, Newsletter - 1,106 Clicks (3) Website Brotherhood Related Page Views Calendar Listing - 135 Page Views Film Screening Page - 5,691 Page Views Online Editorial - 758 page views Film Trailer - 462 page views Total Page Views - 7,046 (4) Street Marketing Cup Holder Distribution at screening - 300 handouts (5) Print Advertising Promotional Ad - 30,000 Circ/90,000 Readership Release Date Ad - 30,000 Circ/90,000 Readership College Newspaper Ads - 44,506 Circ/144,606 Enroll